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You need to be delusional if you want to succeed. — Transcript

by Dan Koe · 5,413 words · 774 segments · language en · Watch on YouTube

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0:00I want you to tell me if any of these
0:02sound like you. One, you feel like
0:03you've been lied to about what a good
0:05life looks like. You're pursuing a goal
0:07that [music] sounds nice when you
0:08mention it at dinner with grandma, or a
0:10goal that wouldn't make your parents
0:12think you're a disappointment, and you
0:13really don't see it going anywhere. If
0:15you ignore that feeling, you wake up 10
0:17years later with a degree, a decent job,
0:20and a never-ending sense of despair that
0:22you'll never be able to chase your own
0:23dreams. Two, you're productive, but not
0:26actually making progress toward
0:28anything. You wake up early, you listen
0:30to podcasts, you journal, you lift, your
0:32calendar is full, but you don't really
0:34know where you're going. Give it 5 years
0:36and you'll still be figuring out what to
0:38do with your life. Three, you're
0:40ambitious, but stay quiet because it
0:42sounds embarrassing to your friends and
0:44family. You want a unique life. You
0:46don't want to fit in, but when people
0:48ask about your future, you water it down
0:50so nobody laughs at it. You get stuck
0:52performing mental masturbation. You feel
0:55special for wanting to be unique, but
0:57you still do the same thing as everyone
0:59else. Nobody wants to end up in any of
1:01those three situations. This video will
1:04change that for you. Because one of my
1:06favorite things to do, it seems like a
1:08stupid pastime, but I love to study the
1:11habits, actions, and thought processes
1:13of both successful people and mediocre
1:17people. And that's all success really
1:19is, is doing less of what the mediocre
1:21people do and doing more of what the
1:24successful people do. And the next few
1:26videos on this channel will actually be
1:28dedicated to all of that. This is just
1:30the first one. So when we reverse
1:31engineer the habits, actions, and
1:33thoughts of people who have done the
1:35impossible, like Elon Musk or Steve
1:37Jobs, and any of the other greatest
1:39creatives, thinkers, and builders of the
1:41past, there is one pattern I've noticed
1:43between them all. Their goals are
1:45delusional. That's the key to their
1:48success. And that's exactly what we're
1:50going to go over. First, why average
1:52goals lead to mediocrity and failure.
1:54The psychology of delusional goals and
1:57why they work and why you need them. How
1:59to [music] enter the same reality as
2:01ultra successful people. And of course,
2:03how to achieve what most people think is
2:05impossible. So, that's what we're going
2:07to start with. Why realistic goals lead
2:09to failure and mediocrity. And you fall
2:11into this category by default. Everyone
2:13falls into this category by default. And
2:15I think it's best illustrated by an Elon
2:17Musk quote. The most common error of a
2:19smart engineer is to optimize a thing
2:22that should not exist. So you have goals
2:25even if you didn't set them. That's just
2:27how the mind works. And if you become
2:29aware of this or understand how your
2:31mind works, you can quickly see why you
2:34or other people aren't able to stick to
2:36the goals that they set. And we're not
2:37talking about some New Year's resolution
2:40or some shallow goal that you set
2:42because you looked in the mirror and
2:43felt bad about yourself. So, you wanted
2:45to go to the gym or start eating healthy
2:47and you eat one healthy meal and then
2:49you quit immediately because you just
2:50forgot about it. Something more
2:52important stole your attention, like
2:54something funny on your phone. Or in
2:55other words, because another unconscious
2:58goal was more important than the one you
3:00set and you're just not aware of it. And
3:02that unconscious goal is usually
3:04convenience and comfort. That's what you
3:06want. Or you just don't want to draw
3:08attention to yourself. So you stop
3:10eating healthy or going to the gym
3:12because secretly and even without
3:14admitting it to yourself, you don't want
3:16to stand out. So we're not talking about
3:18those kinds of goals. We're talking
3:20about how your mind is like a heat
3:22seeeking missile. Every thought you have
3:24and every action you take is aiming
3:27toward a goal. It it just makes sense,
3:29right? I'm looking toward this camera
3:31because I have the goal of creating a
3:33video. I may be tapping my foot because
3:35I have the goal of just not being bored.
3:37It's every single little thing.
