YouTube’s NEW Algorithm Changes Explained for November 2026 (Get More Subscribers FAST!) — Transcript
Full transcript
- 0:00YouTube just released a massive
- 0:01algorithm update for November 2026 and
- 0:03completely changes what you should be
- 0:05doing in order to get more views and get
- 0:07more subscribers on YouTube. But, I
- 0:08don't want you to panic because if you
- 0:10simply begin to use the AI tools that
- 0:12YouTube has now put out, turn on the new
- 0:13settings that they recently changed, and
- 0:15the other things I'm going to share with
- 0:16you in this video, it's going to
- 0:17increase the odds that you're going to
- 0:18get more subscribers on YouTube and get
- 0:20monetized before we go into 2027.
- 0:23Because November is one of the most
- 0:24important months when it comes to
- 0:26getting views on YouTube, and I want to
- 0:27make sure that you don't miss this.
- 0:30Change number one is now YouTube is
- 0:31rolling out AI to everybody's channel,
- 0:33and this is actually going to allow you
- 0:35to optimize your content and create
- 0:37better content in the future in a
- 0:39totally different way. Check this out.
- 0:41So, that first thing I actually wanted
- 0:42to show you here is going to be S Studio
- 0:45in the top right-hand corner right here
- 0:47because this can now actually go through
- 0:48and help you optimize your content. For
- 0:50example, we could come over here and we
- 0:52can say, "Can you give me different
- 0:55thumbnails so I can run an A/B test
- 1:00on this video." And then what I'm going
- 1:02to do is I'm actually going to copy the
- 1:03name of this video right here, and then
- 1:05we're going to feed this into this. And
- 1:07what this is actually going to be able
- 1:09to do is it is going to look at the
- 1:11current thumbnail, and it is actually
- 1:13going to go through and come up with
- 1:15other thumbnails that we should be
- 1:17potentially A/B testing here. And while
- 1:19it actually goes through and does that,
- 1:21I wanted to show you other things that
- 1:22you could actually get this to do. You
- 1:24could come over here and get it to
- 1:25summarize comments, summarize
- 1:27performance, refine video titles,
- 1:29suggest new ideas. You could use it to
- 1:31workshop a video, you could use it to
- 1:33create a content plan, and you could use
- 1:35it to understand your channel community,
- 1:37and even engage with your community,
- 1:39which is pretty incredible. And it's
- 1:40great that they actually have this AI
- 1:42tool in here that's actually trained on
- 1:44your specific channel. Now, check this
- 1:46out. This has actually gone through, and
- 1:47this has actually grabbed this. So, this
- 1:49gave me another one that I should check
- 1:51out right here, and gave me this one
- 1:53right here. And what's incredible is I
- 1:55actually literally just got this hat.
- 1:57So, if we come over to this video, we
- 1:59could see through sure, yep, I'm wearing
- 2:02this hat in this actual video. So, it
- 2:04actually took what I was wearing from
- 2:06here. So, this allows consistency, and
- 2:08this allows me to not have to actually
- 2:10take thumbnail photos every single time
- 2:12that I go to do something. But again,
- 2:14you could get this to run AB test across
- 2:16your entire channel. You could do this
- 2:18with titles. You could do this with
- 2:19thumbnails. You could even say, "Hey,
- 2:21what is killing my audience retention on
- 2:24this video?" And it will be able to give
- 2:25you an in-depth answer for what's
- 2:27causing that. We can see these look like
- 2:29professional thumbnails. They don't look
- 2:31bad or AI generated. Change number two
- 2:34is that now only two metrics matter when
- 2:36it comes to your long-form content and
- 2:38it comes to your short-form content.
- 2:40Now, I'm going to give them to you so
- 2:41that you know exactly what to focus on
- 2:43when it comes to your analytics because
- 2:44otherwise, staring at that screen can be
- 2:46incredibly overwhelming. So, here are
- 2:48the only two metrics that actually
- 2:49matter. If we come over into the content
- 2:51on this page right here, we look at this
- 2:53video that got 45,000 views. So, it's
- 2:55performing pretty good. We come into the
- 2:57analytics. The first thing we want to
- 2:58look at is the reach right here. We want
- 3:00to make sure that in the first 24 hours
- 3:02that this is as close or over to 10%. If
- 3:06it's not, either one, your topic is
- 3:08wrong, or two, your thumbnail was wrong.
