YouTube's BIG New Update Just Changed EVERYTHING — Transcript

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1. 0:00YouTube has just released one of their
2. 0:01biggest updates yet, and it's bad news
3. 0:04for a lot of people. Now, over the last
4. 0:066 months, there has been a huge crash in
5. 0:09views across the entire platform, and
6. 0:12it's much worse than most people think.
7. 0:14So, in this video, I'm going to explain
8. 0:16what really caused this crash. I'll
9. 0:18explain YouTube's massive new algorithm
10. 0:21update, and then I'll show you what you
11. 0:23need to do if you've been affected by
12. 0:25the views drop. Let's get into it. A
13. 0:27couple of months ago, I made this video
14. 0:30here, which was all about the September
15. 0:32view dip. Now, if you don't know what
16. 0:34the September view dip is, then
17. 0:36basically at the end of 2025, the vast
18. 0:39majority of all channels on YouTube saw
19. 0:41a big unexpected dip in views. And for
20. 0:44most channels, the views haven't really
21. 0:46properly recovered. Now, for me, on my
22. 0:49own channel, like this one, I've also
23. 0:51seen this. Back early last year, my
24. 0:53channel was hitting millions of views
25. 0:55per video. Now, on many of them, I get
26. 0:58less than 100,000 views. And yes, my
27. 1:00strategy has changed. Like, I am now
28. 1:03purposely targeting a smaller audience,
29. 1:06but the view dip definitely did hit me,
30. 1:08too. But, when this happened, there was
31. 1:10a lot of speculation on what caused this
32. 1:13September view dip. Many channels in my
33. 1:15space made their own videos and did
34. 1:18their own research on it. But, for
35. 1:19months, none of us really found an
36. 1:21answer. I thought it could have been
37. 1:23seasonal changes or some sort of like
38. 1:25platform change. Or could they have
39. 1:27actually massively just changed the
40. 1:29algorithm? Like, none of us could really
41. 1:30put our finger on it. And that was until
42. 1:32I saw this video here from a guy called
43. 1:35Ed Lawrence. If you want to check that
44. 1:36video out, I'll link it down below. But,
45. 1:38after watching his video, everything
46. 1:40started to click because it became
47. 1:42apparent that yes, there was an
48. 1:44absolutely massive algorithm change back
49. 1:46in September 2025. And that change came
50. 1:49into effect because over the last couple
51. 1:51of years, AI tools like ChatGPT, Claude,
52. 1:55Gemini, and all of those have been
53. 1:57quietly taking over a huge portion of
54. 2:00viewership from YouTube. More people now
55. 2:03than ever are turning to AI tools like
56. 2:05ChatGPT for answers instead of watching
57. 2:08YouTube videos on YouTube, and the tech
58. 2:10bros at YouTube are pretty worried about
59. 2:13this. Now, to give a bit of backstory
60. 2:15for you, over the last 20 years, all of
61. 2:17the content ever uploaded onto the
62. 2:19YouTube platform can be split into three
63. 2:21categories: educational content,
64. 2:23entertainment content, and information
65. 2:26content. Now, the educational side of
66. 2:28YouTube was always the most dominant,
67. 2:30and if you ever needed help with
68. 2:31anything, whether that was like how to
69. 2:33change a light bulb or how to understand
70. 2:36a math equation, or even like what foods
71. 2:38were best for vitamin B, for example,
72. 2:41YouTube was one of the only places to go
73. 2:43for a quick, in-depth answer to your
74. 2:45problem. But fast forward 20 20 years,
75. 2:48we've actually seen some big new players
76. 2:50come into the space. And whilst they
77. 2:52aren't directly competing on video
78. 2:54content, they are competing massively
79. 2:56for educational content, and it's thrown
80. 2:59a massive spanner in the works for the
81. 3:00guys at YouTube. And I'm going to guess
82. 3:03that the last time you, yeah, you had a
83. 3:05burning question or you needed help with
84. 3:07some specific information, you probably
85. 3:10went straight to ChatGPT or Google AI to
86. 3:13give you an answer instead of going to
87. 3:15YouTube, didn't you? Like, you didn't go
88. 3:17straight to YouTube and watch a video
89. 3:18anymore. And that's the thing, everyone
90. 3:20is doing this now. Now, just look at
91. 3:22this, I can literally prove it to you.