3:39Everything is goaldirected or directed
3:42by stimuli, which we'll talk about in a
3:44second. But you have to understand that
3:45your mind is optimizing for a goal that
3:48you probably never chose and that you
3:50don't even know is there. Or someone
3:52else assigned you the goal, like go to
3:55school, get a job, retire at 65 because
3:57that's what you were raised to do.
3:58That's what you were conditioned to do
4:00and you never questioned it. And so
4:02those sit in the back of your head and
4:03silently guide every action that you
4:05take without you realizing it. So, I
4:07want you to actually take a second and
4:09think about that because this is
4:11massive. This could mean that the entire
4:13direction of your life and where you end
4:14up in life is completely out of your
4:16control or at least out of your
4:18awareness. Every single thing you think
4:21or do is aiming toward a goal. Do not
4:24forget about that. So, here's how it
4:26goes. First, you're born. Your first
4:28goal is survival. And then your parents
4:31have been thinking about what goals they
4:33want you to pursue for quite some time
4:35now. They want what's best for you, so
4:37to say, but really they want what's best
4:39for them. They want you to be a
4:40respectable young adult that doesn't
4:42embarrass them. And then your parents
4:44teach you how to walk, how to
4:45communicate, and then eventually what
4:47their version of success for you looks
4:49like, which is usually the goals that
4:51society passed down to them, unless your
4:53parents questioned them or your parents
4:55were high agency. So go to school, get a
4:57job, praise your God. And so that's what
4:59you do. You go to school and then you go
5:01to college because that's just what's
5:03next. You don't really make that
5:04decision. That's the only decision you
5:06can make. And then you get the job, you
5:08hit the milestones, and you check the
5:10boxes. And then after almost a quarter
5:13of your life, you start to wonder if
5:16this was what you wanted in the first
5:18place, which is kind of not cool. A
5:21quarter of your life is gone. And so the
5:22default state is having average goals
5:26and just going with the flow. And if you
5:28understand entropy, you understand how
5:30disastrous this can be. entropy
5:32illustrates that systems trend toward
5:34disorder. Now, applied to the mind,
5:37psychic entropy, psychic isn't some
5:39fancy word like you're moving water
5:40bottles with your mind. It literally
5:42just means of the mind. It's the mind.
5:44So, psychic entropy means that your mind
5:47and therefore your life drifts toward
5:49disorder and chaos. And you can see this
5:51everywhere. This is just what happens.
5:53If you don't water a plant, it dies. If
5:55you don't clean your room, it slowly
5:57gets more disorganized with time. If you
6:00don't maintain habits of personal
6:02development, your mind slowly devolves
6:04into chaos. And so this is what happens
6:06on the default path is you have these
6:08average goals that you didn't choose,
6:10that you didn't set. You don't put any
6:11effort into them because you don't
6:13actually care about them. And then you
6:14eventually find yourself in a rut.
6:16Everyone experiences that. That's why
6:18this is such an evergreen video. This
6:20shouldn't be a thing. Like you should
6:22want better for yourself. But that's
6:24also just the nature of reality. And I
6:26do think it's there for a reason because
6:28at some point a system becomes unstable
6:31and a new more ordered structure must
6:33emerge. So when you think of water that
6:36is just pouring out of a faucet let's
6:38say into a bathtub eventually it gets so
6:40chaotic that a whirlpool starts to form
6:43a beautiful ordered whirlpool. So in
6:45your life you hit a point where the
6:47lower part of you wants to stay the same
6:49and the higher part wants something more
6:52and it feels like you're being ripped in
6:53half. That is a signal to completely
6:56turn your life around. That's what my
6:57next newsletter is actually going to be
6:59about is kind of how to launch out of a
7:01very bad position in your life because
7:03that's the best time to do it. So, the
7:05reason most average and realistic goals
7:07lead to mediocrity and failure is
7:09because of how you choose them. First,
7:11you look at what you think is possible
7:14or what you know is possible. And what
7:16you know at this point in your life is
7:19really only told to you by your parents
7:21or your teachers or what other average
7:24people do. And then from those possible
7:26goals, you water it down a bit so that
7:29people won't laugh at you for trying to
7:31improve yourself because whenever you
7:32try to improve yourself, crabs in the
7:35bucket mentality. All of your friends
7:36are going to be like, "Oh, you should
7:38drink this beer. You shouldn't stick to
7:40your health goals." Like, "Oh, come on.
