Young Bill Gates introduces Microsoft in India and discusses software prices in the 1990s — Transcript

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1. 0:00most important thing and so we decided
2. 0:03to stay away from hardware because that
3. 0:06allows us to work in the partnership
4. 0:07with all the different hardware
5. 0:09manufacturers and we even suddenly
6. 0:13started Microsoft in 1975 but eventually
7. 0:16people would spend more money on
8. 0:18software than thank you spend on
9. 0:21songbird now that's not true today
10. 0:26and so hardware prices are going to have
11. 0:29to come down a lot and software prices
12. 0:32are going to have to go not per unit but
13. 0:35people you see more variety of software
14. 0:39so certainly by 1975 we had decided that
15. 0:44the software was the key was the key
16. 0:46missing element to really tap the power
17. 0:50of the microprocessor thank you I guess
18. 0:53out there different places and what's
19. 0:57going on is that countries we have we
20. 1:01have what's called a radiant system
21. 1:02where the different previous on the
22. 1:04internet are rated according to their
23. 1:06content and then you can set up the
24. 1:09browser so that it will only browse the
25. 1:13things that you have said a family-type
26. 1:16rating and every country I think we'll
27. 1:20go with standards like that where pages
28. 1:22need to be rated and then parents can
29. 1:25make sure the browser is set up
30. 1:26appropriate restrictions another thing
31. 1:29about the Internet is that you can keep
32. 1:33a log of everything that you that your
33. 1:39children have been going out and looking
34. 1:41at and so there's a complete audit trail
35. 1:44that goes where they've been spending
36. 1:47their
37. 1:47what they've been doing so that's quite
38. 1:50different than TV where you don't know
39. 1:53exactly what they were watching
40. 1:55magazines or books here here it's
41. 1:58possible to keep traffic out there are
42. 2:02still some very tricky issues like at
43. 2:04what age should you be able to browse
44. 2:06the internet without knowing what you're
45. 2:09looking at exactly
46. 2:11you need to culture these rating systems
47. 2:15will be somewhat different so as you go
48. 2:16outside the country to look at other
49. 2:19pages they may have different standards
50. 2:21out there and that that's very
51. 2:23complicated for some we do that is just
52. 2:26to say the children only with the pages
53. 2:29within the country because material
54. 2:40there's really no problem you you could
55. 2:44block meal from people you don't want to
56. 2:46get down from and you only have to go to
57. 2:48the sites that you want to go to and so
58. 2:52in terms of your own activities you're
59. 2:55safe
60. 2:56the main concern comes from parents were
61. 2:58in the fellowship their children will do
62. 3:00things that they wouldn't want them to
63. 3:02do dr. Rakesh
64. 3:05and then it's against now that the new
65. 3:09finance and mysteries and software he
66. 3:11gives you
67. 3:13me leaving the promise that would like
68. 3:15the soft arts but you similarities
69. 3:19absolutely we need to make sure the
70. 3:22distribution efficiency is there you
71. 3:26have to how we act yourself our products
72. 3:29to works perimeters at prices either
73. 3:31equal or lowers with United these prices
74. 3:34and our our strategy is the camp prices
75. 3:39here be equal or lower to our
76. 3:50competitors it means machine it's
77. 3:53completely incompatible involve today's
78. 3:55software means throwing out everything
79. 3:58except in the personal computers in most
80. 4:02of these machines are defined so that
81. 4:05the real expanses buying the server you
82. 4:08have to have a communications plan at
83. 4:10all times very very high-speed
84. 4:12communications lines autopilot and you
85. 4:14make all the work be done on a central
86. 4:17computer and this is how computing was
87. 4:20about 20 years ago and computer
88. 4:23manufacturers to make a lot more money
89. 4:25on those big computers and so we can
90. 4:28move work to the center you increase the
91. 4:30price dramatically
92. 4:36community by our is the personal
93. 4:38computer our first level prices have
94. 4:41come down they'll continue to come down
95. 4:44in fact you can buy in the United States
96. 4:48today a fairly reasonable piece even
97. 4:49about a thousand dollars so that
98. 4:54represents have quite a bit of progress
99. 4:56there but you have to be careful of
100. 4:59schemes where all you're getting that's
101. 5:01basically a dumb terminal and the
