You Need to Stick to Your Scheduled Start Time — Transcript

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1. 0:00This is Alex Mosey reporting from
2. 0:01downtown Las Vegas. Not really, about 7
3. 0:03minutes from the strip, but
4. 0:05uh
5. 0:06I am uh I think today is the last day.
6. 0:08Is that correct, China?
7. 0:09>> Yes.
8. 0:10>> Today is the last day of 30 for 30-ish
9. 0:13live streams. So, I've uh had had the
10. 0:15intent to do 30 lives in 30 days,
11. 0:18basically trying to do a live stream
12. 0:19every day that I could and didn't have
13. 0:21like a an engagement in the middle of
14. 0:23the day. Um and I thought I would share
15. 0:26with you some of the findings uh from
16. 0:28that. China, what findings do we have of
17. 0:30our 30 for 30? And I'll actually before
18. 0:32you tell us me that, I'll tell you what
19. 0:33the uh the intention for us was. So, my
20. 0:36thinking process is I wanted to
21. 0:37dramatically improve our post-production
22. 0:41process. And so, you might have seen
23. 0:43that I recorded uh a Dolly Parton video
24. 0:46uh yesterday and it was actually posted
25. 0:486 hours later. And so, that was like a
26. 0:51really cool feat for the team to go from
27. 0:53literally idea to slides to filming to
28. 0:57editing and posting all within less than
29. 0:5912 hours and from just the video uh you
30. 1:02know, recording side to the posting in
31. 1:05under 6. And so, that was almost
32. 1:09entirely a result of this process of us
33. 1:11just jamming a lot more footage down the
34. 1:13pipeline and forcing efficiencies
35. 1:16throughout the team to say like what
36. 1:18things matter, what things don't, and
37. 1:20having more low-fi or low-production uh
38. 1:23content that went out ended up still
39. 1:26performing, you know, fine. Um and I'll
40. 1:28share some of the uh stats for you guys.
41. 1:30So,
42. 1:31from live streams and clip longs, we did
43. 1:34uh 1.6 million total long-form views
44. 1:37from the live stream like experience, if
45. 1:40you will, uh which is pretty sweet
46. 1:42considering it wasn't like super
47. 1:43scripted. It was just off the off the
48. 1:45cuff. Um we got 20 million impressions
49. 1:48um from this little experiment. Uh for
50. 1:51clip shorts, we got 21 and a half
51. 1:53million short-form views. And so, the
52. 1:55overall um
53. 1:57kind of first live stream in the year
54. 1:59was successful, but this led to kind of
55. 2:02like higher baselines. So, it's kind of
56. 2:04like it's done this. Basically, the more
57. 2:06live streams I do, the more
58. 2:08basically, the more live streams I do,
59. 2:09the more people come on the live stream.
60. 2:11So, I guess the product uh doesn't suck,
61. 2:14or at least that's my hope. Um but you
62. 2:15can kind of see, and maybe we'll be able
63. 2:17to afterwards show a a graph of what it
64. 2:19looks like, but it's just kind of like a
65. 2:20a slightly upward streamed mountain,
66. 2:22which is kind of cool. Um so, let me
67. 2:24share a couple things that have worked
68. 2:25well for us in terms of maximizing views
69. 2:27and just kind of engagement overall for
70. 2:28those of you like want to do this. Um
71. 2:30number one, the title and thumbnail
72. 2:31matter, obviously. So, you still want to
73. 2:33treat it like a regular YouTube video,
74. 2:35um and package it based on kind of the
75. 2:36first point that's going to be made. So,
76. 2:37if you're going to make a lot of points
77. 2:38in the video, you want to at least match
78. 2:40that when someone gets to the the the
79. 2:42the live stream, that they're going to
80. 2:43be like, "Oh, that's what I clicked
81. 2:44for." And then that's what they're going
82. 2:45to get. And then if they choose to stay
83. 2:47on after, that's up to them. But just
84. 2:48making sure those two match made a
85. 2:49pretty big difference in terms of view
86. 2:50count after the fact. Um
87. 2:53number two, hitting up your email list
88. 2:54if you have that. Cross-promoting uh
89. 2:56while you're streaming works. So, if
90. 2:57you're like, you know, if I do an
91. 2:58Instagram story and say, "Hey, I'm live
92. 3:00on YouTube." That does push traffic.
93. 3:02Same on same on email. Um scheduling it
94. 3:04in advance uh made a and actually
95. 3:06sticking to that time. So, this was like
96. 3:08a very interesting finding for me. Um we
97. 3:10tried to schedule some Some of the dates
98. 3:11like we had it scheduled and then I had
99. 3:13a meeting that went late or whatever. Um
100. 3:15so, we had to push them. The days where
101. 3:16I was able to stick with the time that I
102. 3:18said I was going to start saw
103. 3:19significantly more starting views and
104. 3:21peak viewership. Um and so, if you are
105. 3:24going to do it, I know that the the
106. 3:25ultimate goal for most streamers uh
107. 3:27and I don't necessarily put myself in
108. 3:28that category, but I am somebody who
109. 3:30streamed um is to have like the same
110. 3:32time every day.
