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Why Your Etsy Shop Isn’t Selling: 3 Real Store Reviews with @StarlaMoore — Transcript

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0:00Welcome. My name is Liah. I am the host
0:03and the Printify person. Now, we're
0:06talking all about Etsy again in this
0:07session, and if you want your Etsy store
0:10to be the absolute best it can be, this
0:14is the session for you because I have
0:16the absolute best person with me here
0:20for everything and anything Etsy
0:23related. Yes, she's already dancing.
0:26I've got Starla Moore here who's going
0:28to share the best way to convert buyers,
0:31and we're going to be doing live store
0:33reviews. So, get ready to take notes.
0:35Starla, say hello and quickly tell us
0:37your Etsy experience.
0:39>> Well, you know what? If anybody has
0:40searched for Etsy SEO on YouTube at any
0:43point in their life, I'm probably the
0:44face that you've come across because
0:46I've been doing this for a really long
0:49time. I've been teaching for 10 years. I
0:52have been selling for 15 years, and I'm
0:55also a manager over at erank.com.
0:58So, if you've ever done any Etsy SEO,
1:01there's a chance that you've seen my
1:03face. And this is actually my fifth time
1:05speaking at Amplified, so that's really
1:07fun.
1:07>> Awesome. Let us know in the chat if
1:09you've seen Starla here before. I'm sure
1:11we we have all sorts [clears throat] of
1:12Starla watchers here already. Um okay,
1:14we're going to start with a quick
1:16lightning round of questions on what
1:18makes a great Etsy listing, great Etsy
1:21shop, and then we're going to get into
1:23the real fun, the store critiques. So,
1:25for someone who just opened up their
1:27shop, what actually makes a listing
1:30convert versus just getting views?
1:33>> Yeah, there's so many components when it
1:35comes to listing conversion, but I
1:37really think that the things that
1:39sellers tend to not consider when
1:42they're starting, when they're watching
1:44all the videos, and they're getting
1:45starry-eyed about the possibility,
1:49is the utter saturation and the number
1:52of competitors that you're going to be
1:54up against once you get that listing
1:57posted.
1:58Because of that, the thing that helps a
2:01listing to actually convert, it's not
2:04having the best SEO in the world, it's
2:07not even having the best quality product
2:10in the world. Because if you have the
2:11best quality product, but it's
2:13surrounded by other people who also have
2:16great quality products, you still blend.
2:19It's about having a defined niche that's
2:22actually going to call to a very
2:24specific type of person. So, for
2:27example, I always use mama bear
2:29sweatshirts. We've all seen like the
2:31silhouette of the bear and it says mama
2:33in it. Okay, that's cool. But there are
2:35so many other sellers who make that. So,
2:38even if you make a really nice one and
2:39your SEO is great and your photos are
2:41great, you are going to be buried in
2:43that sea of millions of other sellers
2:45who have that exact thing. But, let's
2:47say that you're super passionate about
2:49mama bear sweatshirts and you still want
2:50to make that, what type of mama bear? Is
2:54it the sports mom mama bear who all her
2:57kids are in sports? Maybe they all play,
2:59you know, basketball. You could totally
3:01theme that mama bear around the
3:03basketball mom or the soccer mom or
3:08even, you know, maybe you do organic
3:10mama bear. Whatever it is, whatever
3:13you're passionate about, start with a
3:15niche because everything after that gets
3:17so much easier. Niches are what help
3:20listings to convert when you're
3:22competing in something that is so
3:24saturated like POD.
3:27>> Then maybe you go for mama duck instead
3:29of mama bear.
3:30>> Yes.
3:31>> What is the biggest mistake that you see
3:34beginners make with their listing?
3:37>> Mhm. I think that there's so many little
3:40mistakes that newbies make, but I really
3:43do feel like they spend so much time on
3:48things like SEO. And I mean, SEO is
3:49great. Like, my whole thing is SEO
3:52teaching people how to make SEO easy.