102. 5:03network computer is defined by most of
103. 5:05these companies is a done thermo so it
104. 5:08doesn't do anything by itself not
105. 5:10include pay for connection if you pay
106. 5:12for the server computer and you have to
107. 5:14rewrite all the software that's there
108. 5:16and so that's why even though they said
109. 5:19two years ago everybody by now students
110. 5:22today nobody's my help now people are
111. 5:26still talking about
112. 5:29industry thing that sounds kind of
113. 5:30interesting to talk about but iid be bit
114. 5:34but low-cost species that run today's
115. 5:37software and don't require very very
116. 5:41expensive servers will be worth it
117. 5:43supposedly what people expect on the
118. 5:51operating system change pretty rapidly
119. 5:56last year we had a big focus on putting
120. 5:59Internet support into all of our
121. 6:01products this year we have major focus
122. 6:05on let's health scalability that is
123. 6:07making sure PC technology delivers more
124. 6:11performance than even expensive unique
125. 6:14systems or mainframe systems in lowering
126. 6:17the cost of ownership that making it
127. 6:19very easy to manage lots and lots of
128. 6:22PC's and I think will surprise people in
129. 6:24terms of how rapidly we do them there's
130. 6:27a lot of work to be done in the
131. 6:30operating system and in fact as I said
132. 6:3320 years from now every personal
133. 6:35computer will be able to see listen
134. 6:39we'll be able to talk and would be able
135. 6:41to learn and people who use those people
136. 6:44ask us what what did computers do back
137. 6:48in 1997 and they like to be hard to
138. 6:52describe what it was what we did with
139. 6:54the machine
140. 7:03that software development it's a big
141. 7:06challenge we gather theory of breast
142. 7:08research activities each of those areas
143. 7:11and it's hard to predict for them to get
144. 7:13done but certainly sometime in about the
145. 7:16next 10 years I expect all of those
146. 7:18things to radically transform way we
147. 7:21think the operating system well I think
148. 7:38my job is the best job world is because
149. 7:41every day I learn new things every day I
150. 7:45get to work with very smart people often
151. 7:48I get to see people that we hire right
152. 7:51out of college to nowhere period years
153. 7:53see them develop into great engineers or
154. 7:56freight business managers there's
155. 7:59nothing I've seen how people develop
156. 8:03it's also a lot of fun to see how these
157. 8:05products get out in the market to see
158. 8:08little kids YouTube even very young kids
159. 8:11to 3 years of age playing with software
160. 8:13and seem that they can try out different
161. 8:17things or seeing jobs and we're very
162. 8:19very boring jobs have become quite
163. 8:22interesting quite the craft because of
164. 8:24this tool I worked in an environment
165. 8:27that's very competitive there's lots of
166. 8:30surprises taking place and it's my job
167. 8:32as the leader to be calm you know when
168. 8:35people are getting too excited or too
169. 8:37worried about something it's my job as
170. 8:39Evan and say okay we've seen problems
171. 8:42like this before we'll see problems like
172. 8:43this again myself I pretty much an
173. 8:48optimist
174. 8:49the world and about about the power
175. 8:52software that conducive and energy often
176. 8:55is the thing that I took back to what I
177. 8:58think Wow it's a very very challenging
178. 9:03situation sometimes thank you I think
179. 9:10big the greatest impact on Microsoft to
180. 9:16be has been the people that we've hired
181. 9:20both here in India than in the United
182. 9:23States who come from here world-class
183. 9:25universities that's a major contribution
184. 9:28to the worldwide sovereign disabuse and
185. 9:32people that are are are graduating those
186. 9:35schools now the way to take advantage of
187. 9:39that situation is to problem number of
188. 9:42graduates it's to free up the economy
189. 9:49several firms find this a very
190. 9:52attractive place to building products
191. 9:55and do the risky things that technology
192. 9:58involves we basically in increasing our
193. 10:02investment here have bet that all of the
194. 10:05right things are going to take place and
195. 10:07then India will be one of very few
196. 10:13countries where a massive amount of
197. 10:15software development gets done and
198. 10:17certainly everything I've seen on this
199. 10:19visit just reinforces the decision we
200. 10:21need to make a very long term simply
