You Will Hate This, But It’ll Grow Your Social Media 10x Faster — Transcript

Full transcript

1. 0:00Today we're talking about growing faster
2. 0:01on social media. If you want to actually
3. 0:03cut through all the noise and slop
4. 0:06that's happening on the feed, this video
5. 0:08will explain exactly how to do it. There
6. 0:10are six patterns I'm consistently seeing
7. 0:12from all the top channels right now. And
8. 0:14these are the people that are still
9. 0:15outperforming despite all the copycats
10. 0:18and competition. Now, most of these
11. 0:19things are nonobvious, but if you want
12. 0:21to grow faster and keep winning in this
13. 0:24era, these are the six areas where
14. 0:26you're going to get alpha right now. For
15. 0:28each one, I'll break down what the
16. 0:29opportunity is and exactly how you can
17. 0:31take advantage. By the way, if you don't
18. 0:32know me, my name is Callaway. I have two
19. 0:34million followers. I've done billions of
20. 0:36views, and content is all I do all day
21. 0:38long. All right, the first one is called
22. 0:40Visual Moes. If you spent time on social
23. 0:42media in the last couple weeks, you have
24. 0:44seen no less than hundreds of videos
25. 0:46talking about AI editing with Claude. In
26. 0:48short, you can now have Claude or Chat
27. 0:50GBT edit your videos just by chatting
28. 0:53back and forth. No need for a human
29. 0:54editor. It only takes a couple of hours
30. 0:56and you can have your video edited on
31. 0:58auto. Now, on the surface, this is a
32. 1:00massive unlock. Editing was the one
33. 1:02thing that was preventing most people
34. 1:04from getting started with content. And
35. 1:05so, in theory, boom, problem is now
36. 1:07solved. But if you watch all of these AI
37. 1:10edited videos, they all seem to have the
38. 1:12same look and feel. And that will again
39. 1:14lead to a sea of sameness. Now, there
40. 1:17are of course ways that you can adjust,
41. 1:19fine-tune, and customize these AI
42. 1:21workflows so that the output seems a
43. 1:23little bit more custom to you. But like
44. 1:24most things, 95% of people won't. The
45. 1:27supply of these AI edited videos will a
46. 1:291000x and you'll see these crowding out
47. 1:31and diluting in the feed over the next 3
48. 1:33months. This is the same type of over
49. 1:35supply that happened with yapping
50. 1:37because of the yap challenges,
51. 1:38storytelling vlogs before that and so
52. 1:40on. What happens in an AI world where
53. 1:42everyone is paying attention to everyone
54. 1:44is that anytime there is an arbitrage,
55. 1:46it gets closed extremely quickly and
56. 1:48that advantage gets competed away. So,
57. 1:50if you want to keep standing out and
58. 1:52maintain your growth, what do you do?
59. 1:54Well, one of the areas where I think you
60. 1:55can unlock huge alpha over the next 6 to
61. 1:5812 months is building a visual moat that
62. 2:01can't easily be replicated. This is
63. 2:03essentially crafting a visual style that
64. 2:05is instantly unique on the feed. Now, it
65. 2:07does take a little bit more work to put
66. 2:08this in place, but once you do, you will
67. 2:10have a significant advantage. To be
68. 2:12clear, when I say visual mode, what I'm
69. 2:14really alluding to is this concept of a
70. 2:16signature visual style. And visual
71. 2:18styles are made up of six different
72. 2:19dimensions. You've got you as the
73. 2:21character, what you wear, where you sit,
74. 2:24the shot angle, how you come across on
75. 2:25screen. You've got your set, the
76. 2:27background, the colors, the objects, the
77. 2:30mood, the vibe. You've got your visual
78. 2:32selection, the graphics you use, the
79. 2:34B-roll you use, the way you show it on
80. 2:36screen. You've got your layout, which is
81. 2:38the way you lay out and switch between
82. 2:41different visuals on screen. branding
83. 2:43and typography, which is obviously the
84. 2:45colors, the textures, the fonts you use,
85. 2:47and then motion effects, which is the
86. 2:49way you switch between elements and move
87. 2:51them around on the screen. Now, there
88. 2:52are a lot of people that will say the
89. 2:54visuals don't really matter. Your
90. 2:55signature visual style is just a waste
91. 2:57of time, and you can win without having
92. 2:59this presence established. And maybe
93. 3:01they were right in 2021 where there was
94. 3:03so much demand and not enough supply
95. 3:04that everything worked. But now, in
96. 3:062026, you need to find ways to
97. 3:09differentiate off the feet. My take
98. 3:11against consensus would be that this
99. 3:13visual differentiation is going to be
100. 3:15one of the most important things over
101. 3:16the next year. Now, across those six
102. 3:18dimensions, you have a variety of
103. 3:19different options you can choose to
104. 3:21craft your own unique visual package.