- 3:10The next place we want to look is we
- 3:12want to come into overview. We want to
- 3:14scroll all the way down here, and we
- 3:15want to look at the audience retention
- 3:17for the first 30 seconds. We want that
- 3:19to be over 70%. If your click-through
- 3:22rate isn't that high and your audience
- 3:24retention isn't that high, those are the
- 3:26first two things that you need to change
- 3:28because here's the deal. If somebody
- 3:29doesn't make it past the first 30
- 3:31seconds of your video, there's no way
- 3:32they make it through the rest. So, you
- 3:33need to stop that bleeding immediately.
- 3:35And if nobody clicks on your content,
- 3:37then they never actually watch a video,
- 3:39which is why that also needs to be a
- 3:40focus. So, you can literally ignore
- 3:42everything else showing up in your
- 3:43analytics if you focus on those two
- 3:45things and fix those first. And when it
- 3:47comes to YouTube Shorts, this is
- 3:49actually going to be completely
- 3:50different. So, if we look at this video
- 3:51right here that got over 5 million views
- 3:54on YouTube Shorts, we come over into the
- 3:56analytics, we could see I have a few
- 3:58things right. First and foremost, state
- 4:00to watch. This means did somebody make
- 4:01it past the first 3 seconds? And that is
- 4:04basically the click-through rate version
- 4:06for shorts. You need this to be over 75%
- 4:09ideally you have it over 80%. If you're
- 4:12able to do that, the second thing that
- 4:13matters is your average view duration
- 4:15should ideally be longer than the actual
- 4:18video itself. If that's not the case,
- 4:20then that is what is actually holding
- 4:22back the growth of your YouTube channel.
- 4:25And again, you don't have to look at all
- 4:26these other metrics and all these other
- 4:28things you could possibly look at. Just
- 4:30look at those two metrics but for both
- 4:32long-form content and for short-form
- 4:34content in order to maximize your
- 4:36results you're getting. Change number
- 4:37three is that SEO is more important than
- 4:40ever before. And when I talk about SEO,
- 4:42I'm not just talking about showing up on
- 4:43YouTube because now people are chatting
- 4:45with chat GPT, they're chatting with
- 4:47Gemini, they're chatting with Claude,
- 4:48they're chatting with Grok, they're
- 4:50chatting with Muse, all these different
- 4:51tools and they're actually pulling
- 4:52content from YouTube to recommend it.
- 4:55And there are a few things that you need
- 4:56to make sure that you're doing in order
- 4:57to get this to happen the right way. In
- 4:59fact, there's an AI tool that can help
- 5:01you do this way better. Let me explain.
