YOUTUBE Acaba De Cambiar TODO Para Los Canales Faceless (Made On Youtube) — Transcript

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1. 0:00YouTube just announced almost 30
2. 0:02changes. Most of the videos you’ll
3. 0:04see about this will just give you a
4. 0:06grocery list. I’m going to try
5. 0:08something else, because among all those
6. 0:10new features, two are mind-blowing. One
7. 0:12: if you create content in Spanish,
8. 0:14you’ll have to compete with people
9. 0:16who don't speak your language. Mm, but
10. 0:18there’s another that adds something
11. 0:19we currently pay for outside to YouTube
12. 0:21Studio for free. And there’s a third
13. 0:24one that, if you have a faceless
14. 0:26channel, changes the way you’ll
15. 0:28publish every video from now on. So,
16. 0:30let's take it one step at a time. I got
17. 0:32all of this from Made on YouTube, the
18. 0:35annual event where the platform shows
19. 0:37what's coming for creators. YouTube
20. 0:40presented it in four blocks. I read
21. 0:42through it and asked myself: what does
22. 0:44this change for someone who has
23. 0:45faceless channels like us? So I
24. 0:47reordered it, let's say, into four
25. 0:49things. How will they find you? What
26. 0:52data you’ll have, how you’ll get
27. 0:53paid, and how you’ll protect yourself
28. 0:55. And I’ll warn you right now, much
29. 0:58of this hasn't arrived yet. Some things
30. 1:00aren't even announced for Latin America
31. 1:03yet. I’ll tell you when and where you
32. 1:05can find this, because preparing
33. 1:07yourself is exactly the advantage.
34. 1:09Let’s start with how they will find
35. 1:11you. YouTube is launching personalized
36. 1:14feeds. Yes, viewers will be able to
37. 1:16build their own tabs on the homepage,
38. 1:18one per topic, one per interest, even
39. 1:21one per mood. This is coming to mobile
40. 1:23and desktop later, but within this year
41. 1:26. And here is my take. If your channel
42. 1:28isn't understood in a second, you won't
43. 1:30make it into anyone's tab. Niche
44. 1:31clarity stops being a branding issue
45. 1:34and becomes one of distribution, let's
46. 1:37say. Second change: Shorts series.
47. 1:40You’ll be able to group your Shorts
48. 1:41into shows from Studio with their own
49. 1:43thumbnail. The viewer will press a
50. 1:45button and watch the entire series in
51. 1:47order, chapter by chapter. Third: image
52. 1:50posts and carousels are now entering
53. 1:52the Shorts feed. At the beginning of
54. 1:56next year, those posts will appear on
55. 1:58your channel page when someone watches
56. 2:00it on TV. Do you see a pattern? From
57. 2:02now on, YouTube doesn't want channels
58. 2:04anymore; it wants programming, shows,
59. 2:05that you make seasons. The big screen,
60. 2:08because it's competing with streaming
61. 2:10platforms and is asking you to think as
62. 2:13if you were a studio or an agency. So
63. 2:15far everything sounds spectacular,
64. 2:17doesn't it? Now comes what doesn't
65. 2:19sound good, especially if you speak
66. 2:21Spanish like I do. YouTube added
67. 2:24automatic dubbing for live streams,
68. 2:26meaning real-time audio translation
69. 2:28from English to Spanish. It launches
70. 2:31next year. Most will say, "Wow, what
71. 2:33great news, now I have a bigger
72. 2:34audience." But no, think about it the
73. 2:37other way; you aren't going to reach
74. 2:39more people. Now, what you'll have is
75. 2:41any English-speaking streamer talking
76. 2:43to your audience in your language, live
77. 2:45. And that is the competition I
78. 2:47mentioned at the beginning of this
79. 2:48video. Creators who don't speak a lick
80. 2:51of Spanish, placed in the same space as
81. 2:52you, so if you sell products, even
82. 2:54worse. And what do you do about that?
83. 2:56Well, you don't fight the translation.
84. 2:59This war is already lost. What you do
85. 3:01is build a translation that no one can
86. 3:03copy: your culture, your way of
87. 3:05storytelling, your context, your intent
88. 3:08. Dubbing translates words, but not
89. 3:10your story. And there is more here. The
90. 3:13feature to watch videos with your
91. 3:14community is expanding. Before it was
92. 3:16only for live content, and now it works
93. 3:19for any eligible video. You can bring
94. 3:21trending videos to your stream, for
95. 3:23example, and react in real-time with
96. 3:24people—that is, competition against
97. 3:26Twitch. They will also test something
98. 3:29called "showdowns," which are shared
99. 3:31streams where fan financial support
100. 3:33turns into a race against the clock
101. 3:35across two streams. The test starts at
102. 3:38the beginning of next year. That is
103. 3:40what complicates things for you. Now
104. 3:42let's move to what gives you an
105. 3:43advantage. And here is the second thing
106. 3:45I promised you. YouTube is going to add
107. 3:48a research and insights space within
108. 3:49Studio. It helps you understand how
109. 3:52your videos perform, to discover
110. 3:54outliers, which are videos that are
111. 3:56viral in some way. To inspire you to
112. 3:58create? It will be available before the
113. 4:00end of the year. Detecting outliers.
