You're Making Carousels Wrong (Fix in 3 Easy Steps). — Transcript
Full transcript
- 0:00Carousels are blowing up on social
- 0:01media. This one got me 8,000 saves and
- 0:04it wasn't that idea that did it. It's
- 0:06that it actually stopped people
- 0:07scrolling because most carousels don't
- 0:09fail because of the content. They fail
- 0:11because they look average. People scroll
- 0:14straight past. I spent 10 years plus on
- 0:17this and by the end of this video you'll
- 0:18have a three-part system that makes your
- 0:21carousels [music] impossible to scroll
- 0:23past. It works with any AI or tool and
- 0:25I'm going to be showing you how to run
- 0:26it. Let's jump into it.
- 0:30This is one of my carousels that I
- 0:32posted a few weeks ago and you can see
- 0:33that it's got over 5K likes, over 5.5K
- 0:36comments, 8K saves and it's done
- 0:38extremely well. But just a few months
- 0:40ago I was posting content like this. I
- 0:42didn't really have a system when I was
- 0:45using AI or even creating my carousels.
- 0:47But since then I've become obsessed with
- 0:49carousels and building my brand and the
- 0:51results speak for themselves. Today, I'm
- 0:53going to show you how you can do the
- 0:55same. But the first thing we need to
- 0:57understand is what's the difference
- 0:58between carousels and reels and how do
- 1:00they work together in this social media
- 1:02landscape? Now, carousels work
- 1:04everywhere from LinkedIn, Instagram,
- 1:05TikTok. They are super important. Reels
- 1:08are used for discovery, okay? So,
- 1:09they're pushed hard to new people and
- 1:12you connect with people in a fast, kind
- 1:14of speedy way. You know, they're quick
- 1:16to make and you can post them often. But
- 1:18carousels are different. They get you
- 1:21clients whereas reels get you found.
- 1:23They're more for teaching, for
- 1:24converting as people spend more time on
- 1:27them digesting the information and then
- 1:29you can have a strong CTA which is a
- 1:31call to action at the end to get them to
- 1:33do something. And a lot of people save
- 1:35these compared to reels.
- 1:37So, you can see it's weak at depth and
- 1:39conversions where this is weak at being
- 1:41casual and fast content. Now, the bottom
- 1:44line is reels get you found, carousels
- 1:45get you remembered and get you clients.
- 1:47So, they are a key part of your
- 1:49strategy. Now, the first thing we need
- 1:50to understand is the basic foundation of
- 1:52a carousel and we could basically split
- 1:54it up into five different beats. So, you
- 1:57have the hook. This is to stop the
- 1:59scroll.
- 2:00So, this is the first part of your
- 2:02swipe. Then, you have the promise, which
- 2:05is confirm the hook or they leave. So,
- 2:07this is a kind of follow-up to that
- 2:08first slide. Then, you have the pull,
- 2:10the payoff, and the ask. Now, obviously,
- 2:11this can get way more complicated. I've
- 2:13done it like this for this specific
- 2:14video just so that you have an
- 2:15understanding. But, if you want me to
- 2:17dive deeper into this particular part,
- 2:18you know, the the whole slide system,
- 2:20how they work together, let me know in
- 2:21the comments. But, none of it matters.
- 2:25Like, none of these right here matter if
- 2:27the cover doesn't stop the scroll, okay?
- 2:30And that's literally one of the most
- 2:32important things I've learned. Like, I'm
- 2:33really good at giving information, but
- 2:35sometimes the way you present the
- 2:37information is what matters the most
- 2:38because if you don't present it well or,
- 2:40you know, you don't get the click, no
- 2:42one's going to listen to that
- 2:43information.
- 2:44So, the hook, the first slide, is
- 2:46extremely important. And this is an
- 2:49extremely visual part of your system.
- 2:56So, the big difference between these two
- 2:57posts of mine right here is not that the
- 3:00value or the information that I give is
- 3:02bad in this one and really good in this
- 3:04one. No, it's that this one literally
- 3:06forces the click. The cover of the
- 3:09carousel changes everything. And today's
- 3:12video is going to focus primarily on
- 3:14that because that's one of the key
- 3:16components and mistakes that everyone
- 3:18makes. And with three simple steps,
- 3:20everything is going to change for you.
