You’re not POOR. You’re just lacking these skills — Transcript

Full transcript

1. 0:00Let me be 100% straight with you. You
2. 0:03are not poor. You're just unskilled. And
3. 0:05I know that might sound harsh and I know
4. 0:08maybe that might even sound judgmental,
5. 0:09but it was just something I was thinking
6. 0:11about on my drive back. I just finished
7. 0:13up tennis here on this beautiful
8. 0:16Saturday. And I was just reflecting over
9. 0:18my journey and reflecting on when I had
10. 0:20the biggest quantum leaps. And it was
11. 0:22always as I developed new skills. And I
12. 0:24know as you watch this video, you have
13. 0:25big goals and you have big dreams and
14. 0:26you have big aspirations. And I guess I
15. 0:28just wanted to make this video off the
16. 0:29cuff to remind you that you can have
17. 0:31whatever you want as long as you acquire
18. 0:35the skills necessary to be the person
19. 0:38that can create those sort of
20. 0:39opportunities and capitalize on the
21. 0:41opportunities when they present
22. 0:42themselves. You see, you've been playing
23. 0:44chess without knowing how the pieces
24. 0:46move. You've been in this online
25. 0:48business world and you wonder why you're
26. 0:50always losing. But it's not about
27. 0:52working harder. It's about knowing what
28. 0:54is it that the top 1% of people do. What
29. 0:56are the secret skills that they have to
30. 0:58quietly dominate? Because when you have
31. 1:00certain skills, you have competitive
32. 1:01advantages. And competitive advantages
33. 1:03is how you win this game of life. And
34. 1:04quite frankly, no one is coming to save
35. 1:06you. I'm not here to save you. I want to
36. 1:07make that very, very clear. I am not
37. 1:08your savior. I am not your guru. All I
38. 1:10can do is keep putting one foot forward
39. 1:12in front of the other. And that's what
40. 1:13I've been doing here on YouTube for 10
41. 1:14years. I've been uploading 10 years of
42. 1:16my life, showing every step of the
43. 1:18journey and relaying that back to you.
44. 1:21So, this is what this video is. It is a
45. 1:23playbook. And if you decide to take
46. 1:25advantage and capitalize on this
47. 1:26playbook, all credit to you. So, I'm
48. 1:28just going to go ahead and fire off
49. 1:29seven skills. Okay, so these were the
50. 1:32ones that were playing in my mind. And
51. 1:34when I parked up, I made a list. I I
52. 1:37quickly pulled out my notes app and and
53. 1:38made a list of the ones that I think are
54. 1:40the most important and the ones that if
55. 1:42you possess these give you every
56. 1:44competitive advantage you need to crush
57. 1:47it. Now, the first one is offer
58. 1:49creation. Making a deal so good that
59. 1:51they simply can't refuse. You see, if
60. 1:53your offer sucks, no ads or funnels are
61. 1:56going to save it. And I've said this
62. 1:57many times. In fact, there's videos on
63. 1:58YouTube of me closing agency clients.
64. 2:00And I have a lot of, you know, all those
65. 2:02sales experts, sales specialists. And
66. 2:05what these sales specialists and experts
67. 2:06don't understand is like I'm doing B2B
68. 2:08sales. I've always said I'm really bad
69. 2:11at sales. If I think about all of these
70. 2:13skills I'm going to mention here today,
71. 2:14I'd say sales is actually the worst of
72. 2:16them. Now, I'm very good when it comes
73. 2:18to B2B because of this, because of offer
74. 2:20creation. I'm very good at making offers
75. 2:22that make sense and that are enticing,
76. 2:24intriguing, pull people in. And I would
77. 2:27say your offer is far far more important
78. 2:29than your sales because you could have
79. 2:30the worst offer ever. It doesn't matter
80. 2:32how good you are at sales. And you have
81. 2:34to remember your offer isn't only what
82. 2:35you sell. It's how you present what you
83. 2:38sell, how you package it up, how you put
84. 2:39a little bow tie on it, and how you put
85. 2:41it in front of people. You see, the
86. 2:43marketplace is a coliseum. And people
87. 2:45scroll like Caesar. A thumbs up or a
88. 2:47thumbs down in a split second. The 1%
89. 2:50don't show up average. They show up with
90. 2:52nobrainer literally shut up right now
91. 2:54and just take my money kind of offers.
92. 2:56And it's not about lowering your price.