114. 4:03That is exactly what we do today with
115. 4:06NextLab or VidIQ. YouTube is going to
116. 4:08put it inside YouTube Studio.
117. 4:09Spectacular. And that's not the only
118. 4:11thing growing in YouTube Studio. Ask
119. 4:13Studio is coming to mobile soon. It
120. 4:16will be able to flag videos that would
121. 4:18perform better with a new thumbnail so
122. 4:19your content from months ago finds an
123. 4:21audience. Once again. Some creators
124. 4:24will test that this year, and next year
125. 4:26it’s for everyone. Ask Studio will
126. 4:28give you feedback on your scripts,
127. 4:30hooks, and titles. You will be able to
128. 4:33generate titles and thumbnails in a new
129. 4:35drafts section, so that arrives later
130. 4:37this year. You will also be able to
131. 4:39edit Shorts by talking. You start with
132. 4:42a suggested prompt or one of your own,
133. 4:44get a first draft, and then ask it to
134. 4:46reorder, trim, or adjust, and you can
135. 4:48jump in at any time. This is coming to
136. 4:51Android and iPhone worldwide in early
137. 4:532027, within Shorts and inside the
138. 4:55YouTube Create app. But now, something
139. 4:58impressive is coming. There will be A/B
140. 5:01testing, but for video. Now you will be
141. 5:03able to upload up to three different
142. 5:04videos for a Short or a long-form video
143. 5:06. And it will tell you which one
144. 5:08performs best. It arrives next year,
145. 5:09which is why we’ll start looking more
146. 5:11like an agency, a studio. Dynamic
147. 5:13thumbnails. You upload up to three
148. 5:15thumbnails, and YouTube shows each
149. 5:16segment of your audience the one that
150. 5:18works best. Pay attention to this
151. 5:20difference. It doesn’t pick a winner
152. 5:22like the current B-test, but instead
153. 5:24uses all three at the same time, each
154. 5:26with the corresponding audience. This
155. 5:28will be coming soon to eligible
156. 5:30channels. And here is the third thing I
157. 5:32promised you. If you have a faceless
158. 5:34channel, this is for you. When your
159. 5:36production comes out of an AI pipeline,
160. 5:38putting together three cuts or three
161. 5:40thumbnails costs you nothing. A creator
162. 5:42who records everything by hand can’t
163. 5:44afford that luxury. So you can, from
164. 5:46now on, don't publish. Remember that
165. 5:49you are going to publish versions of
166. 5:51videos, and if you don't have that
167. 5:52pipeline yet, that is exactly what we
168. 5:54build step-by-step in Sense, so I'll
169. 5:56leave you the link. But let's continue
170. 5:58because the part that matters most is
171. 6:00missing. Data, versions, tools—
172. 6:02everything is spectacular. But the
173. 6:05question is, how do I turn that into
174. 6:06money? Well, let's start with brands.
175. 6:09The YouTube program to connect creators
176. 6:12and brands is already in 20 countries.
177. 6:15It’s working today. They are testing
178. 6:17something I find interesting, which is
179. 6:19dynamic brand segments. I already
180. 6:21talked about it in another video. It
181. 6:22works like this. You insert a sponsor
182. 6:24slot into your long videos, and you can
183. 6:26change that slot whenever you want, in
184. 6:28new or old videos, 20 or 10 at a time,
185. 6:31or one by one, segmented by region and
186. 6:33with a call-to-action button for people
187. 6:35to click. Do you know what that means?
188. 6:37That your old catalog is no longer just
189. 6:39an archive and you can now monetize it.
190. 6:41A video from two years ago could have a
191. 6:44new sponsor tomorrow. For now, it’s a
192. 6:46pilot in the United States, Canada, and
193. 6:48India. There is also a one-click code
194. 6:51so a brand can see your video metrics
195. 6:53and invest in ads on your channel. And
196. 6:56Ask Studio will help you respond to
197. 6:58brand briefs, build proposals for your
198. 7:00account, and adjust your media kit to
199. 7:01what each brand is looking for. Ask
200. 7:04Studio is going to be spectacular.
