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YouTube’s NEW Algorithm Rules Just Made it EASIER to Grow on Small Channels (New YouTube Algorithm) — Transcript

by Robert Benjamin · 3,218 words · 452 segments · language en · Watch on YouTube

Full transcript

  1. 0:00YouTube just released a bunch of brand
  2. 0:01new algorithm updates that make it
  3. 0:02easier than ever before for you to be
  4. 0:04able to grow faster on YouTube and get
  5. 0:06more views because they completely
  6. 0:07change how they actually count views.
  7. 0:09They released a bunch of brand new
  8. 0:10settings that you need to make sure that
  9. 0:11you're using and so much more, but don't
  10. 0:13panic cuz by the end of this video
  11. 0:14you're going to know everything that you
  12. 0:15need to change. And so long as you don't
  13. 0:17skip any of these and change all of
  14. 0:18them, it's going to be easier than ever
  15. 0:20before for you to be able to get more
  16. 0:21subscribers and grow faster on YouTube.
  17. 0:24In fact, I just helped this creator,
  18. 0:25this creator, and this creator get over
  19. 0:27200,000 subscribers on YouTube really
  20. 0:30short period of time. And if you
  21. 0:31implement these changes, the same thing
  22. 0:33could happen to you. Change number one
  23. 0:35is that YouTube announced that they're
  24. 0:36going to completely change how views
  25. 0:39actually count on YouTube. Let me
  26. 0:40explain. So, here's exactly what you
  27. 0:42need to know. Beginning August 24th,
  28. 0:45YouTube is changing how it counts views
  29. 0:47on long-form and live. Essentially, the
  30. 0:50way that this is going to work now is
  31. 0:52once somebody actually begins to view
  32. 0:54something, we can see right here,
  33. 0:55they're going to have engaged views and
  34. 0:57they're just going to have views. So,
  35. 0:59basically, what you're going to be able
  36. 1:00to see now is in your YouTube analytics
  37. 1:03under advanced mode, you will be able to
  38. 1:05see engaged views, which is somebody
  39. 1:07that watches the first few seconds of a
  40. 1:09YouTube short, and for long-form videos
  41. 1:11and live streams, it's going to be
  42. 1:13somebody that watches for about 15
  43. 1:14seconds. But otherwise, if somebody just
  44. 1:16clicks on your video, they are now going
  45. 1:18to count as a view. Now, the reason that
  46. 1:19YouTube is actually changing this is
  47. 1:21because it makes it more similar to
  48. 1:24things like TikTok and Instagram because
  49. 1:26that's how they count views. So,
  50. 1:27basically, they don't want it to seem
  51. 1:29like you get way less views on YouTube
  52. 1:30versus the other platforms, which is why
  53. 1:32they're making this change. And this
  54. 1:34really isn't going to change anything
  55. 1:36else. You're just going to begin to see
  56. 1:37your view counts increase. Change number
  57. 1:39two is that YouTube has now made AB
  58. 1:41testing way more important than ever
  59. 1:43before, but there's a right way to do
  60. 1:45this and a wrong way to do this, and I
  61. 1:46want to make sure that you're not doing
  62. 1:48it wrong. Now, in terms of actually
  63. 1:49running AB tests, here's what you want
  64. 1:51to make sure that you're doing. So, now
  65. 1:53if we come into the details of a video,
  66. 1:55what you're going to notice is AB test
  67. 1:57right here. If we click on this, we
  68. 1:58could see that we could run an AB test
  69. 2:00for just titles. We could run an AB test
  70. 2:02for just thumbnails, or we could run it
  71. 2:04for titles and thumbnails. What I would
  72. 2:06strongly suggest that you do is do these
  73. 2:08separately. If you want to AB test your
  74. 2:10title, only do the title. So, if you
  75. 2:12want to AB test your thumbnail, only do
  76. 2:14the thumbnails, and you need to
  77. 2:15understand what you're actually looking
  78. 2:17for when you're doing this. So, if
  79. 2:18you're doing a title AB test, what you
  80. 2:20are actually attempting to change here
  81. 2:22is how many impressions your content is
  82. 2:25going to get, so that's how you should
  83. 2:26actually judge these different titles.