3:56But, you can have the best SEO in the
3:59world
4:00on a search page, if your photos aren't
4:03compelling in the way that your
4:05competitors are compelling,
4:08it doesn't matter if your product is
4:10great. It doesn't matter if your SEO is
4:12good. It's like the recipe for the
4:15perfect listing. It needs to start with
4:16having that defined niche, but then you
4:19also need to make sure that your photos
4:21in the context of search are something
4:23that someone is going to want to
4:25actually click on. Now, when you look at
4:27your storefront, you might say, "My
4:29photos look great. Like, looking at all
4:31of my listings together, they look so
4:32pretty." But, then you type in some
4:34keywords associated with your niche and
4:37that product, and you start looking at
4:39all of the other listings around it, is
4:42your listing the one that people are
4:44going to want to click on? Because if
4:46not, it doesn't matter if a million
4:47people see it. It doesn't matter if you
4:49have the best keywords in the world. It
4:51doesn't matter if you have, you know,
4:54the lowest prices or even the best
4:56niche. You have to be able to get that
4:59person who is already overwhelmed with
5:01the possibilities to click on your thing
5:04and be compelled enough to explore it
5:07further. Otherwise, the conversion is
5:08just going to be impossible.
5:10>> Mhm. So, on a scale of 1 to 10, how
5:13really important is that first photo?
5:16Is it a Oh, it's
5:18>> A 10 or like a 20 or a 30?
5:20>> A 30?
5:20>> It is the most important. Like, there is
5:23nothing more important to me than a
5:26great photo. And you know, great can
5:28mean different things for for different
5:31products, different industries. I've had
5:34sellers in the past who are who have
5:35told me, "Oh, my photos aren't that
5:38great." And I look at them and I say,
5:40"Yes, but you look like your photos were
5:43shot by like a grandma who's selling
5:45products." And it kind of fits. Like, I
5:48almost feel like a
5:50photo that's too professional in the
5:51context of that specific shop wouldn't
5:53perform as well. So, it takes a lot of
5:55experimenting as well. It takes taking
5:57different types of photo styles, running
6:00AB split tests, looking at your data.
6:03Data is the compass that is going to
6:05tell you what works for you based on
6:07your demographics, your target
6:09customers. That data is going to speak.
6:12So, in the beginning, when we're talking
6:14about newbies who are getting their
6:15first listings out into the world, it is
6:17absolutely okay to, you know, I'm going
6:20to try an AI-generated photo, and a
6:23mock-up photo, and I'm going to order a
6:24sample product and take a photo of
6:26myself wearing it, and then I'm going to
6:28test and see which of those does well.
6:30As long as those are all contained
6:32within one shop, Etsy doesn't care if
6:34you take, you know, three of the same
6:37product and list it three, you know,
6:38three times in your shop just to see the
6:41data and see what performs better. And
6:43then, once you find that winning
6:45formula, you can kind of run with it and
6:47make sure that your other photos match
6:48up.
6:49>> Mhm. I hear you say all the time that
6:51data is king, and I think you are so
6:53right with that. Um all right, beyond
6:56the photos though, what's the one thing
6:58people might underestimate? Is it
7:00titles, tags, description?
7:03>> I think it's really
7:05how those three things work together.
7:07Four things, actually, because
7:09attributes are also a big part of it.
7:10So,
7:11um in the realm of Etsy SEO, a lot of
7:16people will come to me to ask, "What
7:18should I focus the most on? Do I spend
7:21more time on my title? Should I spend,
7:24you know, 12 hours researching my tags?
7:27Should I make sure that I'm writing the
7:28best description?" You know, and
7:30attributes, obviously, they don't take
7:32as much time because we're just picking
7:33drop-down menus, but they're still
7:34important. And I think that what sellers
7:37don't realize is it's not about any of
7:39these singular elements on their own.
7:41Think of it like a system of gears. If
7:44you had gears that were all like
7:46equidistant from each other, not
7:48touching,
7:49they're they're not going to spin.
7:51They're not going to work together. What
7:53matters and what powers the Etsy machine
7:56is all of those gears coming together
7:59and combining and twisting and turning
8:02in unison because really that is what's
8:04going to make the Etsy machine move. So,
8:06yes, you should make sure that you're
8:09finding the very best words to put in
8:11your title. And yes, you should make
8:14sure that you're getting some great
8:15words in your tags to kind of back up
8:18your title. And obviously, when you're
8:20filling out your attributes, you should
8:22make sure that you're filling them out
8:23as accurately as possible. And
8:26descriptions, they work a little bit
8:28differently. Um a lot of people still do
8:30the age-old, you know, take your whole
8:32title and copy it and paste it down in
8:34the description just to make sure that
8:36you get all of your, you know, best
8:37keywords in there. That's not really how
8:39the algorithm works anymore. Like way
8:40back when, sure, that was the strategy
8:42like 10 plus years ago, but now
8:45what we're really looking for with
8:47descriptions when it comes to Etsy is
8:49organic language that's going to connect
8:51both to your shoppers so they better
8:53understand your product, they know how
8:54things are going to fit, they know what,
8:56you know, fabric you're using, the
8:58important stuff that a buyer needs to
9:00know.
