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  1. 0:15Salmon, the most commonly eaten fish in
  2. 0:18Japanese households.
  3. 0:21It's a beloved breakfast staple.
  4. 0:24A classic onigiri filling and often the
  5. 0:27main ingredient in hot pots.
  6. 0:30Today, it's hugely popular as a sushi
  7. 0:33topping.
  8. 0:37Salmon has been part of the Japanese
  9. 0:39diet since prehistoric times.
  10. 0:43However, in recent years, persistent
  11. 0:46poor salmon catches have become a
  12. 0:48serious problem.
  13. 0:52In this episode, we look at the history
  14. 0:55of salmon, a cornerstone of Japanese
  15. 0:57food culture, and explore the
  16. 0:59cutting-edge initiatives dedicated to
  17. 1:01preserving salmon cuisine.
  18. 1:11>> Hello and welcome to Japanology Plus.
  19. 1:13I'm Peter Barakan.
  20. 1:14I'm in a town called Murakami in Niigata
  21. 1:17Prefecture.
  22. 1:19And the reason why is this.
  23. 1:22These are all salmon and all caught
  24. 1:25recently, apparently.
  25. 1:27Murakami has long been famous for its
  26. 1:29salmon, and the sight of these drying
  27. 1:31fish is an iconic winter scene here.
  28. 1:35It's also one that we may need to savor
  29. 1:37while we can because salmon catches have
  30. 1:40been on the decline. I'm told that the
  31. 1:42catch here in Murakami last year was
  32. 1:44only 1/10 of the year before.
  33. 1:48Japanese people eat all kinds of
  34. 1:50seafood, but among those, salmon is one
  35. 1:52of the most popular kinds of fish.
  36. 1:55What's so unique about that, you may be
  37. 1:56thinking? You're about to find out.
  38. 2:00>> Salmon are born in rivers,
  39. 2:02raised in the sea,
  40. 2:05and then return to their home rivers.
  41. 2:10Japanese archaeologists have found
  42. 2:12salmon bones at sites dating back 10,000
  43. 2:15years. Evidence that the fish has been
  44. 2:17cherished for millennia.
  45. 2:20Because salmon prefer water below 15° C,
  46. 2:24they were originally only eaten in
  47. 2:25northern regions such as Hokkaido and
  48. 2:28Tohoku, where water temperatures remain
  49. 2:30low throughout the year.
  50. 2:33These days, salt is used to preserve the
  51. 2:36salmon and keep it flavorful.
  52. 2:40But for a long time, salt was scarce and
  53. 2:43expensive, so salmon consumption did not
  54. 2:45spread throughout Japan.
  55. 2:51It was only in the 17th century that
  56. 2:54salmon came to be consumed across the
  57. 2:56country.
  58. 2:58The reason was a sharp increase in salt
  59. 3:01production, which made salt cheap and
  60. 3:03readily available.
  61. 3:06Salted salmon paired extremely well with
  62. 3:09white rice, making it a breakfast staple
  63. 3:12during the Edo period.
  64. 3:15And it remains so today.
  65. 3:19Until the 1980s, Japanese people viewed
  66. 3:22salmon as a fish to be cooked. That
  67. 3:25changed when farmed Atlantic salmon
  68. 3:28began to be imported from Norway.
  69. 3:35Around that time, there was a craze for
  70. 3:37conveyor belt sushi.
  71. 3:39One restaurant chain was looking for new
  72. 3:41sushi toppings and set its sights on
  73. 3:44farmed salmon.
  74. 3:49Rich and succulent raw salmon, new to
  75. 3:52Japanese people, became a popular sushi
  76. 3:55topping. It also gained popularity
  77. 3:58abroad.
  78. 4:00In its many forms that developed over
  79. 4:03time, salmon has been an integral part
  80. 4:05of Japanese food culture since ancient
  81. 4:07times.
  82. 4:10>> Good morning, Sano-san.
  83. 4:12Nice to meet you.
  84. 4:13Hello. Nice to meet you.
