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YouTube’s NEW Algorithm Changes Explained for November 2026 (Get More Subscribers FAST!) — Transcript

by Robert Benjamin · 2,716 words · 378 segments · language en · Watch on YouTube

Full transcript

  1. 0:00YouTube just released a massive
  2. 0:01algorithm update for November 2026 and
  3. 0:03completely changes what you should be
  4. 0:05doing in order to get more views and get
  5. 0:07more subscribers on YouTube. But, I
  6. 0:08don't want you to panic because if you
  7. 0:10simply begin to use the AI tools that
  8. 0:12YouTube has now put out, turn on the new
  9. 0:13settings that they recently changed, and
  10. 0:15the other things I'm going to share with
  11. 0:16you in this video, it's going to
  12. 0:17increase the odds that you're going to
  13. 0:18get more subscribers on YouTube and get
  14. 0:20monetized before we go into 2027.
  15. 0:23Because November is one of the most
  16. 0:24important months when it comes to
  17. 0:26getting views on YouTube, and I want to
  18. 0:27make sure that you don't miss this.
  19. 0:30Change number one is now YouTube is
  20. 0:31rolling out AI to everybody's channel,
  21. 0:33and this is actually going to allow you
  22. 0:35to optimize your content and create
  23. 0:37better content in the future in a
  24. 0:39totally different way. Check this out.
  25. 0:41So, that first thing I actually wanted
  26. 0:42to show you here is going to be S Studio
  27. 0:45in the top right-hand corner right here
  28. 0:47because this can now actually go through
  29. 0:48and help you optimize your content. For
  30. 0:50example, we could come over here and we
  31. 0:52can say, "Can you give me different
  32. 0:55thumbnails so I can run an A/B test
  33. 1:00on this video." And then what I'm going
  34. 1:02to do is I'm actually going to copy the
  35. 1:03name of this video right here, and then
  36. 1:05we're going to feed this into this. And
  37. 1:07what this is actually going to be able
  38. 1:09to do is it is going to look at the
  39. 1:11current thumbnail, and it is actually
  40. 1:13going to go through and come up with
  41. 1:15other thumbnails that we should be
  42. 1:17potentially A/B testing here. And while
  43. 1:19it actually goes through and does that,
  44. 1:21I wanted to show you other things that
  45. 1:22you could actually get this to do. You
  46. 1:24could come over here and get it to
  47. 1:25summarize comments, summarize
  48. 1:27performance, refine video titles,
  49. 1:29suggest new ideas. You could use it to
  50. 1:31workshop a video, you could use it to
  51. 1:33create a content plan, and you could use
  52. 1:35it to understand your channel community,
  53. 1:37and even engage with your community,
  54. 1:39which is pretty incredible. And it's
  55. 1:40great that they actually have this AI
  56. 1:42tool in here that's actually trained on
  57. 1:44your specific channel. Now, check this
  58. 1:46out. This has actually gone through, and
  59. 1:47this has actually grabbed this. So, this
  60. 1:49gave me another one that I should check
  61. 1:51out right here, and gave me this one
  62. 1:53right here. And what's incredible is I
  63. 1:55actually literally just got this hat.
  64. 1:57So, if we come over to this video, we
  65. 1:59could see through sure, yep, I'm wearing
  66. 2:02this hat in this actual video. So, it
  67. 2:04actually took what I was wearing from
  68. 2:06here. So, this allows consistency, and
  69. 2:08this allows me to not have to actually
  70. 2:10take thumbnail photos every single time
  71. 2:12that I go to do something. But again,
  72. 2:14you could get this to run AB test across
  73. 2:16your entire channel. You could do this
  74. 2:18with titles. You could do this with
  75. 2:19thumbnails. You could even say, "Hey,
  76. 2:21what is killing my audience retention on
  77. 2:24this video?" And it will be able to give
  78. 2:25you an in-depth answer for what's
  79. 2:27causing that. We can see these look like
  80. 2:29professional thumbnails. They don't look
  81. 2:31bad or AI generated. Change number two
  82. 2:34is that now only two metrics matter when
  83. 2:36it comes to your long-form content and
  84. 2:38it comes to your short-form content.