  84. 2:28You're going to do this by changing the
  85. 2:29keywords, changing the framing, and this
  86. 2:31is going to change how the YouTube
  87. 2:32algorithm actually push out your content
  88. 2:34and who they show your content to, and
  89. 2:36how many people they show your content
  90. 2:38to. If we come over to thumbnail right
  91. 2:39here, this is going to be testing for
  92. 2:41how many people actually click on your
  93. 2:43content, because people don't really
  94. 2:45look at the title and the thumbnail in
  95. 2:46order to click. It's really the
  96. 2:47thumbnail that drives the far majority
  97. 2:50of your clicks, and the title really
  98. 2:52changes how many people actually end up
  99. 2:54seeing your content. So, the big thing
  100. 2:56to take away from this is you should
  101. 2:57only be running one test at a time per
  102. 3:00YouTube video. You either do it with the
  103. 3:01title, or you do it the thumbnail, and
  104. 3:03then you can choose which one works the
  105. 3:05best. In addition to that, you're going
  106. 3:07to be able to see when you actually have
  107. 3:08a test live, we'll see AB test complete
  108. 3:11right here. And basically what we'll be
  109. 3:12able to do is we'll be able to click
  110. 3:14into the details. You could click on
  111. 3:15view report, and then this is going to
  112. 3:17show you which one actually performed
  113. 3:19well, which one performed better, and
  114. 3:21then from there, you should run a new
  115. 3:22test. But essentially, you should always
  116. 3:24have tests going on all of your content.
  117. 3:27Change number three is you need to make
  118. 3:28sure that you're actually turning on the
  119. 3:30right settings every single time that
  120. 3:31you go to upload, because there are a
  121. 3:33handful of different settings that you
  122. 3:34need to make sure are either turned on
  123. 3:36or turned off if you want to maximize
  124. 3:38your growth. Now, in terms of those
  125. 3:40correct settings that you want to make
  126. 3:41sure that you are having turned on, what
  127. 3:44you're going to want to do is let's say
  128. 3:45that we are uploading a YouTube short.
  129. 3:47What you want to do is actually come
  130. 3:49into the details, and you want to make
  131. 3:50sure that you have a few things right
  132. 3:52here. And this works both for long-form
  133. 3:54content and for short-form content. So,
  134. 3:57first and foremost, if we scroll down
  135. 3:59here, we're going to see AI use. If you
  136. 4:01used AI to make your content, please
  137. 4:03make sure you were disclosing it.
  138. 4:05YouTube, Instagram, TikTok, all the
  139. 4:07platforms are going to be mass banning
  140. 4:09people. I'm sure you've seen everybody
  141. 4:11talking about on Reddit. It's going to
  142. 4:12continue to happen, so make sure you
  143. 4:14were disclosing this correctly. In
  144. 4:16addition to that, automatic chapters,
  145. 4:18you want to have this turned on.
  146. 4:19Featured placements, you want to have
  147. 4:21this turned on. And automatic concepts,
  148. 4:23you also want to make sure that you have
  149. 4:24this turned on. If we scroll down a
  150. 4:26little bit more, you want to make sure
  151. 4:28that published to subscription feed to
  152. 4:29notify subscribers that you only have
  153. 4:32this enabled if your subscribers are
  154. 4:34actually helping you grow on YouTube.
  155. 4:36The way that you were actually going to
  156. 4:37figure this out is you could go into
  157. 4:39your analytics right here. You could
  158. 4:41come over into advanced mode, and you'll
  159. 4:43actually be able to see a breakout
  160. 4:44between your subscribers versus not
  161. 4:47subscribers. The way that you do that is
  162. 4:49by coming into your subscribers versus
  163. 4:51non-subscribers, and you want to see the
  164. 4:54opposite of what I see right here. We
  165. 4:56could see subscribed stayed to watch
  166. 4:58more frequently, but watched less. So,
  167. 5:00they're kind of indifferent to my
  168. 5:01content, but we could see not subscribed
  169. 5:03stayed to watch less, but actually watch
  170. 5:05the content for a longer period of time
  171. 5:07and have an average view duration. If
  172. 5:09you see that your subscribers are giving
  173. 5:11you really bad views, they're staying to
  174. 5:14watch way less, the average view
  175. 5:16duration is way less, then you're going
  176. 5:18to want to make sure you're clicking
  177. 5:19that button to make sure that they are
  178. 5:20not seeing your content, because in that
  179. 5:22case, your subscribers are actually
  180. 5:23hurting you. And this happens if you had
  181. 5:26a random video go viral where you got a
  182. 5:27bunch of different subscribers that was
  183. 5:29kind of outside of your niche. If you've
  184. 5:30done collabs with people outside of your
  185. 5:32niche, if you paid for YouTube
  186. 5:34subscribers by running ads or running
  187. 5:35promotions, that could also be killing
  188. 5:37your views. Now, change number four is
  189. 5:39that you need to make sure that you're
  190. 5:40using AI to help you understand, one,
  191. 5:43how many people are actually searching
  192. 5:45for whatever you're creating content
  193. 5:46about, and two, how many views it
  194. 5:48predicts you can actually get before you
  195. 5:50ever post your content. Let me explain.
