YouTube is now on ‘easy mode’ for info business owners — Transcript

Full transcript

1. 0:00All right, so listen up because YouTube
2. 0:02is now on easy mode for info business
3. 0:04owners. I've been on YouTube for 10
4. 0:06years and I have never seen the
5. 0:09conditions be so perfect for you to
6. 0:11attract your dream clients and customers
7. 0:14using YouTube as an infopreneur. So I
8. 0:17can say all of this stuff or I can just
9. 0:19jump on the presentation I prepared and
10. 0:21prove it. So with that being said, let's
11. 0:23get into it. You see, if you want to win
12. 0:25the YouTube game, most people will tell
13. 0:27you that it's all about views and
14. 0:28subscribers. And I'm very very well
15. 0:30placed to talk about this because on my
16. 0:31main channel I have 5.5 million
17. 0:33subscribers. I had the largest
18. 0:35YouTube/personal brand growth pretty
19. 0:37much ever in the info world and my main
20. 0:40channel is still pulling in hundreds of
21. 0:42thousands if not even millions of views
22. 0:44per video. But all that being said that
23. 0:46the reality is that's exactly what holds
24. 0:48most business owners back. What I do on
25. 0:50my main business channel is for very
26. 0:52specific business goals of mine that
27. 0:53don't really have to do with running the
28. 0:55most profitable lean info business. Let
29. 0:57me explain. My AFL clients are everyday
30. 0:59business owners. They are not content
31. 1:01creators. Yet, they are making 100x what
32. 1:04the average YouTuber makes. And here's
33. 1:06the crazy part. Their videos barely get
34. 1:08views. We're talking about ugly
35. 1:10thumbnails, basic editing, and only a
36. 1:12few hundred views per video. By typical
37. 1:15YouTube standards, these videos would be
38. 1:16considered fails. They'd be considered
39. 1:18flops. But what you don't see behind the
40. 1:20surface is how much money they are
41. 1:21making from these videos. In fact, I
42. 1:23have experienced the same thing with my
43. 1:25own business channel. This channel, you
44. 1:27see, this channel only has about $30,000
45. 1:29subscribers. Yet, it generates me about
46. 1:31half a million dollars a month every
47. 1:32single month consistently. How? Because
48. 1:35YouTube is on easy mode right now for
49. 1:37info business owners. And by the way,
50. 1:38this isn't speculation or me just coming
51. 1:40up with this. Now, yes, I've observed
52. 1:41this myself, and we're going to get into
53. 1:42that in a little bit, but let's hear it
54. 1:44from the horse's mouth. This is Todd
55. 1:46with a French sounding last name that
56. 1:48I'm not even going to try to pronounce,
57. 1:49but anyways, he is from YouTube's
58. 1:50discovery team, and he just announced
59. 1:52that they have a dedicated department
60. 1:54focused on helping smaller creators
61. 1:56succeed. This is the first time YouTube
62. 1:59has ever done something like this, and
63. 2:01it's what I call YouTube's hidden buyer
64. 2:03algorithm. You see, what happens now is
65. 2:05instead of pushing content to everyone,
66. 2:07YouTube now connects niche content with
67. 2:09the people that are looking for it. So
68. 2:10what that means is that for infopreneurs
69. 2:12who are already above 250k per year,
70. 2:15this is a gold mine because you already
71. 2:17know the problem you solved and who your
72. 2:19target audience is. Meaning you just
73. 2:21need to create content that speaks them.
74. 2:23Now listen, I know what you are
75. 2:24thinking. But why would YouTube do this?
76. 2:26And the reason is quite simple. YouTube
77. 2:29is a business. So if they incentivize
78. 2:31newer creators and get more people
79. 2:32creating content on the platform, they
80. 2:34will get more viewers, which means more
81. 2:36people watching ads, which means more
82. 2:37revenue generated for YouTube. Cuz
83. 2:39here's the thing. When smaller creators
84. 2:41get more visibility, they're motivated
85. 2:42to keep posting, which creates a
86. 2:44positive feedback loop for the platform.