  85. 2:40Now, I'm going to give them to you so
  86. 2:41that you know exactly what to focus on
  87. 2:43when it comes to your analytics because
  88. 2:44otherwise, staring at that screen can be
  89. 2:46incredibly overwhelming. So, here are
  90. 2:48the only two metrics that actually
  91. 2:49matter. If we come over into the content
  92. 2:51on this page right here, we look at this
  93. 2:53video that got 45,000 views. So, it's
  94. 2:55performing pretty good. We come into the
  95. 2:57analytics. The first thing we want to
  96. 2:58look at is the reach right here. We want
  97. 3:00to make sure that in the first 24 hours
  98. 3:02that this is as close or over to 10%. If
  99. 3:06it's not, either one, your topic is
  100. 3:08wrong, or two, your thumbnail was wrong.
  101. 3:10The next place we want to look is we
  102. 3:12want to come into overview. We want to
  103. 3:14scroll all the way down here, and we
  104. 3:15want to look at the audience retention
  105. 3:17for the first 30 seconds. We want that
  106. 3:19to be over 70%. If your click-through
  107. 3:22rate isn't that high and your audience
  108. 3:24retention isn't that high, those are the
  109. 3:26first two things that you need to change
  110. 3:28because here's the deal. If somebody
  111. 3:29doesn't make it past the first 30
  112. 3:31seconds of your video, there's no way
  113. 3:32they make it through the rest. So, you
  114. 3:33need to stop that bleeding immediately.
  115. 3:35And if nobody clicks on your content,
  116. 3:37then they never actually watch a video,
  117. 3:39which is why that also needs to be a
  118. 3:40focus. So, you can literally ignore
  119. 3:42everything else showing up in your
  120. 3:43analytics if you focus on those two
  121. 3:45things and fix those first. And when it
  122. 3:47comes to YouTube Shorts, this is
  123. 3:49actually going to be completely
  124. 3:50different. So, if we look at this video
  125. 3:51right here that got over 5 million views
  126. 3:54on YouTube Shorts, we come over into the
  127. 3:56analytics, we could see I have a few
  128. 3:58things right. First and foremost, state
  129. 4:00to watch. This means did somebody make
  130. 4:01it past the first 3 seconds? And that is
  131. 4:04basically the click-through rate version
  132. 4:06for shorts. You need this to be over 75%
  133. 4:09ideally you have it over 80%. If you're
  134. 4:12able to do that, the second thing that
  135. 4:13matters is your average view duration
  136. 4:15should ideally be longer than the actual
  137. 4:18video itself. If that's not the case,
  138. 4:20then that is what is actually holding
  139. 4:22back the growth of your YouTube channel.
  140. 4:25And again, you don't have to look at all
  141. 4:26these other metrics and all these other
  142. 4:28things you could possibly look at. Just
  143. 4:30look at those two metrics but for both
  144. 4:32long-form content and for short-form
  145. 4:34content in order to maximize your
  146. 4:36results you're getting. Change number
  147. 4:37three is that SEO is more important than
  148. 4:40ever before. And when I talk about SEO,
  149. 4:42I'm not just talking about showing up on
  150. 4:43YouTube because now people are chatting
  151. 4:45with chat GPT, they're chatting with
  152. 4:47Gemini, they're chatting with Claude,
  153. 4:48they're chatting with Grok, they're
  154. 4:50chatting with Muse, all these different
  155. 4:51tools and they're actually pulling
  156. 4:52content from YouTube to recommend it.
  157. 4:55And there are a few things that you need
  158. 4:56to make sure that you're doing in order
  159. 4:57to get this to happen the right way. In
  160. 4:59fact, there's an AI tool that can help
  161. 5:01you do this way better. Let me explain.