  85. 4:16>> Today's guest is Sano Masaki. He
  86. 4:19conducts economic research on the
  87. 4:21seafood supply chain, including that of
  88. 4:23salmon.
  89. 4:28>> Would it be a stupid question to ask you
  90. 4:30if you like salmon?
  91. 4:32>> Not at all. I've loved it since
  92. 4:34childhood. If there was salmon in my
  93. 4:36lunchbox, I was happy all day. I love
  94. 4:39it. How about you?
  95. 4:41>> When I was a kid in England, salmon was
  96. 4:44actually something of a delicacy. It was
  97. 4:46a bit expensive. So, to have fresh
  98. 4:48salmon was something really special. In
  99. 4:50Japan, not so much. Well, one could eat
  100. 4:52it quite regularly.
  101. 4:54>> In English, you just say salmon, but in
  102. 4:56Japanese, there are two different words,
  103. 4:58sake and salmon.
  104. 5:00>> I have often wondered why that is.
  105. 5:03>> Sake includes benizake and ginzake. It
  106. 5:06is salted and grilled or put in a hot
  107. 5:08pot. Cooked salmon is called sake.
  108. 5:12By contrast, raw salmon used for sushi
  109. 5:15or sashimi is called salmon.
  110. 5:18>> Why?
  111. 5:19>> The thing is,
  112. 5:21wild sake contains parasites, so you
  113. 5:24can't eat it raw.
  114. 5:28Salmon eaten raw as sushi or sashimi is
  115. 5:31farmed.
  116. 5:32>> Ah, so the fresh salmon is sake.
  117. 5:36And the farmed salmon is salmon.
  118. 5:38>> Right. That's the distinction.
  119. 5:42>> Okay.
  120. 5:43Finally got it.
  121. 5:45One thing I've always wondered about
  122. 5:46salmon is that
  123. 5:48they come back to the river where they
  124. 5:50were spawned and they swim up the river.
  125. 5:53How do they know where to go?
  126. 5:55>> It's called natal homing.
  127. 5:58And these salmon swim as far as the
  128. 5:59North Pacific. Then as they return to
  129. 6:02waters near Japan, they use something
  130. 6:05called a solar compass using the angle
  131. 6:08and direction of the sun as well as the
  132. 6:10Earth's magnetic field.
  133. 6:12That's how they understand the general
  134. 6:14direction and return to Japanese waters.
  135. 6:17Next, they detect the smell of each
  136. 6:19river and return to the river where they
  137. 6:22were born.
  138. 6:23>> That's amazing.
  139. 6:25>> This is the Miomote River. The salmon
  140. 6:27born here swim to the Sea of Okhotsk,
  141. 6:30then to the Bering Sea. Sometimes they
  142. 6:32even go as far as the Gulf of Alaska.
  143. 6:36Four years later, they return to this
  144. 6:38river.
  145. 6:39>> Four years, that's a long trip. Also,
  146. 6:43they're rare, I guess, in the sense that
  147. 6:45they live both in rivers and in the sea.
  148. 6:49>> There's something called osmoregulation.
  149. 6:52In the ocean, salmon drink large amounts
  150. 6:54of sea water, excrete salt from their
  151. 6:56gills, and produce only a small amount
  152. 6:59of concentrated urine.
  153. 7:01But when they go back up the rivers,
  154. 7:03they drink only a little water,
  155. 7:06retain as much salt as possible, and
  156. 7:08produce large amounts of dilute urine.
  157. 7:11The function of their gills and kidneys
  158. 7:13switches depending on the environment.
  159. 7:16>> That really is quite strange, isn't it?
  160. 7:24It's almost like walking into a period
  161. 7:26drama or something. Quite nice,
  162. 7:28actually.
  163. 7:30>> The two have arrived at a store that
  164. 7:32dates back to 1626.
  165. 7:35It still produces salt-cured dried
  166. 7:38salmon, a specialty that has long been
  167. 7:40part of Murakami's culinary tradition.
  168. 7:47>> Ooh.
  169. 7:49Ho ho.