105. 3:23And when you start analyzing the visual
106. 3:25modes or signature visual styles from
107. 3:27some of the top creators you like, you
108. 3:29start to realize how they're executing
109. 3:31across those six areas. So, I'll show a
110. 3:34few of them on the screen now. And you
111. 3:35can realize that there actually aren't
112. 3:37that many people that take this concept
113. 3:39of visual moat as a priority in their
114. 3:42content. That's why they're able to cut
115. 3:43through consistently. So if you want to
116. 3:45build a signature visual style for
117. 3:46yourself, what you want to do is map the
118. 3:49options across these six dimensions,
119. 3:51both inside your niche and importantly
120. 3:54outside your niche. Inside your niche,
121. 3:56you want to figure out what's working
122. 3:57and what not to copy or take inspiration
123. 4:00from. and outside your niche is where
124. 4:02you can really get exposed to
125. 4:03interesting visual execution that you
126. 4:05can bring over. I call this
127. 4:06transpositioning. Now, in my SFA
128. 4:08program, this is one of the things we
129. 4:09work on, breaking down each of those
130. 4:11components into elements, understanding
131. 4:13the options, and then I help people
132. 4:15craft their signature visual style so
133. 4:17that they can cut through in their
134. 4:18category. I've got the link below if you
135. 4:20want to join and get my help on that.
136. 4:21But the takeaway is very simple. In a
137. 4:23world of infinite supply, which is where
138. 4:25we're heading, the easy stuff is all
139. 4:27gobbled up. And so you need to go up the
140. 4:29stack of effort to figure out how to
141. 4:31differentiate. Visual modes will be one
142. 4:33of these final areas of differentiation.
143. 4:36All right. The second way to keep
144. 4:37growing faster on social media is to
145. 4:39improve your delivery cadence. This is
146. 4:41the tonality, rhythm, and flow in how
147. 4:44you speak. And by the way, if it isn't
148. 4:45already evident, what I'm covering in
149. 4:47this video are huge areas of opportunity
150. 4:49that aren't super easy to implement.
151. 4:52Usually, what I'm doing is giving you
152. 4:53the one word, the one phrase, the
153. 4:55one-click way to improve. The problem is
154. 4:57all those lowhanging fruit things,
155. 4:59partially because of my channel, have
156. 5:00all been gobbled up. And so that means
157. 5:02the alpha has constrained. What you
158. 5:04really want now are these big
159. 5:06opportunity pockets that take a little
160. 5:08bit of effort to unlock that most people
161. 5:10won't go after. So that is what I'm
162. 5:12covering. That was the visual modes and
163. 5:13now this. So the second piece is really
164. 5:15one word, cadence. And here's what I
165. 5:17mean. When you speak on camera, the
166. 5:19cadence, the rhythm, the flow, the tone
167. 5:21you speak with has a huge impact on how
168. 5:24well or poorly someone can comprehend
169. 5:27what you're saying. And it matters
170. 5:28literally for them to understand the
171. 5:30words, but also subtly so that you can
172. 5:32come from a position of authority and
173. 5:33kind of like anchor their trust more
174. 5:35easily. So, let me give you a real
175. 5:37example. Let's take this sentence. I'm
176. 5:38going to put it on the screen right
177. 5:39here. Now, I'm going to read or deliver
178. 5:41this sentence in a few different ways.