- 3:23So, right here, we have an Instagram
- 3:24page, and you can see the Business
- 3:26Superhero. If I scroll through the page,
- 3:28the attraction of the carousels, the
- 3:31posts, is not as good as it can be. You
- 3:34know, the content could be really good,
- 3:36and I apologize to whoever this is. This
- 3:37is completely random. I found this page.
- 3:39But, you know, the information could be
- 3:41really good, but the way it's appealing
- 3:43to people is what's letting it down. And
- 3:45in today's video, later on in the video,
- 3:47as we flow through these steps, you'll
- 3:48see how I transform this into a post in
- 3:51a matter of seconds, which is going to
- 3:54really increase how well this page can
- 3:55do. Now, when it comes to creating
- 3:57carousels, traditionally there's three
- 3:59different ways that people do it. One is
- 4:01with Canva, the other with AI and
- 4:03Photoshop. But, the problem with all of
- 4:06them is the same. And what I'm about to
- 4:08show you is literally the same solution
- 4:11for all. So, it doesn't matter if you're
- 4:12using a combination or one of these, you
- 4:14can apply this to yourself. But, for me,
- 4:16I use mostly AI. Now, right here I have
- 4:19Higgsfield. And you can see right here,
- 4:21this is a carousel cover that I created
- 4:24within Higgsfield and it is a super high
- 4:27level. Super high level and it gets the
- 4:29click, okay? Whereas this one right here
- 4:32doesn't, you know, it's messy, you know,
- 4:35it just it's similar to probably these
- 4:37type of carousel covers, you know, it
- 4:39just doesn't work. It looks
- 4:40unprofessional. So, we're going to
- 4:42transform this cuz it doesn't matter if
- 4:44you're using AI or not. With these
- 4:45principles, you will get better results.
- 4:48So, you can see I've got a bad one and a
- 4:49good one. Now, this is me on Higgsfield,
- 4:52which is my number one platform for AI
- 4:54generations. You can see if I go to
- 4:56image, it has all the latest models from
- 4:58ChatGPT image 2, Higgsfield popcorn,
- 5:00Nano Banana 2, Nano Banana Pro,
- 5:02everything. And I go to video, same
- 5:03thing, literally so many different tools
- 5:06all in one place. All my assets are
- 5:08right here.
- 5:09But, one of the key things which I'm
- 5:11going to be using today is the MCP. So,
- 5:13if I press this right here, I can
- 5:15basically use within Claude
- 5:19I can basically use within Claude
- 5:22ChatGPT image 2, Nano Banana Pro, C.dots
- 5:25because it allow Higgsfield allows me to
- 5:27connect it with Claude. You can see the
- 5:28steps right here. Open Claude settings,
- 5:30add custom connector, connect and sign
- 5:32in, and boom. And this makes my workflow
- 5:34when I'm creating these carousels, these
- 5:35systems so much quicker. Now, the time
- 5:39it took me to create this one and this
- 5:41one were exactly the same. The
- 5:43difference is my approach, my
- 5:45understanding, my delivery of the
- 5:48prompt. You can see this page right
- 5:49here, which we'll explore later. It's a
- 5:51simple page, but their content does
- 5:53amazingly because it has the same
- 5:56formula ticked. This page right here
- 5:58might seem complicated, might seem very
- 6:00high intensity in terms of design, but
- 6:02again, it follows the same principle.
- 6:04Let's get started with the first step,
- 6:07and you can do this side by side with me
- 6:10right now. It's not hard. So, get pen
- 6:12and paper out, get your notebook on your
- 6:13phone, whatever. We're going to change
- 6:15the way you do things.
- 6:20Color.
- 6:21Color, color, color. Color is extremely
- 6:25important. So, with this one, you know,
- 6:27the picture looks all right, the colors
- 6:29look all right, but it really isn't
- 6:31being used efficiently to stand out on
- 6:33the grid. Whereas this one, as I
- 6:34mentioned earlier, it does. It pops out.
- 6:37If I go to another creator right here,
- 6:40or not this creator,
- 6:41if I go to this creator, for example,
- 6:43they've done an incredible job with
- 6:45their color. With only minimalist
- 6:47colors, they stand out, and you want to
- 6:49read what it's about. So, color is what
- 6:53is going to be the first thing that we
- 6:55need to get right, okay? So, we need to
- 6:58pick three colors which have fixed
- 7:01roles. So, the first color needs to be a
- 7:03primary color, then you have a
- 7:04background color, and an accent color.