  170. 7:51Hello.
  171. 7:53Konnichiwa.
  172. 7:54Wow.
  173. 7:56I wasn't expecting this.
  174. 7:59Why do you have so many of these hanging
  175. 8:02off the ceiling here?
  176. 8:05>> Hanging them up to air like this makes
  177. 8:07the salmon taste extremely good.
  178. 8:10There's a cold northwest wind blowing
  179. 8:13right now.
  180. 8:14We start production when the temperature
  181. 8:16drops below 10° C.
  182. 8:19>> Yeah, it's cold in here.
  183. 8:21>> That cold wind that everyone dislikes
  184. 8:24contains lots of negative ions.
  185. 8:26>> Huh.
  186. 8:27>> It creates a special fermentation and
  187. 8:29aging environment that's unique to
  188. 8:31Murakami.
  189. 8:32The salmon is first rubbed with salt,
  190. 8:35then left for 4 to 5 days.
  191. 8:38Like this.
  192. 8:39After that, they are carefully washed in
  193. 8:42water, then hung up like that.
  194. 8:45They are dried for 3 to 4 weeks, and
  195. 8:48during that time, the umami increases,
  196. 8:51giving the fish an umami-rich taste that
  197. 8:53is unique to Murakami.
  198. 8:57>> This is Murakami's traditional
  199. 8:59salt-cured dried salmon. Let's see how
  200. 9:02it's made.
  201. 9:04>> Ooh, look at the size of that. Ooh.
  202. 9:15Pay respect.
  203. 9:16>> We rub salt into the fish.
  204. 9:21>> Ah.
  205. 9:22>> Going against the direction of the
  206. 9:23scales.
  207. 9:24>> Mhm.
  208. 9:26Mhm.
  209. 9:33He's doing it with his bare hands.
  210. 9:42You even rub it into the fins.
  211. 9:44>> Mhm.
  212. 9:52>> Oh, and inside as well.
  213. 9:54>> Mhm.
  214. 10:01Mhm.
  215. 10:04>> And that goes here in the tub for Did
  216. 10:06you say 3 days?
  217. 10:08>> It depends on the size. 4 to 5 days for
  218. 10:11a big fish, around a week.
  219. 10:14>> Okay. And then you wash the salt off.
  220. 10:17And you hang them up like this.
  221. 10:19>> Mhm.
  222. 10:20>> It's quite impressive when you see them
  223. 10:22like this.
  224. 10:26>> There are said to be 100 salmon dishes
  225. 10:29in Murakami.
  226. 10:30You won't find another town like that in
  227. 10:32Japan.
  228. 10:34We eat parts that are normally thrown
  229. 10:36away.
  230. 10:38The innards, heart, liver, kidneys,
  231. 10:41stomach, milt. We eat it all.
  232. 10:46>> The two decided to try Murakami's famous
  233. 10:49salmon cuisine. At this restaurant
  234. 10:52specializing in salmon, diners can enjoy
  235. 10:54some unusual parts of the fish.
  236. 11:02>> Hello.
  237. 11:05Can you explain to us what all of these
  238. 11:08dishes are that we have in front of us
  239. 11:10here?
  240. 11:10>> There are 19 salmon dishes in total.
  241. 11:15>> Woah.
  242. 11:16>> This one is salmon heart.
  243. 11:19In Murakami, we call it donbiko.
  244. 11:22Next to it, the long thin item is salmon
  245. 11:26stomach.
  246. 11:27>> Oh.
  247. 11:28>> Next, on the far side, we have milt.
  248. 11:31And on the near side, liver.
  249. 11:34On top of the onion is salted innards.
  250. 11:38That's salmon kidney. It's an exquisite
  251. 11:40delicacy that dates back 1,000 years.
  252. 11:46>> There's also a well-simmered whole
  253. 11:48salmon head.
  254. 11:51Soft, crispy bones you can bite right
  255. 11:54through.
  256. 11:56And even salmon skin.
  257. 12:00Every last part of the salmon is eaten.