92. 3:24Here is Google Trends, and it basically
93. 3:26shows how popular things are on YouTube
94. 3:29and how much they're being searched for
95. 3:30and watched. So, if we type in a few
96. 3:33different niches, I'm going to show you
97. 3:35just how big this drop-off has actually
98. 3:37been. So, if we start with my own niche,
99. 3:39YouTube growth, and select over the last
100. 3:42year, you can already see a huge
101. 3:45drop-off of people searching for how to
102. 3:47grow on YouTube. It had like a high of
103. 3:49100, which is like the maximum score
104. 3:52back earlier on in the year, but now, as
105. 3:54of now, today, it's all the way down
106. 3:56here. That's like a 75% decrease in
107. 4:00volume for this search term. But then
108. 4:02also, let's type in something completely
109. 4:03different, like how to lose fat, a
110. 4:05completely different niche. And let's
111. 4:07look at the data from the last 10 years.
112. 4:09Now again, it's dropped off massively.
113. 4:12It went up to 100 back here, and as of
114. 4:14now, as of today, it's less than 50. So,
115. 4:17it's literally halved from its peak. And
116. 4:19then let's say another niche, the make
117. 4:22money online niche, one of YouTube's
118. 4:23biggest, most profitable niches. If we
119. 4:26go back to all the way to like 2008,
120. 4:28when YouTube started, you can see it had
121. 4:30a couple of spikes, and then it
122. 4:31gradually grew to all-time highs in
123. 4:342023.
124. 4:35But over the last 3 years, it's
125. 4:37completely crashed again. This isn't
126. 4:40coincidence. This is happening all over
127. 4:42the education space on YouTube. And
128. 4:44unfortunately, it's going to keep
129. 4:45getting worse. So, now let me show you
130. 4:48just how easy it is to get information
131. 4:50from ChatGPT compared to getting it from
132. 4:52YouTube. So, for example,
133. 4:54let's say your sleep was bad, and you
134. 4:57needed to improve your sleep schedule.
135. 4:59On YouTube, you might type in something
136. 5:01like, "How do I fix my sleep schedule?"
137. 5:03And this is basically what comes up. So,
138. 5:06now I have to spend the next few minutes
139. 5:07scanning through all of these results
140. 5:09and all of these videos to find one that
141. 5:12I think will help me best. And once I've
142. 5:14selected a video, you'll then see this
143. 5:16is like 15 minutes long, which means
144. 5:18it's going to take me 15 minutes of
145. 5:20watching a video I'm potentially not
146. 5:22going to enjoy just to get a generic
147. 5:25answer to my personal problem. And after
148. 5:27that 15 minutes, I might not even have
149. 5:29found the answer to the information I
150. 5:30was after yet. But now let's play the
151. 5:32exact same scenario on ChatGPT. Now, if
152. 5:35I just type in something like, "How do I
153. 5:37fix my sleep schedule?" into the prompt
154. 5:39box, it's going to take literally less
155. 5:41than 20 seconds to get a super in-depth
156. 5:44answer with a ton of information. So,
157. 5:47the exact same question can be answered
158. 5:49in even 15 minutes on a YouTube video or
159. 5:5120 seconds on Chat GPT. And now, as you
160. 5:54can see down here, with Chat GPT, you
161. 5:57can go even further to get a
162. 5:59personalized plan. All I need to do is
163. 6:01give it some more personal information,
164. 6:03and the advice is going to be generated
165. 6:05uniquely for me and only me. Whereas,
166. 6:08the reality is on YouTube, these videos
167. 6:11are designed to please thousands of
168. 6:13people at once. So, nothing is ever
169. 6:15personalized. It's all generic. Chat
170. 6:17GPT, however, is designed to please just
171. 6:20one person at once, and that person
172. 6:22being you. So, it's always extremely
173. 6:25personalized. And the guys at YouTube
174. 6:27are now fully aware of this problem. So,
175. 6:29the algorithm has had to make a huge,
176. 6:32huge change on basically how it
177. 6:34recommends and pushes educational and
178. 6:37informational content now. For so long,
179. 6:39creators had been able to copy each
180. 6:41other and copy other content on the
181. 6:43platform and get a ton of views doing
182. 6:45so. Like, it was super easy to just get
183. 6:48views. Like, all you had to do was look
184. 6:50at what videos worked well in your
185. 6:52niche, watch it, and then make your own
186. 6:54version of it. Like, this video here. I
187. 6:57made this video early last year about
188. 7:00things you need to do after uploading
189. 7:02videos. And it did really well for me.
