YouTube’s New SEO Update Changes EVERYTHING — Transcript

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1. 0:00There's been a huge new update with SEO
2. 0:02on YouTube and it's opened up a brand
3. 0:04new opportunity to have your video
4. 0:05suggested more. So forget the old
5. 0:08tactics like tags and hashtags because
6. 0:10this new SEO trick is bringing in so
7. 0:13many more views for channels of all
8. 0:15sizes. So in this video I'll explain the
9. 0:18big changes YouTube have made and then
10. 0:20I'll show you the five brand new places
11. 0:22to include SEO in your videos. Let's get
12. 0:25into it. All right, so you may or may
13. 0:27not be aware there have been some big
14. 0:29changes to the YouTube platform lately.
15. 0:31And the three major changes that
16. 0:33directly affect SEO are the introduction
17. 0:36of Gemini AI and the two new platform
18. 0:39features Ask YouTube and Custom Feeds.
19. 0:42Now yes, you've probably already heard
20. 0:44of these updates but I can guarantee you
21. 0:47that you haven't yet been told about how
22. 0:49they affect SEO and what new
23. 0:52opportunities they actually bring. So
24. 0:53let me explain. So firstly, earlier this
25. 0:56year the heads at YouTube decided to
26. 0:58integrate Google's latest Gemini AI tool
27. 1:01into the YouTube algorithm. Now they've
28. 1:03done this for a number of different
29. 1:05reasons but the main reason being is
30. 1:07that Gemini can now fully analyze every
31. 1:10single frame and every single word
32. 1:13spoken in a video. And this ability to
33. 1:15do so goes much much deeper than what
34. 1:18YouTube's old algorithm was capable of.
35. 1:21So before this Gemini update, YouTube's
36. 1:24old algorithm would heavily rely on user
37. 1:27inputted metadata to help analyze and
38. 1:30rank your content against certain
39. 1:31topics. And what I mean by user inputted
40. 1:34metadata is literally just like you guys
41. 1:37writing your own metadata. Literally
42. 1:39just simple things like tags, hashtags,
43. 1:41descriptions, titles, and thumbnails.
44. 1:44Like that is metadata and you being the
45. 1:47user adding it in your own videos. So
46. 1:49over the last like 10 years, when people
47. 1:52uploaded YouTube videos, you could
48. 1:54pretty much just stuff loads of keywords
49. 1:57in your tags, your descriptions, your
50. 1:59video file name, titles, and all of
51. 2:01those places. And it would help you
52. 2:03massively in having your videos appear
53. 2:06when someone is searching for or
54. 2:07watching videos around that topic of
55. 2:10that keyword you input it. So, the old
56. 2:13algorithm would basically rely on you
57. 2:15guys to supply it with the metadata that
58. 2:18would help it in who to push your videos
59. 2:20in front of. But now, since YouTube have
60. 2:22integrated Gemini AI into the algorithm,
61. 2:25everything has completely changed.
62. 2:26Because instead of the old algorithm
63. 2:28relying on you to give it the right
64. 2:29metadata, it now uses Gemini's AI to
65. 2:32thoroughly scan and read every single
66. 2:35bit of your video. And Gemini's AI will
67. 2:38actually gather all of that metadata
68. 2:40information itself. So, this means that
69. 2:43user-inputted metadata, like your tags,
70. 2:46your descriptions, your hashtags, file
71. 2:48names, and all of that stuff, are mostly
72. 2:50useless. Because the new algorithm will
73. 2:52basically analyze your entire video and
74. 2:55create its own metadata profile around
75. 2:58your video for you. And whilst this
76. 3:00might sound like a bit deep and scary,
77. 3:02they've actually done this because they
78. 3:04want YouTube to become far more
79. 3:06personalized to each individual viewer,
80. 3:08which is a good thing. And this is why
81. 3:10they've introduced the two major
82. 3:12changes, Ask YouTube and Custom Feeds.
83. 3:15And this is where the new SEO tricks get
84. 3:17really exciting. So, quickly for those
85. 3:20of you who don't know yet, Ask YouTube
86. 3:22is basically YouTube's new AI-powered
87. 3:25search tool. Where instead of typing in
88. 3:27a basic keyword into the search bar, you
89. 3:29can now ask it much more detailed
90. 3:31questions about what you want to watch,
91. 3:34or even just any questions in general.
92. 3:36It will then give you a personalized
93. 3:38answer using relevant videos, shorts,
94. 3:41and even specific sections from within
95. 3:43videos that best matched what you asked.
96. 3:46And it's a really cool exciting feature.
97. 3:48Then, Custom Feeds is a new feature that
98. 3:50lets you basically describe the exact
99. 3:52type of content you want to watch and
100. 3:55YouTube will then build an entire new
101. 3:57personalized feed around what you've
102. 3:59asked for. So, rather than relying on
103. 4:02just your normal homepage, you can
104. 4:04create a brand new feed specifically
105. 4:06around a topic, a niche, a mood, or a
106. 4:09type of video you're interested in.
107. 4:10Again, it's a really cool new feature
108. 4:13and they're both currently on their
109. 4:15trial run at the moment and they're only
110. 4:17available to premium users in the US.