7:41Just lighten up. Live a little bit." And
7:43so you want to avoid that because you
7:44know it's going to happen. And so you
7:45water down the goals and don't take them
7:47seriously in the first place. And a goal
7:49only feels realistic if it fits the life
7:52that your parents, teachers, and friends
7:54already expected you to have. In other
7:56words, your mind is a cage. And if you
7:58keep choosing to live in that cage,
8:01you'll never have the chance to notice a
8:03potentially life-changing opportunity.
8:05That's what a lot of this video is about
8:07is about noticing. And if you don't
8:09notice that opportunity, there's no way
8:11you can act on it. And again, your life
8:13just slowly gets worse and worse and
8:14worse. until the pain becomes so great
8:16that you either get crushed or you
8:18finally decide to act on it. So
8:20delusional goals, what are they? Why do
8:22they matter? Are they actually
8:23delusional? We'll start with a quote to
8:25transition from Maxwell Maltz. The man
8:28who conceives himself to be a failure
8:30type person will find some way to fail
8:32in spite of all his good intentions or
8:34willpower even if the opportunity is
8:36literally dumped in his lap. The person
8:38who conceives himself to be a victim of
8:40injustice, one who was meant to suffer,
8:42will invariably find circumstances to
8:44verify his opinions. Now, another thing
8:46I like to think about is why humans are
8:48unique or why humans are different from
8:50animals. And humans, they're not unique
8:53in the sense that they have memory or a
8:55different type of consciousness than
8:57animals or a more refined intelligence
8:59than animals. Even though those play a
9:01role, they're unique because they
9:03constantly simulate the future to steer
9:05the present. You think about the future
9:08more than you do the past because
9:09usually you aren't really thinking about
9:11the past. You're thinking about how the
9:13past impacts the future and what you're
9:15trying to avoid based on the past. And
9:17the future is what causes your present
9:19behavior. Again, all behavior is mostly
9:22goal- directed. So contrary to I guess
9:24popular belief is your actions do not
9:26create the future. You create the future
9:29first and your actions follow. So all of
9:31this falls under the umbrella of
9:32selective attention. Meaning your brain
9:34either gets pulled by stimuli or
9:36directed by a goal. And when you focus
9:39on one thing, that means by definition
9:41you're not focused on the 99.99% of
9:44other things you could be focusing on.
9:46Your attention is goal directed rather
9:48than tossed around like a ragd doll
9:50looking for the next cheap dopamine hit.
9:51That's the important part because
9:53delusional goals force this. If you're
9:55focused on one overarching delusional
9:58goal and only focused on that thing,
10:00then everything else is noise. So, I
10:02want you to imagine two different people
10:04with drastically different goals. Person
10:06one, Tommy, has the same goal as almost
10:09everyone else. Go to school, get an
10:11education, get a decent job so he can
10:13finally afford a nice apartment, and
10:15acquire enough material status symbols
10:17to attract a mate. Person two, Johnny,
10:19has a goal that seems impossible. Build
10:21a content business that makes 100K a
10:24month in 6 months, as one example that I
10:26guess many in my audience can relate
10:28with. Now, will Tommy ever have the
10:30possibility of making more money than
10:32what a decent job would pay him? Will
10:35Tommy ever learn something outside of
10:37school that allows him to pursue a more
10:39lucrative opportunity? No. Because
10:40that's not what his attention is
10:42selecting for. He could come across
10:44life-changing information and his mind
10:46will consider it noise just because it's
10:48not necessary to achieve the goal he's
10:50pursuing. Johnny, on the other hand,
10:52cannot think like the average person. to
10:55achieve that delusional goal. He
10:56realizes that most actions he's taking
10:58are completely useless. So, a properly
11:01set delusional goal pushes your brain
11:04into the unknown. Everything you knew
11:05before is off the table. You can't use
11:07it. And what this does is it accelerates
11:10neuroplasticity. Consistency reinforces
11:13pathways in your brain, but novelty and
11:15challenge stimulate learning and change
11:17faster. So flipping the switch and going
11:20allin on a goal throws your brain into
11:22an environment where it has no choice
11:23but to rewire fast and the new behavior
11:26becomes your new baseline. And even
11:28better, many have experienced this in
11:30short bursts of their life is that this
11:32is when the five intrinsic drivers of
11:33flow and obsession come into play which
11:36create a blissful quality of life. I
11:39mean it's the flow state. It's the peak
11:41human experience. And those five drivers
11:43are one, curiosity, which is the desire
11:45to explore the unknown, learn how to
11:47change and fill knowledge gaps. And this
11:50results in good dopamine from novelty
11:51and neurepinephrine, which heightens
11:53attention, preparing you to learn. The
11:55second is passion. So an intense
11:57enthusiasm is built for the path that
11:59allows you to change your life. This
12:01results in more good dopamine and your
12:03epinephrine. The next is purpose, which
12:05is the feeling that your actions
12:06contribute to something larger than
12:08yourself. Achieving goals results in
12:10more dopamine and reinforces behavior.
