Your LinkedIn Sales DMs Are Boring. Send This Instead! — Transcript

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1. 0:00So, you're running outreach on LinkedIn,
2. 0:01trying to engage your leads and find
3. 0:03your next client. My question to you
4. 0:05watching this video right now is what do
5. 0:07you send that prospect after they accept
6. 0:09your connection request? Do you invite
7. 0:11them to a webinar of yours? Do you send
8. 0:13them a PDF, an ebook, or white paper? Do
9. 0:15you send them to your website? Do you
10. 0:16show them a case study, a testimonial,
11. 0:18maybe even a free guide, a checklist, or
12. 0:20some sort of template you think might be
13. 0:22useful to them? Or, absolute worst of
14. 0:24all, you send them straight to booking a
15. 0:25call or a demo. All of these lead
16. 0:27magnets and next steps for that prospect
17. 0:29can be described in one simple word,
18. 0:31boring. Your prospects get dozens and
19. 0:33dozens of these messages doing the exact
20. 0:36same thing every week and every day.
21. 0:38Every one of these messages that land in
22. 0:39my [music] own personal inbox, I roll my
23. 0:41eyes and go, "Come on, you really
24. 0:43couldn't do better than that. Another
25. 0:45ebook, another PDF. Is that really what
26. 0:47marketing is in 2026?" In absolute
27. 0:49frustration at this fact, I went looking
28. 0:51for the best lead magnet out there to
29. 0:53engage prospects on LinkedIn [music] and
30. 0:55beyond. What I found is what I now use
31. 0:57in my LinkedIn sales DMs and it is
32. 0:59insane the results it gets for me. What
33. 1:01is it? Well, hear me out on this one. It
34. 1:03is a quiz, or an assessment, or [music]
35. 1:05a scorecard. They're all fundamentally
36. 1:07words for the same thing. A series of
37. 1:09questions proposed to the prospect, and
38. 1:11after the prospect answers those
39. 1:12questions, they get a score that's going
40. 1:14to be valuable to them in knowing how
41. 1:16they performed under the category in
42. 1:18which you are scoring [music] them. Now,
43. 1:19your instant reaction is probably that
44. 1:20this either isn't applicable to your
45. 1:22industry or business or that it's going
46. 1:23to be an absolute headache to build. In
47. 1:25this video, I'm going to show you that
48. 1:26it works for any industry and you can
49. 1:27actually build one in under [music] an
50. 1:29hour. Please stay with me. Don't write
51. 1:31this off thinking this isn't one for
52. 1:32you. You will see by the end of this
53. 1:33video one, [music] why quizzes are
54. 1:35absolutely the best lead magnet out
55. 1:37there, two, what quiz you should deploy
56. 1:39for your own business and your own
57. 1:40industry, and three, how to very quickly
58. 1:43create a quiz that you can use today to
59. 1:45start engaging prospects on LinkedIn.
60. 1:47Let's get into it.
61. 1:51Firstly, I really want you to understand
62. 1:53exactly what it is when we talk about a
63. 1:55quiz in the B2B world. It isn't so much
64. 1:58a test where you're testing them to see
65. 2:00if they know the answer to something or
66. 2:01not. It's a bit more like a
67. 2:03self-assessment where they answer a few
68. 2:05questions and they find out a score. For
69. 2:07example, a marketing agency could put
70. 2:08together an assessment that's almost
71. 2:10like an audit of that company's
72. 2:11marketing activity. So, they answer a
73. 2:13few questions and based on how they
74. 2:15answer, they get a score on how they're
75. 2:16performing under different marketing
76. 2:18channels. So, that's really valuable to
77. 2:19the prospect because they now know where
78. 2:21they're strong and weak in marketing, so
79. 2:23they know what areas to address. That's
80. 2:24just one example of a million you can do
81. 2:26applicable to any industry out there.
82. 2:28Now, if you do this well, they won't
83. 2:30just get a score at the end, but they'll
84. 2:31also get lots of insights both on the
85. 2:33results page and in the PDF you can send
86. 2:35them afterwards. That insight is based
87. 2:36on how they answered. Here's where you
88. 2:38scored weak, here's why you scored weak
89. 2:40in that area. Here's where you scored
90. 2:41strong, here are the things you can do
91. 2:42to maintain that high score. Now, the
92. 2:44value is actually two ways because they
93. 2:46get lots of value in knowing how they
94. 2:47scored, where they're strong, where
95. 2:49they're weak, they're getting answers,
96. 2:50but we get lots of value as well as a
97. 2:52salesman because I then go into that
98. 2:53sales call with so much sales
99. 2:55intelligence. I know where they're
100. 2:56strong, where they're weak, what their
101. 2:57priorities are, and perhaps even their
102. 2:59budget if I've asked that too. I'm now
103. 3:00fully loaded to go into that sales call
104. 3:02and close them. Why does it work so well
105. 3:04on LinkedIn specifically? Now, the main
106. 3:06reason for this is it's such a nice next
107. 3:08step for them. Instead of some
108. 3:09intimidating lead form or scary looking
109. 3:12a demo straight away, they're now being
110. 3:13given a very easy next step, which is to
111. 3:15complete an assessment. Quizzes are
112. 3:17actually thought of as quite a fun thing
113. 3:18and crucially it's about the prospect
114. 3:20instead of you. They're getting
115. 3:21something from this interaction, not
116. 3:23you. So, it respects inbox dynamics and
117. 3:26it is the next step that they want to
118. 3:27take rather than being forced to take.