9:01But Etsy has disclosed in the past that
9:03descriptions are not used for query
9:05matching. So, that is that keyword
9:07matching phase. Etsy has disclosed that
9:09they're actually used more to gather
9:11context. So, the thing that, you know,
9:13we I think a lot of people don't realize
9:15with our descriptions is that it's a
9:17place where you can talk more about the
9:21specifics of how a person might come
9:24about that search. So, maybe they're
9:26searching for a great birthday gift for
9:29grandpa's 60th birthday, for example.
9:32Well, that's a really clunky set of
9:34keywords that you might not necessarily
9:36be able to cleanly get into your title
9:37and tags, but it's great context for
9:39Etsy to understand in those
9:41descriptions. So, I usually tell people
9:43when it comes to descriptions, while
9:44they are important for search, it's
9:46better to just use them to educate your
9:48shoppers because if you're doing that,
9:50you're probably also fitting search
9:51needs. I guarantee that there's going to
9:53be people with questions.
9:55>> Yes. [laughter]
9:56So, we we do have a few questions here.
9:58I'm going to pick one here from Craig. A
10:02lot of successful shops on Etsy have
10:04over a thousand plus listings. What are
10:07your thoughts on the volume play?
10:10>> I don't think that it's as important as
10:11people try to make it seem. I know that
10:13there's a lot of people who say, "More
10:15listings equals more opportunities
10:17equals more chances to get found." But
10:20often when I look at shops like these
10:21and I critique them, I see shops that
10:23have thousands and thousands and
10:25thousands of listings
10:27and none of them are converting. Where
10:29what they're doing is they're listing
10:30and hoping and listing and hoping rather
10:33than really defining themselves, finding
10:35that niche, finding a passion, and
10:38creating something that people actually
10:40want to buy, which is hard. It's easier
10:43to list and hope. It's also expensive.
10:46Um when you have a thousand listings at
10:4820 cents every 4 months that aren't
10:49selling, that does add up over time. I
10:52also see people that just pile money
10:54onto, you know, into ads into ads into
10:56ads. Get it seen. Get it seen. But if
10:58you don't have good SEO, there is an
11:01algorithm for ads. So, that's probably
11:04not going to work either. It all kind of
11:06boils down to having that defined niche
11:09that both tells your customer what you
11:10want to be known for and tells Etsy what
11:13you want to be known for because that
11:14algorithm is also going to recognize
11:17topical consistency. It's going to know
11:20that if you want to be known for, I
11:22don't know, German Shepherd products
11:24because your whole shop is about German
11:26Shepherds, the algorithm is going to
11:28say, "Man, this lady over here is
11:31searching for German Shepherd t-shirts
11:34and Bob over here only lists German
11:36Shepherd products. Clearly, Bob is a
11:39specialist in German Shepherd products,
11:41so we should show those products to this
11:43lady over here who's looking for them.
11:45>> Mhm. Mhm. Okay. Uh real quick, a couple
11:48more questions. Switch gears slightly
11:50from SEO. I want to talk about
11:52multi-product listings because we have
11:54an awesome new feature in Printify where
11:56you can make multi-product listings. Is
11:59it Real quick, explain what that means
12:01and also is it a good idea or a bad idea
12:03for beginners?
12:05>> Yeah. So, a a good multi-product listing
12:09to me because I know that you can add a
12:11lot. Um I actually just checked the
12:13numbers
12:14in Printify today to see how many you
12:16can add and it is a lot of variants, a
12:17lot of products that you can bundle.
12:19But, I think that the goal should be to
12:21make sure that for one, you're not just
12:23doing it for the sake of doing it. Like
12:25I think that it's probably very easy to
12:28get starry-eyed at the possibilities of
12:29putting as many products together as you
12:31can. Make it make sense though. Make
12:34those bundles make sense. So, in a
12:35nutshell,
12:37the feature is going to allow you to say
12:39make a Maybe you want to sell a whole
12:41outfit. You've got the hoodie and you've
12:43got the matching t-shirt and you know,
12:45you want to make it really easy for a
12:47buyer to say, "Oh, I want it I want the
12:50whole thing. I want the whole the whole
12:52fit. I want to match. I want to have the
12:54matching hat and the matching shirt and
12:55the matching hoodie."