87. 2:46Now, I don't know if you've noticed this
88. 2:48yourself, but I started noticing this
89. 2:49about just under a year ago, and it was
90. 2:51like it was very weird, and it was very
91. 2:53noticeable literally from like one day
92. 2:54to the next. It just changed. And that
93. 2:56is that you're probably seeing videos on
94. 2:59your recommended with 300 views, and
95. 3:00they are showing up on your YouTube
96. 3:02feed. I'm even seeing smaller channels
97. 3:04with a 100 subscribers, 200 subscribers
98. 3:06getting significant visibility when they
99. 3:08target the right audience with the right
100. 3:09video. So, in today's presentation, I am
101. 3:11going to show you the three best ways
102. 3:13that you can capitalize on this
103. 3:14algorithm change to turbocharge your
104. 3:17info business. First, I'll reveal the
105. 3:19business owner approach that separates
106. 3:20the 8 figureure info business owners
107. 3:22from struggling content creators.
108. 3:24Second, I'm going to show you the
109. 3:25importance of strategic packaging to
110. 3:27attract the right audience. And third,
111. 3:29I'm going to break down exactly how you
112. 3:31can use strategic CTAs and end screens
113. 3:33to convert your viewers into buyers. So,
114. 3:36if you are a business owner already
115. 3:38making at least $250,000 a year, grab a
116. 3:40pen and paper and let's get into it.
117. 3:42First things first is a business owner
118. 3:43approach. You see, this fundamental
119. 3:45approach is where most info business
120. 3:47owners get YouTube completely wrong.
121. 3:49They think YouTube success means
122. 3:50creating viral content that gets
123. 3:52millions of views, posting consistently
124. 3:53on a rigid schedule, being a slave to
125. 3:56the algorithm and trends. But that is
126. 3:58the content creator trap. Now, when I
127. 4:01first started uploading YouTube videos
128. 4:0210 years ago, yeah, I was a content
129. 4:03creator. But these days, I am a business
130. 4:05owner who uses YouTube as a customer
131. 4:08acquisition channel. And if you are
132. 4:10watching this video, I assume that you
133. 4:12are too. So, let me break down the
134. 4:14fundamental difference. Content creators
135. 4:15work for YouTube. Business owners make
136. 4:17YouTube work for them. I'll repeat that.
137. 4:19That's very important. Content creators
138. 4:21work for YouTube. Whereas, on the other
139. 4:23hand, business owners make YouTube work
140. 4:26for them. Now, here's what this looks
141. 4:28like in practice. My business channel
142. 4:29only has about 30,000 subscribers, and
143. 4:31my videos get on average about 5 to
144. 4:3310,000 views. That is nothing compared
145. 4:35to real YouTubers with millions of
146. 4:38subscribers, even though the real
147. 4:39YouTubers technically I am one. So, like
148. 4:41trust me of anyone giving this advice. I
149. 4:43can talk about this cuz I I am on both
150. 4:45sides. I can speak on both sides, okay?
151. 4:47But the point is that my business
152. 4:48channel alone makes me over half a
153. 4:50million dollars every single month, like
154. 4:52I said earlier. Now, that is more money
155. 4:54than most content creators with millions
156. 4:56and millions of subscribers make. Now,
157. 4:58you might be wondering why. Well, that's
158. 4:59because I prioritize conversions over
159. 5:01views. So, here is exactly how to
160. 5:03implement the business owner approach.
161. 5:05First, you have to reverse your thinking
162. 5:06about content. You see, most people ask,
163. 5:08"What will get the most views?" Instead,
164. 5:10you need to ask, "What will generate the
165. 5:12most money for my business?" Second,
166. 5:14focus on metrics that actually matter to
167. 5:16your business. Okay? For example, one of
168. 5:18the most overlooked metrics is
169. 5:20playbackbased CPM. Through years of
170. 5:22testing, we actually found that CPM is a
171. 5:24good predictor of audience quality.
172. 5:27Videos that have a higher CPM tend to
173. 5:29convert better with a more qualified
174. 5:31audience. So, when I was creating my
175. 5:32flywheel VSSL back in the day, I was
176. 5:34torn between two different topics.