93. 2:58It's about raising your value until the
94. 3:00price feels like a steal. And I guess
95. 3:02maybe this is also very top of mind for
96. 3:03me right now cuz I've been doing a lot
97. 3:05of work recently with a guy called Jason
98. 3:07Fladlin. This guy has the record for the
99. 3:09biggest launch ever, $57 million from a
100. 3:11launch. And he's basically like the
101. 3:12godfather of offers. He's been in this
102. 3:14game for decades. And we've been talking
103. 3:16a lot about this stuff recently. Think
104. 3:17of it like this. You are not selling a
105. 3:20knife. You are selling the ability to
106. 3:22cut through frustration, wasted time,
107. 3:24and uncertainty. Most people try to sell
108. 3:26the knife. They think, "Oh, I'm in the
109. 3:28business of selling knives." No, you're
110. 3:29in the business of avoiding wasted time,
111. 3:32frustration, and uncertainty whether
112. 3:34you're going to even be able to cut this
113. 3:35thing. And it's funny, a lot of people
114. 3:36don't actually know the business they're
115. 3:37in. They think they're in the business
116. 3:39of their mechanism when in fact, they're
117. 3:40in the business of their outcome. Your
118. 3:42customers and your clients are buying
119. 3:44the outcome. They're not buying the
120. 3:45mechanism to get that outcome. So, a
121. 3:47pretty good litmus test is simply ask
122. 3:49yourself, would you buy what you're
123. 3:50selling or would you simply keep
124. 3:52scrolling, too? The second skill is AI.
125. 3:54What you need to understand is that it's
126. 3:56not AI versus humans. It's AI plus
127. 3:59humans versus everyone else. You
128. 4:01remember how Iron Man wasn't the
129. 4:03strongest Avenger. I mean, at all. He
130. 4:05was just a man. But with the suit, he
131. 4:08was lethal. And that's kind of how I see
132. 4:10AI right now. Most people treat it like
133. 4:11a gimmick. Whereas the smart ones, they
134. 4:13treat it like their own little team of
135. 4:15interns that never sleep, never ask for
136. 4:17a raise, never ask for time off. They
137. 4:19have bots sending emails, building
138. 4:21funnels, writing scripts, running ads.
139. 4:23It's basically like they have their own
140. 4:24set of employees. All of that while
141. 4:26you're still formatting spreadsheets
142. 4:28manually like it's 2013. The reality
143. 4:30check is there is a 19-year-old with no
144. 4:33degree, no connections, just AI selling
145. 4:36digital products who is printing money
146. 4:38while you are still overthinking your
147. 4:40LinkedIn bio. So, I'll be honest. For
148. 4:42the first year or 18 months of, you
149. 4:44know, AI rolling out and and all this
150. 4:46stuff, I was almost like the biggest AI
151. 4:47hater, but it is so powerful, you simply
152. 4:50just cannot avoid it. You need to
153. 4:51understand that AI is not going to
154. 4:53eradicate jobs. It's kind of like pre-
155. 4:54internet. You have a certain
156. 4:56productivity capacity of a person. Now,
157. 5:00once they start to learn how to use the
158. 5:02internet, the productivity capacity of
159. 5:03that person goes up by many multiples if
160. 5:06they know how to use the internet
161. 5:07correctly. It's the same thing with AI.
162. 5:09It's not a battle between you and AI.
163. 5:11It's you plus AI versus the people who
164. 5:14are too stubborn and too unwilling to
165. 5:16actually learn how to use it to their
166. 5:18advantage. Now, the third one is
167. 5:20actually skill stacking. And I hear this
168. 5:23all the time. People say, "Oh, you don't
169. 5:24want to be a generalist." I don't know
170. 5:26about that actually. You see, I don't
171. 5:27think I'm the best at anything in the
172. 5:29world. I just think I'm very good at a
173. 5:32lot of things. And the way I see it, you
174. 5:33don't need to be the best. You just need
175. 5:35to be dangerous in three things. But
176. 5:37when you put it together, those three
177. 5:39things compound. Now listen, I want to
178. 5:41make something very clear. If you're a
179. 5:42professional race car driver, a
180. 5:44professional athlete, whatever it is,
181. 5:45right? Different story. I'm talking here
182. 5:47simply in the game of entrepreneurship
183. 5:49and making money. In our world, our
184. 5:51sport of entrepreneurship, the top 1%
185. 5:53don't chase mastery in just one fixated
186. 5:56lane. No, they stack. It's like having
187. 5:58multiple layers of armor or like gears
188. 6:01in a machine. So, for example,
189. 6:02copywriting plus AI plus sales makes you
190. 6:05lethal. media plus brand and a strong
191. 6:08offer means that you're going to be
192. 6:09dominant. You don't need to be the best