- 7:06And this is how your kind of carousels
- 7:08are always going to operate, okay? And
- 7:10trust me, you need to understand this.
- 7:13Now, you might be thinking, you know,
- 7:14what colors should I pick? How should I
- 7:15pick it? Let me show you two things.
- 7:17Let's look at this chart here right
- 7:18here. So, I've got one of my images
- 7:20which you saw that I generated on Hexel,
- 7:23and I want to create a carousel with
- 7:24this.
- 7:25The thing with this image right here is
- 7:28that it looks great. I like it, really
- 7:30good. But it's got two heavy colors.
- 7:32It's got this orange, and it's got this
- 7:34blue. These are two big colors. And the
- 7:37rule is, as you've just seen, is that I
- 7:39need to only use three colors. So, in
- 7:42this case, and if I go to this person
- 7:45right here,
- 7:46if I go to this person right here,
- 7:47you'll see that they've purposefully
- 7:50chosen three colors. So, they've got
- 7:51white, black, and red. And obviously,
- 7:53they've got grades of that as well. But,
- 7:55this parrot could have been an orange,
- 7:56it could have been blue, it could have
- 7:57been purple. He's picked red. This could
- 8:00have been white, it could have been a
- 8:01different color, but he's purposefully
- 8:03picked an accent color. This is all
- 8:05intentional in a design or visual way to
- 8:08make things pop and stand out. And if I
- 8:11go back to my chat right here,
- 8:14you'll see that I have these two massive
- 8:16colors. If I go and add another three
- 8:18colors to it, purple, yellow, and you
- 8:21know, I don't know, another random
- 8:22color, uh blue, well, it's already got
- 8:25blue, uh green, then I'm going to have
- 8:27five strong colors that are just going
- 8:28to be popping. And then that's what's
- 8:29going to cause me to, you know, get
- 8:31things like this or that other circus
- 8:33one, which just don't look good, okay?
- 8:36So, we need to be really cautious of
- 8:37this. So, if you are someone who's
- 8:39creating carousels with a lot of images
- 8:41in your background, you still need to
- 8:43use this three rule and use this as part
- 8:45of your image. So, bear it in this case,
- 8:47let's pick just three basic colors from
- 8:49like the beginning. I want you to pause,
- 8:51okay? I want you to work with me through
- 8:53this video, and it's really not
- 8:54complicated. Now, I could go to
- 8:55something like Canva color wheel, you
- 8:57just type it in on on Google, and you
- 8:59can go to here, then let's go
- 9:01complementary, and you can see colors
- 9:02that kind of complement each other. You
- 9:04know, sometimes black or white is a
- 9:06pretty good one to throw in the mix as
- 9:07well. But, you can get so many different
- 9:10ideas from just playing around with
- 9:11this. You can even ask AI to help you.
- 9:14And we'll I'll show you that later on in
- 9:16the video, but trust me, this is super
- 9:17important, okay? So, getting your colors
- 9:20right is the first thing, and it's where
- 9:22a lot of people go wrong. Because if we
- 9:23look at this, you know, the colors are
- 9:25all over the place, and there's no
- 9:26consistency. Simple things make the most
- 9:30difference.
- 9:35So, we understand that we need three
- 9:37colors. Okay? The next thing is text.
- 9:40Text is again extremely important
- 9:42because those visuals, we only have
- 9:44certain elements. We don't want to
- 9:47hyper, you know, overload our carousels.
- 9:50You can see even with the carousels that
- 9:51I've done, it's simple. Okay? But every
- 9:55element needs to be done correctly. Now,
- 9:58with text, text has two jobs. Okay? One
- 10:01font shouts to stop the scroll and one
- 10:04stays calm to be read. Okay? So, this is
- 10:07what happens if you have one particular
- 10:09font. It just, you know, all sinks. If
- 10:11you have two that stand out, that's what
- 10:13works. So, essentially two fonts, two
- 10:15roles. One is for display, bold, heavy,
- 10:18full of personality, the headline. Then
- 10:20we have the body, clean, plain,
- 10:22invisible. If it has any personality,
- 10:24it's wrong. Okay? So, this idea is
- 10:28extremely important. And again, if I
- 10:30look at mine, you've got it there, two
- 10:31different fonts. If I go to
- 10:34uh this person right here, again, two.
