YouTube’s NEW Rules You Must Follow — Transcript

Full transcript

1. 0:00So, I'm guessing most of you are aware
2. 0:01there's been some huge new changes to
3. 0:03the platform lately. But, what many of
4. 0:06you don't know is that YouTube have also
5. 0:08quietly rolled out some brand new rules
6. 0:10and video guidelines, too. Now, it feels
7. 0:13like they've suddenly got a lot
8. 0:15stricter, and it's really important you
9. 0:17pay attention to these because many
10. 0:18people will be getting banned and
11. 0:21demonetized for not following them. So,
12. 0:23here are eight new rules you must follow
13. 0:26from now on. Let's get into it. All
14. 0:28right. So, first up, this is actually
15. 0:30the only exciting rule change they've
16. 0:32brought in lately. And the rest of the
17. 0:34ones I'll cover in this video are
18. 0:35definitely not exciting, so let's start
19. 0:37with this one first. But, basically,
20. 0:40YouTube are releasing a brand new video
21. 0:43A/B test feature that is going to be
22. 0:45rolled out to everyone very soon. By
23. 0:48now, I'm sure you're probably aware of
24. 0:50like thumbnail tests and the new title
25. 0:53tests you can do inside of YouTube
26. 0:55Studio. Well, now, YouTube are giving
27. 0:58all creators the ability to upload three
28. 1:01different cuts of a video and test which
29. 1:04version is best. And this is going to be
30. 1:06a huge opportunity for testing things
31. 1:08like different hooks and different
32. 1:10introductions. Now, I know that so many
33. 1:13of you struggle with keeping your
34. 1:14attention high during the first 30
35. 1:17seconds, and sometimes it can be
36. 1:19difficult to know how to make the best
37. 1:21introductions for your videos. So, now,
38. 1:24this brand new feature is going to be a
39. 1:26huge opportunity for retention
40. 1:28optimization. And it goes well beyond
41. 1:31the existing title and thumbnail tests.
42. 1:33Now, this change is due to be released
43. 1:35very soon, and when it does, I will
44. 1:37create a whole dedicated video on it to
45. 1:39teach you guys how to use it properly.
46. 1:41But, if you do want to read some more
47. 1:43into it in the meantime, I'll leave the
48. 1:44links there down below. All right. So,
49. 1:46now, we'll move on to the
50. 1:47not-so-exciting rules and changes that
51. 1:49are coming in. And the first one is
52. 1:51important for anyone creating faceless
53. 1:53or AI content because YouTube have now
54. 1:56introduced a new rule specifically
55. 1:58targeting channels that use AI-generated
56. 2:01people or voices that pretend to be like
57. 2:04experts on sensitive topics. So, what I
58. 2:07mean is, for example, if you make AI
59. 2:10content and you pretend to be an expert
60. 2:12on a topic, whether that's health,
61. 2:14finance, [snorts] politics, investments,
62. 2:16or anything like that, you will now not
63. 2:18be eligible for monetization, and
64. 2:20YouTube will actually actively try and
65. 2:22restrict your channel. Now, they're
66. 2:24doing this because at YouTube are fully
67. 2:26aware there is so much misinformation on
68. 2:28the platform, predominantly coming from
69. 2:30AI channels, where people are just using
70. 2:32ChatGPT or Claude to make a script about
71. 2:35a topic, and then quickly put together a
72. 2:37video on it without actually really
73. 2:39fact-checking any of the information or
74. 2:41anything like that. So, in an effort to
75. 2:43stop this, YouTube are now demonetizing
76. 2:46channels that claim to be AI experts or
77. 2:49teachers, and it's a big new change. So,
78. 2:51if you want to be an expert or give
79. 2:53actual information on stuff, you have to
80. 2:56be a real, genuine person with a real
81. 2:58account. Now, I for one am actually
82. 3:00really happy with this new rule because
83. 3:02it's going to mean that those faceless
84. 3:05channels that are spewing inaccurate
85. 3:06garbage will soon be phased out. All
86. 3:08right, so next, YouTube are really
87. 3:11cracking down on what they consider
88. 3:12clickbait to be. And if you haven't
89. 3:14noticed the new hype feature yet, it's
90. 3:16obviously one of YouTube's newer growth
91. 3:19features designed specifically to help
92. 3:20smaller channels get their videos and
93. 3:22channels pushed out a little bit further
94. 3:24than normal. But basically now, YouTube
95. 3:27specifically say that videos they
96. 3:29consider to be misleading, clickbaity,
97. 3:32or like sensationalist will not be
98. 3:35eligible for hype. Like, the algorithm
99. 3:37will literally remove that video's
100. 3:39ability to get hyped, which is pretty
101. 3:41crazy. Now, this doesn't mean you need
102. 3:43to go and start suddenly making really
103. 3:45boring titles and thumbnails just to be
104. 3:48on the safe side. Like, definitely not.