- 5:04Now to prove to you how important SEO
- 5:06actually is, I wanted to very quickly
- 5:08just come over into my audience insights
- 5:10so that you could actually see just how
- 5:12much this means to my channel. Because
- 5:15if we come over here, we could see that
- 5:17more than 70% of the traffic I'm getting
- 5:19on my channel come from search. And if
- 5:21we look at the rest of it, a lot of it's
- 5:23coming from external which is going to
- 5:25be from other places like chat GPT or
- 5:28Google. Now the way that I'm actually
- 5:30able to make this happen is I am using
- 5:32vidIQ. In fact, I obsess over using this
- 5:35tool. Because when you log into vidIQ,
- 5:37you're going to be able to see that we
- 5:38could come over into more right here and
- 5:40we could see that they have all these
- 5:42different tools. But where I'm focused
- 5:44is on research right here. Because this
- 5:46shows outlier videos in my niche. This
- 5:48shows rising keywords. And if I come
- 5:50over to keywords right here, I could see
- 5:53what people are searching for. I could
- 5:54see the top search terms. And if I come
- 5:56over here for example, people are
- 5:58searching for an After Effects tutorial
- 6:00and I click into this, we can actually
- 6:02see all the different keywords. We could
- 6:03see all the videos that actually show
- 6:05under this, all the shorts that show
- 6:07under this, all the different channels
- 6:09that show under this, all of the
- 6:11thumbnails that show under this, and
- 6:12this allows me to then make better
- 6:15content because I know who I'm competing
- 6:17against, I know what terms are getting
- 6:19the most search, I know what videos are
- 6:20trending, and I can now go through and
- 6:22create better content than the other
- 6:25things that are showing up, which is
- 6:26essentially how you're going to rank for
- 6:28search. And when it comes to ranking for
- 6:29search, you need to not only be focused
- 6:31about the new content that you're
- 6:33making, but also optimizing your old
- 6:35content. If we come over into optimize
- 6:37right here, this allows us to go through
- 6:39all of our videos, all of our shorts,
- 6:42and let's say we want to optimize, let's
- 6:44say this one right here, we can actually
- 6:45click into this, come into SEO, and this
- 6:48does an SEO review, and writes us a new
- 6:50description, writes us new tags, and
- 6:52suggests what we should actually change
- 6:54to increase the odds that this video is
- 6:56going to end up ranking for search. And
- 6:58VidIQ is the only way for you to be able
- 7:00to do this. That S Studio feature that I
- 7:02showed you earlier on YouTube will not
- 7:04be able to accomplish any of this
- 7:05because it doesn't have access to the
- 7:07things that VidIQ has access to, which
- 7:09is why this is a tool that literally
- 7:11every single YouTuber, if you're taking
- 7:14this seriously and you want to get
- 7:15monetized, needs to be using. And the
- 7:17best part about VidIQ is you could go to
- 7:18the pinned comment below and get started
- 7:20with that today for only $1. This tool
- 7:22is going to help you rank for search,
- 7:24it's going to help you get discovered
- 7:25more, and it's going to help you grow
- 7:26way faster. In fact, it's been my secret
- 7:28weapon to gaining over 900,000
- 7:31subscribers on this channel. Without
- 7:32VidIQ, that never would have happened.
- 7:35Change number four is you need to make
- 7:36sure that you are protecting your
- 7:37likeness on YouTube because now what
- 7:39YouTube actually has happening is AI is
- 7:42watching every piece of content that
- 7:43comes up. So, if somebody else is
- 7:45uploading videos of me and they're not
- 7:47doing well, that could actually signal
- 7:49to YouTube's AI that, "Hey, this face,
- 7:52this guy doesn't do well on YouTube.
- 7:54Don't show his content to these people."
- 7:56So, if people are stealing your name or
- 7:57likeness, guess what? It could actually
- 7:59be hurting your own channel either now
- 8:02or in the future. Now, that you'll
- 8:04actually be able to go through and
- 8:06protect your likeness is if we come over
- 8:08into content detection on the left-hand
- 8:10side right here, we're now going to see
- 8:12this likeness beta right here. We could
- 8:13come over here and click on start now
- 8:15and this goes through exactly how you
- 8:17set it up. So, basically, you have to
- 8:18agree to YouTube using biometric
- 8:20technology to look for your likeness.
- 8:22You have to take a photo of your ID and
- 8:24record a brief video of your face and
- 8:25voice. Then you have to check your email
- 8:27and go through the verification process.
- 8:29After you do that, you'll be able to
- 8:30actually agree to this and then YouTube
- 8:32will actually tell you when somebody's
- 8:34using your likeness and you'll be able
- 8:35to stop them from using it. This is
- 8:37going to be different than people
- 8:38copyrighting your content. This isn't a
- 8:40big deal. So, basically, if we come over
- 8:42here, we could see that I have gotten
- 8:43thousands of views, if not tens of
- 8:45thousands of views, because hundreds of
- 8:47people have gone through and ripped my
- 8:49content off. This person took 100% of my
- 8:51video, 90%, 100%, 90%, 100%, but I'm
- 8:56totally fine with that because it's
- 8:57content that I personally made. They
- 9:00weren't making me say or do something
- 9:02that I didn't do, which is actually
- 9:04going to hurt me. Instead, it's stuff
- 9:06that I already made. So, if they want to
- 9:07put that out, God bless them. All
- 9:09they're doing is actually helping me
- 9:11out. If you want to be able to
- 9:12supercharge this, well, then you want to
- 9:13make sure that inside of your video
- 9:16settings right here, if we scroll all
- 9:17the way down, that you are actually
- 9:19allowing people to clip up your content.