119. 3:28But, there are plenty of other reasons
120. 3:30too why it works so well on LinkedIn.
121. 3:31Firstly, it's going to stand out in
122. 3:33their inbox because like I said,
123. 3:34everyone else is sending them straight
124. 3:36to booking a demo or PDF, ebook, white
125. 3:38paper. No one is doing this on LinkedIn.
126. 3:40So, if you send out quizzes and
127. 3:41assessments on LinkedIn, you'll be ahead
128. 3:43of the masses and stand out in the
129. 3:45inbox. Two, scoring someone on something
130. 3:47develops this kind of FOMO. People want
131. 3:49to know how how score. How do I match up
132. 3:51against my competitors under this
133. 3:53specific thing? It strikes the curiosity
134. 3:55chord and the selfish chord that's going
135. 3:57to get them to go and take the
136. 3:57assessment. Three, and this is probably
137. 3:59my favorite one, it nurtures them as
138. 4:01they go. So, they might not actually
139. 4:02think they have the exact pain points
140. 4:04that they need to have to buy your
141. 4:05product. But, in getting them to answer
142. 4:06those questions and actually think as
143. 4:08they answer them, how actually do I feel
144. 4:10about my own marketing? Are we actually
145. 4:11doing this? Are we doing that? And they
146. 4:13have to click no, no. Suddenly, when the
147. 4:15results page comes and they see that low
148. 4:17score, they're actually nurtured towards
149. 4:19a point where actually they're more open
150. 4:20to your services because they realize
151. 4:22now that they have a problem. Number
152. 4:23four is qualification. You will know, as
153. 4:26a salesman, lots of people aren't
154. 4:27qualified to sit on a sales call with
155. 4:29you. You don't want to waste your time
156. 4:30with those people that aren't qualified.
157. 4:31You can do this segmentation in your
158. 4:33quiz. So, if they answer certain
159. 4:35questions, for example, they're low on
160. 4:36budget or they're not the right fit, you
161. 4:38can then tailor a results page to not
162. 4:40show them a booking and call. This
163. 4:41protects your time, meaning you're only
164. 4:43spending time on the best-fit prospects,
165. 4:45and you know exactly who the best-fit
166. 4:46prospects are thanks to this quiz. Now,
167. 4:48fifth is a really good one because it
168. 4:50gives you so much ammo to continue the
169. 4:51conversation after they've completed the
170. 4:53quiz. Let me know how you got on. They
171. 4:55might then come back immediately and
172. 4:56tell you, you know, "Oh, that was really
173. 4:58cool. I actually scored 74%." That kind
174. 5:00of thing. But, if they don't, you can
175. 5:02make that leap first. "Hey, I actually
176. 5:04saw you scored quite low in this area.
177. 5:05Would you like some additional
178. 5:06assistance? Maybe I can help you improve
179. 5:08your score and set out a better road
180. 5:10forward for your business." Now, the
181. 5:11sixth and final one I'm going to go
182. 5:12through in this video, but there are
183. 5:13plenty, plenty more, is that you own the
184. 5:15data. Data is king in any marketing and
185. 5:18sales world, and this is basically a
186. 5:20lead form that's done up nicely into a
187. 5:22quiz. So, that means of every lead that
188. 5:24goes through, you can have their email,
189. 5:25their name, and any other contact data
190. 5:27you need. As well as that, you can
191. 5:28enrich your CRM with all of their
192. 5:30answers to the questions that you posed.