105. 3:50Don't worry. You still need to create
106. 3:52enough curiosity to make people want to
107. 3:54click. But, the difference here is that
108. 3:56the title and thumbnail you create need
109. 3:59to deliver on what they actually
110. 4:01promise. So, if your title and thumbnail
111. 4:03are like really sensationalist, but then
112. 4:06the rest of your video is really boring
113. 4:07and doesn't really deliver on what the
114. 4:08title and thumbnail suggested, then that
115. 4:11is now what the algorithm would consider
116. 4:13as clickbait. It goes a much deeper than
117. 4:15what the old clickbait stuff was. So,
118. 4:18going forward, just make sure your
119. 4:20packaging, just make it exciting, yeah,
120. 4:22but just don't blatantly lie or kind of
121. 4:24like exaggerate things
122. 4:26about what's going to happen in the
123. 4:27video that actually don't happen,
124. 4:29because YouTube will penalize for it.
125. 4:30All right. So, this next one is for
126. 4:33those of you that include sound effects
127. 4:35or music in your videos. Since YouTube
128. 4:37introduced Gemini AI into the algorithm,
129. 4:40one of the things they are really
130. 4:41cracking down on is the use of music and
131. 4:43sound effects where the creator, like
132. 4:45you guys, don't actually have the
133. 4:47correct rights to use them. And it's
134. 4:49leading to a lot of channels, big and
135. 4:51small, AI or not, being demonetized and
136. 4:54banned. So, it's more important now than
137. 4:56ever to make sure you're using the right
138. 4:58places to source your music from. Now,
139. 5:00the best and only music and sound
140. 5:02effects platform I would recommend is
141. 5:04Epidemic Sound. And whenever I include
142. 5:06music in my videos, especially on my old
143. 5:08travel channel or my old Nature Facts
144. 5:09channel, I always use them. They've got
145. 5:11over 55,000 premium music tracks and
146. 5:14over 250,000 sound effects that you can
147. 5:16choose from. So, they've got music for
148. 5:18literally every type of video in any
149. 5:21niche. Now, it's completely free to sign
150. 5:23up, and then music and sound effects are
151. 5:24100% royalty-free and safe to use on
152. 5:27YouTube. So, you never have to worry
153. 5:29about any copyright claims or anything
154. 5:31like that. Also, even if down the line
155. 5:33you cancel your subscription, all of the
156. 5:35music you've used in your videos
157. 5:37previously will stay copyright-free
158. 5:39forever. Now, they've just released a
159. 5:40couple of new tools that makes adding
160. 5:42music and sound effects to your videos
161. 5:4410 times easier. So, if you're a small
162. 5:47YouTuber with no experience, it's
163. 5:49actually really easy to start now. Now,
164. 5:51their new assistant tool helps you find
165. 5:54music and sound effects perfectly suited
166. 5:56to your video, and all you have to do is
167. 5:58basically type in and describe your
168. 6:00video and the vibe or feel you're going
169. 6:02for, and it will then give you all of
170. 6:04these personalized suggestions on what
171. 6:06music to use. Then, another tool is
172. 6:09adapt, which is perfect for those of you
173. 6:11making shorts because it actually
174. 6:13automatically adjusts the music track to
175. 6:16fit the exact length of your video. So,
176. 6:18if you find the perfect song, but it's
177. 6:20either too long or too short, adapt
178. 6:23fixes it automatically for you. So, if
179. 6:25you want to make sure your music and
180. 6:26sound effects are safe to use with
181. 6:28YouTube's new rules, use the link below
182. 6:30to get a 30-day free trial of Epidemic
183. 6:32Sound. And if for any reason you don't
184. 6:35like it, you can cancel it, pay nothing
185. 6:37at all, and all of the music you've used
186. 6:39during your free period will still be
187. 6:41cleared forever. So, it's totally
188. 6:42risk-free. Give it a try. All right. So,
189. 6:45then the next new rule is that you need
190. 6:47to be really careful when including
191. 6:49links in your videos descriptions. So,
192. 6:52if you promote any external websites or
193. 6:54products or services or literally just
194. 6:56any external link, you need to make sure
195. 6:58these are safe and working correctly.