- 10:37Sometimes they'll throw in three fonts,
- 10:39but you can see two main fonts. This is
- 10:42extremely important to build that
- 10:44consistency and to make your life
- 10:46easier. Because if you get an editor or
- 10:48designer, you know, if you are using a
- 10:50new AI, if you are on Canva, it just
- 10:54makes that Okay, I know that the keyword
- 10:55is going to be this font. I know that
- 10:56the body is going to be this font and,
- 10:58you know, things become easier. It's so
- 11:00simple once you lock it in. Now, to pick
- 11:04your font, you might be wondering, you
- 11:05know, what should I do? You could just
- 11:06type in text combinations Canva or just
- 11:09text combinations here
- 11:11and you'll get a bunch of different
- 11:12websites that can help you. AI can also
- 11:14help you. You can use 1001fonts, etc.
- 11:17But there's tons of different websites
- 11:18that can help you, um you know,
- 11:20different combinations. You know, if I
- 11:21just type in Monotype here, you know,
- 11:24select a font, etc. It can give me
- 11:26different ones that match. So, it
- 11:27depends on your brand. But this is again
- 11:30just a simple thing that can make your
- 11:32life easier. If I go to this chat right
- 11:34here, you can see
- 11:36I added my text immediately. So, this is
- 11:39my text and it doesn't look that good. I
- 11:41mean, it's just there. But, if I then
- 11:44ask it, "Okay, you know what? I need one
- 11:46to be my body and one to be this." You
- 11:48can see it already starts to be slightly
- 11:50different, a bit better. Now, this still
- 11:53not right because we're about to move to
- 11:55step three. So, let's move to step three
- 11:57and you'll see how the colors, the text,
- 12:00and the final thing just make everything
- 12:02so much easier with your carousels.
- 12:08Final thing is your template, your
- 12:10layout, that consistent positioning of
- 12:14your elements. So, your elements are the
- 12:15different things on your carousel.
- 12:18This is a decision that you basically
- 12:19make once and you never make it again.
- 12:21And all of the top creators are doing
- 12:23this.
- 12:24So, the system is something like this.
- 12:25So, the headline would be here, my
- 12:27content zone is here, then I have my
- 12:28handle, my page number, my arrow. And
- 12:31I'm just going to stick like this.
- 12:32Again, it becomes predictable. It means
- 12:34that when I go on Canva, when I go on
- 12:35AI, when I go on Photoshop, I don't need
- 12:38to think, "Where am I going to put this?
- 12:39Where am I going to put that?" No, I'm
- 12:40going to change the text. I'm going to
- 12:41focus on what matters, the information.
- 12:44So, let's look again. You know, you can
- 12:46see that exact kind of format here.
- 12:49Again, if I go into other creators. Now,
- 12:51this page is super interesting page,
- 12:53completely different niche. And you can
- 12:54see that they're kind of following
- 12:56everything I discussed about the fonts,
- 12:58about the color. They're sticking to
- 13:00only one font. Again, minimalistic and
- 13:02it works extremely well for them. Their
- 13:04engagement is super high. But, you can
- 13:06see layout stays consistent the whole
- 13:08time. Now, I wonder which page is
- 13:11actually is harder to create content
- 13:13for. Like, you know, it looks like this
- 13:15is probably harder than this. You know,
- 13:17boom. Because they have a system in
- 13:19place. Look. You know,
- 13:22like putting all of I mean, this
- 13:23probably was AI, but throwing all of
- 13:25this together on Canva, etc. What should
- 13:26I put here? Whereas, boom. One, two,
- 13:29three. Three elements and it's a
- 13:31high-performing carousel because it's a
- 13:33simple system. Now, let's go back to it.
- 13:35So,
- 13:37with your layout, okay? You've got
- 13:39multiple different options on what you
- 13:40can do, okay? You can go on to Pinterest
- 13:43and, you know, just explore different
- 13:45carousels. So, you can see if I press
- 13:46this one right here, best prompt ideas,
- 13:48you know, there's going to always be
- 13:49tons of different formats. So, this is a
- 13:51format I've seen all over Instagram.