177. 5:36Millionaire habits and beginnerfriendly
178. 5:39businesses. So, what did I do? I looked
179. 5:40at the CPM numbers. Seven habits that
180. 5:42made me a millionaire was $16 to $18
181. 5:45CPM. Best online business videos was $39
182. 5:48to $53 CPM. And that is how I knew which
183. 5:52one to go for. And you can find all this
184. 5:54information very easily inside of your
185. 5:56YouTube studio. Third, you want to
186. 5:58simplify your production process. I only
187. 6:00spend around 4 hours a month on YouTube
188. 6:02content. And I know that is shocking to
189. 6:04people because I have three YouTube
190. 6:05channels, but it's because I've gotten
191. 6:07this down to a tea. I've gotten it down
192. 6:09to a science. And even though I only
193. 6:11spend 4 hours a month on being on the
194. 6:12content hamster wheel, it still makes me
195. 6:14half a million dollars a month just on
196. 6:16my third channel alone. Now, you might
197. 6:18be wondering, how is this? Well, my
198. 6:20product team handles scripting, my
199. 6:22editors handle production, and then my
200. 6:24designers create the thumbnail and the
201. 6:25packaging. All I do is I show up,
202. 6:27deliver value, and let the systems do
203. 6:29the rest. That is it. This is the system
204. 6:31I help founders inside of AFL implement
205. 6:34into their businesses. Now, this video
206. 6:35is a pretty much brain dump of what I
207. 6:37think. Now, did I sit here and create
208. 6:39all the graphics for you and all this
209. 6:40stuff? No. My team did, and I spend 30
210. 6:42minutes every Monday and we go over any
211. 6:44future scripts and I say, "M, I know
212. 6:46you've been working with me for a year,
213. 6:473 years, 5 years. You've been shadowing,
214. 6:49you understand how my mind works, you've
215. 6:50consumed all my content, you basically
216. 6:52absorbed all of me, but actually you
217. 6:54were wrong about this one thing. I
218. 6:55wouldn't have said this or I don't
219. 6:56believe this statement or this isn't
220. 6:58part of my worldview. So my product team
221. 6:59is basically trained to my mind, which
222. 7:01is how they are able to create content
223. 7:03that so closely mirrors to what I'm
224. 7:04thinking because they get 98% of the way
225. 7:06there and then sometimes I plug in the
226. 7:08last 2% gap. Now, for those of you guys
227. 7:10who don't have that system implemented
228. 7:12yet, because honestly, this is probably
229. 7:14I'd say probably top three gamechanging
230. 7:16systems that I implemented in my
231. 7:18business is being able to have a team
232. 7:19that can create 95% of content for you
233. 7:21or at least get you 95% of the way there
234. 7:24with your content. Now, another way to
235. 7:26do things is just to not over complicate
236. 7:28your content. And remember, you are not
237. 7:29a content creator here. You don't need
238. 7:31fancy equipment or elaborate editing.
239. 7:33And this is what I do sometimes. You
240. 7:34see, some of my best converting videos
241. 7:36are fully unscripted, fully off the cuff
242. 7:38of just like me in the car or me while
243. 7:40I'm traveling. For example, here I have
244. 7:42a video I made almost $100 million from
245. 7:44info. Let me bust some myths. And this
246. 7:46was literally just me talking on the
247. 7:48plane about all the BS business advice I
248. 7:50see out there. And that video is in my
249. 7:52top three when it comes to conversions
250. 7:54on my business channel because it is
251. 7:55authentic, it is direct, and it speaks
252. 7:58specifically to the problems that my
253. 8:00ideal clients are facing. So, the bottom
254. 8:02line is this. As an info business owner
255. 8:04on YouTube, you are not trying to build
256. 8:06a massive following. You are just trying
257. 8:07to attract more of the right people.