  162. 5:04Now to prove to you how important SEO
  163. 5:06actually is, I wanted to very quickly
  164. 5:08just come over into my audience insights
  165. 5:10so that you could actually see just how
  166. 5:12much this means to my channel. Because
  167. 5:15if we come over here, we could see that
  168. 5:17more than 70% of the traffic I'm getting
  169. 5:19on my channel come from search. And if
  170. 5:21we look at the rest of it, a lot of it's
  171. 5:23coming from external which is going to
  172. 5:25be from other places like chat GPT or
  173. 5:28Google. Now the way that I'm actually
  174. 5:30able to make this happen is I am using
  175. 5:32vidIQ. In fact, I obsess over using this
  176. 5:35tool. Because when you log into vidIQ,
  177. 5:37you're going to be able to see that we
  178. 5:38could come over into more right here and
  179. 5:40we could see that they have all these
  180. 5:42different tools. But where I'm focused
  181. 5:44is on research right here. Because this
  182. 5:46shows outlier videos in my niche. This
  183. 5:48shows rising keywords. And if I come
  184. 5:50over to keywords right here, I could see
  185. 5:53what people are searching for. I could
  186. 5:54see the top search terms. And if I come
  187. 5:56over here for example, people are
  188. 5:58searching for an After Effects tutorial
  189. 6:00and I click into this, we can actually
  190. 6:02see all the different keywords. We could
  191. 6:03see all the videos that actually show
  192. 6:05under this, all the shorts that show
  193. 6:07under this, all the different channels
  194. 6:09that show under this, all of the
  195. 6:11thumbnails that show under this, and
  196. 6:12this allows me to then make better
  197. 6:15content because I know who I'm competing
  198. 6:17against, I know what terms are getting
  199. 6:19the most search, I know what videos are
  200. 6:20trending, and I can now go through and
  201. 6:22create better content than the other
  202. 6:25things that are showing up, which is
  203. 6:26essentially how you're going to rank for
  204. 6:28search. And when it comes to ranking for
  205. 6:29search, you need to not only be focused
  206. 6:31about the new content that you're
  207. 6:33making, but also optimizing your old
  208. 6:35content. If we come over into optimize
  209. 6:37right here, this allows us to go through
  210. 6:39all of our videos, all of our shorts,
  211. 6:42and let's say we want to optimize, let's
  212. 6:44say this one right here, we can actually
  213. 6:45click into this, come into SEO, and this
  214. 6:48does an SEO review, and writes us a new
  215. 6:50description, writes us new tags, and
  216. 6:52suggests what we should actually change
  217. 6:54to increase the odds that this video is
  218. 6:56going to end up ranking for search. And
  219. 6:58VidIQ is the only way for you to be able
  220. 7:00to do this. That S Studio feature that I
  221. 7:02showed you earlier on YouTube will not
  222. 7:04be able to accomplish any of this
  223. 7:05because it doesn't have access to the
  224. 7:07things that VidIQ has access to, which
  225. 7:09is why this is a tool that literally
  226. 7:11every single YouTuber, if you're taking
  227. 7:14this seriously and you want to get
  228. 7:15monetized, needs to be using. And the
  229. 7:17best part about VidIQ is you could go to
  230. 7:18the pinned comment below and get started
  231. 7:20with that today for only $1. This tool
  232. 7:22is going to help you rank for search,
  233. 7:24it's going to help you get discovered
  234. 7:25more, and it's going to help you grow
  235. 7:26way faster. In fact, it's been my secret
  236. 7:28weapon to gaining over 900,000
  237. 7:31subscribers on this channel. Without
  238. 7:32VidIQ, that never would have happened.
  239. 7:35Change number four is you need to make
  240. 7:36sure that you are protecting your
  241. 7:37likeness on YouTube because now what
  242. 7:39YouTube actually has happening is AI is
  243. 7:42watching every piece of content that
  244. 7:43comes up. So, if somebody else is
  245. 7:45uploading videos of me and they're not
  246. 7:47doing well, that could actually signal
  247. 7:49to YouTube's AI that, "Hey, this face,
  248. 7:52this guy doesn't do well on YouTube.
  249. 7:54Don't show his content to these people."
  250. 7:56So, if people are stealing your name or
  251. 7:57likeness, guess what? It could actually
  252. 7:59be hurting your own channel either now
  253. 8:02or in the future. Now, that you'll
  254. 8:04actually be able to go through and
  255. 8:06protect your likeness is if we come over
  256. 8:08into content detection on the left-hand
  257. 8:10side right here, we're now going to see
  258. 8:12this likeness beta right here. We could
  259. 8:13come over here and click on start now
  260. 8:15and this goes through exactly how you
  261. 8:17set it up. So, basically, you have to
  262. 8:18agree to YouTube using biometric
  263. 8:20technology to look for your likeness.
  264. 8:22You have to take a photo of your ID and
  265. 8:24record a brief video of your face and
  266. 8:25voice. Then you have to check your email
  267. 8:27and go through the verification process.
  268. 8:29After you do that, you'll be able to
  269. 8:30actually agree to this and then YouTube
  270. 8:32will actually tell you when somebody's
  271. 8:34using your likeness and you'll be able
  272. 8:35to stop them from using it. This is
  273. 8:37going to be different than people
  274. 8:38copyrighting your content. This isn't a
  275. 8:40big deal. So, basically, if we come over
  276. 8:42here, we could see that I have gotten
  277. 8:43thousands of views, if not tens of
  278. 8:45thousands of views, because hundreds of
  279. 8:47people have gone through and ripped my
  280. 8:49content off. This person took 100% of my
  281. 8:51video, 90%, 100%, 90%, 100%, but I'm
  282. 8:56totally fine with that because it's
  283. 8:57content that I personally made. They
  284. 9:00weren't making me say or do something
  285. 9:02that I didn't do, which is actually
  286. 9:04going to hurt me. Instead, it's stuff
  287. 9:06that I already made. So, if they want to
  288. 9:07put that out, God bless them. All
  289. 9:09they're doing is actually helping me
  290. 9:11out. If you want to be able to
  291. 9:12supercharge this, well, then you want to
  292. 9:13make sure that inside of your video
  293. 9:16settings right here, if we scroll all
  294. 9:17the way down, that you are actually
  295. 9:19allowing people to clip up your content.