- 13:54Then, there'll be other formats. You can
- 13:55use that to inspire you. You know, I've
- 13:57seen this format, I've seen this. It's
- 13:59just a matter of preference and testing,
- 14:01you know? There's this format. There's
- 14:03just so many different options that you
- 14:05can use to inspire you. And if I go to
- 14:08my one of my chats here,
- 14:10none of these.
- 14:11Um, you can see right here. Once I have
- 14:13everything connected, I'm able to create
- 14:16something like this simply using AI and
- 14:18one prompt. So, boom, and I'm on this.
- 14:21Now, of course, this could be better. I
- 14:23could improve it, but just with a simple
- 14:26kind of three-step system, I'm able to
- 14:28create something that actually really
- 14:30would stand out. And if I actually
- 14:31posted this on my Instagram, it probably
- 14:34wouldn't do amazing, but it wouldn't do
- 14:35bad because it still works. And this is
- 14:39the beauty of this system. You know, if
- 14:40I'm struggling one day to create
- 14:42content, boom, done. Because I
- 14:44understand again, I need I've got these
- 14:45colors, I've got these fonts, and I've
- 14:47got this layout. And once you pair this
- 14:49with the right visuals, etc., life
- 14:52becomes easier. Now, I can spend time
- 14:54creating visuals that I like, you know,
- 14:56me falling out of a roof, you know,
- 14:58whatever. Like, this is what I enjoy
- 15:00doing. I don't need to be thinking, oh,
- 15:02I'm going to put this text here. I'm
- 15:03going to have to do this. No, because
- 15:04I've built that system. Again, if you
- 15:06want me to teach you how to create stuff
- 15:08like this using ChatGPT image, etc., let
- 15:11me know in the comments.
- 15:12And remember, Higgs Field will be in the
- 15:14link of my description. I really
- 15:16recommend it to make your life easier if
- 15:18you're using AI in any way.
- 15:24The final thing now is the grid test and
- 15:26this is a bonus. Okay, so once you've
- 15:27got all these elements in, people don't
- 15:29follow one post, they follow the whole
- 15:30grid. When it comes to social media,
- 15:32they press your profile, they look at
- 15:33your profile. If I press this profile
- 15:35here, and I'm so sorry for this person,
- 15:36but you know, I hope you watch and and
- 15:38learn something. This is too messy and
- 15:41unprofessional. Okay, whereas if I press
- 15:43another profile, um let's say
- 15:47let's say this profile. You can see how
- 15:49like more professional it looks, clean.
- 15:52You know, 238,000
- 15:54followers.
- 15:55Just clean, but it's not complicated
- 15:57because they're following that system.
- 16:00Okay? So, what I want you to do with
- 16:01this is simply
- 16:04start to understand how things are going
- 16:06to look together. Okay, so people don't
- 16:08follow one post, they look. So, you
- 16:10know, this again will help you to
- 16:11actually be more consistent because when
- 16:13it comes to the next post, okay, this
- 16:15one's going to be a lighter post for
- 16:17example. Let's say you're doing it on
- 16:18colors. This one's going to be more
- 16:19orange. You know, I'm going to do it
- 16:20more orange. So, you start to have less
- 16:22questions to ask yourself because I know
- 16:24the fonts, I know the color, I know the
- 16:26you know, the style I need to do, etc.
- 16:28You can use scheduling software to also
- 16:30pre-plan your um content. So, you can
- 16:32actually see your content if you record
- 16:34in batches. You can like schedule it and
- 16:36then you can see visually how it looks.
- 16:39One brand or six different people. You
- 16:41don't want to look like everyone is
- 16:43posting what they want on your page
- 16:44because your page is one page and it's
- 16:46one brand. Okay? First three rows
- 16:48intentional or you get the follow random
- 16:50you don't, no matter how good the single
- 16:51post is. Okay? So, the and how does this
- 16:55all come together because of that hook?
- 16:56Because of that first frame, because of
- 16:58that first part of your carousel.