12:12Serotonin stems from significance and
12:14belonging. Oxytocin stems from
12:16connection. The next is autonomy, which
12:19is the desire to direct your own life
12:20and work to control your choices,
12:22actions, and environment, which results
12:24in yet again more dopamine and a
12:26reduction in cortisol, the stress from
12:28feeling put in a box, allowing for
12:29creative decision-making. And then
12:31mastery, the process of learning and
12:33growing is its own reward. This results
12:35in sustainable good dopamine that keeps
12:36you in the game, keeps you playing. And
12:38so that's kind of what we're aiming for
12:40here is you throw yourself into the
12:42unknown. You become curious. And maybe
12:44you become curious before enough to
12:46throw yourself into the unknown. And
12:47then you generate passion, right? You're
12:49not passionate about things until you've
12:51invested time and energy into them. You
12:53can't find your passion because you
12:55haven't done anything. You have to stick
12:56it out into the unknown until you become
12:59passionate about something. And so many
13:01people get this wrong. Like you don't
13:02have to be passionate about some fancy
13:04pancy artistic thing. You can become
13:06passionate about literally anything. As
13:08long as you dive deep enough into it and
13:10learn enough about it so that you can
13:12kind of nerd out about it, that's where
13:14passion starts to come into play. And
13:16then once you can tie that passion to a
13:18sense of purpose and eventually do your
13:20own thing with it, so autonomy and
13:22mastery, then that's the best way to
13:24live. That's what I'm all about with the
13:26things that I teach. And so this all
13:28sounds great, but I can hear your
13:30objection because I faced the objection
13:31before myself. And that objection is,
13:33"But Dan, I've tried setting a goal like
13:36this before, and I didn't feel any of
13:38this. I didn't feel motivated. I I just
13:40set the goal." And yes, that's exactly
13:42what we're trying to avoid. Your goal
13:44needs gravity. It needs to pull you
13:46toward it. It needs to be so strong that
13:48everything else in your life just
13:49becomes stupid and pointless. And that's
13:51difficult to do. That's why this is
13:53going to be a video series rather than
13:55just one video. So, for now, we just
13:57have to learn how to properly set a
13:59delusional goal. And in reality, we're
14:01not setting a goal. What we're doing is
14:03we're entering a new reality. And that
14:06sounds woowoo. That sounds weird, but
14:07that's that's what you're doing. And so,
14:09we want to enter the same reality as
14:11ultra successful people. And a quote
14:13that I love by Anthony Dlo is that every
14:16great idea starts out as blasphemy.
14:18Everyone is going to think you're crazy
14:20because that idea scares them. And I
14:22think the best way of illustrating this
14:24is with Steve Jobs. So Steve Jobs would
14:26walk into a room, state an impossible
14:28deadline or an impossible product as if
14:31it were already decided. He'd say,
14:32"We'll ship it by January and it will do
14:35this with such total conviction that the
14:37room of engineers who knew it was
14:39impossible would leave believing it and
14:41then build toward it like it was simply
14:43the plan." This was Steve Jobs reality
14:45distortion field. Most people would
14:47dismiss it as charisma or manipulation
14:49or him being an when it was
14:51simply him reiming the room's attention.