258. 8:10Now, maybe it's just me, but I would
259. 8:11rather have a 100 qualified people who
260. 8:13are making at least $250,000 a year
261. 8:15watching my content on here rather than
262. 8:17100,000 beginners who simply cannot
263. 8:19afford AFL. So, here is a pretty good
264. 8:22litmus test. Could one view of your
265. 8:24video potentially lead to a sale? If
266. 8:26not, then you are approaching YouTube
267. 8:28like a content creator. You're making
268. 8:29content creator videos, not business
269. 8:31owner videos. And remember this, you are
270. 8:33already making $250,000 a year. Meaning
271. 8:35your expertise lies in the value you
272. 8:38provide and the problems that you help
273. 8:40people solve. So why do you care if your
274. 8:42video looks pretty? And don't get me
275. 8:44wrong, highend production quality can
276. 8:45make you stand out in certain niches,
277. 8:48but it's not what will make or break
278. 8:49your channel. The difference maker is
279. 8:51having the right approach to YouTube.
280. 8:53And the best part about the business
281. 8:55owner approach is that you spend less
282. 8:56time creating content while generating
283. 8:58more revenue. And you also don't have to
284. 9:00be a full-time YouTuber to make YouTube
285. 9:02work for your business because once you
286. 9:04have the right approach, you just need a
287. 9:06robust system to convert viewers into
288. 9:08clients. And that's exactly what we work
289. 9:10with our private clients on at AFL. But
290. 9:12it doesn't end there. You see, now we
291. 9:14move on to strategic packaging. This is
292. 9:16really the second element because let me
293. 9:18be very clear about something up front.
294. 9:20YouTube is now on easy mode for info
295. 9:22business owners, but only if you
296. 9:23understand one critical element that
297. 9:25drives 80% of your results. And that one
298. 9:28element is packaging. Now, you've
299. 9:29probably heard me talk about this in
300. 9:31previous videos. And the reason is very
301. 9:32simple. Packaging isn't just important.
302. 9:35It is everything. It is the biggest
303. 9:36lever you can pull on YouTube because it
304. 9:39can directly impact who watches your
305. 9:41videos. You see, when I first started
306. 9:42posting on YouTube 9 years ago, or
307. 9:44almost 10 years ago, this will be my 10
308. 9:45year anniversary. I had no idea about
309. 9:48this. I was focused on content quality,
310. 9:49but my videos went nowhere. I mean, just
311. 9:51look at some of the titles and
312. 9:52thumbnails from back then. Why? Because
313. 9:54like I said, packaging is all about how
314. 9:56you present your content to the world.
315. 9:58It's how you ensure that your expertise
316. 10:00reaches the right people who will
317. 10:02actually buy your solutions. I mean,
318. 10:03just look at the title of this video
319. 10:05you're watching right now. YouTube is
320. 10:06now on easy mode for info business
321. 10:08owners. I could have easily called it,
322. 10:10oh, YouTube is good for business owners
323. 10:11or something very generic like that. But
324. 10:14who would click on that video? And more
325. 10:16importantly, would the right people or
326. 10:18would my ideal sort of client be
327. 10:19clicking on it? See, YouTube's algorithm
328. 10:22really cares about two key metrics. The
329. 10:24first is CTR and the second is watch
330. 10:26time. The algorithm uses something
331. 10:27called fractional exposure to test your
332. 10:30content. It will show your video to a
333. 10:31small sample size of viewers first and
334. 10:33if it performs well, then it will expand
335. 10:36its reach. This must mean that your
336. 10:37packaging must be precise. You don't get
337. 10:39second chances with the algorithm. As an
338. 10:41info business owner making at least 250K
339. 10:43a year, your titles need to qualify your
340. 10:46audience. On my business channel, I
341. 10:47deliberately use titles that repel
342. 10:49beginners and attract highle business
343. 10:51owners. I mean, just look at some of my
344. 10:53recent video titles. How I made a
345. 10:55million dollars with Instagram quiz
346. 10:56funnels. Full breakdown. I mean, do you
347. 10:58notice how specific that title is. I am
348. 11:00intentionally filtering my audience
349. 11:02before they can even click on my video.