  196. 5:53Now, the first of those things that I
  197. 5:54wanted to show you is how you actually
  198. 5:56figure out how many people are looking
  199. 5:57for something. So, what you want to make
  200. 5:59sure that you do is have the vidIQ
  201. 6:01Chrome extension installed, and then
  202. 6:03whenever you come over here and you type
  203. 6:04something in, for example, maybe I'm
  204. 6:06typing in chat GPT work, what we're
  205. 6:08going to see is on the top right-hand
  206. 6:10corner right here, we see this search
  207. 6:12companion. This is absolutely
  208. 6:14incredible. If you click in here, you
  209. 6:15could actually see what sections are
  210. 6:17going to be shown. I would recommend
  211. 6:18having all of them enabled like what I
  212. 6:20have enabled right here, because what
  213. 6:21this is going to allow you to see is
  214. 6:23what the views per hour is over time,
  215. 6:25and we could see that this is
  216. 6:26increasing. That's exactly what you want
  217. 6:28to see. You want to see that it's
  218. 6:29increasing, and ideally, you want to see
  219. 6:31that it's high. In addition to that, if
  220. 6:33we scroll down here, this will actually
  221. 6:34show you the top channels for this exact
  222. 6:37search term right here by how many views
  223. 6:40they have actually gotten recently. You
  224. 6:41could also filter it by subscribers, and
  225. 6:44this is just incredibly helpful right
  226. 6:45here, because this helps you determine
  227. 6:47what you should actually be posting
  228. 6:49about. What you don't want to do is post
  229. 6:51about topics where this views per hour
  230. 6:53shows as blank. For example, if I come
  231. 6:55over here and type in TikTok algorithm,
  232. 6:57I'm going to assume that it could
  233. 6:58actually shows as blank because it's not
  234. 7:00going to be a super high traffic search
  235. 7:02term. So, if we do a search for this,
  236. 7:05we're going to see that what this
  237. 7:06actually shows right here is not enough
  238. 7:08search data available for this keyword.
  239. 7:11Now, I rank number one for this keyword.
  240. 7:13I create content about this. I know that
  241. 7:15it's a small niche, but essentially, you
  242. 7:17don't want to be creating content for
  243. 7:18anything that has a view per hour like
  244. 7:21this. You want to only be going after
  245. 7:22things with a big views per hour. In
  246. 7:24addition to that, now when you actually
  247. 7:26go to upload content on YouTube, what
  248. 7:28you're going to notice is when you're
  249. 7:30under details before you ever even post
  250. 7:32your piece of content, if you scroll
  251. 7:34down right here, this is actually going
  252. 7:36to forecast right here how many views
  253. 7:38you'll get. We could see that it gives
  254. 7:39us a forecast for 14 days, gives us the
  255. 7:42forecast result, and if we click on this
  256. 7:44right here, it it will tell us why, and
  257. 7:46it'll tell us what to improve in our
  258. 7:48next video, or what to improve about
  259. 7:50this video if you haven't uploaded yet,
  260. 7:52in order to actually make it a better
  261. 7:53piece of content. And if you're not
  262. 7:54using AI like this, one, you're not
  263. 7:57going to be able to predict your views,
  264. 7:58so you're just flying blind, and two,
  265. 8:00you don't know how many people are
  266. 8:01searching every hour for whatever topic
  267. 8:04you're going to be posting about. And
  268. 8:05again, you only want to post about
  269. 8:06things that are on the up and up. And
  270. 8:08for both of these metrics, literally the
  271. 8:10only way that you are going to be able
  272. 8:11to see them is using vidIQ, because it's
  273. 8:14the only tool that's going to give you
  274. 8:15access to them. If you're not using
  275. 8:17vidIQ, you're not going to have this
  276. 8:18information. Your competitors are going
  277. 8:20to have it, and that's why they're
  278. 8:21getting more views, they're growing
  279. 8:22faster, and they're gaining more