12:57It will make that so easy for a customer
13:00to see all the possibilities and be able
13:01to purchase it with one click rather
13:04than having to go search for all of
13:05those individual items, which I love.
13:08What I wouldn't want to see sellers do
13:10is, for example, put their whole catalog
13:13into one listing to the point where it
13:16becomes fatiguing for your shoppers.
13:18There's actually a fantastic book um
13:20that I recommend about buyer fatigue
13:23called The Paradox of Choice by Barry
13:25Schwartz. Fantastic read for anybody who
13:28enjoys consumer psychology, but it talks
13:31about how our brains shut down when
13:34we're faced with too many choices
13:36because we run the risk of making the
13:38wrong choice. And in our mind, oh no,
13:41like I spend all this because you know,
13:42your bundle's probably going to be a
13:43little pricier, right? Your offer if
13:45you're offering a hoodie and a t-shirt
13:47and a matching hat, that's a lot of
13:49money that customer is going to pay.
13:51And if you have 6,000 things for them to
13:53choose from, that might be be fatiguing
13:55and that might scare them. So, make it
13:58super simple. Make sure that your photos
14:01are showing everything. Make sure that
14:03all of your bundles make sense. Um if
14:06you're doing, you know,
14:08a German Shepherd shirt and a basketball
14:10hoodie and I don't know, a pickleball
14:13hat, that's a really weird combination
14:15of items. Maybe make sure that they're
14:17all German Shepherd or they're all
14:18pickleball.
14:20But I I personally I think it is a great
14:23idea and any time someone asks me like,
14:26is this good? Is this a good idea for
14:27sellers to do? I'm like, I think it's a
14:30great idea for sellers to test it with
14:32their own industry cuz the data will
14:35tell you if it's a good idea or not.
14:37>> Yeah. We have uh Cat Aesthetic Beach in
14:39the chat. She says, "Pro tip, make
14:41multi-product listings after you have a
14:43good performing product." Yes. And I
14:47kind of have like an addition to that
14:49question. So,
14:51we say to double down on something
14:53that's working. But why wouldn't I want
14:56to just make another new listing and
14:59have more listings rank for those same
15:02keywords that SEO versus putting it in
15:05one listing? Or should I do both?
15:07>> Um I would honestly do
15:10both. So, you have to remember how the
15:13algorithm works when it's when we're
15:15talking about organic ranking. Um every
15:17time you make a sale of a listing, you
15:18build up your listing quality score,
15:20which is unfortunately a secret score
15:23that we don't get to see as sellers, but
15:25we can sense it. So, if you've ever made
15:28a sale in your shop and then
15:29conveniently like the next day or even a
15:32couple hours later that exact same item
15:34then sells again,
15:36that is evidence of our listing quality
15:39score kicking in because Etsy says, "Oh,
15:41people really like this thing. They
15:43bought it. We should show it to more
15:45people because we have evidence of
15:47demand. There's buyer intent there." So,
15:50when you have one listing with
15:51everything compacted and that listing is
15:54able to be, you know, your flagship that
15:56sells over and over, then yeah, you've
15:58got more opportunities for that singular
16:01listing to rank higher in search.
16:03Whereas, if you split everything up,
16:05you're going to be basically dividing
16:07that listing quality score up. However,
16:10I do think that there is some value in
16:11listing things individually as well
16:13because you can target more specific
16:15keywords. If you're selling Let's say
16:16that you're selling sweatshirt and
16:18sweatpants. If I'm searching for a
16:20sweatshirt, I'm not typing in keywords
16:23for sweatpants, right? So,
16:25um I think that you can definitely
16:28narrow down on a specific type of
16:30product so that you are really telling
16:32Etsy like they these are sweatpants.
16:34This is what this is. It is sweatpants.