  258. 12:04First, Peter tries salmon heart.
  259. 12:07>> Slight trepidation about this, but
  260. 12:13Mhm.
  261. 12:15Mhm. I mean, if you've ever had
  262. 12:18any kind of liver, it's quite similar.
  263. 12:21Mhm.
  264. 12:22>> It's similar to chicken liver.
  265. 12:23>> Mhm. Mhm.
  266. 12:25>> Next, salmon stomach.
  267. 12:33>> The fact of eating a salmon's stomach
  268. 12:37wouldn't necessarily appeal to me
  269. 12:39in word terms,
  270. 12:42but to to actually have it in your mouth
  271. 12:43is fine. It tastes great.
  272. 12:46>> Actually, the stomach has a pleasantly
  273. 12:48firm texture.
  274. 12:50It's delicious.
  275. 12:53>> Salt-cured salmon is the king and the
  276. 12:55signature dish among Murakami's over 100
  277. 12:58salmon dishes.
  278. 13:01On New Year's Eve, Murakami residents
  279. 13:04enjoy a special meal of salt-cured
  280. 13:06salmon.
  281. 13:09The combination of salt-cured salmon and
  282. 13:11white rice is wonderful.
  283. 13:14Please enjoy them together.
  284. 13:24>> Mhm.
  285. 13:26I was expecting it to have a a stronger
  286. 13:28salty flavor, but it doesn't. It's very
  287. 13:30mild, actually. It's really nice.
  288. 13:33Oishi.
  289. 13:35One more Mhm.
  290. 13:41Oishi.
  291. 13:44Still have a few of these to go.
  292. 13:46But,
  293. 13:48I'm
  294. 13:49really impressed with
  295. 13:50how many different ways you can
  296. 13:53appreciate the taste of salmon.
  297. 13:55And I doubt if you can probably get this
  298. 13:58anywhere except from where I come in.
  299. 14:01>> It's only here that you can eat so many
  300. 14:02different parts of the salmon, each with
  301. 14:04their own flavor.
  302. 14:06That's a precious thing.
  303. 14:07>> Yeah, yeah, really, really. Mhm.
  304. 14:11>> Today, global warming is a pressing
  305. 14:14issue impacting many areas of society
  306. 14:17and the environment.
  307. 14:22Salmon catches are one example.
  308. 14:25In Japan, they are declining year by
  309. 14:28year.
  310. 14:31In Kesennuma, Miyagi Prefecture, over
  311. 14:3377,000 salmon were caught in 2008.
  312. 14:38But since 2019, catches have plummeted.
  313. 14:42In 2025, they fell to less than 40 fish.
  314. 14:55At Sasaki's home,
  315. 14:57salmon fishing gear lies idle in the
  316. 15:00storage shed.
  317. 15:08Back when he caught salmon, his daily
  318. 15:10catch could be worth between 500,000 yen
  319. 15:13and 1 million yen.
  320. 15:16Each fall in Kesennuma, salmon are
  321. 15:18caught as they return to spawn. Their
  322. 15:21eggs are fertilized artificially,
  323. 15:23hatched, and the juvenile fish are
  324. 15:25raised before being released in the
  325. 15:28spring.
  326. 15:29They want to increase the number of
  327. 15:31juvenile fish released,
  328. 15:33but so few salmon return to the rivers
  329. 15:36that the number of fry they can release
  330. 15:39is limited.
  331. 15:54Amid historically poor salmon catches,
  332. 15:57fishermen are experimenting with various
  333. 16:00approaches.
  334. 16:03The two have come to a place where they
  335. 16:04can learn about the history of salmon in
  336. 16:07Murakami.
  337. 16:11>> Hello.
  338. 16:12>> Hello.
  339. 16:14>> I saw the sign outside. It says you're
  340. 16:16the first salmon museum in Japan.
  341. 16:20>> Murakami has a long history of catching
  342. 16:23and eating salmon.
  343. 16:25And this museum highlights that
  344. 16:28tradition.
  345. 16:29>> Okay, so let's have a look.