  280. 8:24subscribers than you. If you aren't
  281. 8:25using this, you are going to get left
  282. 8:28behind in 2026, and especially as we
  283. 8:30move into 2027. And the best part about
  284. 8:33vidIQ is that if you go to the pinned
  285. 8:34comment below, you can get started with
  286. 8:36it today for only $1. You're not going
  287. 8:37to see this deal anywhere else. It's the
  288. 8:39only place you're going to be able to
  289. 8:40get it, and guess what? vidIQ is going
  290. 8:42to be your secret weapon to help you
  291. 8:43grow faster on YouTube, because it's
  292. 8:44going to help you stop creating content
  293. 8:46that flops, and know exactly what you
  294. 8:49should be posting about, because your
  295. 8:50audience is already there, watching and
  296. 8:53begging for content about it. So, go to
  297. 8:54that pinned comment below, and get
  298. 8:56started with it today. Change number
  299. 8:58five is you need to make sure you're
  300. 8:59paying attention to all the new
  301. 9:00analytics that YouTube just recently
  302. 9:02released, and this is actually going to
  303. 9:03help you determine incredibly quickly
  304. 9:05exactly what was wrong with your video.
  305. 9:07So, these new analytics that you need to
  306. 9:09make sure that you use are going to be
  307. 9:11found if you are on the analytics for a
  308. 9:13video, if you scroll down and click on
  309. 9:15see more. What this is now going to
  310. 9:16allow you to see on the left-hand side,
  311. 9:18if we click on audience retention, we
  312. 9:20could see compared to other videos. And
  313. 9:22whenever this blue line gets close to
  314. 9:25the gray line, or goes below it, that's
  315. 9:27a part of your video that you need to
  316. 9:28fix, because that's where people are
  317. 9:30dropping off on your content, or not
  318. 9:32watching, versus your other content, and
  319. 9:34that's why this video didn't do as well.
  320. 9:37In addition to that, if we come back
  321. 9:38over here, we could also see detailed
  322. 9:40activity. And what this is going to show
  323. 9:42us, if we scroll over these, is
  324. 9:43literally how many people started
  325. 9:45watching and how many people stopped
  326. 9:47watching at specific times. So, what you
  327. 9:50want to make sure that you're doing is
  328. 9:51going through and highlighting anywhere
  329. 9:53where you see a lot of people stop
  330. 9:55watching. And what this is is a sign
  331. 9:57that, "Hey, my hook wasn't good enough.
  332. 9:59Hey, this part of the video is something
  333. 10:01that they didn't like." And analyzing
  334. 10:03this for every video that you make,
  335. 10:05taking notes is what is actually going
  336. 10:07to make you a better YouTuber. In fact,
  337. 10:09that's what the best YouTubers do. They
  338. 10:10look at compared to other videos, they
  339. 10:12look at detailed activity, and this
  340. 10:13allows them to keep getting better every
  341. 10:15single time that they post because over
  342. 10:17time you eliminate the things that
  343. 10:19you're doing wrong, you eliminate the
  344. 10:21things that your audience doesn't like,
  345. 10:23and you eliminate the things that the
  346. 10:24algorithm isn't picking up on or isn't
  347. 10:27pushing and what's actually hurting you
  348. 10:29when you're trying to grow. Now, that
  349. 10:30last change you need to make sure you're
  350. 10:32implementing is you need to make sure
  351. 10:33that you're using all of the new ways
  352. 10:35that YouTube actually wants you to get
  353. 10:36engagement. There are multiple different
  354. 10:38features and multiple different settings
  355. 10:40and multiple different types of posts
  356. 10:41that you should be creating. Let me
  357. 10:43explain. So, that first of the new
  358. 10:45features that you need to make sure that
  359. 10:47you're using is you need to make sure
  360. 10:49that you're adding quizzes into your
  361. 10:51content. We're going to see right here,
  362. 10:52if we scroll down a little bit, quizzes.