14:53Steve Jobs refused to be pulled by the
14:56stimuli of this timeline can't possibly
14:58work and overrode it with a future
15:00target. Every brain in the room started
15:02selecting for a path instead of
15:04selecting for reasons it wouldn't work.
15:06And that's just the thing. Most people
15:08have a misunderstanding of what a goal
15:09is. A goal is not a destination that you
15:12hit. It's not climbing up the mountain
15:14and reaching the top. A goal is a point
15:17of view. Because when you're at the top
15:18of the mountain, now you have a
15:20completely different way of viewing
15:21everything underneath. It doesn't matter
15:23that you reach the top. Like you're
15:25going to go home and go to bed the same
15:26as you do every night. It's just not
15:28that important. But what you gained was
15:30a vantage point. You gained a new
15:32perspective. So a goal is a filter that
15:35decides what your brain sees as
15:37important and what it sees as
15:38meaningless or unimportant. So, I hope
15:40that makes sense because that is just so
15:43powerful to understand that is that
15:45you're not actually trying to reach the
15:47goal. That's the kind of self-help dogma
15:49that so many people are indoctrinated
15:51with and then they go and turn against
15:52goals and say that goal setting is
15:54useless and all you need is systems when
15:56a goal isn't meant to be hit. It's a
15:58point of view. It's what filters
15:59information. It's what allows you to
16:01notice opportunities because your
16:03attention and your focus is looking in a
16:06different direction from a different
16:07level. In other words, you're in a
16:09different reality. You're seeing
16:11different things that other people
16:13aren't seeing. So, to properly set this
16:15delusional goal and create your own
16:17reality distortion field, here's what
16:19you need to do. And now would be a good
16:21time to pull out a notebook or open up
16:23Eden to take notes. But step one is to
16:25install the point of view. And there are
16:28exactly two things that you need to set
16:30a delusional goal. The first is that the
16:32goal has to be so big that you think
16:34it's impossible. And second, you need to
16:36set a timeline so short you also think
16:38that's impossible. So a goal that's
16:40impossible and a timeline that's
16:42impossible to hit because impossible is
16:44relative to your current situation. It
16:46actually is possible, but if it were
16:48possible to you, then you wouldn't be
16:49operating in the unknown. You wouldn't
16:51be doing anything new. Now, if you don't
16:53know what goal to set or even what to do
16:55with your life, I find it helpful to
16:57just start with the most painful problem
17:00in your life that would unlock other
17:01areas of your life. That's like your
17:03main priority. So, for most people, that
17:05usually revolves around fitness or
17:07finances because getting in the gym and
17:10dropping 20 pounds can do wonders for
17:11your confidence and energy and mental
17:13health, making it easier to start
17:15turning your life around. This was true
17:17for me, and it's true for a lot of
17:18business people that I talked to, is
17:20that their gateway drug into business
17:22was fitness. I was in the gym since I
17:24was like 14 or 15. I had a little garage
17:28gym, which was really just a bench press
17:29and a captain's chair, but I'd go out
17:31there because I just wanted veins in my
17:33arms. didn't matter how I started
17:34because I learned so much and I
17:36eventually fell in love with the process
17:38and it taught me the habits and
17:39behaviors that transfer over so well to
17:42something like business. And obviously
17:44the energy and the confidence helped a
17:45lot with that. On the finances side of
17:47things, making more money relieves
17:49stress. It opens your mind and it lets
17:50you invest in other areas of your life.
17:52And the specific how of achieving those
17:55goals doesn't need to happen yet.
17:56Because simply by setting the goal, if
17:58it's a real goal that is on your mind
18:00all the time, it's your main north star.
18:03That allows your mind to identify
18:05finally and learn the how? Cuz you don't
18:07know how to do it because you don't know
18:08where to find it. Next, you need to ask
18:10yourself one question. Is the goal and
18:12timeline you just set impossible for who
18:15you are now? In other words, can your
18:17current approach get you there? If yes,
18:19the goal is linear, not impossible.