  346. 16:38>> Please allow me to explain how salmon
  347. 16:40became deeply rooted in life in
  348. 16:42Murakami.
  349. 16:45It's connected to this person.
  350. 16:47Salmon have been coming up the Miomote
  351. 16:49River since the Heian period.
  352. 16:52>> So, we're talking about a thousand years
  353. 16:54ago,
  354. 16:55or maybe more.
  355. 16:57>> That's right.
  356. 16:59But from the Edo period, salmon stopped
  357. 17:01coming up the Miomote River due to
  358. 17:04overfishing.
  359. 17:07Salmon were an important source of
  360. 17:09income for the Murakami domain. So, this
  361. 17:12became a serious problem.
  362. 17:15That's when this low-ranking samurai
  363. 17:17called Auto Buheiji appeared.
  364. 17:20He focused his attention on salmon
  365. 17:23returning home to spawn and suggested to
  366. 17:25the Murakami domain that it divert part
  367. 17:28of the Miyamote River and use those
  368. 17:30branches as spawning grounds.
  369. 17:32>> Oh.
  370. 17:33>> Fishing continued as before on the main
  371. 17:36Miyamote River.
  372. 17:38But these two below are branches of the
  373. 17:41river.
  374. 17:42>> Mhm.
  375. 17:43>> Returning salmon were directed into the
  376. 17:45two branches and fishing was forbidden
  377. 17:49until they had finished spawning.
  378. 17:51>> Okay.
  379. 17:53>> By ensuring that the salmon could spawn
  380. 17:55safely, more eggs were produced, which
  381. 17:58meant more salmon will go out to sea and
  382. 18:01eventually return.
  383. 18:03This proved to be remarkably successful.
  384. 18:05>> And clever.
  385. 18:08>> This was the world's first successful
  386. 18:09attempt to breed salmon through natural
  387. 18:12spawning.
  388. 18:12>> Mhm.
  389. 18:16>> As the salmon returned and the Murakami
  390. 18:19domain's finances improved, residents
  391. 18:22began to feel gratitude toward the fish.
  392. 18:25This practice reflects their
  393. 18:27appreciation for the fish. When
  394. 18:29filleting salmon, part of the belly is
  395. 18:31left uncut so that it doesn't look like
  396. 18:33a samurai committing ritual suicide.
  397. 18:37The fish are also hung in an unusual
  398. 18:40way. Elsewhere, they are hung by the
  399. 18:42neck, but in Murakami, they are hung
  400. 18:45tail down so that they don't resemble
  401. 18:47people being hanged.
  402. 18:53>> This is a salmon that returned to the
  403. 18:55river this year.
  404. 18:57>> Just one?
  405. 18:59>> There are two.
  406. 18:59>> Oh.
  407. 19:00>> But most years you would see more.
  408. 19:04Very few salmon returned to the river
  409. 19:06this year.
  410. 19:08>> Yes, we've been hearing about the the
  411. 19:10catch.
  412. 19:12>> First of all, as a result of global
  413. 19:14warming, the waters around Japan have
  414. 19:16become warmer, making it difficult for
  415. 19:18salmon to return. Before coming to
  416. 19:21Japan, they pass through Russian waters.
  417. 19:23They gather in those sea regions and
  418. 19:25accord. They can also be eaten by
  419. 19:27dolphins and orcas.
  420. 19:29>> Ah.
  421. 19:30>> In addition, global warming and climate
  422. 19:33change are affecting the nutrients in
  423. 19:35the Bering Sea.
  424. 19:37With plankton production declining, the
  425. 19:39fish aren't receiving enough food, which
  426. 19:41prevents them from growing properly and
  427. 19:44can lead to death.
  428. 19:47This is thought to be one of the causes
  429. 19:49of the decline.
  430. 19:51>> Well, that's a natural phenomenon, so
  431. 19:53there's presumably not much that can be
  432. 19:55done about that.
  433. 19:57>> In Murakami, juvenile salmon are
  434. 19:59released into the rivers every year.
