You're Selling What Should Be a Free Lead Magnet — Transcript

Full transcript

1. 0:00Hi, my name is Haley and I sell custom
2. 0:02GPTs with authors frameworks to coaches,
3. 0:05founders, consultants. I do around
4. 0:08100,000 and I would like to get up to
5. 0:10million.
6. 0:11>> Okay.
7. 0:11>> In the next 18 months maybe.
8. 0:14Um, I recognize about three
9. 0:16>> main offer issue, I feel it.
10. 0:17>> Yes, so my challenge is um, and and
11. 0:20actually use your framework. So I
12. 0:22reverse engineer frameworks and then I
13. 0:24build them into a branded GPT for
14. 0:26whoever
15. 0:27>> All right.
16. 0:27>> Um, so the four offer money model, my
17. 0:30question is I have well, first of all, I
18. 0:32have not created enough YouTube content.
19. 0:34>> Okay.
20. 0:35>> So
21. 0:35>> real quick? What do you charge?
22. 0:37>> Uh, either 497 to 997 for a brand
23. 0:41>> One time.
24. 0:42>> Yeah.
25. 0:43You have you have a model issue. There's
26. 0:44nothing new about this issue. But we'll
27. 0:45deal with that.
28. 0:46>> created an AI platform where they can
29. 0:48also purchase and have all the
30. 0:49frameworks. That's 3,800 a year.
31. 0:51>> Okay.
32. 0:52>> I have a four-week AI boot camp.
33. 0:54>> Sure.
34. 0:54>> 997.
35. 0:55>> It's a lot of stuff.
36. 0:56>> I know. I need to cut stuff out. Tell me
37. 0:58what I need to do, please.
38. 1:00>> Pick one.
39. 1:01>> Um, I love the AI boot camp and I love
40. 1:03selling the operating system.
41. 1:05>> Great. So let's get rid of the 497
42. 1:06thing.
43. 1:07>> Okay.
44. 1:07>> Um, I think you can just make that a
45. 1:09free deliverable for the boot camp. It's
46. 1:11like what's the clear outcome that
47. 1:12they're going to get? And then just
48. 1:13upsell the rest from the boot camp to 4K
49. 1:15a year.
50. 1:16I mean, those people probably
51. 1:19$4,000 is probably one customer for
52. 1:21them, I'm guessing.
53. 1:22>> Mhm.
54. 1:22>> So yeah, five five 10,000 a year will
55. 1:26probably go no problem. And then all
56. 1:28your ads go to the boot camp which I
57. 1:30think will for sure [ __ ] sell.
58. 1:31>> Mhm.
59. 1:32>> Cuz everyone feels like they're behind.
60. 1:34>> So when I'm teaching the framework and
61. 1:36then I'm implementing it, showing it on
62. 1:38YouTube,
63. 1:38>> Mhm.
64. 1:39>> what is my call to action?
65. 1:42>> Uh, if you want to build something like
66. 1:43this in five days or less that you can
67. 1:45monetize, come to my boot camp.
68. 1:46>> boot camp. Okay.
69. 1:48And free
70. 1:48>> like that would work.
71. 1:49>> Yeah, so when
72. 1:51what's my freebie? Giving it away? Is it
73. 1:53like that specific framework that I was
74. 1:55working on that, you know, that training
75. 1:57or
76. 1:57>> Oh, yeah. I mean, you can you can make
77. 1:59widgets for every video. That's super
78. 2:00easy. Um but that all all widgets should
79. 2:03still lead to the one funnel to rule
80. 2:05them all, if you will, that then leads
81. 2:07to your bootcamp that happens on
82. 2:08whatever cadence you want.
83. 2:09>> Okay. All right. Thanks.
84. 2:11>> Yeah, easy. Yay.
85. 2:14>> [applause]
86. 2:15>> If you want to make the bootcamp a
87. 2:16little better, charge like 97 bucks.
88. 2:19>> 97?
89. 2:21>> Yeah. You want to charge more? All
90. 2:22right.
91. 2:22>> a thousand.
92. 2:23>> Great. Charge a thousand.
93. 2:24>> [laughter]
94. 2:25>> I I see it as a pitch event. So, my goal
95. 2:27is to get the price as low as possible
96. 2:29to get the most people to show up, so
97. 2:30that I can sell the most people.
98. 2:31>> Got it. Okay. I like that too.
99. 2:34>> Yeah. If you like this video and you're
100. 2:35business owner who wants to break
101. 2:36through your current revenue ceiling, I
102. 2:37distilled every lesson from scaling 10
103. 2:39businesses past 10 million and three
104. 2:41businesses past 100 million into a
105. 2:42completely free scaling roadmap that
106. 2:44I've used to go from zero to one, zero
107. 2:46to 10, and zero to 100 plus. And so, you
108. 2:48can click here and you can check it out.
109. 2:49Again, absolutely free. And since you're
110. 2:51business owner, appreciates you and
111. 2:53enjoy.