18:21reject it and raise it further. The goal
18:23must sit beyond your existing skills,
18:25habits, and assumptions of what's
18:26possible because that's exactly what
18:28creates a lens that shows you a new
18:30reality instead of a to-do list. Now,
18:32last, the goal must be singular and
18:34self-chosen. You cannot have competing
18:37goals that splits focus and doesn't lead
18:38to a point of view at all. And it cannot
18:41be inherited from your parents, your
18:42culture, your industry, or your
18:44algorithm. So the finished version of
18:46setting this goal is when you can say I
18:48do this with total conviction and you
18:50can instantly see that most of what
18:52you're currently doing has nothing to do
18:54with that goal. And then I can also
18:56welcome you to the unknown which is the
18:58most meaningful place to be. Now the
19:00second step is to set standards for what
19:02you don't do and stick to them. Now this
19:05should already be a thing if the goal is
19:06properly set. But if the goal doesn't
19:08feel properly set then you need to do
19:10this as well. You need to define what
19:12you just don't do anymore. So you have
19:14to audit your life, every habit, every
19:16project, every client, every
19:18relationship, routine and obligation. Do
19:20any of them help you reach the goal? The
19:22answer is almost certainly no. And this
19:24is the hardest part because you have to
19:26create a standard that you refuse to
19:28lower. And these are the things that you
19:29no longer do. Period. You don't almost
19:32stop parting on the weekends or
19:34undercharging for your freelance
19:35services. You completely eliminate that
19:37behavior. And of course, this is easier
19:39said than done. There's the sunk cost
19:40bias like, oh, I've invested so much in
19:42this, it would just be irrational to
19:45stop doing it now or fear or just having
19:47a lack of accountability. And that's
19:49because the mind is a selfdeception
19:50machine. That's what the mind does best
19:52is it deceives you and it lies to you.
19:54And humans just love lying to themselves
19:56so they can stay the same. The best way
19:58to frame this, in my opinion, is as a
20:00chance to practice brutal self honesty
20:02and just rip multiple band-aids off. So,
20:05the Finnish version of raising your
20:06standards is that life feels
20:08dramatically simpler. You just have less
20:10weight on your shoulders. You have fewer
20:12things, fewer obligations, and fewer
20:14justifications that clog your mind and
20:16prevent you from action. Now, step three
20:18is to focus on the highest leverage path
20:20available to you because you have the
20:22goals. Now, what do you do? And this may
20:24not come immediately. You probably have
20:27to experiment a little bit. You just
20:28have to try things. You have to learn
20:30and do until the path becomes clear
20:33because your goal has created a frame
20:34that allows you to notice new
20:36opportunities. and your standards
20:37subtract everything from your life that
20:39does not serve the goal which creates
20:41space for your attention to actually
20:43move in the right direction. So now you
20:45must accept that there are very few real
20:47paths to achieve the goal but you don't
20:49find the path person or opportunity
20:51fully formed for something like fitness.
20:53The delusional goal which is again
20:55impossible outcome plus impossible
20:57deadline is to compete in a physique
20:59show in 6 months or squat 405 for the
21:02first time this year. Like seriously,
21:03when was the last time you set a goal
21:05like this and actually pursued it?
21:07Because for those who have set these
21:09types of goals, you understand that you
21:11look back on your life and you remember
21:13that point in your life. You don't
21:15remember anything else. You don't
21:16remember the things you do every day
21:18that you love so much supposedly like
21:20playing video games and eating an entire
21:22pizza to yourself. Like you just don't
21:24remember that because that's your normal
21:25life. And as a tangent, it's just crazy
21:28how normal this is. When I log on
21:30Instagram, I see this whole Doomsday
21:32thing, like how Dune part 3 and Avengers
21:35Doomsday are coming out at the same
21:37time. And so people have this schedule
21:38of, okay, we're going to watch Dune part
21:403 at 10:00 a.m. Then we're going to go
21:42to like McDonald's or Burger King or
21:44something, and then we're going to watch
21:46The Avengers at 7:00 p.m., and then
21:47we're going to play GTA 6 all night.
21:49Now, I get it. I'm going to watch those
21:50two movies, but how this goes viral
21:53every single time, like, that is the
21:55most and boring life that you could
21:58ever have. And as I said, I'm going to
21:59watch those movies. I'm not going to
22:01play GTA 6 because I I don't have a
22:03console. Like I don't even care to play
22:04it anymore. It's genuinely not
22:06interesting to me. And I'm not saying
22:08that as like an oh, I'm better. It's
22:09just not interesting to me. But like
22:11every single day, like that's your
22:13lifestyle every single day. Something is
22:15wrong. Terribly wrong. One of my friends
22:17is in crypto and I didn't believe him
22:19when he first said this, but he was
22:22telling me that like me building Eden
22:24wasn't the right move because he knows
22:26for a fact that the future is just
22:28moving towards three things: gambling,
22:31porn, and video games. That's it. And
22:33now I see that everywhere. That's it.