350. 11:04Now, you might ask, "Oh, but won't this
351. 11:06affect the number of people who watch
352. 11:08the video?" Absolutely. But remember, as
353. 11:10a business owner, you are not optimizing
354. 11:12for views. You are optimizing for
355. 11:14conversions. Views don't matter, but
356. 11:16titles are only part of the packaging
357. 11:18equation. The other part is your
358. 11:20thumbnails. When it comes to thumbnails,
359. 11:21I like to keep things simple. For
360. 11:23thumbnails, I follow my rule of three
361. 11:25and include these three elements. First
362. 11:27is facial expression, showing genuine
363. 11:29emotion. Next is clear, readable text
364. 11:32that compliments but doesn't copy your
365. 11:34title. Okay, I see this all the time.
366. 11:35People literally just take the title of
367. 11:36the video and put it on the thumbnail.
368. 11:38It's like, imagine you were running meta
369. 11:39ads and your creative literally had the
370. 11:41same text that your headline did. It
371. 11:43would makes no sense. It's just
372. 11:44unnecessary. It's pointless. But then
373. 11:46people do that with their thumbnails.
374. 11:47And next is visual that adds context. If
375. 11:49you do this, you will attract people who
376. 11:51watch because of the value you provide.
377. 11:53And what you can do is also address a
378. 11:55specific pain point that only your ideal
379. 11:57clients have in the first 30 seconds of
380. 11:59your video. If you've been watching this
381. 12:01channel for a while, you know, I always
382. 12:02try to do this right at the beginning.
383. 12:03I'll say something along the lines. If
384. 12:05you're a business owner making $250,000
385. 12:07a year, but you're struggling to scale
386. 12:08your business, something along those
387. 12:09lines, or in my case, I might even say
388. 12:11info business owner. And this also helps
389. 12:13because it immediately qualifies who
390. 12:14should keep watching. Have you ever
391. 12:15noticed that I always have this call out
392. 12:17at the beginning of my videos? Have you
393. 12:18also observed that I also like to do it
394. 12:20at the end before I include my CTA? And
395. 12:23we'll talk about this a little bit later
396. 12:24on, but here's what completely
397. 12:25transformed my YouTube strategy.
398. 12:27Audience quality. Audience quality is
399. 12:29far more important than audience size.
400. 12:31You see, with the recent algorithm
401. 12:32changes, audience quality is the most
402. 12:34important thing. This means the
403. 12:35algorithm is now rewarding audience
404. 12:38matching more than ever before. And this
405. 12:39is why my Flywheel VSSL became my most
406. 12:42watched video ever. It amassed 9.5
407. 12:44million views, made me $20 million in
408. 12:46sales, and the craziest part is YouTube
409. 12:48paid me
410. 12:50$266,000 in AdSense for the privilege of
411. 12:53earning $20 million on the back end. Not
412. 12:54because I had fancy production. In fact,
413. 12:56my entire VSSL video was me speaking
414. 12:59over some basic ass slides. But it
415. 13:01performed well because I packaged it
416. 13:03specifically for beginners who are
417. 13:05looking to make money online. In short,
418. 13:07the right packaging pre-qualifies your
419. 13:09audience before they even reach your
420. 13:11offer. But beyond packaging, there's one
421. 13:13final element that often gets
422. 13:15overlooked, and that is CTAs and end
423. 13:17screens. You see, this is where most
424. 13:19business owners leave money on the
425. 13:20table. They completely disregard the
426. 13:22power of CTAs and end screens. You see,
427. 13:24now that you understand how to get the
428. 13:26right people to watch your videos using
429. 13:27strategic packaging, let me show you how
430. 13:29to get these people to take action after
431. 13:31watching your video. First, you must
432. 13:33understand the two types of CTAs that
433. 13:35exist. You have soft versus hard CTAs.
434. 13:38Now, I get asked about this all the time
435. 13:39by business owners inside of AFL. And
436. 13:41here's how they work. Soft CTAs are used
437. 13:44in videos that are more superficial or
438. 13:46introductory. Okay, this is where people
439. 13:48might need to watch more of your content
440. 13:50and get warmed up before they buy what
441. 13:52you sell. Soft CTAs might include
442. 13:54something like, "Hey, if you want to
443. 13:55learn more about X, check out this other
444. 13:57video I made covering Y." Or, "If this
445. 13:59is something you need help with, DM me
446. 14:01the word whatever it is on Instagram."