179. 5:43Let's start with this one. The easiest
180. 5:45way for you to scale on social media is
181. 5:46to run the DCT storytelling method. See,
182. 5:48now that was one tone monotone. It had
183. 5:51no cadence and it had no specific
184. 5:53emphasis or rhythm on certain terms. So,
185. 5:55obviously that was the worst, but it's
186. 5:56very hard for you to focus on exactly
187. 5:58what I'm saying and like derive the
188. 5:59meaning when I speak in that way. So,
189. 6:01let's try it again a second time. The
190. 6:03easiest way for you to scale on social
191. 6:05media is to run the DCT storytelling
192. 6:07method. See, now there I added a little
193. 6:09bit of emphasis, but I put it on the
194. 6:10wrong words. And so it's kind of hard
195. 6:12for your brain to like sus out what are
196. 6:14the core power words of that sentence
197. 6:16that I need to understand so that I can
198. 6:18be clear on what he's saying. Okay, so
199. 6:20that obviously is not good at all. Now,
200. 6:21here's another take. The easiest way for
201. 6:23you to scale on social media is to run
202. 6:25the DCT storytelling method, which
203. 6:27creates a better storytelling frame that
204. 6:28allows you to build trust and authority
205. 6:30from your target customer. Now, here I
206. 6:32put the emphasis and the tone shifts on
207. 6:34some of the right words, but this is
208. 6:35clearly a run-on sentence where there's
209. 6:37just way too much context packaged into
210. 6:40one breath. And the problem here is that
211. 6:41the brain can only absorb so many words.
212. 6:44Think of it like a Pac-Man eating dots.
213. 6:46Your brain can only eat so many dots in
214. 6:48a sentence before it's full and the
215. 6:50mouth has to close. If you overload, the
216. 6:52comprehension goes away. So this third
217. 6:54take is also not ideal. Now let's go for
218. 6:57the best take number four, which is what
219. 6:58you should be doing. The easiest way for
220. 7:00you to scale on social media is to run
221. 7:02the DCT storytelling method. That is the
222. 7:04Goldilock situation. I emphasize easiest
223. 7:07way, scale, and DCT. And I said it in a
224. 7:10quick punchy way so there weren't too
225. 7:12many words that overwhelmed you. Now
226. 7:13what I just did there as an illustration
227. 7:16is dial in my cadence. And this, for
228. 7:18example, is an advantage in my content
229. 7:20that can't easily be copied. They can
230. 7:23steal my words, but they can't as easily
231. 7:25steal my cadence. And that dynamic,
232. 7:27something that you have that they don't
233. 7:28have, is an ARB that you can get alpha
234. 7:31from. Now, obviously, I didn't come out
235. 7:33of the womb born with great cadence. But
236. 7:35I have a unique advantage because I made
237. 7:37rap music for a long time. And so I
238. 7:38trained my brain through rapping and
239. 7:40through playing drums in this rhythmic
240. 7:42way. Now, the easiest exercise for you
241. 7:44as someone who wants to improve or get
242. 7:46better at your cadence is to find
243. 7:48someone whose cadence you like, take the
244. 7:50transcript of their words, play their
245. 7:52video out loud, and you read or perform
246. 7:54as close to the inflection and tonality
247. 7:57as possible over and over and over. Copy
248. 7:59work is the way you get better at
249. 8:00writing. This is called copy speech. You
250. 8:03literally copy their speaking to train
251. 8:05in the rhythm into your brain. If you do
252. 8:08this long enough, you'll start absorbing
253. 8:09this natural tonality and this rhythmic
254. 8:11way of speaking. This is again something
255. 8:12I focus on in SFA. When I review
256. 8:14everyone's videos live on the call, if I
257. 8:16identify cadence [music] as a core
258. 8:18constraint that's preventing you from
259. 8:20winning, I call it out immediately and
260. 8:22try to correct it. And it's actually
261. 8:23worth calling out if you want to get
262. 8:24better at content. The best thing you
263. 8:26can do by far is have someone watch your
264. 8:28videos live who knows what they're doing
265. 8:30and identify whatever the core
266. 8:31constraint is for you at that time.
267. 8:34Maybe it's ideas, maybe it's cadence,
268. 8:36maybe it's editing, maybe it's hooks.
269. 8:38Whatever it is, you need to be called
270. 8:39out on that and given the recipe to fix
271. 8:42it. That's what we do in SFA. And
272. 8:43cadence is something that's a huge
273. 8:45opportunity that comes up all the time.