22:35That's where the future is going. That
22:37doesn't mean I'm going to stop building
22:38Eden because I do think there's still a
22:40shred of hope for people to want to
22:41create things. But it's just absurd.
22:43It's absurd. Back Well, let's get back
22:45to the video. So when you set this goal
22:47of a physique show in six months or
22:49squatting 405, you have to watch what
22:51happens to your attention. Suddenly the
22:53linear path of show up, lift, repeat,
22:56that just doesn't work anymore. You need
22:57structure. You may need a coach who can
22:59get you on the right track fast. Your
23:01current training program needs to solely
23:03focus on the sets, reps, and exercises
23:05that will get you there. You start
23:06seeing sleep and food as strict and
23:09non-negotiable. All things that you
23:10didn't even think about because your
23:12previous goal filtered it out as noise.
23:13Now, when I wanted to hit my first 100K
23:15a month in business, which was a
23:17delusional goal for me, who was making
23:18under a little bit under 100K as a
23:21freelancer, I only had around a thousand
23:23followers on social media. And so,
23:25that's kind of impossible, you would
23:27think. And so, me posting content
23:29normally or trying to go on social media
23:31wasn't going to get me there in a short
23:33enough time frame. I just obviously
23:35wasn't going to get there by posting
23:36consistently and hoping the algorithm
23:38notices me. So, I had to find leverage.
23:40I had to find force multipliers. I
23:42needed an offer first that would
23:44actually convert. That's a part of it.
23:45But I also needed more distribution than
23:47the thousand followers I had. And so I
23:49could go the paid ads route, but I
23:51didn't have the money to invest enough
23:53into that and I just didn't know how to
23:55do it. And so instead, a viable route
23:57was borrowing other people's audiences.
24:00meaning I had to network and exchange
24:02value with someone who had 20 or 50 or
24:05100,000 followers that would share my
24:07posts to their audience so that I would
24:09get a lot more traffic to my offer. And
24:12so we talk about multiple ways to do
24:13that in the creator boot camp which is a
24:15part of the pro- annual plan of Eden
24:18link in the description. But that's what
24:19a lot of people miss is they just follow
24:21the generic advice because they have
24:23generic goals. And now if you don't know
24:24what Eden is, Eden is a second brain for
24:27creators where you can save any idea or
24:29anything from across the web, research
24:31what ideas are already working, create
24:33content people can't ignore, and soon
24:35with the next update get paid for your
24:38knowledge. So, it's going to be build a
24:39second brain and then monetize it or
24:41monetize your knowledge because
24:42everyone's talking about how info
24:44products are dead when I don't think
24:46that's the case. I just don't think
24:47they've evolved into the AI age. And so
24:49that's what we're building. And it's
24:51going to be frictionless to get your
24:52first product up because if you have any
24:54valuable thing that you do in AI, I'm
24:57going to make it so you can monetize
24:58that. Not by just sharing a prompt or a
25:01skill, but by actually getting paid for
25:02it. I see that as the next wave of info
25:06products. They're just going to be a lot
25:07better and a lot more valuable to your
25:10customers. So, if you actually want to
25:11see that, at minimum, you can just sign
25:13up for a free account and start playing
25:15around, start writing, start saving
25:16ideas, start taking notes, but then
25:18you'll get the email when the update
25:20goes live. So, now after all of this,
25:22everything we just talked about, now
25:23that your focus is singular, you're more
25:26disciplined than 99% of humanity, but
25:28you love it. It is one of the greatest
25:30things you can experience on this
25:32planet. And if you do not feel this joy,
25:34that's another problem. So, in the next
25:36video, we're going to talk about how to
25:38add gravity to your goals and how
25:40discipline isn't something that you just
25:42brute force. So, if you want that video,
25:44subscribe. Check the links in the
25:45description as mentioned. Like the video
25:47while you're here, and I'll see you in
25:48the next one. Bye.

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