193. 5:32Whether you enroll them to an email
194. 5:33nurture sequence, a newsletter, or start
195. 5:35cold calling them manually even, that is
196. 5:37data that you can leverage further down
197. 5:38the line. Now, the proof is definitely
198. 5:40in the pudding when it comes using
199. 5:41quizzes as opposed to other lead forms
200. 5:43and lead generation material. Our
201. 5:45assessments, when we send them on
202. 5:46LinkedIn, they convert at 82%. That is
203. 5:50absolutely unheard of for any B2B lead
204. 5:53magnet. We've launched quiz funnels for
205. 5:54clients. Day one generated over 50 leads
206. 5:57for them. Some of our clients have over
207. 5:5910,000 quiz assessment leads sitting in
208. 6:01their database getting attacked over
209. 6:03email every single day. That's because
210. 6:05people want to take assessments, they
211. 6:06want to take quizzes, they don't want to
212. 6:08fill in your dusty lead form. I'm sorry,
213. 6:10it's just the truth.
214. 6:14Before I get into how you watching this
215. 6:16video right now can start building a
216. 6:17successful quiz and assessment for your
217. 6:19own business, I want to quickly call out
218. 6:21that if you are enjoying this video,
219. 6:22please do like and subscribe. I'm
220. 6:24posting content to help you grow and
221. 6:26achieve your goals on LinkedIn. Every 3
222. 6:27days I'm putting a new video out there.
223. 6:29Whether you're trying to find leads on
224. 6:30LinkedIn, sell to clients on LinkedIn,
225. 6:32make money on LinkedIn, go viral on
226. 6:33LinkedIn, or become a key person of
227. 6:35influence on LinkedIn, this is the
228. 6:37channel where you find out how to do
229. 6:38just that. Go and subscribe and let's go
230. 6:40back to the video.
231. 6:45What quiz should you use to engage your
232. 6:47target market on LinkedIn? Well, there
233. 6:48are two questions you want to ask
234. 6:49yourself to find this out. One, what
235. 6:52information is most valuable to my
236. 6:53prospects? Number two, what information
237. 6:56is going to lead my prospects into a
238. 6:57potential sales conversation with
239. 6:59myself? A great way to start is to think
240. 7:01what you sell and then see if you can do
241. 7:03some sort of self-assessment as to where
242. 7:04they are right now. So, if you're a
243. 7:06financial advisory, you might create an
244. 7:07assessment where after a few questions
245. 7:09your prospects can find out how well
246. 7:11they're managing their finances at the
247. 7:12moment. If you're a personal trainer,
248. 7:14you might create an assessment after
249. 7:15asking a few questions that identifies
250. 7:17how well they're currently doing when it
251. 7:19comes to meeting their fitness and
252. 7:20activity goals. If you're a productivity
253. 7:22coach, you can create an assessment that
254. 7:23identifies how productive your prospects
255. 7:25are at the moment. When they see a low
256. 7:27score, they realize they're not
257. 7:28productive, they're going to want to use
258. 7:29your services. I'm hoping it's starting
259. 7:31to click now. And there are so, so many
260. 7:33options. Like for each business and each
261. 7:34client we work with, we often create 10
262. 7:36plus assessments for them over the
263. 7:38course of their tenure with us. So,
264. 7:39don't think there's not an assessment
265. 7:40fit for your business. There definitely
266. 7:42is, and you can DM me on LinkedIn if
267. 7:43you're not sure and I'll help you with
268. 7:45some ideas for your business directly.
269. 7:47Quiz itself should consist of a landing
270. 7:48page, some questions, and a results
271. 7:51page. Again, it sounds like a lot of
272. 7:52work, don't worry, in the next step I'm
273. 7:54going to show you how to build it very,
274. 7:55very simply. So, the landing page's sole
275. 7:57job is to get them to land on that page
276. 7:59and then start taking the assessment.
277. 8:01So, it's got to be entirely optimized
278. 8:03for that job. It should have trust on
279. 8:05there, case studies, testimonials,
280. 8:06people that took the assessment before
281. 8:07and found it useful. It should also
282. 8:09leave with the benefits. So, what do
283. 8:10they get from taking this assessment?
284. 8:12For example, we always like to include
285. 8:13bullet points. The assessment is free,
286. 8:15it takes only 5 minutes, you're going to
287. 8:17get lots of insight on completion, and a
288. 8:19free PDF sent to your email. It makes it
289. 8:21seem like a no-brainer when you stack
290. 8:22the benefits like that. The question
291. 8:24pages should just be exactly what you
292. 8:25need to ask to get the scores accurate
293. 8:27at the end. I found the sweet spot is
294. 8:29about 15 questions, but anywhere between
295. 8:3110 and 20 is a nice balance. You don't
296. 8:32want too few where the scoring is
297. 8:34inaccurate, you don't want too many
298. 8:35where there's going to be friction and
299. 8:36people are going to drop off halfway
300. 8:37through cuz they can't be bothered to
301. 8:38finish. Now, the results page itself
302. 8:40itself is two parts. Firstly, it's their
303. 8:42score and insights around their score.
