"Would Anyone Buy This From Me?" — Transcript

Full transcript

1. 0:01Okay, Tishana. I'm an online fitness
2. 0:02coach. I get my clients from YouTube. I
3. 0:04post one long-form and four to five
4. 0:05shorts a day. By the way, excellent
5. 0:07framing for this. Like everyone model
6. 0:08Tishana. Um how can I scale my business
7. 0:10to 10,000 a month? I get about five to
8. 0:1210 leads a month. Okay. So, I'm going to
9. 0:14guess that the content itself is not
10. 0:16good enough. Uh number one. And I don't
11. 0:19know anything about you. So, I literally
12. 0:21just saw a tiny little icon.
13. 0:23I'm going to say something that's going
14. 0:24to be borderline borderline it'll be
15. 0:27borderline. All right. So, my team can't
16. 0:29stop me. All right, cuz this is live.
17. 0:31So, deal with it. So,
18. 0:34I I'll You know what? I won't make this
19. 0:35about you. I'll tell you a story. So,
20. 0:37friend of mine,
21. 0:39uh obviously come from the fitness
22. 0:40world, so I know a decent amount about
23. 0:41this. Uh was in the fitness space and he
24. 0:43was, you know, listening to you know,
25. 0:44all the people and making content and
26. 0:46doing the stuff and he wasn't as
27. 0:47consistent as he should be, but like he
28. 0:48was
29. 0:49he was doing stuff. Um
30. 0:51and the big issue, when I was talking to
31. 0:53him, I was like, "Bro,
32. 0:54you don't look in shape."
33. 0:58You're not in shape.
34. 0:59And so, I don't know if that's your
35. 1:00situation. Now, you have to like look in
36. 1:02the mirror quite literally and be like,
37. 1:04"Do I have a body that people aspire to
38. 1:07have?"
39. 1:09And like I I told, you know, this
40. 1:11particular individual, I said, "You got
41. 1:12to go pro, man." I was like, "If you
42. 1:13want to be a professional, I was like,
43. 1:14you got to look like this is what you
44. 1:16do. Like full-time. Like Like you go out
45. 1:18like this is not This is not
46. 1:20negotiable." And so, every business has
47. 1:22this type of thing. It's like if you're
48. 1:23a web design business and you have a
49. 1:24terrible website,
50. 1:26like that sometimes it's the big obvious
51. 1:28thing. So, I'll say number one, I would
52. 1:30look there.
53. 1:31Number two. Um if you're getting five to
54. 1:3410 leads a month and you're making one
55. 1:35What was it? One One long-form a day?
56. 1:37And then four to five shorts a day. Was
57. 1:39that what it was?
58. 1:40That's a lot. That's a lot of content to
59. 1:41only have five to 10 leads a month. So,
60. 1:44I don't know what your view count is on
61. 1:46your videos, but you can you probably
62. 1:49need to make better content. That's like
63. 1:50the absolute simplest thing is like you
64. 1:51just need to make way better content,
65. 1:53number one. Um I guess that's is two.
66. 1:55Get in shape, number one. Number two,
67. 1:57make better content. Number three, you
68. 1:59might not be soliciting your audience.
69. 2:00So, one of the easiest things you can
70. 2:02do, I mentioned this earlier, is like
71. 2:03you can have people just directly DM you
72. 2:05on Instagram. Um and if your content is
73. 2:09all wholly on YouTube, then you need to
74. 2:11direct them to a platform where you can
75. 2:13more easily have a conversation, right?
76. 2:15Conversions happen conversations. All
77. 2:17right? And so, I would say
78. 2:19um
79. 2:20send them to a calendar or put a
80. 2:21calendar link for people to just book a
81. 2:23call straight with you. So, I don't know
82. 2:24how you're collecting leads, but if it's
83. 2:26like an opt-in or something like that,
84. 2:27like you can probably just put a
85. 2:29straight calendar link uh on all the
86. 2:31places that you um
87. 2:33make content. So, there's five if you're
88. 2:34on YouTube. So, you've got your profile
89. 2:36bio, number one. Number two, you've got
90. 2:39your pinned comment underneath of every
91. 2:41single one of your videos. Number three,
92. 2:42you have your description, which you
93. 2:44want to make sure that it's the first
94. 2:45line with the link with some sort of big
95. 2:46reason why they should click it. Number
96. 2:48four is going to be community posts on
97. 2:51YouTube. Like you should post your
98. 2:52community post. And number five is you
99. 2:54got in video. So, a third of the way
100. 2:57through a video, you uh make a quick
101. 2:59call to action to whatever it is. Might
102. 3:00be like, "Hey, by the way, if you like
103. 3:01this, then you might want to come, you
104. 3:02know,
105. 3:03buy more of my stuff or work with me
106. 3:04directly, whatever it is." Um and I
107. 3:06would say if you're in the fitness
108. 3:07world, then I would make my
109. 3:10uh make my CTAs around personalization
110. 3:13and accountability. It's the number, you
111. 3:14know, one and two things that people
112. 3:15want when they're trying to lose weight.
113. 3:16They want to be personalized to them and
114. 3:18they want accountability. So, like what
115. 3:19can someone not get from free internet
116. 3:21content? They're not sure if this is
117. 3:23right for them or that it's personalized
118. 3:24to their specific needs and they want
119. 3:26somebody to like call them up and be
120. 3:27like, "Hey, stop being a
121. 3:29stop being
122. 3:30Trying to keep this PC. Uh stop being a
123. 3:33stop being a
124. 3:35uh man, I have so many words that are
125. 3:37just not good. Um
126. 3:40a rotund individual.
127. 3:42Um
128. 3:42>> [laughter]
129. 3:44>> Stop being a fatty. All right? They need
130. 3:45to tell you need to hear that, right?
131. 3:47That's what That's what they need to
132. 3:48hear. I'm not saying that's
133. 3:49uh what you would say, obviously, but
134. 3:51they want somebody who's going to hold
135. 3:52them accountable. Okay?