274. 8:46All right, the third opportunity area
275. 8:48for growing faster on social media is
276. 8:49what I call the anti-slop protocol. And
277. 8:52this kind of builds on the logic from
278. 8:53the first point I mentioned on visual
279. 8:55modes. As more and more people accept AI
280. 8:58into their content workflows to get
281. 9:00speed, what they give up is the
282. 9:02uniqueness and the alpha that they had
283. 9:04from their human-driven process. If
284. 9:06everyone is using Claude to edit and
285. 9:08everyone's using the same avatar
286. 9:10platform and everyone's using the same
287. 9:11AI LLM to write the scripts based
288. 9:13[music] on the same research, everything
289. 9:15starts to converge and sound the same.
290. 9:17And if you're sensing a theme in this
291. 9:19video, it's that when there's a sea of
292. 9:21sameness, you have to break free, beat,
293. 9:24or differentiate from it if you want to
294. 9:26continue winning. Your goal now when
295. 9:28you're making content is to find a way
296. 9:29to differentiate, especially in a
297. 9:31direction that the viewer actually cares
298. 9:33about. So, an exercise for doing this is
299. 9:35what I call the anti-slop protocol. And
300. 9:37essentially, this means you force
301. 9:38yourself to stop using the slop
302. 9:41generating methods. You don't use AI to
303. 9:43edit. You don't use AI to record. You
304. 9:45don't use AI to write your words. You
305. 9:47only use AI in specific pockets where
306. 9:49the data can actually enable you to
307. 9:51focus on the human-driven difference.
308. 9:54Essentially, you're doing the opposite
309. 9:55of what everyone else is doing. And I
310. 9:57hate that it's come [music] to this, but
311. 9:58it has. Everyone's scrolling, seeing the
312. 10:00same stuff over and over. And it's very
313. 10:02clear now. You have to zag while
314. 10:04everyone is zigging. Now, all of this
315. 10:06sounds pretty obvious when I say it, be
316. 10:08different. But let me just explain
317. 10:09visually why this is so important. Pre
318. 10:11the AI slopification era, the content
319. 10:13world looked like this. Imagine this
320. 10:15circle and every slice in the circle is
321. 10:17a different niche. Now you had people
322. 10:19making content about this and that and
323. 10:21this and that and that represents all
324. 10:22the dots all over the different slices,
325. 10:25right? There was a huge diversification
326. 10:27of execution. Different formats,
327. 10:29different visual styles, people were
328. 10:31speaking differently, talking
329. 10:32differently. Everything was different.
330. 10:33There was a nice mix across. And if you
331. 10:35were to zoom in on an individual slice
332. 10:37and it were 3D, you'd see there's even
333. 10:39more differentiation. Some people are on
334. 10:40the surface, some people are at the
335. 10:41bottom, some people are out on the
336. 10:43edges, some people in the middle. This
337. 10:44is what healthy content feeds look like.
338. 10:47What we're seeing now in the post AI
339. 10:49era, especially in the last 6 months, is
340. 10:51that every dot in every slice is
341. 10:53starting to converge around the same
342. 10:55point in the middle. They're all going
343. 10:57to the same topics, all using the same
344. 10:59formats, all copying each other visually
345. 11:01with these AI edits. And so very simply
346. 11:03for everyone inside that cluster, it's
347. 11:05becoming a hundred times harder to break
348. 11:06through because you're competing with
349. 11:08the same eyes on the same stuff. There's
350. 11:10no way visually for you to break out.
351. 11:12All you have to do is go out on your own
352. 11:14and play towards the edges to break free
353. 11:17of that cluster. And that's where the
354. 11:18alpha really is. This is something that
355. 11:20my team has been discussing obsessively
356. 11:22over the past few months. And a lot of
357. 11:23the top creators that I'm friends with
358. 11:24are doing the same. They're trying to
359. 11:26figure out how to break out of the
360. 11:27cluster. They pioneered their lane. a
361. 11:30bunch of clones went to copy to form a
362. 11:32cluster and they now need to break free
363. 11:34of it again. The point here with the
364. 11:35anti-slot method is that if you're using
365. 11:37AI to try to turn on the machine, you're
366. 11:40going to converge on this cluster point
367. 11:42and it's going to continue to be harder
368. 11:44for you to break free. Very simply, you
369. 11:46need to stop copying everyone else and
370. 11:48figure out how you can break out of that
371. 11:50cluster. All right. Now, the fourth way
372. 11:51to grow faster on social media right now
373. 11:53is to significantly improve the quality
374. 11:56of your ideas. And nobody wants to hear
375. 11:58that their ideas are bad, but the truth
376. 11:59is this is where the leverage is. I've
377. 12:00covered it in many other videos that
378. 12:02I'll link below. So, let me just give it
379. 12:03to you in a nutshell right here. Ideas
380. 12:05are very simply the topic plus the angle
381. 12:08plus [music] the substance. What are you
382. 12:09talking about? What is your take on it?