201. 10:27gathering the album and Qatar the day
202. 10:31that the date of the Macintosh kept we
203. 10:35were the only company other than
204. 10:36analysts we can have software for the
205. 10:38team and we've sold far more and so
206. 10:45we're sorry to see the divide between
207. 10:47down to give credit where credit is due
208. 10:51the basic ideas that graphical interface
209. 10:54we're not originated at Apple or
210. 10:56Microsoft a company called Xerox that
211. 11:00Research Center in California that
212. 11:03planted all of these ideas and
213. 11:05unfortunately they didn't manage their
214. 11:09product design well enough to be able to
215. 11:10take advantage of them and so in fact a
216. 11:13lot of the very good people from Xerox
217. 11:14left
218. 11:15Mogambo and at the same time a lot of
219. 11:18those people left and went to Microsoft
220. 11:21and that's those are the people who
221. 11:22helped us on Microsoft Windows so we
222. 11:26both we both owe a debt of gratitude to
223. 11:29Xerox
224. 11:31the finally they did and that's partly
225. 11:33why Microsoft has put so much into
226. 11:35long-term research we actually our
227. 11:38research group today is five times the
228. 11:42size of the Xerox research group in fact
229. 11:46the only other company with a
230. 11:48substantial long-term research group in
231. 11:50our entire industry is IBM they do a lot
232. 11:54of research in terms of competition we
233. 12:01can with IBM in some areas they have a
234. 12:04thing called OS to db2 we compete with
235. 12:11the Oracle database area we compete with
236. 12:15Netscape and browsers and almost every
237. 12:17are you can be there are chemicals
238. 12:22another key point is that we compete we
239. 12:27compete to be easier to use we want to
240. 12:29grow the market the computers we saw
241. 12:31today won't appeal to a very broad
242. 12:34market so to go back to our vision of a
243. 12:37computer on every desk in every home
244. 12:38we've got to make it far far better
245. 12:41another key point about competition is
246. 12:43that we compete with our own products if
247. 12:47somebody buys today's Windows they think
248. 12:49it's good enough and we come out with a
249. 12:51new version they can decide this to stay
250. 12:53and use that product and so we have to
251. 12:57convince them and we're going to make it
252. 12:59easy enough to go to the next version
253. 13:02and beneficial enough
254. 13:05fitting in with the hardware that they
255. 13:08want to buy if they'll move up to that
256. 13:10fat net to version and so there's many
257. 13:13places to see competition there's no
258. 13:16doubt that the product to be shipped
259. 13:18today will not be the products that
260. 13:21people will buy three or four years from
261. 13:23now the only question is do we replace
262. 13:26those products or does somebody else
263. 13:28come along and do it and that's partly
264. 13:31why it's such a fun business because if
265. 13:35we if we slow down at all to let us know
266. 13:51their ideas of what a computer could be
267. 13:53, and do not restrict themselves to any
268. 13:57technical limitation and we had in front
269. 14:00of the number of entries over three
270. 14:04thousand and picked eight of those which
271. 14:08is very very tough they were quite
272. 14:10amazing some of them talked about
273. 14:13computers would be covered with world
274. 14:14peace some computers that would help
275. 14:17them deal with their parents
276. 14:22and actually the creativity given the
277. 14:25artistic inspiration of you to these
278. 14:28things I thought was a pretty incredible
279. 14:30I'll see each of these winners got a
280. 14:31compact multimedia computer it I'll have
281. 14:34a chance to come visit me at Microsoft
282. 14:38headquarters the reason we did we did
283. 14:40the contest was remind people to think
284. 14:49about what the computer is going to
285. 14:51become you can't think about it the way
286. 14:53that it is today
287. 14:54and anybody who's been working in this
288. 14:56field it's hard for us to remember that
289. 14:59because we just we're so used to other
290. 15:01computer it's with young people who are
291. 15:05untargeted and to kind of think of it
292. 15:08they had in a creative way you know for
293. 15:11me you know for contests like this I
294. 15:14think about a computer that would be an
295. 15:16assistant now we learn new things how to
296. 15:19find information and it would keep track
297. 15:22of what I'm interested in and I think
298. 15:25we're working towards being able to
299. 15:27actually build reality