16:36It's categorized as sweatpants. It needs
16:38to be seen as sweatpants, whereas this
16:39is hoodie. It needs to be seen as
16:41hoodie. A bundle, you're going to have
16:43to kind of sacrifice
16:45um a little bit of that space to get
16:47terms in for both angles. This is where
16:50that AB split testing is going to be
16:52really, really important so that you can
16:54look at the data and see, do my bundles
16:55perform better? Do my listings
16:57individually perform better? Do they all
17:00perform well and maybe I just need to
17:03keep them all. I need to have the
17:04bundle, but I need to list them
17:05separately because there's going to be
17:07different type of buyers. Some buyers
17:09are going to be so in love with the idea
17:11of buying everything all together, but
17:12you're also going to have buyers who
17:14see, you know, maybe the listing photo
17:16has the sweatshirt and the sweatpants
17:18together and they say, "Oh, I just want
17:20the shirt." And you offer just the
17:22shirt, but in their mind they see
17:24picture of shirt and pants and they say
17:25to themselves, "That's not what I'm
17:27looking for. I'm just looking for the
17:29shirt." So, again, data is king here. I
17:32would test both and see what works for
17:34you.
17:34>> Yeah. Let's get into the store critiques
17:36here. So, Starla, you're actually going
17:38to share some stores on your screen
17:41first, right? And the first store that
17:42we have here is submitted by Denise
17:46Taylor. Let's take a look.
17:49>> Yes. So, our first store is Cottonwood
17:53Cozy. Um very cute banner. It was the
17:57first thing that I noticed when I
17:59arrived. I'm I'm a big stickler for
18:01branding. However, the more that I
18:04started to explore your shop, the more
18:06that I started feeling incongruencies
18:09and this lack of overall cohesion. And I
18:13think that during, you know, holidays,
18:14Halloween, we can get really excited
18:16about making our banner festive, but the
18:19I feel like making your banner festive
18:22can sometimes distract from the branding
18:25that you're trying to establish. So, for
18:27example, if I held up a soda can to you
18:30and you saw red with white curly font,
18:35it doesn't matter how far away I'm
18:36standing or if you can read it, you
18:38know, oh, that's Coca-Cola, right? Like
18:40we all know what that looks like. If I
18:42show you a baby blue box with a white
18:44ribbon wrapped around it, you're like,
18:46"Oh, that's Tiffany & Co." Our branding
18:48should be a beacon to our shoppers and
18:51should tell them what to expect and how
18:53to recognize us. So, what I noticed was
18:56that you have a great logo down here. Um
18:59some great fonts.
19:01And that's not translating to this very
19:04puffy fabric Halloween banner.
19:08I would really love to see you use this
19:10strong branding that you already have
19:13and in the style of that branding add
19:16some Halloween elements that match so
19:18that we can maintain that cohesion. I
19:21always tell people that branding is like
19:23a song. You have to sing the same words
19:26to the song over and over again if you
19:28want people to remember the words and
19:30sing along. If you listen to a song and
19:33every single time you heard it the words
19:35changed, you would never be able to sing
19:37along to that song.
19:39And then as we scroll down into your
19:41products again,
19:43this is a cohesive style. Your photos
19:45are a cohesive style. I can immediately
19:48tell what your brand is all about. I'm
19:50seeing babies, kid friendly, super cute,
19:54soft colors, neutrals.
19:56This branding doesn't match. I would
20:00love to see you create this soft, very
20:03neutral tone, still fuzzy and warm, um
20:07branding for your banner that also kind
20:10of emphasizes the strong brand elements
20:14that you have already created. Because
20:17your photos are beautiful. I absolutely
20:19love your your photos. It just
20:22feels a little uh incongruent.
20:25I'm popping open our eRank extension
20:27right now. This is a feature that we
20:28have over at eRank where you can check
20:30out things right on uh eRank. And
20:33honestly looking at your keywords,
20:36they're fantastic. You have fantastic
20:38tags here and you're doing very minimal
20:41repetition. So we've got personalized
20:44swaddle, optional bundle, coming home
20:47outfit, photo props, name announcement.
20:51So you're not saying baby baby baby baby
20:54baby. You don't have to do that in your
20:56tags or your title because Etsy is
20:58actually mixing and matching every word
21:01in your titles and every word in your
21:04tags in every possible combination
21:06through broad matching. So, your
21:08keywords, phenomenal. Really, my only
21:12critique at this point is to go in and
21:15just make sure that when you're creating
21:17seasonal banners, they're congruent. Um
21:20I would also love when I'm buying
21:21something for like a baby, I would love
21:23to know who you are. Um a faceless shop
21:26owner when it comes to baby products, I
21:28want to know that the person that I'm
21:29buying baby products from is a face
21:31that's friendly, someone I can trust,
21:34someone I'm excited to See, even if it's
21:35just a little avatar or a character that
21:37you create for yourself. Um I would love
21:39to see that, but overall, fantastic
21:42shop, super cute.