190. 7:05So, naturally, other people in my niche
191. 7:07decided to copy my packaging and my
192. 7:10video idea, and then they all got a ton
193. 7:12of views doing so. Even this guy here
194. 7:13got more views than I did on the exact
195. 7:15same video and the exact same thumbnail
196. 7:17that I made. Like, it's crazy. Like,
197. 7:19even though they directly copied me, it
198. 7:21worked. But, YouTube no longer allows
199. 7:24this anymore. Now, the algorithm change
200. 7:26that came in in September now has very
201. 7:29complex AI softwares trawling through
202. 7:31your entire videos. It looks at
203. 7:34everything from your titles, your
204. 7:35thumbnails, and literally every single
205. 7:38word spoken in your video through your
206. 7:41basically your transcripts.
207. 7:42And if it notices that your content is
208. 7:44basically just repeating the same
209. 7:46information that's already out there on
210. 7:48YouTube without actually adding anything
211. 7:50new or adding anything unique, then the
212. 7:52algorithm will actually just restrict
213. 7:54your video immediately. And this is
214. 7:56what's now called information gain. If
215. 7:58there's no new information gain in your
216. 8:01videos, there is no push by the
217. 8:03algorithm. It's as simple as that. And
218. 8:05naturally, when I found out about this
219. 8:06big change, I wanted to test it to see
220. 8:09how much it had actually really changed.
221. 8:11So, I thought I'd do a little
222. 8:12experiment. I found a high-performing
223. 8:14video in my niche, this one here, why
224. 8:16YouTube doesn't push your content, and I
225. 8:19decided to replicate it in a way that
226. 8:21would have been fine just last year. But
227. 8:24as you can see, this video actually
228. 8:26bombed. It barely got pushed at all,
229. 8:28which literally just proves everything
230. 8:30I've just explained to you. Now, YouTube
231. 8:33has basically done this because it knows
232. 8:35if people keep seeing the same content
233. 8:37pushed everywhere on YouTube, they are
234. 8:39much more likely just to use ChatGPT for
235. 8:42information instead. Like, nobody wants
236. 8:44to see the same video just remade a
237. 8:46thousand different times. It's boring.
238. 8:49So, to compete with the likes of ChatGPT
239. 8:51and Claude, YouTube now has to take a
240. 8:54completely new approach of only pushing
241. 8:57videos that give new fresh value. But,
242. 9:00the guys at YouTube know that the
243. 9:02biggest limitation of ChatGPT is that
244. 9:05it's ultimately just an AI computer
245. 9:08robot with no personality, and it's not
246. 9:10able to engage properly with a human.
247. 9:12There's no personality, there's no
248. 9:14storytelling, there's no relatability.
249. 9:17So, your golden opportunity here as a
250. 9:19creator making videos on YouTube is to
251. 9:21tap into exactly what ChatGPT can't,
252. 9:25those things, personality, storytelling,
253. 9:27relatability, that kind of stuff. Now,
254. 9:29if you can infuse any of those things
255. 9:31into your content, not only will the
256. 9:33algorithm push your videos more, but
257. 9:35you'll also build a much stronger
258. 9:37connection with your audience. So, the
259. 9:39biggest advice I can give you here is
260. 9:42you need to aim to give brand new value
261. 9:44in every video you post. Infuse the
262. 9:47human element in your content as much as
263. 9:50possible and never just copy the big
264. 9:52channels in your niche without adding
265. 9:54anything new or anything unique. Now, if
266. 9:56you want even more help with growing
267. 9:58your YouTube channel, come and join my
268. 10:00YouTube Wealth Academy. We've got over
269. 10:0290 different lectures covering 14
270. 10:04different modules. From titles to
271. 10:06audience retention to video ideas and
272. 10:08much, much more. Now, the link is down
273. 10:11in the description below. Or, if you
274. 10:12didn't want to, that's fine. Instead,
275. 10:14I'd suggest watching this video here.
276. 10:17It's about the new strategy dominating
277. 10:19YouTube right now. And it's a great way
278. 10:21of taking proven winners, but actually
279. 10:24recreating them in a brand new, unique
280. 10:26way to beat this new algorithm change.
281. 10:29See you there.