  296. 9:22So, shorts remixing, you want to make
  297. 9:23sure that that's on. Embedding, you want
  298. 9:25to make sure that that's on because all
  299. 9:27that's going to do is help you get more
  300. 9:28views that you aren't doing any work
  301. 9:31for. If people want to spread your
  302. 9:32content around, they want to remix your
  303. 9:34videos, they want to remix your audio,
  304. 9:35please let them. Don't be one of those
  305. 9:37people that doesn't allow it because
  306. 9:39literally all you're doing is hurting
  307. 9:41yourself. Change number five, is there a
  308. 9:43handful of different account settings
  309. 9:44that I want to make sure you're enabling
  310. 9:46because these are going to be new and
  311. 9:48they could be preventing you from
  312. 9:49getting the views or subscribers that
  313. 9:51you actually want. Now, in order to
  314. 9:53access those important settings, what
  315. 9:54you're going to want to do is come over
  316. 9:56into settings right here. We want to
  317. 9:58come under channel, advanced settings,
  318. 10:00scroll all the way down. The first thing
  319. 10:02you want to turn on is third-party
  320. 10:03training. In the past, I would have said
  321. 10:06do not have this turned on, but I would
  322. 10:07actually have this turned on now because
  323. 10:09it's going to increase the odds that
  324. 10:10your content shows up in AI. Because if
  325. 10:13AI is being trained on your content,
  326. 10:16well then guess what? The knowledge, all
  327. 10:17that different information, is going to
  328. 10:19be in there, and it's more likely that
  329. 10:21they will actually use your content as a
  330. 10:23source. In addition to that, video
  331. 10:24quality enhancements, turn both of these
  332. 10:26on. Clips, we're just talking about this
  333. 10:28in the last section, make sure that's
  334. 10:30turned on. Allow automatic dubbing,
  335. 10:32allow it. Manual reviews, turn that off
  336. 10:35so that it just automatically happens.
  337. 10:37If become over here, you also want to
  338. 10:40make sure that hype is going to be
  339. 10:42turned on. Because what that's going to
  340. 10:44allow your viewers to do is actually
  341. 10:45hype up your content. In addition, if we
  342. 10:47come under basic info right here, you
  343. 10:49want to make sure that this contains all
  344. 10:51different tags that are relevant to what
  345. 10:54you're posting about. If we come into
  346. 10:55advanced settings right here, this is
  347. 10:57where we just were. In feature
  348. 10:58eligibility, you need these three green
  349. 11:00dots. Now, the next thing you want to do
  350. 11:02in terms of settings is you want to make
  351. 11:04sure that you're clicking on the top
  352. 11:06right hand corner right here, clicking
  353. 11:07on your channel, and then you actually
  354. 11:09want to come in to customize channel.
  355. 11:11Because from here, what you're going to
  356. 11:13be able to do is change your handle. You
  357. 11:15need to make sure that your handle has
  358. 11:17your name in it and has your niche in
  359. 11:19it. Otherwise, you're just going to get
  360. 11:21a random tag, and that random tag
  361. 11:23decreases the odds that you'll rank for
  362. 11:25SEO, decreases the odds that chat GPT,
  363. 11:28Gemini, and all of the above are going
  364. 11:30to actually be promoting your content.
  365. 11:32Basically, it's just another way for you
  366. 11:33to be able to raise your hand, tell
  367. 11:35YouTube exactly what your content's
  368. 11:37about, and then all those tags that you
  369. 11:39had in the last section, make sure those
  370. 11:41show up inside of your description right
  371. 11:43here, or vice versa, whichever way you
  372. 11:45actually filled them out. Now, if you
  373. 11:47enjoyed this video and you're stuck with
  374. 11:48low views on YouTube, I would strongly
  375. 11:50suggest you check out this video right
  376. 11:51here that walks you through the exact
  377. 11:53changes that you can make in order to
  378. 11:55fix this. I'll see you over there.

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