21:45>> Okay, let's go on. We have Sorry, Sally,
21:47we have about 10 minutes, so we got to
21:49We're going to
21:50>> We'll hustle.
21:51>> here. And we still some really good
21:53questions. Uh the next store, Cavy
21:55Whisper, is by Sarah Grace.
21:59>> Yes, I love this one because I
22:01absolutely love guinea pigs. I used to
22:03breed guinea pigs. Um I would love to
22:06see some cohesion with your um logo and
22:09your branding because this kind of just
22:11feels like an Instagram handle. I would
22:13love to see, you know, a fun like curly
22:15cute font that kind of matches your logo
22:17here because I think all of the elements
22:19on their own are cute, but I want to see
22:21that glue that kind of holds them
22:23together. Now, I am going to pop into
22:26the extension because I did a little of
22:28scoping initially.
22:30I'm looking at this guinea pig umbrella.
22:32It looks like there's fantastic keywords
22:34in the title, but you have some one-word
22:36tags here. You You could put travel
22:39accessories as one tag and get rid of
22:42the tag travel accessories cuz you're
22:44already ranking for travel accessories
22:46by having them separate. Other, that's a
22:49one-word tag and I don't know of anybody
22:50searching other. Umbrella, um again,
22:53that's a one-word tag. You've got guinea
22:56pig, guinea pig, guinea pig, guinea pig,
22:57guinea pig. That's a lot of unnecessary
22:59repetition. So, definitely consider
23:02trying to get some other keywords in
23:04there. Small pets, rodents, cavies.
23:08There's a lot of different ways that you
23:09can say guinea pig, but I definitely
23:11feel like you have something here
23:13because there's a fantastic niche. I
23:15would I think that my biggest critique
23:17here is to expand your net of keywords.
23:21>> Mhm.
23:21I see I have to point out in the chat
23:23Barbara Mackie said, "I thought that
23:25said cavity whisper." And
23:28I think if you were in the dentist
23:30niche, that would be hilarious. I that's
23:32really funny.
23:33>> niche.
23:34>> Yeah. Yeah.
23:35>> Perfect. [laughter] I love it.
23:36>> I didn't know what cavies were when I
23:38first saw this. I had to Google it. I
23:39had no idea. I mean, I assumed it was
23:41about guinea pigs because the shop did a
23:44very clear job of expressing that, but I
23:47had no idea. Okay, uh our final store
23:49submitted by let me see here by Chelsea.
23:53Juicy Threads. Thank you, Chelsea.
23:55>> Love it. I absolutely love this shop. I
23:58just got back from a huge EDM festival,
24:02which is why I sound so sick, and this
24:04is exactly the type of stuff that I
24:05would expect to see like at the
24:08festival. The first thing that I noticed
24:11this is this is drawn. You didn't AI
24:13generate this. This is not clip art. The
24:15style is cohesive. I can tell that
24:16you're an artist, and I absolutely love
24:18that. That is your thing.
24:21Where is your banner? You've got to get
24:24a beautiful banner because your style is
24:26amazing. I think a lot of people are
24:28under the impression that the banner is
24:30going to distract from the products.
24:33When in reality, you have less than 7
24:36seconds to convince that person of the
24:39vibe, the emotions, the feelings of your
24:42brand. The same as when you walk into
24:44one of those cute little
24:46shops like if you go to like a small
24:48town and walk in a little shop and it
24:50just smells good, and you think to
24:52yourself, "I'm in the right place." That
24:54is the job of your banner, and you're an
24:56artist. So, draw something awesome for
24:59your banner. I know you can do it
25:01because your style is absolutely
25:03beautiful. Um I also noticed First of
25:06all, fantastic photos. I love that you
25:09do the custom backgrounds. Even though
25:11everything is kind of different, it's
25:14cohesive in an almost purposefully
25:16chaotic way, and I love that.
