You Don't Need 10 Years. You Need One Hour. — Transcript

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1. 0:00What
2. 0:01have you learned about yourself from
3. 0:03writing this most recent book?
4. 0:10>> [snorts]
5. 0:14>> The work needs doing.
6. 0:16It's just like there's no way around it.
7. 0:18Like it just has to be confronted.
8. 0:21And I think it just like it just comes
9. 0:22down to that. Is you just have to
10. 0:24confront the work. And a lot of people
11. 0:26put a lot of extra things between them
12. 0:29and the work. That they try and
13. 0:31romanticize. They try and create
14. 0:32superstitions around it. They have all
15. 0:34these fancy rain dances that they do.
16. 0:37But like at the end of the day, the work
17. 0:39doesn't care who you are.
18. 0:41It just cares that it gets done.
19. 0:43And I think in some way that's one of
20. 0:45the great equalizers about product. Is
21. 0:48that like
22. 0:50in a lot of ways
23. 0:52and this will probably be triggering to
24. 0:53some people but like
25. 0:55it doesn't matter who you are.
26. 0:57Like in a in a fitness example
27. 1:00500 pounds is 500 pounds. It doesn't
28. 1:02care who you are.
29. 1:04Like anyone like Arthur can pull the
30. 1:06sword from the stone if you're strong
31. 1:07enough, right? And so like there's a
32. 1:10level of work that has to get put in to
33. 1:12learn how to run ads. Level of work that
34. 1:14has to get put in to learn how to
35. 1:16to do cold calls. A level of work that
36. 1:18has to get put in to learn how to be
37. 1:20patient when someone's angry with you,
38. 1:22right? Or how to run a team or how to
39. 1:23stick your projects in Asana or whatever
40. 1:26it is, right? Um
41. 1:28and it doesn't matter whether you're
42. 1:29old, you're young, you're male, you're
43. 1:30female, you're black, white, Asian,
44. 1:32whatever, right? It just needs doing.
45. 1:34And I think that a lot of people waste a
46. 1:36lot of time
47. 1:38not starting.
48. 1:40And so I I've told this analogy before.
49. 1:42We've probably heard it but I'll say for
50. 1:43your audience.
51. 1:44Um
52. 1:45there's a study there's probably a lot
53. 1:47of studies been done on this but you can
54. 1:48become proficient in any skill in about
55. 1:4920 hours. So playing the piano, you
56. 1:52know, riding a bike, whatever it is. 20
57. 1:54hours of concentrated effort gets you
58. 1:56proficient. It's the largest gain in
59. 1:58skill improvement. It's 20 hours of
60. 1:59concentrated effort.
61. 2:01The problem is is that people will wait
62. 2:03a decade to start the first hour.
63. 2:06And so you'd be amazed at how much
64. 2:07progress you can make if you cut down
65. 2:09the time between when you
66. 2:11acknowledge the work and when you start
67. 2:12doing the work. And I think that over
68. 2:14time in my career what has happened is
69. 2:16just that my
70. 2:17my delay between when I realize I need
71. 2:19to do something and when I start doing
72. 2:21it has just shrunk.
73. 2:23So that I can get to the gain in
74. 2:24proficiency that much faster. And then
75. 2:26if you think about that over 10 years,
76. 2:28right? Where one guy does nothing and
77. 2:29then he starts, and another guy does 20
78. 2:31hours and 20 hours and 20 hours and 20
79. 2:33hours and 20 hours and 20 hours, by the
80. 2:35end of that decade, they're not even
81. 2:36recognizable. They're not even the same
82. 2:37They're not even the same stratosphere.
83. 2:39>> Yeah.
84. 2:40>> Real quick, I'm going to show you the
85. 2:41exact 10-stage roadmap from zero to 100
86. 2:43million plus
87. 2:45that less than 1% of companies finish
88. 2:47I've now done multiple times, and so I
89. 2:48can say with a lot of confidence that
90. 2:50these are the stages as head count
91. 2:51increases that you need to get through,
92. 2:54and I broke each of these down by eight
93. 2:56different functions of the business,
94. 2:57what the constraint feels like, like
95. 2:59what are the symptoms of it when you're
96. 3:00going through it, and then what steps we
97. 3:02actually took to graduate. And we've
98. 3:03done this across software, physical
99. 3:05products, uh service businesses,
100. 3:07brick-and-mortar, all of this, and it
101. 3:09works. And it's my gift to you. It's
102. 3:11absolutely free. And so the link's in
103. 3:12the description, but you just go
104. 3:14acquisition.com/roadmap,
105. 3:15just enter your info, and it'll spit it
106. 3:16right back to you, all free.