447. 14:02And here, I push people to DM my
448. 14:04business Instagram account. You see,
449. 14:06hard CTAs are more direct. You want to
450. 14:08use them for more heavy-hitting,
451. 14:10valuepacked videos where by the end of
452. 14:12it, people already want to take
453. 14:13immediate action and potentially buy
454. 14:15what you sell. There's some videos you
455. 14:17make where people are like, "Oh, I
456. 14:18appreciate it." Or, "Okay, that was a
457. 14:19nice worldview, but they're just they're
458. 14:21not warmed up enough yet." Okay? They're
459. 14:22still cold. And for those sort of
460. 14:24videos, I don't like to send people to a
461. 14:25hard CTA. For those sort of videos, I
462. 14:27would prefer that we either send them to
463. 14:28another YouTube video I have or that
464. 14:30they will warm them up some more or
465. 14:32potentially push them to my Instagram.
466. 14:33Now, if you make one of those banger
467. 14:35videos, we've all had those banger
468. 14:36videos where we're like, "Okay, people
469. 14:38know what I do. They know what I sell.
470. 14:40They know how I can help." So, then in
471. 14:41that case, just get them to book in a
472. 14:42call straight away. So, this is
473. 14:43something where you would make an
474. 14:44immediate CTA. Now, if you've ever been
475. 14:46watching my business channel videos, you
476. 14:48can see how I do this. But here's a step
477. 14:50by step. First, and this is very
478. 14:52important, you want to actually place
479. 14:53your first CTA within the first 90
480. 14:55seconds of your video. This is critical
481. 14:57because viewer retention is highest
482. 14:59during this period. So, make the CTA
483. 15:01natural, okay? Don't super hard pitch
484. 15:03and aligned with your content. A subtle
485. 15:05mention of your offer that feels like a
486. 15:08valuable resource rather than a sales
487. 15:09pitch. Your second and most powerful CTA
488. 15:12should come at the end of your video.
489. 15:13You see, the viewers who make it to this
490. 15:14point are your most qualified prospects.
491. 15:16They've consumed your entire offering
492. 15:18and are most receptive to taking the
493. 15:20next step. Be direct here about exactly
494. 15:22what action you want them to take. Now,
495. 15:24as a bonus, you can also strategically
496. 15:25mention your offer or prock halfway
497. 15:28through the video to remind your viewers
498. 15:29that this is what you help people with.
499. 15:31I mean, even throughout this, I
500. 15:32mentioned many times, you know, my
501. 15:33private clients when I work with my
502. 15:34clients, yada. You're like, "Okay, cool,
503. 15:35bro. I get it. You have a
504. 15:37private client program." That's very
505. 15:38obvious. Now, in this video, I might
506. 15:40decide to either hard CTA or not hard
507. 15:42CTA. I have one in here, so I'm still
508. 15:43deciding as I go through this video
509. 15:44whether I even mention it. But the point
510. 15:46is, by the time you end this video,
511. 15:47you're like, "Okay, I I get it. Like, I
512. 15:49understand he has something to sell.
513. 15:50Maybe he didn't pitch it to me directly,
514. 15:51but I'm I'm hearing about this or maybe
515. 15:53I have little sprinkles or little
516. 15:55mentions of people I work with or
517. 15:56results we've gotten or whatever it may
518. 15:58be." Listen, the point is understand
519. 15:59where the video sits in your overall
520. 16:01funnel and match your CTA accordingly.
521. 16:03For example, if someone has watched an
522. 16:05entire video about a specific problem
523. 16:07you solve, they are likely interested in
524. 16:09how you can help them further. In that
525. 16:11case, your job is to make it easy for
526. 16:13them to make the next step. Moving on,
527. 16:15let's talk about end screens because
528. 16:16this is something that most business
529. 16:18owners don't even know that they can do.