193. 6:11copywriter or the best closer. But if
194. 6:13you're good enough at at least three
195. 6:15skills and you multiply them all
196. 6:17together, you become unstoppable. So
197. 6:20just understand that in this game of
198. 6:21entrepreneurship, the people at the top,
199. 6:23they don't actually specialize. Usually
200. 6:25they leave that for the people who work
201. 6:26for them or that they hire as
202. 6:28contractors. They have them as the
203. 6:29hardcore specialist. They are usually
204. 6:31good at many things but when you put
205. 6:33those things together that is really
206. 6:34where the magic happens. Now the next
207. 6:36one is copyrightiting. This is really
208. 6:38the invisible salesman because if you
209. 6:40can sell with words you will never go
210. 6:42hungry again. Words are weapons. Used
211. 6:45right they will bend minds. Used wrong
212. 6:47it's just it's static. It's noise. So
213. 6:50copyrightiting really to me is just the
214. 6:52silent art of persuasion. It is the
215. 6:54ability to make someone feel, want, and
216. 6:57act without ever hopping on a sales
217. 6:59call, being in a one-on-one environment
218. 7:00with them. Really, without you even
219. 7:02opening your mouth. And you have to
220. 7:03remember when it comes to copyrighting,
221. 7:04it's not about sounding clever. It's
222. 7:05about deeply understanding human desire
223. 7:08better than the person you are writing
224. 7:10to. You're not writing paragraphs,
225. 7:12you're writing permission slips. And
226. 7:13that permission slip is for someone to
227. 7:14believe, to buy, to move, to take
228. 7:17action. And this is one of the most
229. 7:19powerful skills I learned early on when
230. 7:20I learned copyrighting. And I want to
231. 7:21make something very clear, going back to
232. 7:23skill stacking thing, I'm not the best
233. 7:24copywriter in the world. Far from it.
234. 7:26But once I learned that skill, I knew I
235. 7:28would never go hungry the rest of my
236. 7:29life. And by the way, if you gave me the
237. 7:30ability for one-on-one sales or
238. 7:32marketing, I will take marketing and the
239. 7:34ability to do copyrightiting, you know,
240. 7:35selling basically one to many. I think
241. 7:37everyone knows I much prefer marketing
242. 7:39over sales because for me, marketing is
243. 7:41power. You know, bringing people to you,
244. 7:43whereas sales is force. It's grit. It's
245. 7:45determination. Now, listen, there's
246. 7:47always an environment for sales and
247. 7:48sales is a necessary part of life. But I
248. 7:50love the ability to craft copy that
249. 7:52brings people to me. And this brings us
250. 7:54on to the fifth dirty dark secret of the
251. 7:57top 1%. And that is persuasion and frame
252. 8:01control. Now what I mean by this, it's
253. 8:04not really just about selling products.
254. 8:06Okay? It's about selling people on you,
255. 8:09your vision, and your value. So the top
256. 8:111%, they don't just sell. They shape
257. 8:15perception. Now this can take many
258. 8:17different forms. Whether that is a
259. 8:19client, an investor, an employee or just
260. 8:23your audience, these people, they know
261. 8:25how to present ideas in a way that make
262. 8:27people stop and go, "Yeah, you know
263. 8:29what? I want a part of that. I want in."
264. 8:32And that is really how you attract
265. 8:33opportunities without begging. As I
266. 8:35said, I love this concept of power
267. 8:36versus force. I like power. You know, I
268. 8:38like to attract rather than chase. And
269. 8:41when you know how to do this right,
270. 8:43you're going to know how to make people
271. 8:44believe in your movement, not just your
272. 8:46offer. And maybe some of this might
273. 8:48sound very dark to you, but you have to
274. 8:49remember that you're doing this no
275. 8:50matter what. Every day you are already
276. 8:53selling people on your ideas, your
277. 8:55goals, your identity. The question is,
278. 8:58are people buying? And I'm going to try
279. 9:00to get to the last two because I turned
280. 9:01off the AC and it is hot in this car. So
281. 9:04guys, I'm in the sauna for you. Now I
282. 9:05can turn on the AC, but 765 LTS are
283. 9:08they're loud. The entire car starts
284. 9:10shaking and it's it's not a pretty
285. 9:11sound. Now, moving on to sixth one. It's
286. 9:14media and personal brand because this is
287. 9:15really like building your digital doppel
288. 9:17I can never say that word correct.
289. 9:19Doppelganger. That's it. Digital
290. 9:21doppelganger. That's what I was trying
291. 9:22to say. But anyways, listen guys,
292. 9:24everyone knows attention is today's oil.