  435. 20:02Normally, they're released when they're
  436. 20:045 to 7 cm long.
  437. 20:06But, we're experimenting by raising them
  438. 20:09a bit bigger and stronger before
  439. 20:11release.
  440. 20:13The problem is that when juvenile salmon
  441. 20:15are released, they often lack sufficient
  442. 20:17nutrition.
  443. 20:19If they embark on long-distance
  444. 20:21migration in poor condition, they may
  445. 20:23not survive to return. That's also
  446. 20:26another reason.
  447. 20:28>> The huge popularity of sushi and other
  448. 20:30Japanese cuisine has introduced the
  449. 20:32world to delicious farmed salmon.
  450. 20:37However, there are worries even about
  451. 20:39this.
  452. 20:41Each year, around 330,000
  453. 20:44tons of salmon are consumed in Japan.
  454. 20:47About 80% of that is imported from
  455. 20:49countries such as Norway and Chile.
  456. 20:53Salmon has become popular across the
  457. 20:56world, and countries now compete to
  458. 20:58secure supplies. In Japan, the weak yen
  459. 21:01and changes to air routes after the
  460. 21:03invasion of Ukraine have pushed import
  461. 21:06prices to more than double over the past
  462. 21:085 years. This has impacted the stable
  463. 21:11supply of salmon.
  464. 21:15But recent years have also seen
  465. 21:17developments in land-based aquaculture.
  466. 21:20To meet demand, fish farmers are using
  467. 21:22another member of the salmon family,
  468. 21:25rainbow trout.
  469. 21:27Japan has around 150 land-based salmon
  470. 21:30farms, and some are creating branded
  471. 21:33products based on regional features or
  472. 21:35unique farming techniques.
  473. 21:38Let's look at landlocked Yamanashi
  474. 21:40Prefecture. It's a wine-producing
  475. 21:43region, and at a local salmon farm,
  476. 21:45finely chopped grape skins from the
  477. 21:47winemaking process are mixed into fish
  478. 21:50feed.
  479. 21:51As well as being a way to recycle waste,
  480. 21:54the skins themselves contain
  481. 21:56polyphenols, which have antioxidant
  482. 21:58properties and help keep the fish fresh.
  483. 22:03Meanwhile, at a salmon farm in
  484. 22:05Hiroshima, locally grown lemons are
  485. 22:08mixed into fish feed to help reduce the
  486. 22:11fish's odor.
  487. 22:15Major trading companies, power
  488. 22:17companies, and construction firms have
  489. 22:20entered the land-based aquaculture
  490. 22:22business. All eyes are on whether this
  491. 22:25will ensure a stable supply of salmon in
  492. 22:27Japan.
  493. 22:32>> We've had quite a long drive through
  494. 22:35empty country roads.
  495. 22:37We seem to be in the middle of nowhere,
  496. 22:39and this is a hot spring hotel, which
  497. 22:43from outward appearances seems to have
  498. 22:46very little to do with salmon.
  499. 22:49>> Actually, I've heard that salmon are
  500. 22:51being farmed in this hot spring hotel.
  501. 22:54>> Why do I not believe you?
  502. 22:57>> Let's go and have a look.
  503. 22:59>> The hot spring resort is at the foot of
  504. 23:02a mountain in Agano, Niigata Prefecture.
  505. 23:07>> You're welcome.
  506. 23:09>> My name is Kimura, and I work in
  507. 23:11land-based aquaculture.
  508. 23:13>> Ah, okay.
  509. 23:15Nice to meet you.
  510. 23:17>> Kimura shows them around his fish farm.
  511. 23:23>> This way, please.
  512. 23:24>> Oh.
  513. 23:25Oh.
  514. 23:30>> Please take a look.
  515. 23:31>> Woah, it's a lot of fish in there.
  516. 23:34How many of them are in here, I wonder?
  517. 23:37>> There are about 2,000.
  518. 23:39>> Woah.
  519. 23:40Why would you be doing this kind of fish
  520. 23:42farming in a hot spring?