25:19However,
25:21looking at your title, Juicy is your
25:23brand name. Okay. Um I see you've only
25:25got two sales. You're trying to
25:26establish a brand name for yourself. I'm
25:28doing the same thing in my shop. So,
25:29that's fine. But, that only leaves us
25:32with two keyword opportunities. Rib Cage
25:35Tee.
25:36That's it.
25:37Um you've got to get some more keywords
25:40in there. I would definitely recommend
25:42trying to expand out a little bit into
25:45maybe the types of people. I just gave
25:47you a great one. This stuff would do so
25:49well at raves and EDM festivals and
25:53music festivals and um you know, I I I
25:58just feel like there's so much potential
26:00here, especially since you're hand
26:02drawing. Uh streetwear, colorful, Y2K.
26:07There's almost like a Lisa Frank-esque
26:09like colorful thing. And obviously,
26:11don't say like Lisa Frank-inspired. But,
26:14you could absolutely run with that
26:16colorful Y2K vibe cuz that's I mean, the
26:19kids are loving that right now. And not
26:21to sound old. Um
26:23let's see. Bold graphic tee like gifts
26:26for her, gifts for him.
26:29They're very generic terms. I would
26:31definitely try to lean more into those
26:34specific niches like we discussed
26:36because there's a market for this stuff,
26:39for sure.
26:41I I saw so many people wearing similar
26:43things at the festival that I was just
26:45at. I saw so many booths selling similar
26:47things. I would absolutely love to see
26:50this brand go viral. And And honestly,
26:53if you're not on TikTok like showing
26:55your process, maybe doing like um time
26:58lapses of you creating your artwork
27:01or or Instagram Reels, that's where you
27:04need to be. And thankfully, there's been
27:05a lot of fantastic sessions about social
27:07media today.
27:08>> Mhm. Mhm. I I agree with you. I think
27:10the colors here just they pop. It's
27:12beautiful. It's clearly original. Um a
27:15really cool idea. Yeah. Okay, we have a
27:17few minutes for some questions or did
27:20you have something else you wanted to
27:21say here?
27:22>> No. No, that's it. I would love to do
27:23some questions.
27:24>> Okay. So, Mary Cas- Castro has a really
27:27good question here. Um I'm a newbie and
27:30AI gives me suggestions for titles and
27:33tags, but then Etsy gives me a different
27:36title suggestion. What do you recommend?
27:40>> Okay. So, AI-generated titles and tags
27:43have no data behind them. There's none.
27:45If you're asking ChatGPT to generate
27:47your title, it's taking a good guess,
27:49but there's no data or evidence behind
27:51it. Um and Etsy's kind of doing the same
27:53thing. Etsy, when they are recommending
27:56a title, what they're recommending is a
27:57clean-looking title that is
28:00user-friendly that isn't necessarily
28:02backed by search volumes.
28:04That's where tools like eRank come in
28:06because what we're providing you with is
28:08the actual number of searches and the
28:11competition levels, the clicks, and the
28:13click-through rate. And even if you're
28:14not using a tool like eRank, you're
28:16going to see significantly better
28:18results even looking at your Etsy
28:19marketplace insights rather than just
28:23generating through ChatGPT,
28:26uh Grok, Claude, whatever your chosen
28:30tool is.
28:31It's not backed by data. It's just
28:34giving you a suggestion. So, I would
28:36really I'm I'm a data nut. And I'm not
28:39even a data nut that's going to tell you
28:40you have to use eRank. Etsy themselves
28:43provides those marketplace insights.
28:44They're not
28:46great in my opinion, but it's better
28:48than nothing because at least you know
28:50the search volumes.
28:51>> Mhm. I agree with that. I think if
28:53anything like using AI can give you
28:55ideas for keywords that maybe you didn't
28:58think of and then you go and validate
29:00those, double-check those yourself.
29:03>> Um that was a really springboard.
29:04>> Yeah, that was a really good question.
29:06Uh next question is from Cat Aesthetic
29:08Beach. What do you think of using a loss
29:11leader, one lower item on Etsy to get
29:14people to click or
29:16be more visible due to price?