293. 9:26Now the question is, are you the one
294. 9:28buying or are you the one drilling for
295. 9:30it? The one producing it? You can be the
296. 9:32best in the world at what you do, but if
297. 9:34no one knows you exist, you're broke.
298. 9:36You know, we can sit here and we can
299. 9:37complain and we can say this isn't right
300. 9:39or this isn't how it should be. But at
301. 9:40the end of the day, it's not always the
302. 9:42people that are the best at what they do
303. 9:43that make the most money. It's the ones
304. 9:45who are the best known. Now, in an ideal
305. 9:47world, you're the best at what you do
306. 9:48and you're the best known. Okay? So, we
307. 9:50should all strive and we should all aim
308. 9:51for that. But we have to just look at
309. 9:54the world for what it is. So, what is
310. 9:55the new game? It is to build a digital
311. 9:57twin of yourself that works for you
312. 9:5924/7. Whether that's your YouTube, your
313. 10:02LinkedIn, your Twitter, every post is a
314. 10:04soldier. Every video is a salesperson
315. 10:06working for you 24/7. We all understand
316. 10:09that passive income is the holy grail.
317. 10:11Well, for me, if we know that attention
318. 10:13is income, passive attention is just as
319. 10:15good as passive income. And when you
320. 10:17build your personal brand, even if you
321. 10:18have a small niche personal brand, you
322. 10:20have passive attention. You have people
323. 10:21finding out about who you are, how you
324. 10:23help, what you sell 24/7 while you are
325. 10:26sleeping. And the last one is network
326. 10:28building. And the reason I saved this
327. 10:29for last is because a lot of people
328. 10:30usually put this first. Unless you've
329. 10:32developed all those other skills,
330. 10:33networking won't do anything for you.
331. 10:35But if you've developed those other
332. 10:36skills, one right person can change
333. 10:38everything. It's funny, we're taught to
334. 10:40chase credentials. But the top 1% chase
335. 10:43connections. They understand the simple
336. 10:45truth. Social capital is more powerful
337. 10:48than startup capital. Social capital
338. 10:50means you can build rooms. You can open
339. 10:52doors. You need to understand that
340. 10:54access is often more valuable than
341. 10:56skill. Your next client, your next
342. 10:58investor, your next mentor isn't on
343. 11:01LinkedIn. They are one introduction
344. 11:02away. So start showing up. So once
345. 11:04you've gone through the other list of
346. 11:06six skills, then don't be afraid to
347. 11:08present yourself to the world. Don't be
348. 11:10afraid to meet people. Don't be afraid
349. 11:11if a person you know knows someone that
350. 11:13you want an introduction to, ask them
351. 11:15for it. Because one thing I can tell you
352. 11:16right now as a person who probably makes
353. 11:18one to two introductions a day, a lot of
354. 11:20times without even asking, is people who
355. 11:22are influential, and by that I mean
356. 11:24these could be people that are even
357. 11:25private, have private Instagrams, aren't
358. 11:27celebrities or influencers or whatever.
359. 11:29When I say influential, I mean
360. 11:30influential in their domain, in their
361. 11:32area of expertise. They love introducing
362. 11:35each other. I make so many
363. 11:37introductions. But it's because the
364. 11:39people who I introduce are people of
365. 11:40value. So become a person of value.
366. 11:42That's what I really did from 2014, 2015
367. 11:45all the way up until 2023. Even when I
368. 11:47was a multi-millionaire for many, many
369. 11:49years, I still put zero attention to
370. 11:51networking because I wanted to build
371. 11:52myself up first. And I knew that I
372. 11:54wanted to get to a point where
373. 11:55networking was easy and it was
374. 11:56effortless. And in order to do that, you
375. 11:58need to fulfill these other six skills
376. 12:00before you can get to seventh. Anyways
377. 12:01guys, it is turning into a real sauna in
378. 12:04here. AC just turned on. I'm going to go
379. 12:07jump in the cold plunge. Going to crack
380. 12:09open a big day. I hope you guys I don't
381. 12:11know if I'm going to upload this on a
382. 12:12weekend, but I hope you guys are having
383. 12:14an incredible weekend. Sending you my
384. 12:16best wishes. I just want you to know
385. 12:17that I appreciate you tuning in. I
386. 12:19appreciate you watching my journey last
387. 12:2010 years in any way that I can be of
388. 12:22service to you. You know, I'm here to
389. 12:24help. So, with that being said, as
390. 12:25always, I'm watching from afar and I'm
391. 12:27rooting for you.