111. 3:33Uh I would love to do that. I um
112. 3:35I'm not sure honestly, I'm just not sure
113. 3:37if I'm willing to commit to that. It's
114. 3:38just like that's a lot. Um but I was
115. 3:41willing to do the 30-ish for 30
116. 3:43to get this started. Um
117. 3:45Additionally, integrating short-form
118. 3:47hooks and kind of being mindful of the
119. 3:48fact that the the content itself is
120. 3:50going to be mined for short form. Um
121. 3:52there were definitely some questions
122. 3:53that I knew I'm like, oh, this is a
123. 3:54really good question and I know it's
124. 3:55going to become probably a clip. So, I'm
125. 3:57just a little bit more mindful of how I
126. 3:58phrase the answer and make sure that I
127. 3:59land the plane with a very clear like
128. 4:01next steps or like one, two, three. So,
129. 4:04there's a payoff for the clip when the
130. 4:05team
131. 4:06posts it. So, it's like you want to be
132. 4:07more proactive rather than reactive
133. 4:09about clipping rather than just say
134. 4:10like, all right, I'm going to do this
135. 4:11live stream for 2 hours. Let's see if
136. 4:12there's some good moments. Just kind of
137. 4:13thinking about the moments ahead of time
138. 4:15and trying to engineer them more
139. 4:16proactively. Also, a format that works
140. 4:20well is to begin with
141. 4:22basically existing high-performing
142. 4:23content. So, if you have,
143. 4:25you know, hooks from other content that
144. 4:26have worked well, weaving that into how
145. 4:29you're starting the live stream has
146. 4:31seemed to work and that's not super
147. 4:32surprising
148. 4:34because a strong hook is going to
149. 4:36outperform a zero hook or an untested
150. 4:38hook most times.
151. 4:40Um
152. 4:41Beyond that,
153. 4:43we put on slow mode to prevent spam. So,
154. 4:47that helped. We did heavy moderation to
155. 4:49make sure that it's a good experience
156. 4:50for you guys.
157. 4:51So, we have four moderators and that's
158. 4:53just to make sure all like the spammers
159. 4:54and scammers are just like not in the
160. 4:56chat, which is kind of annoying.
161. 4:58We ask ask chat in general to focus on
162. 5:01questions of a particular theme and that
163. 5:03way the live stream could at least have
164. 5:05some theme
165. 5:06around it.
166. 5:08If you have the ability to bring in some
167. 5:10sort of cameo, so Layla's cameos and
168. 5:12when I was on vacation with her almost
169. 5:15all outperformed solo Alex. So, you
170. 5:17know, I'll cry myself a river there.
171. 5:19But, no, I think it's unsurprising that
172. 5:21you would want to see Layla more than
173. 5:22just me cuz I want to see Layla more
174. 5:23than just me.
175. 5:25Um
176. 5:26Beyond that,
177. 5:28let me see what else we have.
178. 5:29Um
179. 5:31Taking questions obviously from live
180. 5:32stream chat, interaction with chat is
181. 5:33the best form of engagement. That
182. 5:34doesn't seem that surprising.
183. 5:36Um
184. 5:37Let's see here.
185. 5:38Uh
186. 5:39Reading
187. 5:40the questions out loud seems to help.
188. 5:42So, we try to do that.
189. 5:44And then I'll I'll I'll finish with I
190. 5:45think probably my biggest point here is
191. 5:47that production does not matter. So this
192. 5:51we're at my studio here in Vegas and so
193. 5:53this is a fancy camera, but when I had
194. 5:55my my iPhone and I was on vacation,
195. 5:58uh
196. 5:58it works just the same. And uh we did
197. 6:00find out though as a small caveat that
198. 6:03iPhone 17 and beyond uh basically the
199. 6:05the mic and the camera on those
200. 6:07specifically are good enough that you
201. 6:09actually don't need any external mics uh
202. 6:11whatsoever and it just was good enough
203. 6:13that it worked. I did try to use the
204. 6:15phone set up another time that it wasn't
205. 6:17an iPhone 17 and the audio was a little
206. 6:19bit shitty. So if you're going to like
207. 6:22invest some money or you're about to do
208. 6:23an upgrade for your phone, you can maybe
209. 6:26give it as an another business write-off
210. 6:27cuz you're like, "Well, I'm going to not
211. 6:28livestream with it." Um and so that that
212. 6:30makes this really easy cuz you don't
213. 6:32need to have this fancy set up at all.
214. 6:34Like I did it on vacation on purpose
215. 6:35just sitting on a table with a tripod.
216. 6:37Um and it worked pretty good. Um beyond
217. 6:40that, I'll give you some post-production
218. 6:41tips.
219. 6:42So you want to trim as fast as you
220. 6:44possibly can. Um obviously starting with
221. 6:46the hooks and you want to think about it
222. 6:48again as though it were a regular
223. 6:49YouTube video. So do not assume that the
224. 6:51audience who's coming in knows that it's
225. 6:53a livestream nor do they really care
226. 6:54that it was a livestream. They just want
227. 6:55to make sure that value per second is
228. 6:57still super high. Um and then that way
229. 6:59you get the video you get the views from
230. 7:00the live people in general, but then
231. 7:02also you get kind of like the post live
232. 7:04views which can sometimes double or
233. 7:05triple the viewership of the livestream
234. 7:07which is kind of cool. Um
235. 7:09and then beyond that, just make sure
236. 7:11that the audio doesn't suck. Uh you
237. 7:12don't need uh like anything fancy beyond
238. 7:15that. You don't need any color grading,
239. 7:17uh any any fancy, you know, lighting
240. 7:19whatsoever. I mean, it's super bright
241. 7:20here, but it doesn't have to be uh in
242. 7:22order for this to work. And so that was
243. 7:24I would say the broad brushstrokes of
244. 7:25the biggest lessons that we had that you
245. 7:27can probably immediately use rather than
246. 7:28just explaining like our internal
247. 7:29processes that I get improved as a
248. 7:30result of doing uh streams of life every
249. 7:33day. If you like this video and you're a
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260. 7:51a business owner, I appreciate you, and
261. 7:52enjoy.