29:19>> Okay, so we've run this test um multiple
29:22times and I have had I mean, Leah, you
29:27know this, some of you in the chat know
29:28this, my live streams are big. And we
29:31have done polls and we've asked
29:33thousands of people. The majority
29:35consensus is that if you're seeing a
29:38price that is like $5.99 for a onesie,
29:42but what the photo is is a $40 hoodie,
29:47shoppers tend to be turned off. Um so I
29:50think that there is a way to do it where
29:53prices are similar, you know, in the
29:55same ballpark, but I think that if the
29:57intention is to make the price look as
29:59low low low low as possible when the
30:02objective is to sell the higher price
30:04item,
30:05shoppers tend to know when they click
30:08and
30:10from the data that we've collected,
30:12shoppers tend to not like it. So I would
30:13try to make sure that when grouping
30:14products in singular listings, the price
30:16ranges aren't like the price of a
30:18sticker or the price of a hoodie
30:21because that just gets confusing and
30:24might turn shoppers off.
30:25>> I personally don't care for either. If I
30:27want to buy a t-shirt and it says it's
30:29$5 or something and then it's actually a
30:31baby onesie in small white that's $5 and
30:34the t-shirt is standard.
30:36Yeah.
30:36>> Yeah.
30:37>> Um Annie Keller doesn't have a question,
30:39but she just wants to tell you that
30:41Starla's nails are so pretty.
30:44>> My my my amplified nails, aren't they
30:46cute? I love you, Annie.
30:48>> to say that, sorry. Uh next question is
30:49from Bobby Eason. What was the name of
30:52that book again that you mentioned?
30:55>> Oh, uh The Paradox of Choice by Barry
30:57Schwartz. The cover is yellow and it has
30:59eggs on it.
31:00>> [laughter]
31:01>> Okay, it has eggs on it by Barry
31:03Schwartz.
31:03>> Okay, or The Paradox of Choice. Yes.
31:05>> Paradox of Choice.
31:06>> Okay. Uh Kristen McEwen, if you have a
31:09collection like a series of paintings
31:12that you have put onto cups, so there
31:14are six different cups, can you put that
31:16together into one listing at a different
31:19price than the six individual would be?
31:22>> Uh sure. Uh yeah, I think that because
31:24what people are buying is the artwork
31:25itself. I like to use like Thomas
31:27Kinkade as a fantastic example because
31:30he's passed away, but you can still buy
31:31his, you know, art on POD. I think that
31:34at that point, as long as you're a
31:36notable artist and you're selling your
31:38art and just giving people to select the
31:40option for the art, it's a little bit
31:42different because you're advertising as
31:43the artisan. Um I I dare say that as
31:46long as it's very clear what they're
31:48getting and you have everything labeled
31:49really well, I don't see a problem with
31:51it at all.
31:51>> Mhm. Mhm. Okay.
31:55Let's see. I think we have Okay, we have
31:562 minutes left.
31:58If I can find another question here real
32:00quick.
32:02>> Give me a good one.
32:04>> Uh-huh. Uh-huh.
32:05Oh, okay, so this isn't a question, but
32:07it's a good point. Lynn says for
32:09keywords, definitely avoid using any
32:11technical terms that your buyer won't
32:14know about or search for. Yes? No?
32:17>> Yeah, yeah, so I even see that a lot.
32:19I'll see people use like terms like
32:21sublimation or AOP, and I'm like,
32:25shoppers don't know what AOP means. You
32:28know what I mean? Like those are terms
32:30that we as vendors know because we're
32:32used to them, but we need to make sure
32:34like we're using the language that those
32:36shoppers are using, and that might be a
32:39great use if you want to use AI for
32:41something.
32:42Maybe say like, what are keywords that a
32:44real human would use to describe an AOP
32:47shirt with eyeballs all over it? Like,
32:49something like that.
32:50>> Yeah, okay. That was a really good
32:52question. Great questions overall. Thank
32:54you so much, Starla, for the advice. Um,
32:57thank you to everybody who submitted
32:58their stores today. That's a very brave
33:00thing to do. I hope you got some great
33:02advice from Starla. So, one more
33:04shout-out to Denise, Sarah, and Chelsea.
33:07Thank you. Um, Starla, real quick, 30
33:10seconds. Any last advice, words of
33:12inspiration?
33:14>> Don't spend 6 hours doing SEO. No expert
33:17sends spends that long doing SEO. When
33:20you have a niche, you already know what
33:22keywords to use. I mean, really, that's
33:24it. Define a niche and use the keywords
33:27that your target audience
33:28>> Perfect.
33:29>> will recognize you for.
33:30>> Perfect. Thank you so much for being
33:32here with us today, Starla.

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