Zuckerberg Testimony: The Creepy Factor - Who Owns Your Data On Facebook? — Transcript

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1. 0:00well Mark Zuckerberg has completed his
2. 0:03testimony to Congress and I thought I'd
3. 0:06take a moment to kind of clarify what I
4. 0:07think is one of the more disingenuous
5. 0:10things that came up in his testimony and
6. 0:12this is this idea of who owns your data
7. 0:16on Facebook so there's four points I
8. 0:19want to make here so
9. 0:23the first point is sort of this idea
10. 0:27that there's data on Facebook and so
11. 0:31Zuckerberg would say well you post
12. 0:33pictures and you control your pictures
13. 0:35on there this' there's this data on
14. 0:37facebook and that's true that's data but
15. 0:42that's not exactly what the controversy
16. 0:44is about and he was being pretty
17. 0:47disingenuous about explaining this to
18. 0:49the average person
19. 0:55so point number two is what do
20. 1:00advertisers do or what did Cambridge
21. 1:03analytic could do with this information
22. 1:04so part of it was Cambridge analytic
23. 1:06they sort of stole this data they stole
24. 1:08your email they sold your friend's email
25. 1:10etc right but the more interesting issue
26. 1:13is that advertisers slice and dice this
27. 1:17data about you so like if you like
28. 1:20safely or you like Whole Foods or you
29. 1:22like the Donald Trump political stuff on
30. 1:25Facebook or you like the Hillary Clinton
31. 1:28website or page on Facebook right that
32. 1:31tells advertisers a lot about you and
33. 1:35it's this metadata about you that's
34. 1:38interesting and useful and that's what
35. 1:40Facebook makes its money off of so they
36. 1:43make conclusions are you a man are you a
37. 1:45woman are you a Trump boat or are you a
38. 1:48Hillary Clinton voter are you black are
39. 1:50you wide right there was a whole
40. 1:51controversy about racial profiling when
41. 1:54it came to selling houses in using ads
42. 1:57on Facebook right it's not that data
43. 1:59that you can download that Zuckerberg
44. 2:03was talking about that's the problem
45. 2:05it's the metadata and the way this can
46. 2:07be manipulated and somebody can infer
47. 2:09and learn a lot about you so that's the
48. 2:12second point this manipulation of the
49. 2:15data this metadata that's extracted from
50. 2:17the data that's really what Facebook has
51. 2:20that's valuable and and that's important
52. 2:23and that's the second point and he was
53. 2:25very disingenuous to Congress about
54. 2:28explaining this
55. 2:33the third point is you know sort of
56. 2:38what's creepy about this is that is that
57. 2:42advertisers then use this data to
58. 2:45influence you right I mean it's sort of
59. 2:46legitimate in terms of advertising it's
60. 2:48certainly things that I teach people how
61. 2:50to do is you then make inferences you
62. 2:52know people who like Whole Foods also
63. 2:54like organic milk so I can sell you more
64. 2:57organic milk right there's an inference
65. 2:59that goes on there and it's used to
66. 3:02persuade you so in terms of the election
67. 3:04it would be things like you're a trump
68. 3:05voter and you're more likely to show up
69. 3:07at the polls or you're an independent
70. 3:09and we can sway you to be more of a
71. 3:11trump voter or vice versa you're an
72. 3:13independent we can sway you to be more
73. 3:15of a Hillary Clinton voter right so
74. 3:17advertisers income in combination in
75. 3:20cahoots with Facebook are using what
76. 3:23they know about you right to influence
77. 3:27you to do something that they want
78. 3:29that's the persuasion and that's the
79. 3:30part of it so that's the third component
80. 3:33of this controversy over data on
81. 3:37Facebook
82. 3:41okay and then there's the fourth point
83. 3:44what's the fourth point the fourth point
84. 3:46is what's creepy about this is that the
85. 3:49average person the average Joe Schmo or
86. 3:52Jane Schmo they don't understand that
87. 3:56when they go on Facebook and they post a
88. 3:59picture of a baby bingo I know you're 22
89. 4:01years old and you just had a baby or you
90. 4:03you know you like Pepsi oh I know you
91. 4:06are therefore overweight right they
92. 4:09don't know that every little move that
93. 4:11they're making on Facebook is being
94. 4:13tracked and is giving Facebook and by
95. 4:17definition right its advertisers
96. 4:20information on you as a person and they
97. 4:23can learn a lot about you by kind of
98. 4:25snooping on what you're doing and that's
99. 4:28what Facebook does and that's sort of
100. 4:31what was leaked to Cambridge analytic
101. 4:33ethroo the app plus the other
102. 4:36information so Zuckerberg stess timoni
103. 4:39in summary was disingenuous on this
104. 4:42point over what is meant by data on
105. 4:46Facebook and whether you own it or don't
106. 4:49own it and so yeah you own your pictures
107. 4:51or you own your post or you can download
108. 4:53your posts but that's not really what's
109. 4:55creeping us out what's creeping us out
110. 4:57is what they can infer from that data
111. 5:00and how they can manipulate us and how I
112. 5:02think many people just aren't aware that
113. 5:05you're always being watched on Facebook
114. 5:09so watch out thank you for watching