111. 4:20But, I've been told by many sources
112. 4:21they're planning on expanding this to
113. 4:23pretty much everyone very soon and by
114. 4:26the end of the year, these two features
115. 4:28are going to be the main two ways people
116. 4:30search for and find content to watch.
117. 4:33So, this brings in a brand new SEO
118. 4:36strategy that you can take advantage of
119. 4:38before everyone else gets there. Now, at
120. 4:40the moment, just let me show you, the
121. 4:42normal YouTube home feed is quite
122. 4:44generic. Like, yeah, the videos you see
123. 4:46on your home feed are created in a way
124. 4:48that matches your previous viewer
125. 4:50behavior, but it's not exactly very
126. 4:52personalized, is it? It's just YouTube
127. 4:54thinking this is what you want to watch.
128. 4:56And also, like, the normal way of
129. 4:58searching for videos on YouTube is very
130. 5:00generic, too. Like, it's not really that
131. 5:02personalized because you're basically
132. 5:03limited to what you can input in this
133. 5:05really small search bar. And the results
134. 5:08you get from making a search tend to be
135. 5:09quite boring and the same for everyone.
136. 5:11Like, if I was to type in how to grow on
137. 5:14YouTube as a small channel in the travel
138. 5:16space, all of these results come up
139. 5:18here. Like, these are super broad videos
140. 5:21that don't really speak to me or my
141. 5:23problems specifically and directly. I
142. 5:25would have to sit here and scroll for
143. 5:27like 10 minutes just to find a couple of
144. 5:29videos that might actually help. But, if
145. 5:31I posted that exact same question into
146. 5:34Ask YouTube, it gives me such a super
147. 5:37detailed answer that covers everything
148. 5:39to do with growing a small channel in
149. 5:41the travel space because the Gemini AI
150. 5:44has basically used the prompt I gave it
151. 5:46and then analyzed every single video on
152. 5:48the platform to get the best match for
153. 5:50my prompt. And if you look closely here,
154. 5:53it's actually basically highlighted the
155. 5:55exact section from within a video that
156. 5:57best matches my query. And this is huge
157. 5:59because I'm no longer wasting any time
158. 6:01trying to find the information in a
159. 6:02video. And look, this is the exact
160. 6:05direction YouTube is now heading in.
161. 6:07Having your videos showing up here in
162. 6:09the Ask YouTube feed and custom home
163. 6:11feed is going to be the number one way
164. 6:13to grow a YouTube channel going forward.
165. 6:15So, what exactly are the SEO tricks, and
166. 6:17how do you get your videos recommended
167. 6:19at the top of places like these? Well,
168. 6:21look, there are five new tips you can
169. 6:24take with you going forward, and I'm
170. 6:25going to explain them all now. So, the
171. 6:27very first thing you should do is shift
172. 6:29from using singular keyword rankings to
173. 6:32more whole topic rankings. And what I
174. 6:34mean with this is, before you could get
175. 6:36away with just stuffing the same keyword
176. 6:38in your video over and over and over
177. 6:40again. Like, I could stuff the YouTube
178. 6:43algorithm keyword in my title, my
179. 6:45thumbnail, my tags, and hashtags, and
180. 6:47all that, and I'd basically rank quite
181. 6:49high for that search term. But now, this
182. 6:51no longer works because when people
183. 6:53search for videos related to the YouTube
184. 6:55algorithm, they will search for more
185. 6:57specific things like, "How does the
186. 6:59YouTube algorithm work for new
187. 7:00channels?" Or, "How does the YouTube
188. 7:02algorithm work for shorts, for example?"
189. 7:05And YouTube's new Ask YouTube feature
190. 7:07will promote the videos that answer
191. 7:10those specific questions better. So, the
192. 7:12videos that pop up are directly related
193. 7:15to those questions, not because
194. 7:16someone's just repeated the same YouTube
195. 7:18algorithm keyword 10 times. So, when
196. 7:21you're next planning a video, think
197. 7:23beyond just using one generic keyword,
198. 7:25and try to actually understand all of
199. 7:28the different prompts that your content
200. 7:30could potentially be a really good match
201. 7:32for. Like, things that people input
202. 7:34there and try and search for. Then, the
203. 7:36second new SEO trick is using Shorts.
204. 7:39Now, a great thing about these new
205. 7:41features is that shorts can also appear
206. 7:43directly inside the results, too.
207. 7:45Because YouTube understands that some
208. 7:47people would rather just watch a short
209. 7:49than a long-form video to get an answer
210. 7:51to something. So, you should start
211. 7:52thinking about your shorts as another
212. 7:54piece of your SEO strategy, rather than
213. 7:56treating them completely differently.