304. 8:44You can score them on subcategories,
305. 8:45too. And the insight is based on why
306. 8:47they scored how they did, how they can
307. 8:48improve, or how they can maintain,
308. 8:50depending on whether it was a good or
309. 8:51bad score. The second part of the
310. 8:52results page is the CTA, aka the next
311. 8:55step. Like I said, at this point they're
312. 8:56nurtured and they're much more ready to
313. 8:58have a more bottom of the funnel action.
314. 9:00So, at this point you might well want to
315. 9:01book in an intro call, and actually the
316. 9:02messaging you can use to get them to
317. 9:03book in an intro call is pretty easy.
318. 9:05Want to help improving your score? Book
319. 9:07in 45 minutes with me and I'll help you
320. 9:09do just that. It sounds like a nice
321. 9:11call, but really it's just a sales call
322. 9:12in disguise. Now, I'm not expecting you
323. 9:14to have the development know-how, I
324. 9:16certainly don't, don't worry. Luckily,
325. 9:18there are lots and lots of tools out
326. 9:19there that we use and other clients use.
327. 9:21I'm not loyal to any one tool, in fact,
328. 9:23I've tried so, so many in the past.
329. 9:25Perspective, Interact, Outgrow,
330. 9:28Involve.me, but my favorite of every
331. 9:30single one I've used is ScoreApp, and
332. 9:32that's the one I'm going to be
333. 9:33recommending you to use in this video.
334. 9:34The main reason I'm going to recommend
335. 9:36it for you watching this video now is
336. 9:37because it has an AI builder. It's going
337. 9:39to ask you questions about your target
338. 9:40market, what they're interested in, what
339. 9:42you sell, your product. It's going to
340. 9:44scan your website, and then it can spin
341. 9:46up an assessment on your behalf. This
342. 9:48means you can get started in literally
343. 9:4910 minutes and start sending out these
344. 9:51assessments from your LinkedIn
345. 9:52instantly. I think this is a good place
346. 9:54to start with the AI builder, and
347. 9:55perhaps once you've seen and tested a
348. 9:57few of those, and you have an idea that
349. 9:58really works, you can then build it out
350. 10:00manually yourself with their
351. 10:02drag-and-drop feature, or tweak what the
352. 10:03AI has built. Now, because this is the
353. 10:05tool I recommend, I have spoken to
354. 10:07Scrapp to see if I can get an affiliate
355. 10:08link with you, which I have managed to
356. 10:09do so. I've linked in the description.
357. 10:11If you use it, you should get 2-week
358. 10:13free trial, meaning you can get the
359. 10:14assessment up completely free in only 10
360. 10:16minutes using the AI builder.
361. 10:21So, it really is that simple. If you
362. 10:23follow these steps, you should have a
363. 10:24really powerful lead magnet that is a
364. 10:26quiz assessment ready to engage your ICP
365. 10:28prospects on LinkedIn. It really is as
366. 10:30simple as connecting with them, sending
367. 10:32them the quiz, and a few sentences
368. 10:34around it saying, "Hey, I've just put
369. 10:35together this assessment. I looked at
370. 10:37your profile, and I think you'd be a
371. 10:38really good fit for someone to take it.
372. 10:39Have a go. It's 2 minutes. It's
373. 10:40completely free. Let me know how you get
374. 10:42on." It really is that simple. Start
375. 10:44distributing this and watch your reply
376. 10:46rates skyrocket. Would I be practicing
377. 10:49what I preach if I didn't send you to
378. 10:50one of my assessments right now in this
379. 10:52video, too? Absolutely not. Selling on
380. 10:54LinkedIn, which is fundamentally what
381. 10:55we're doing here, is actually a small
382. 10:57piece of a big system we've built at
383. 10:59Leadjet. We basically worked out that
384. 11:01every successful business and every
385. 11:02successful entrepreneur runs the same
386. 11:04system under the hood, which is the ROI
387. 11:06system: recognition, outreach, and
388. 11:09inbound. If you get these three pillars
389. 11:10right, everything else across the board
390. 11:12will become so much easier. Our
391. 11:14assessment is for you to find out what
392. 11:15your ROI score is. Answer a few
393. 11:17questions, and you'll be scored on
394. 11:18recognition, outreach, and inbound, and
395. 11:20an overall score of how your marketing
396. 11:22is performing right now. Again, that's
397. 11:24linked in the description. Of course,
398. 11:25it's completely free, and it only takes
399. 11:262 minutes. Go and give it a go, and let
400. 11:28me know how you get on. All right, your
401. 11:29job right now is to go and get started
402. 11:31on that assessment. Drop in the comments
403. 11:32how you get on with your assessment.
404. 11:34Thanks for watching as always. If you
405. 11:35haven't already, please do like and
406. 11:36subscribe. Have a great day. See you on
407. 11:38the next one.