- 9:22So, shorts remixing, you want to make
- 9:23sure that that's on. Embedding, you want
- 9:25to make sure that that's on because all
- 9:27that's going to do is help you get more
- 9:28views that you aren't doing any work
- 9:31for. If people want to spread your
- 9:32content around, they want to remix your
- 9:34videos, they want to remix your audio,
- 9:35please let them. Don't be one of those
- 9:37people that doesn't allow it because
- 9:39literally all you're doing is hurting
- 9:41yourself. Change number five, is there a
- 9:43handful of different account settings
- 9:44that I want to make sure you're enabling
- 9:46because these are going to be new and
- 9:48they could be preventing you from
- 9:49getting the views or subscribers that
- 9:51you actually want. Now, in order to
- 9:53access those important settings, what
- 9:54you're going to want to do is come over
- 9:56into settings right here. We want to
- 9:58come under channel, advanced settings,
- 10:00scroll all the way down. The first thing
- 10:02you want to turn on is third-party
- 10:03training. In the past, I would have said
- 10:06do not have this turned on, but I would
- 10:07actually have this turned on now because
- 10:09it's going to increase the odds that
- 10:10your content shows up in AI. Because if
- 10:13AI is being trained on your content,
- 10:16well then guess what? The knowledge, all
- 10:17that different information, is going to
- 10:19be in there, and it's more likely that
- 10:21they will actually use your content as a
- 10:23source. In addition to that, video
- 10:24quality enhancements, turn both of these
- 10:26on. Clips, we're just talking about this
- 10:28in the last section, make sure that's
- 10:30turned on. Allow automatic dubbing,
- 10:32allow it. Manual reviews, turn that off
- 10:35so that it just automatically happens.
- 10:37If become over here, you also want to
- 10:40make sure that hype is going to be
- 10:42turned on. Because what that's going to
- 10:44allow your viewers to do is actually
- 10:45hype up your content. In addition, if we
- 10:47come under basic info right here, you
- 10:49want to make sure that this contains all
- 10:51different tags that are relevant to what
- 10:54you're posting about. If we come into
- 10:55advanced settings right here, this is
- 10:57where we just were. In feature
- 10:58eligibility, you need these three green
- 11:00dots. Now, the next thing you want to do
- 11:02in terms of settings is you want to make
- 11:04sure that you're clicking on the top
- 11:06right hand corner right here, clicking
- 11:07on your channel, and then you actually
- 11:09want to come in to customize channel.
- 11:11Because from here, what you're going to
- 11:13be able to do is change your handle. You
- 11:15need to make sure that your handle has
- 11:17your name in it and has your niche in
- 11:19it. Otherwise, you're just going to get
- 11:21a random tag, and that random tag
- 11:23decreases the odds that you'll rank for
- 11:25SEO, decreases the odds that chat GPT,
- 11:28Gemini, and all of the above are going
- 11:30to actually be promoting your content.
- 11:32Basically, it's just another way for you
- 11:33to be able to raise your hand, tell
- 11:35YouTube exactly what your content's
- 11:37about, and then all those tags that you
- 11:39had in the last section, make sure those
- 11:41show up inside of your description right
- 11:43here, or vice versa, whichever way you
- 11:45actually filled them out. Now, if you
- 11:47enjoyed this video and you're stuck with
- 11:48low views on YouTube, I would strongly
- 11:50suggest you check out this video right
- 11:51here that walks you through the exact
- 11:53changes that you can make in order to
- 11:55fix this. I'll see you over there.
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