214. 7:58Now, for me, I did this in quite a
215. 8:00simple way. Let's say, when I created a
216. 8:03long-form food vlog in India, for
217. 8:05example, on my travel page, within that
218. 8:07video there was a really useful 1 or
219. 8:092-minute section about a specific
220. 8:11traditional Indian food in a specific
221. 8:13part of that city. Now, I would
222. 8:15basically take that section and turn it
223. 8:18into a stand-alone short. I basically
224. 8:20just identified and clipped up the most
225. 8:22engaging sections of the long-form
226. 8:24videos and then posted them out. Now, I
227. 8:26know that clipping up long-form videos
228. 8:27into shorts might sound like daunting to
229. 8:30some of you, but a tool you could use
230. 8:32this is called Nexus Clips. It's an AI
231. 8:34tool built around clipping, and it will
232. 8:36automatically clip up your long-form
233. 8:38videos for you into multiple different
234. 8:40shorts by picking out the most engaging
235. 8:42or viral moments of your long-form
236. 8:44videos. So, you can basically create
237. 8:46extra bits of content around one
238. 8:47specific topic. Now, in the app, you can
239. 8:49also add captions, subtitles, and much,
240. 8:52much more. Now, if you do want to check
241. 8:54them out, I'll leave all the links there
242. 8:55down below. Then, the third thing you
243. 8:57need to do is write clear, descriptive
244. 9:00video chapters on every video you post.
245. 9:02Now, before, many gurus would tell you
246. 9:05to write really vague chapters like
247. 9:07method one, method two, method three.
248. 9:09Basically, so that you wouldn't give
249. 9:10away all of the information that before
250. 9:13people actually watch the video. Now,
251. 9:15that trick no longer works anymore. So,
252. 9:17stop doing it. YouTube themselves have
253. 9:20specifically told creators that clear
254. 9:22video chapters and descriptive titles
255. 9:25help their systems accurately match
256. 9:27individual video segments, especially to
257. 9:30viewer questions inside of Ask YouTube.
258. 9:32So, going forward, you actually need to
259. 9:34be really descriptive with your chapters
260. 9:36and accurately describe exactly what
261. 9:39each section is about. Don't use too
262. 9:41many words like, if you can keep it to
263. 9:43around five words, that would be great.
264. 9:45But, as you can see on my latest videos,
265. 9:47I no longer do the method one, method
266. 9:49two, method three. I now fully write
267. 9:51mine out to give YouTube as much detail
268. 9:53as possible. And you need to do the same
269. 9:55thing going forward, even if you didn't
270. 9:57originally use video chapters, you do
271. 9:58need to now. This then brings us onto
272. 10:00the fourth tip, which is to think about
273. 10:02your video in segments. So, when you
274. 10:04design your video before you record it,
275. 10:07each major part of the video should have
276. 10:09a clear subject or purpose or value.
277. 10:12Like this video you're watching right
278. 10:13now, I basically open the first half
279. 10:16discussing the new changes of YouTube
280. 10:18and Gemini AI, and then I split the
281. 10:20second half, which is this bit right
282. 10:21now, into these five tips. And I look, I
283. 10:24always do this with my videos, I always
284. 10:26segment them because Ask YouTube can now
285. 10:28basically pick out a relevant part from
286. 10:30within the video and start it at the
287. 10:32timestamp that best matches what the
288. 10:34viewer has asked for in Ask YouTube.
289. 10:37Like this here, what you can see, this
290. 10:39highlighted bit is basically what Ask
291. 10:41YouTube has matched with the prompt that
292. 10:43I put in, and it's genius. And then
293. 10:45finally, just make sure you're really
294. 10:48clear about what you're actually
295. 10:49discussing or doing in your video. Like
296. 10:52if you're reviewing a camera, for
297. 10:53example, say the exact camera model.
298. 10:56Like if you're talking about a
299. 10:58destination, say the exact name of the
300. 11:00place. If you're discussing a game or if
301. 11:02you're playing a game, talk about that
302. 11:04game. Make that clear in the dialogue
303. 11:07rather than constantly referring to
304. 11:09everything as this, that, or it. Now,
305. 11:11you don't need to keep repeating the
306. 11:13same keywords and talk like a robot, but
307. 11:15you should naturally name things that
308. 11:17you're discussing. Like the amount of
309. 11:19times I've said SEO in this video, you
310. 11:21should know what I mean. And look, this
311. 11:23matters because YouTube already confirms
312. 11:25that every normal search now looks at
313. 11:28how well the actual video content
314. 11:30matches somebody's search alongside the
315. 11:32title and description. And it can also
316. 11:33identify things like people and places
317. 11:36from video transcripts. So, the language
318. 11:38you use inside your video is now another
319. 11:41important source of context for the
320. 11:43YouTube algorithm and its systems. Now,
321. 11:45if you have any questions on any of
322. 11:46those, please do just comment down below
323. 11:47and I'll try my best to get back to you.
324. 11:49But, on another note, for those of you
325. 11:50who are worried about the new YouTube
326. 11:52algorithm monetization updates, with the
327. 11:55watch time going from 4,000 to 8,000
328. 11:57hours, which is a huge jump, you're
329. 11:59going to need to try and reach 4,000
330. 12:01watch hours as fast as you possibly can
331. 12:03before the 1st of Feb 2027. So, watch
332. 12:07this video here where I'll show you
333. 12:08exactly how to get there as quickly as
334. 12:10possible. You don't want to miss it. See
335. 12:12you there.