  521. 23:45>> Instead of continually pumping and
  522. 23:47discarding cold water, we recycle some
  523. 23:51of the water here using the same gravel
  524. 23:54and sand filtration technology used in
  525. 23:57hot spring baths.
  526. 23:59>> Ah, okay.
  527. 24:01>> It allows us to produce fish that are
  528. 24:03very safe to eat.
  529. 24:08>> Aquaculture is something you think of as
  530. 24:10being done in the sea, not in a pool
  531. 24:13like this. It's quite an interesting
  532. 24:15experiment, I suppose.
  533. 24:18>> Aquaculture typically happens out at
  534. 24:20sea,
  535. 24:21but there are both advantages and
  536. 24:22disadvantages to ocean fish farming.
  537. 24:26An advantage is that the fish are raised
  538. 24:28in a sea environment, so it's natural.
  539. 24:33Another is the low cost.
  540. 24:36The disadvantage is that it's very much
  541. 24:38affected by the environment.
  542. 24:41If a typhoon comes, the fish are washed
  543. 24:42away. All the fish can be killed by red
  544. 24:45tides.
  545. 24:47And fish can only thrive within a
  546. 24:48certain water temperature range, so it
  547. 24:50has to be a place where the water
  548. 24:52temperature stays within that range. And
  549. 24:54it also it to be quiet. Good locations
  550. 24:57for fish farming are surprisingly few
  551. 25:00and we've reached our limits. There are
  552. 25:01no more suitable places.
  553. 25:05On the other hand, the advantage of
  554. 25:07land-based aquaculture is that you can
  555. 25:09do it anywhere.
  556. 25:11You can even do it at hot spring resorts
  557. 25:14or build large facilities and use
  558. 25:16electricity to control everything
  559. 25:19including water temperature and water
  560. 25:21quality.
  561. 25:24But of course, the disadvantage is that
  562. 25:26it's expensive.
  563. 25:28There's the cost of building a large
  564. 25:29facility
  565. 25:30and paying for electricity.
  566. 25:33>> Okay.
  567. 25:35>> Thank you for waiting.
  568. 25:37Here's our salmon.
  569. 25:40>> So let's try some.
  570. 25:53Are you having a lot?
  571. 25:53>> Very nice indeed.
  572. 25:55The aroma is nice.
  573. 25:58Salmon has a distinctive smell but it
  574. 26:00isn't unpleasant.
  575. 26:03It makes you want to eat more.
  576. 26:05>> Another piece with just a tiny bit of
  577. 26:07soy sauce.
  578. 26:11It's really fresh.
  579. 26:12>> You can really taste the freshness.
  580. 26:15For us Japanese people, freshness is
  581. 26:17everything.
  582. 26:20Outside Japan, salmon farming is done on
  583. 26:23a mass production scale.
  584. 26:26Companies target the global market and
  585. 26:28compete on costs. This involves
  586. 26:30producing large quantities thereby
  587. 26:33lowering costs.
  588. 26:35But in Japan, producers are motivated to
  589. 26:38deliver fresh and delicious fish and the
  590. 26:41people who eat the fish also demand
  591. 26:43freshness.
  592. 26:44>> That's true, yeah.
  593. 26:46>> Today, salmon farming combines a range
  594. 26:49of scientific advancements,
  595. 26:51selective breeding,
  596. 26:53improved feed, and sophisticated water
  597. 26:56filtration.
  598. 26:58Which together produce incredibly fresh
  599. 27:01salmon,
  600. 27:02like the one we just ate.
  601. 27:06In Japan, this is done at the local
  602. 27:09level using local products.
  603. 27:12I believe this approach is unique in the
  604. 27:14world.
  605. 27:17It's distinctly Japanese, careful and
  606. 27:20meticulous, and it has helped bring
  607. 27:22producers and consumers closer together,
  608. 27:25which is what I find so wonderful about
  609. 27:27it.
  610. 27:30>> Okay, that I'm I think I'm convinced.
  611. 27:34Thank you very much.
  612. 27:35>> Thank you.

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