383. 12:12And then what are the facts, opinions,
384. 12:13or examples you're using to justify that
385. 12:16take? If your content is not cutting
386. 12:17through, it is always an idea problem.
387. 12:20You may have other problems also
388. 12:22downstream, but you for sure have an
389. 12:24idea problem as well. And the problems
390. 12:25very simply are you're either talking
391. 12:27about a topic your viewer doesn't care
392. 12:29about, your take is too generic and
393. 12:31average, or the substance you're sharing
394. 12:34doesn't map to that take, it's not clear
395. 12:36how it maps that take, or it's hard to
396. 12:38understand. Every single person that is
397. 12:40not where they want to be on the content
398. 12:41front should be investing most of their
399. 12:43time and resources on solving this idea
400. 12:46constraint. Now, we have something very
401. 12:47exciting coming out in the next few
402. 12:49weeks on the [music] Sandcastle's front
403. 12:50that will close the gap that I've been
404. 12:52wanting forever on this. So stay tuned
405. 12:54for that. But in the meantime, let me
406. 12:56just tell you exactly where you should
407. 12:57be focusing right now. On the topic
408. 12:59front, this is the one thing where you
409. 13:01can use data reliably. You should be
410. 13:03running data analysis to figure out what
411. 13:04topics are actually outperforming in
412. 13:07your niche. And the best way to do this
413. 13:09is to just deep analyze a set of
414. 13:10competitors using Sandcastles inside of
415. 13:13whatever AI LLM you use. Sandcastles.ai
416. 13:16is now an official plugin of Claude
417. 13:18Chatbt and can be piped into any LLM or
418. 13:21AI product you want. If you run Hermes
419. 13:23agents, Grockbot, Gemini, Muse, it can
420. 13:25be piped in anywhere. I'll link the
421. 13:27instructions below. You can just click
422. 13:28this and whichever AI platform you use,
423. 13:30it'll show you how to install it. But
424. 13:32very simply, Sandcastles bridges all of
425. 13:34the social performance data and deep
426. 13:36analysis from what I look at in my
427. 13:38brain, that's what's coded into
428. 13:40Sandcastles. You pipe all that data into
429. 13:42Claude, ChatGBT, Grock, and then you
430. 13:45have it build visual databases and
431. 13:47breakdowns of what topics are performing
432. 13:49best. So, all you have to do is hook up
433. 13:51the MCP and then prompt any AI platform
434. 13:54with this. Exactly. Run a deep analysis
435. 13:56of the top 100 performing videos from
436. 13:58the channels in my watch list over the
437. 14:00last 3 months. Screen out anything
438. 14:02that's not relevant to my niche. Also,
439. 14:04screen out anything with below a 2%
440. 14:06engagement rate and then run a detailed
441. 14:07report showing me the top performing
442. 14:09topics. Visualize in dynamic HTML. This
443. 14:12will give you a deep data breakdown of
444. 14:14exactly what topics are resonating most
445. 14:16in your niche. Now, again, to build on
446. 14:18everything else we've talked about
447. 14:19already in this video, you're not going
448. 14:20to take those outlier performers and
449. 14:22copy them. This would be slop and
450. 14:24converging to the cluster, which you
451. 14:26don't want to do. What you're going to
452. 14:27do is come up with your own process to
453. 14:29build a unique angle and [music]
454. 14:31substance on whatever the validated
455. 14:34topic is. So, if you're an accountant
456. 14:36and the Sandcastle report tells you,
457. 14:37hey, we looked at the accounting space,
458. 14:39we studied all the top performing
459. 14:40accountants and we've identified that
460. 14:42the top performing topic or one of them
461. 14:44is tax-saving strategies for
462. 14:45millionaires. You are going to take that
463. 14:47and you're going to ask yourself, hm, as
464. 14:49an accountant with 12 years of
465. 14:51experience, what is the one or two
466. 14:53things that I give tax strategy-wise to
467. 14:55millionaires that are my clients that
468. 14:57they seem to be the happiest about? That
469. 14:59becomes your angle and the thing you
470. 15:01actually tell them is your substance.