- 17:01If you are able to apply this, it's
- 17:03going to be a game-changer. If you want
- 17:05me to dive deeper into carousels, you
- 17:06know, the storytelling aspects of it,
- 17:08how they connect together, once you get
- 17:10the click, what happens next, how you're
- 17:12going to get the leads, how you're going
- 17:13to get you know, make those CTAs strong,
- 17:15let me know in the comments. React to
- 17:17op- React into option B, it's a blank
- 17:18canvas. Ask You can ask AI for any part
- 17:21of this video. So, where AI earns its
- 17:23place, ask AI for three palettes.
- 17:25Pick one that feels like you. Or two
- 17:27font pairings. Pick one that feels like
- 17:29you. It's honestly sis easy and over
- 17:32time you can practice and improve.
- 17:39We can't leave our friend the business
- 17:41superhero with nothing. So, we're going
- 17:43to recreate one of his using the formula
- 17:45that I've literally shown you in this
- 17:47video. So, if we look through his
- 17:49carousels, you can see right here. Let's
- 17:51go for
- 17:53uh how to attract what you truly want.
- 17:55So, this one right now, it's not really
- 17:57attracting anyone with this cover.
- 18:00What I will do is go to um Claude using
- 18:03my Hixfeld MCP and I will put a base
- 18:06image. So,
- 18:07if you want me to make a video where we
- 18:08talk about base images using ChatGPT
- 18:10image tool or any of the latest models
- 18:12to create really good uh
- 18:14cover backgrounds and even for your
- 18:16slides, again, let me know cuz that's
- 18:18super important and part of the series.
- 18:21But, you know, what you can see here is
- 18:22color, fonts, and layout. And I was able
- 18:25to generate a few to give you uh the
- 18:27examples. So, let's start here.
- 18:30So, you can see I'm on Hixfeld and this
- 18:32is what we're able to generate.
- 18:34Immediately, I've got a background to
- 18:35how to attract what you truly want. So,
- 18:39you know, in this case, I've kept it to
- 18:41just white uh writing due to the blue
- 18:44and orange, but maybe we can do
- 18:46something else. But, you can see the
- 18:47fonts, the simplicity of the layout
- 18:50makes a massive difference. Then, number
- 18:51two is this one where I changed the text
- 18:54a bit more and you can see again it
- 18:55makes a difference. Of course, I can
- 18:57have layouts where I put stuff here,
- 18:58here, here, you know, similar to how I
- 19:00have it on this one. But, you can see
- 19:03the difference it already makes if I
- 19:04look at his profile and suddenly I'm
- 19:06posting stuff like this, it looks way
- 19:08more professional. If I I it to be a bit
- 19:11more, you know, a bit more electric, a
- 19:13little a little bit different, then you
- 19:15can do something like this, how to
- 19:16attract what you truly want. And again,
- 19:18it works super well. If I want it to be
- 19:20even brighter, you can do that. Of
- 19:22course, this obviously kind of matches
- 19:24the colorway here. So, for example, he
- 19:26is more blue.
- 19:28I'm going to try and match this color
- 19:29with this. So, that blue is part of my
- 19:31kind of primary colors. Then a secondary
- 19:33might be an orange, you know, so if I
- 19:35wanted to do stuff up here, I could do
- 19:37that in orange. And this is just a
- 19:38simple kind of practice that you do
- 19:41every time with your covers, and
- 19:43long-term you will be successful with
- 19:45your carousels, because people will
- 19:47actually press your videos. This video
- 19:49was sponsored by Hicksfield. If you're
- 19:51interested in checking out, the link is
- 19:52in my description. Now, these videos, I
- 19:55really appreciate your feedback, so
- 19:56please drop a like and subscribe. And if
- 19:58you want me to dive deeper into any
- 20:00particular section, whether it's
- 20:01storytelling, whether it's the next
- 20:03steps in the carousels, whether it's the
- 20:04realistic image generation or the
- 20:06abstracts ones, let me know. I read all
- 20:08my comments. Now, I recommend watching
- 20:10one of these two videos right here. If
- 20:12you are interested in developing your
- 20:14cloud skills for automating your
- 20:17generation and saving even more time,
- 20:20or this video right here if you want to
- 20:21jump into branding. All the resources in
- 20:23this video will be available in my
- 20:24vault. The link is in the description.
- 20:26All you need to do is sign up with your
- 20:27email for free, and the rest is history.
- 20:29My name is Alex. Let's create smarter.
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