201. 7:06Affiliates. The YouTube Shopping
202. 7:08affiliate program will be in 35 markets
203. 7:10before the end of the year. They will
204. 7:13add campaigns where brands will find
205. 7:15you and offer you exclusive commissions
206. 7:17and bonuses for showcasing their
207. 7:19products. It starts in the US and Korea
208. 7:21and then expands to creators at the
209. 7:23beginning of next year. It’s going to
210. 7:25be wild to fight against Amazon. The
211. 7:28products you tag will be adapted just
212. 7:29for viewers in other countries. In
213. 7:31other words, if someone from abroad
214. 7:32buys, you earn the commission. And the
215. 7:34partnership with Amazon affiliates is
216. 7:36already working in the US, India, and
217. 7:38Brazil, with more countries on the way.
218. 7:40And then there's what's coming directly
219. 7:42from your fans, hype with gems. It's
220. 7:44for channels with fewer than 500,000
221. 7:46subscribers, that is, the majority.
222. 7:48Your fans will buy gems to boost your
223. 7:50videos in the rankings and you earn
224. 7:52rubies that convert into revenue. Today
225. 7:55they are testing in Brazil, South Korea
226. 7:56, Japan, and Taiwan. At the beginning
227. 7:59of 2027, member-only communities will
228. 8:01arrive. An exclusive space for people
229. 8:04who pay for a membership where you can
230. 8:06interact with them and share content
231. 8:09others don't see. Now, let's be honest,
232. 8:11almost none of this is in
233. 8:13Spanish-speaking countries. I am in
234. 8:15Mexico. Brazil was always like the
235. 8:17gateway to Latin America, but when it
236. 8:18reaches the rest, it won't be the one
237. 8:20who finds out first who wins, it will
238. 8:21be the one who already has their
239. 8:23channel adapted to what I'm telling you
240. 8:24. The last part, as we said, protection
241. 8:27and community. Similarity detection is
242. 8:29coming to the YouTube app. It is the
243. 8:31tool that notifies you when someone
244. 8:33uses artificial intelligence to
245. 8:34impersonate you. In other words, you'll
246. 8:36be able to register your face, receive
247. 8:37alerts, and request to take down the
248. 8:39content, all from your phone. And in
249. 8:41addition to faces, they will add voice
250. 8:42detection to find more cases. And that
251. 8:45arrives later this year. One of my
252. 8:46students had his voice stolen and
253. 8:48cloned. You will add personalized
254. 8:50moderation to comments. The platform
255. 8:52learns which comments you deleted
256. 8:53before and will hold those that are
257. 8:55similar. Less time moderating, more
258. 8:58time creating. Great. Thanks, YouTube.
259. 9:00Before the end of the year, people will
260. 9:02be able to use GIFs in comments from
261. 9:04their phones and reply to comments by
262. 9:06voice from the TV. In November, group
263. 9:08messages and chats are coming to
264. 9:10YouTube, along with a tool to record
265. 9:12casual videos of up to 3 minutes. It
266. 9:15starts in the United States, United
267. 9:16Kingdom, Singapore, Brazil, and the
268. 9:18European Union. If you put it all
269. 9:20together, the message is clear. YouTube
270. 9:22wants you to operate like a studio,
271. 9:24with shows, data, sponsors, and your
272. 9:26identity protected. You need to
273. 9:28professionalize your approach to this.
274. 9:29Now you know what’s coming, when it
275. 9:31arrives, and how it affects you. And
276. 9:33the next step is concrete. Starting
277. 9:35with your next video, make three
278. 9:37thumbnails, not one—three. When
279. 9:39dynamic thumbnails reach your channel,
280. 9:41you will already have the habit. He who
281. 9:43has the habit wins. YouTube provides
282. 9:45the tools. You build the system to use
283. 9:48them. It’s exactly what we also do at
284. 9:51Sense, a complete pipeline to produce
285. 9:53versions with artificial intelligence
286. 9:56directed by people who worked in
287. 9:58marketing, podcasts, and shows, so I'll
288. 10:00leave the link below. The time has come
289. 10:03to get professional about this more
290. 10:06than ever. So take my advice: train
291. 10:08with whoever you like best, whoever
292. 10:10teaches you best, whoever you trust and
293. 10:12relate to, but give YouTube that chance
294. 10:14, as it is becoming more professional
295. 10:16and paying out more every day. Because,
296. 10:20in the next video, I’m going to
297. 10:22analyze Alphabet’s Q2, the company
298. 10:24that owns YouTube, which hit record
299. 10:25subscription numbers. Advertising also
300. 10:29increased, so more money is coming for
301. 10:31creators.