471. 15:03This is how you use data to aim your
472. 15:05ideas, but actually infuse unique take
473. 15:07and substance so that you can separate
474. 15:08as well. This is the highest leverage
475. 15:10thing you can do is implement this
476. 15:12process that I just walked through when
477. 15:14it comes to idea strategy. All right.
478. 15:16Point number five for growing faster on
479. 15:18social media is to increase volume while
480. 15:20preserving taste. And this really is
481. 15:22what most people want. The truth is
482. 15:24nothing will grow your channel faster
483. 15:26than doubling your volume, assuming the
484. 15:28quality and non-negotiables of good
485. 15:30ideas and good hooks are held [music]
486. 15:31constant. So the best way to double your
487. 15:33volume while preserving taste is to
488. 15:35build what I call a hybrid AI content
489. 15:37system. And if there's one thing in SFA
490. 15:39that it is tailor made for, it is
491. 15:41helping business owners install this.
492. 15:43For the reasons I've already mentioned
493. 15:44in this video, you don't want to use AI
494. 15:46to automate the entire workflow because
495. 15:47that's how you converge to the slop
496. 15:49layer. Instead, you want to use AI to
497. 15:51alleviate the biggest bottlenecks and
498. 15:53then put all of your human creativity on
499. 15:55the high lever pieces. So, for example,
500. 15:57like I just said, you shouldn't spend a
501. 15:59lot of time researching ideas manually.
502. 16:01You should just use sand castles to
503. 16:03guide you and tell you exactly what the
504. 16:04topics are. What I like to use right now
505. 16:06is Grockbot. I pipe the Sandcastle's MCP
506. 16:08into Grockbot so it has it in its brain.
507. 16:10Then I launch a bot to actually do the
508. 16:12idea analysis. Every time I get an idea,
509. 16:14I launch a second bot that's my
510. 16:16researcher bot that I can actually run,
511. 16:18grab B-roll, and do research and
512. 16:20development on that idea automatically.
513. 16:22If you want me to make a video dedicated
514. 16:23to that, how I'm using Grockbot and Sand
515. 16:25Castles to kind of run my idea process,
516. 16:27[music] comment ideas below, and then
517. 16:29I'll make that video for you. So that
518. 16:31would be an example of what I have AI
519. 16:32doing. But then that frees up my human
520. 16:34time to focus completely on the angle
521. 16:37and actually writing the script to turn
522. 16:39that substance into words that will
523. 16:42perform well. The key here is that by
524. 16:44setting up that hybrid AI system, I can
525. 16:46batch 3 to four hours to write 7 to 10
526. 16:48scripts at a time. And that is how I'm
527. 16:50able to double my volume from three
528. 16:52videos a week up to seven. Now on the
529. 16:54recording, I also do the same thing. It
530. 16:56needs to be human. I don't want to use
531. 16:57an AI avatar for that. So I batch record
532. 16:59all seven in 1 hour. And on the editing,
533. 17:01if you're a business owner, you want to
534. 17:02be able to hand this off to your editors
535. 17:04while preserving the visual mode. If you
536. 17:06want to work with the guys I work with,
537. 17:08I've got a link below. I'll introduce
538. 17:09you for free, no problem. If you have an
539. 17:11editor, perfect. But if you're a
540. 17:12business owner, you should be handing
541. 17:13the editing off to someone else. So, if
542. 17:15you think about it, what we really did
543. 17:17is map the end-to-end workflow or
544. 17:19content system. We infused AI where it
545. 17:21made sense to use data, and we infused
546. 17:23oursel as the human where it made sense
547. 17:25to break out. That is how you're able to
548. 17:27scale volume while preserving taste.
549. 17:29Now, if you want to go one or two levels
550. 17:31deeper on that to see the exact flows
551. 17:32that I'm using to run that strategy,
552. 17:34I've actually just built out a bunch of
553. 17:36new SOPs and playbooks breaking that
554. 17:38down. And this is literally to a te the
555. 17:40exact strategy I use to grow this
556. 17:42channel, my Callaway Marketing
557. 17:43Instagram, from 0 to 160,000 followers
558. 17:45in a very competitive niche in just 6
559. 17:48months on only 5 hours per week of work.
