Your Review Process Is Broken - Here's the Real Solution — Transcript

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1. 0:00You know, most organizations do not
2. 0:04realize how reviewing the review process
3. 0:08or lack thereof is actually hurting
4. 0:11their team's writing. Right, the
5. 0:12assumption is, "Oh, the reviewers know
6. 0:14what they're doing. Let's let them
7. 0:16review and provide feedback, and that's
8. 0:18going to improve the quality of the
9. 0:19documents." I can promise you it's
10. 0:21probably not. And here's why. Here are
11. 0:23three things three reasons why your
12. 0:26reviewing isn't improving document
13. 0:29quality. A, your professionals don't
14. 0:31like to write. And when they don't like
15. 0:33to write, they procrastinate. And then
16. 0:35they get this feedback, and guess what
17. 0:37they're going to do with that feedback?
18. 0:38They're just going to incorporate it.
19. 0:39Why? Because they don't like to write,
20. 0:43so they don't care about the feedback.
21. 0:45They never bother to assess it. They're
22. 0:47not going to improve from it, and that's
23. 0:50one of the problems. Number two, your
24. 0:53reviewers aren't reviewing for for
25. 0:55content for things that really matter.
26. 0:57They're not They're Their comments are
27. 0:59not adding any value. In the 35-plus
28. 1:02years that I've been doing this, when
29. 1:04I've been working with with teams on
30. 1:06their reviewing process, I have never
31. 1:09seen reviewers provide feedback that
32. 1:14writers could actually take. Lots of
33. 1:15them are just based on pet peeves. "Oh,
34. 1:17I don't like it when you use the word
35. 1:18that." Or, "I don't like the word and."
36. 1:21Or, whatever the case may be. I've
37. 1:23actually worked with people who refused
38. 1:25to let their team use the word that.
39. 1:27It's a problem, right? So, your
40. 1:29reviewers aren't trained. There's an
41. 1:30assumption that your reviewers know what
42. 1:33they're doing because they've been in
43. 1:34the business for however many years or
44. 1:36whatever the case may be, but they
45. 1:37haven't been trained to review. They're
46. 1:40reviewing as their teachers did in high
47. 1:43school, right? So, these comments, these
48. 1:45negative comments, nothing that really
49. 1:46adds any value. The third reason is is
50. 1:49that you probably have no process for
51. 1:51reviewing, right? So, it's just like,
52. 1:53"Hey, here you go. Have at it." We
53. 1:55worked with one multi-million dollar
54. 1:57organization
55. 1:59that had no process for reviewing.
56. 2:02Writers didn't even know if they were
57. 2:03going to get feedback and if they were
58. 2:05going to get feedback, they didn't know
59. 2:07when. And so it was this constant
60. 2:09guessing game about, well, when am I
61. 2:12going to get get get comments back? Am I
62. 2:14going to get comments back? So the
63. 2:16problem is it's just it's this mire,
64. 2:18this quagmire of inefficiency. So if you
65. 2:23want to
66. 2:25reap the benefits of good reviewing,
67. 2:27your folks have to know how to review.
68. 2:29There there is a process for that,
69. 2:31believe it or not. They have to be
70. 2:33trained on how to how to give comments
71. 2:36that are
72. 2:38actionable and that are concise and
73. 2:40precise and don't focus on pet peeves.
74. 2:43We can help you with that, right? My
75. 2:45name is Pam at hurleywrite.com. Messed
76. 2:47up my name. My name is Pam at Pam
77. 2:49Hurley, but my email is
78. 2:50pamathurleywrite.com.
79. 2:52We offer a communication diagnostic. The
80. 2:54communication diagnostic will come into
81. 2:56your organization, will look at your
82. 2:57reviewing process, will look at your at
83. 3:00your documents, will look at your tools,
84. 3:02will look at your your templates, and we
85. 3:04will tell you what's broken in your
86. 3:06particular system, whether it's the
87. 3:08reviewers, do they need help? Whether
88. 3:10it's the templates, are they broken? Or
89. 3:13whether it's your writers. So give us a
90. 3:15call. 877-249-7483
91. 3:18or hit me up, [email protected].
92. 3:21Look forward to chatting with you.