196. 7:01YouTube are well aware that millions of
197. 7:04creators include links to external
198. 7:06websites in their videos. And due to the
199. 7:08rise of AI and the complexity of
200. 7:10scammers now, so many people and so many
201. 7:13viewers have reported being scammed or
202. 7:15getting viruses after clicking on dodgy
203. 7:18links from within YouTube. So, as a
204. 7:21result, they're really tightening the
205. 7:22rules now. Now, if you send viewers
206. 7:24somewhere else to access content that
207. 7:27might violate YouTube's community
208. 7:28guidelines, or even if the link is just
209. 7:30broken, this could now get you in a lot
210. 7:32of trouble. And the crazy bit is, it
211. 7:35doesn't even need to be a clickable link
212. 7:37in the description. YouTube's rules also
213. 7:39cover a
214. 7:41a URL on screen in your video or even
215. 7:44just verbally saying it out loud. So,
216. 7:46you just need to make sure that whenever
217. 7:48you do include a link that the website
218. 7:50is safe, it has the proper security
219. 7:52measures, it works correctly, and it's
220. 7:55definitely not something like malware,
221. 7:57fishing sites, piracy websites, or even
222. 7:59pornography, that kind of stuff. So,
223. 8:01just be careful. Then, for those of you
224. 8:03who make video game content or if you
225. 8:05live stream your gameplay, from now on,
226. 8:08you're going to have to be careful about
227. 8:09the kind of games you're playing because
228. 8:12YouTube recently strengthened its rules
229. 8:14around graphic violence inside of video
230. 8:17games. And this means that certain game
231. 8:20videos can now be age restricted if they
232. 8:23contain things like realistic human
233. 8:26characters being tortured or stuff like
234. 8:28mass violence against like civilians,
235. 8:31for example. Now, no, don't worry,
236. 8:33they're not suddenly like just banning
237. 8:35Call of Duty or every game that includes
238. 8:37some sort of violence, but they will now
239. 8:39be looking at things like how realistic
240. 8:42the footage is, how long that violent
241. 8:44scene lasts for, whether or not you've
242. 8:46zoomed in on that violence, and whether
243. 8:48the violence is basically the whole
244. 8:49focus of the video or not. Now, if the
245. 8:51algorithm does deem it to be violent, it
246. 8:54won't remove your video, but it will put
247. 8:56an age restriction on it. And age
248. 8:58restrictions, for those of you who don't
249. 8:59know, can massively reduce your
250. 9:01potential audience because it means that
251. 9:03anyone who watches YouTube without
252. 9:05signing into an account or if they're
253. 9:08under 18, they can no longer watch that
254. 9:10content even if they are above 18 but
255. 9:13they're still not signed in. It's really
256. 9:14annoying. So, if you're uploading
257. 9:16particularly violent gameplay stuff,
258. 9:18just don't necessarily like focus on the
259. 9:20most violent parts of it. Just don't
260. 9:22drag it out. Just just be careful going
261. 9:24forward. Then, next, YouTube's new AI
262. 9:27detection is becoming much more
263. 9:29advanced. And there is now a very clear
264. 9:31rule around if you used AI to help
265. 9:34create content in your videos. So, if
266. 9:37you use AI to realistically make a real
267. 9:40person say or do something they never
268. 9:43did, or if you alter footage of a real
269. 9:45event or place, or even if you just
270. 9:48create a realistic event that never
271. 9:50actually happened, you need to make sure
272. 9:52you select the AI disclosure option when
273. 9:55you upload the video. Now, the good news
274. 9:57is that this doesn't mean you need to
275. 9:58tick the box just because you used AI to
276. 10:00help write your script, or if you use it
277. 10:03to help come up with a title, or in pre-
278. 10:05an image or make a 1-second edit, for
279. 10:06example. The rule is actually just
280. 10:08mainly concerned with people creating
281. 10:10whole AI-generated scenes, or using like
282. 10:13an AI-generated voice-over, or creating
283. 10:16realistic people with AI, that kind of
284. 10:18stuff. And I know, look, I know that so
285. 10:20many people are creating AI content, but
286. 10:22they're not selecting this option. But
287. 10:24look, if you do repeatedly choose to not
288. 10:27disclose AI content on purpose, it will
289. 10:30lead to further penalties and channel
290. 10:32removal. So, it's really important if
291. 10:34you do use AI to create a lot of stuff
292. 10:36in your videos, you need to tick it. And
293. 10:38then finally, this actually might be the
294. 10:40most important rule of the entire video,
295. 10:42but basically, if YouTube has given you
296. 10:44a warning or removed one of your videos
297. 10:46because it broke their terms of service,
298. 10:48never just delete that video and then
299. 10:51re-upload the same video again. Even if
300. 10:53you think it was removed in error, which
301. 10:55a lot of the times they are, and
302. 10:57basically YouTube might have got it
303. 10:58wrong, don't re-upload it straight away.
304. 11:01Because posting content that YouTube has
305. 11:03already removed or warned you about can
306. 11:05be treated as a thing called
307. 11:06circumvention. And YouTube say that your
308. 11:09channel can be terminated if you do
309. 11:11this. And look, if you have multiple
310. 11:14different YouTube channels, this can
311. 11:16also affect those other channels, too.
312. 11:17So, you've got to be really careful. So,
313. 11:19look, if YouTube ever removes something
314. 11:21from your channel, don't panic and just
315. 11:23instantly re-upload it somewhere else.
316. 11:25Find out exactly why it was removed,
317. 11:27appeal it if you genuinely think YouTube
318. 11:29got it wrong, and then fix the problem
319. 11:31properly rather than just trying to work
320. 11:33around the restriction cuz that is
321. 11:35really risky, trust me. Anyway, they are
322. 11:37the things that YouTube don't want now,
323. 11:39but there are also a lot of things that
324. 11:41YouTube and the algorithm do want to see
325. 11:43on your channel. So, give this video a
326. 11:45watch here where I talk about all of the
327. 11:47exciting new opportunities happening on
328. 11:49YouTube right now that can really help
329. 11:51to grow your channel. It's a lot more
330. 11:52positive and a lot funner, I promise
331. 11:54you. Give it a click, see you there.