  363. 10:54This is where you are going to be able
  364. 10:56to add in quizzes for your audience. And
  365. 10:58essentially, you just ask them a
  366. 10:59question and they'll be able to answer
  367. 11:01it. You want to have this ideally in the
  368. 11:02first 3 minutes of your video because
  369. 11:04what this going to do is one, increase
  370. 11:06engagement, and two, hopefully you have
  371. 11:08the quiz be something that you're going
  372. 11:10to be talking more about the video or
  373. 11:11something like that or that people argue
  374. 11:13about in the comments. And basically,
  375. 11:14this is just a way for you to be able to
  376. 11:16get way more engagement in your content.
  377. 11:18You could do it multiple times in a
  378. 11:20video, but you want to make sure you're
  379. 11:21doing it at least one time. In addition
  380. 11:23to that, the second thing you want to
  381. 11:25make sure that you're doing is taking
  382. 11:26advantage of community posts. If we come
  383. 11:29over to a YouTube channel like VidIQ,
  384. 11:31what we're going to find is that they
  385. 11:33actually post community posts all the
  386. 11:35time. If we click into their content, we
  387. 11:37come over here to posts, what we're
  388. 11:39going to see is that they post tons of
  389. 11:41these. In fact, they post one every day.
  390. 11:43They post things like this, which looks
  391. 11:44like an X post. They have updates right
  392. 11:47here. If we scroll down, they have
  393. 11:48things like quizzes. And essentially,
  394. 11:50what this does is keeps your content in
  395. 11:53your viewers' feed. And guess what? When
  396. 11:55somebody likes this, when somebody
  397. 11:56interacts with the poll right here, when
  398. 11:58somebody comments, it increases the odds
  399. 12:01that they then get shown your other
  400. 12:03content. The far majority of people that
  401. 12:04see this are going to be on a mobile
  402. 12:06device. And then, what this is going to
  403. 12:08do is increase the odds that they get
  404. 12:09shown your other content. And this is
  405. 12:11kind of a no-brainer, because it
  406. 12:13literally takes a few seconds, if that,
  407. 12:15for you to be able to create this stuff.
  408. 12:17You create it by simply just coming over
  409. 12:19here in the top right-hand corner. You
  410. 12:21will going to click on create post right
  411. 12:23here, and then, you'll be able to create
  412. 12:25these posts, or you'll actually be able
  413. 12:27to schedule them out, where you could go
  414. 12:29through and have these all scheduled out
  415. 12:32for the next week, for the next few
  416. 12:34days, for the next month, so that you
  417. 12:35don't have to go through and actually do
  418. 12:37this. The next thing you need to make
  419. 12:38sure you're doing is actually going to
  420. 12:39be in your account settings right here.
  421. 12:41If we come over to into account
  422. 12:43settings, we click on channel, we come
  423. 12:45into advanced settings, there are a few
  424. 12:46things you want to make sure right here
  425. 12:48that are going to actually be turned on.
  426. 12:51First, allow advertisers, brands, and
  427. 12:53third-party platforms to view channel
  428. 12:55insights for earning opportunities. I
  429. 12:56would strongly have to suggest having
  430. 12:58this turned on. This is going to
  431. 13:00increase the amount of brand deals that
  432. 13:01you get, the amount of exposure that you
  433. 13:03get. In addition to that, if we come
  434. 13:05down here, you want to make sure
  435. 13:06automatic dubbing is turned on. Allow
  436. 13:08automatic dubbing and things in
  437. 13:10experimental languages, make sure we're
  438. 13:12reviewing them. In addition to that, if
  439. 13:13we scroll down, clips, have that turned
  440. 13:16on. Video quality enhancements, have
  441. 13:18these turned on. Hype, make sure that is
  442. 13:20turned on. And once you do that, you're
  443. 13:22going to have all the right settings on
  444. 13:24your individual posts and on your
  445. 13:26account in order for YouTube to really
  446. 13:29push you out. Now, if you enjoyed this
  447. 13:30video and you want to learn how to get
  448. 13:31more subscribers on YouTube incredibly
  449. 13:33quickly, I would strongly suggest you
  450. 13:35check out this video right here that
  451. 13:36walks you through exactly how to do
  452. 13:38that. I'll see you over there.

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