560. 17:50It's because I ran this AI hybrid
561. 17:52content system. All those SOPs,
562. 17:54frameworks, and playbooks are fully
563. 17:55accessible in SFA as well as my
564. 17:57one-on-one help to install. All right.
565. 17:58All right. Now, for the last one, number
566. 18:00six, I wanted to end with something
567. 18:01super tactical that you could take away
568. 18:02and apply right now. So, contrary to the
569. 18:04title, this last one you might not hate
570. 18:06because it is lower hanging fruit.
571. 18:07That's very easy. I wanted to kind of
572. 18:09throw one of those in there as well.
573. 18:10This is called the four S's of hookw
574. 18:12writing. Everybody knows the easiest way
575. 18:13to get your content to perform better is
576. 18:15to just improve the hook rate. How many
577. 18:17people stick or therefore decrease the
578. 18:19skip rate. Over the years, I've studied
579. 18:20literally thousands of the top hooks,
580. 18:22probably tens of thousands at this
581. 18:23point. And there's a very simple
582. 18:24framework you can run to make sure your
583. 18:26hooks work. It's called the four S's of
584. 18:28hookw writing. The first S is subject.
585. 18:30It needs to be immediately clear what or
586. 18:32who the subject is of the video in the
587. 18:34first sentence. And this is very
588. 18:36critical so that the viewer can opt in
589. 18:37or out based on if they think the video
590. 18:40will be for them. Some people think you
591. 18:41want to hide the subject because it'll
592. 18:43make people watch more. Actually, it'll
593. 18:44just get them frustrated and they'll
594. 18:45churn. Always say the subject in the
595. 18:47first sentence. The second S is stakes.
596. 18:50There needs to be a very clear reason
597. 18:51why the viewer would continue watching
598. 18:54after they hear the first line. Now,
599. 18:56usually this is because you've teased a
600. 18:57desired result they want and [music]
601. 18:59indicated that you have a method or a
602. 19:02way for them to get that result easier,
603. 19:04faster, or cheaper. This is the one that
604. 19:06people are most missing, which is the
605. 19:07stakes. They say the subject and they do
606. 19:09the other two, but there's really not a
607. 19:11pull or a magnet dragging someone
608. 19:13through. The curiosity is just not high
609. 19:15enough. The third S is simple. Very
610. 19:17easy. Every single word should be third
611. 19:18grade language in the first one to two
612. 19:20sentences. Big words seem like they will
613. 19:21get you credibility, but they actually
614. 19:23get you confusion. When you have
615. 19:24confusion, people bounce. Every word
616. 19:26should be very clear what it means. And
617. 19:27the fourth one is called super clear.
618. 19:29And this indicates the framing of the
619. 19:30sentence. Needs to be short, punchy,
620. 19:32active voice, not too many words. Get it
621. 19:35delivered very quickly so someone can
622. 19:36fully understand. Just make sure every
623. 19:38single hook you have does these four
624. 19:39things and you should be good. And
625. 19:41again, if you want me to review your
626. 19:42hooks in real time, literally pull your
627. 19:44video up, watch it, listen to the hook
628. 19:45over and over, tell you exactly what to
629. 19:47change, this is probably the highest
630. 19:48leverage thing you can do. That's what
631. 19:49we do on the group calls in SFA. All
632. 19:51right, guys. That is all I've got for
633. 19:52this one. As always, I'm trying to push
634. 19:54the boundaries for what you don't
635. 19:55typically hear. A lot of the lowhanging
636. 19:56fruit is getting regurgitated over and
637. 19:58over in the slop engine. And so, as you
638. 20:01could tell here, I'm trying to go out on
639. 20:03the curve and be like, where are there
640. 20:04still pockets of opportunity? How can we
641. 20:06take advantage of those? So, hopefully
642. 20:08this gave you a lot to think about and
643. 20:10put in motion. If you're a business
644. 20:11owner and you're trying to use content
645. 20:12to grow your business, hopefully you can
646. 20:14tell this will be one of the best
647. 20:15channels you could possibly watch. Make
648. 20:16sure to subscribe. And also, if you want
649. 20:18my one-on-one help to actually get my
650. 20:20brain on your channel growing faster,
651. 20:22I've got a bunch of links below that you
652. 20:24can go through. All right, guys. We will
653. 20:25see you on the next one. Peace.