530. 16:19End screens are YouTube's built-in
531. 16:21feature that allows you to promote your
532. 16:23other videos in the last 20 seconds of
533. 16:25your video. But end screens aren't just
534. 16:27about self-promotion. It's about session
535. 16:29watch time. Remember I spoke about
536. 16:30YouTube's new algorithm earlier? Well,
537. 16:32YouTube's new algorithm also heavily
538. 16:34favors videos that act as session
539. 16:37starters. Videos that get people to
540. 16:38watch multiple times in a row. If
541. 16:41YouTube sees that your content keeps
542. 16:42people on the platform, they will push
543. 16:44your videos to more people because they
544. 16:46want people to stay on the platform. It
545. 16:48is as simple as that. And this directly
546. 16:50ties into what I call the 7-Eleven rule,
547. 16:52which states that for someone to go from
548. 16:54viewer to buyer, they need to consume 7
549. 16:56hours of your content across 11 touch
550. 16:58points in four different locations. End
551. 17:01screens accelerate this process by
552. 17:03getting viewers to consume more of your
553. 17:05content in a single session. With your
554. 17:07end screens, try to always link a
555. 17:09related video that continues the viewers
556. 17:11journey towards becoming a client.
557. 17:13Recommended videos that make sense with
558. 17:15the order or sequence of what you are
559. 17:17trying to help them achieve. For
560. 17:18example, if my viewer is watching one of
561. 17:21my business channel videos where I cover
562. 17:22my flywheel VSSL, well then a good video
563. 17:25to create next would be how to actually
564. 17:26create the feeder videos that feed into
565. 17:29that VSSL video. By the way, I literally
566. 17:31made a video where I shared some of the
567. 17:32highlights of the live event I did where
568. 17:34I spoke at length about my content
569. 17:36system. But just so you understand, here
570. 17:38is how you want to think about it. Think
571. 17:40of each video as a larger conversion
572. 17:42funnel, not as just a standalone piece
573. 17:44of content. And you can also include
574. 17:46watch next videos in the description of
575. 17:47your first video to get people to binge
576. 17:49watch your content. Because remember, if
577. 17:51your video keeps people on the platform,
578. 17:53that is how you get the YouTube
579. 17:54algorithm to work in your favor. Look,
580. 17:57I'll be honest, YouTube is a gold mine
581. 17:58for business owners if used correctly.
582. 18:00And with my content system, I spend 4 to
583. 18:026 hours a month to generate hundreds of
584. 18:04thousands of dollars in additional
585. 18:06revenue every single month just from my
586. 18:08business channel alone. Listen, I'm not
587. 18:09even going to mention what the main
588. 18:10channel pulls in. That is a topic for
589. 18:12another day. So, back to a topic at
590. 18:13hand. The beauty is that YouTube videos
591. 18:16never stop working for you. You see, I
592. 18:18could stop posting tomorrow and still
593. 18:20make tons of money from my catalog of
594. 18:22old videos. And I'm not just talking
595. 18:24about topline revenue here. And that is
596. 18:26why I always say that your personal
597. 18:27brand is a moat that you build around
598. 18:30your business. And it has never been
599. 18:31easier to build one on YouTube as an
600. 18:34info business owner. But YouTube is a
601. 18:36science of its own. There's a lot more
602. 18:38to it. just like how I structured my
603. 18:39VSSL, which is one part of my bigger
604. 18:42content system that I mentioned to you
605. 18:43earlier. In fact, I have a video on this
606. 18:45that you can go ahead and watch after
607. 18:46this. Now, here comes the decision at
608. 18:49the end of every infopreneurs YouTube
609. 18:51video. Do I hard CTA or do I not? Well,
610. 18:54for today, I'm going to leave it at
611. 18:55that. So, I hope you enjoyed this video.
612. 18:56I hope it was of value to you. And I'm
613. 18:58going to go ahead and leave a video in
614. 19:00the first link in the description as
615. 19:02well as in the end card right after this
616. 19:03that I think you should go check out. I
617. 19:05appreciate your time and I'll see you in
618. 19:06the next one.