Why You're Not Going Viral On LinkedIn (Easy Fix) — Transcript

Full transcript

1. 0:00If you're struggling to go viral on
2. 0:01LinkedIn right now, [music] I have an
3. 0:03explanation for you. It's not because
4. 0:05the content of your post is weak, it's
5. 0:06not because you have a small audience on
6. 0:08LinkedIn or small reach, and it's even
7. 0:10not because you're including a bad
8. 0:11graphic or image attached to your post.
9. 0:13The reason you're struggling to go viral
10. 0:15on LinkedIn is because you're writing
11. 0:17for an algorithm that doesn't exist
12. 0:19anymore. That's because this very year,
13. 0:21the LinkedIn algorithm drastically
14. 0:22changed. The brutal truth is that almost
15. 0:25nobody has caught up yet. The bad news
16. 0:27for you is that's the reason why your
17. 0:29posts have been limited in reach and
18. 0:30virality. But the good news for you is
19. 0:32if you watch this video and understand
20. 0:34how the new algorithm works, you can
21. 0:36write your post the algorithm and have a
22. 0:38competitive edge to 99% of other people
23. 0:40on LinkedIn who don't know it yet. Now,
24. 0:43I've spent whole weekends, hours and
25. 0:45hours and hours and hours studying the
26. 0:47new LinkedIn algorithm, even going
27. 0:48through LinkedIn's own engineering
28. 0:50papers. So, trust me, I know what it
29. 0:53takes to win in [music] this new
30. 0:54LinkedIn environment. So, in this video,
31. 0:55I'm going to show you exactly what's
32. 0:57changed in the LinkedIn algorithm
33. 0:58[music] from where it was before to
34. 0:59where it is now. I'm also going to show
35. 1:01you some things that you might be doing
36. 1:02in your posts that's quietly killing
37. 1:04your reach. And finally, the most
38. 1:06important part of this video, I'm going
39. 1:08to show you how to write a post that can
40. 1:09go viral under the new LinkedIn
41. 1:11algorithm. Let's get into it. So, when
42. 1:13we talk about LinkedIn algorithm shifts,
43. 1:15it's often discussed very vaguely, like
44. 1:17the LinkedIn algorithm has changed. But
45. 1:19what's actually happened? And that's
46. 1:20what I've dug into here for you. So,
47. 1:22LinkedIn recently launched a new AI
48. 1:23system called 360 Brew. And this system
49. 1:26has the sole intention of working out
50. 1:29what content should be shown to what
51. 1:30people. I.e., your LinkedIn post gets
52. 1:33shown to who. This is, at the highest
53. 1:35level, what a social media algorithm is.
54. 1:38So, that being changed entirely means
55. 1:40the whole LinkedIn algorithm has
56. 1:41changed. Because before, the LinkedIn
57. 1:43algorithm determined what a good post is
58. 1:46and who the post should go out to based
59. 1:48purely on engagement signals. So, likes,
60. 1:51comments, shares. If a post got high
61. 1:53engagement early on, it would then be
62. 1:54shown to new audiences of
63. 1:56similar to the groups that engage with
64. 1:58the content. However, that has been
65. 2:00completely thrown out of the window now.
66. 2:02Instead of relying on cheap and often
67. 2:04inaccurate engagement signals, LinkedIn
68. 2:06now deploys 360 Brew to do an in-depth
69. 2:09analysis of yourself, your profile, and
70. 2:12your post to determine where it should
71. 2:13go. So, it'll read your profile, your
72. 2:15entire post history, your behavior on
73. 2:18LinkedIn, and of course an in-depth
74. 2:19analysis of that post itself. And in
75. 2:21that whole analysis is trying to
76. 2:23determine if your post is valuable, and
77. 2:26if it is valuable, who it's valuable to.
78. 2:28And I guarantee you this is why your
79. 2:30LinkedIn posts are flopping, because
80. 2:32you're writing to that old algorithm
81. 2:33still as opposed to the new one. You're
82. 2:35still writing to the style that chases
83. 2:38likes, comments, engagements, when
84. 2:40actually that is a thing of the past.
85. 2:42You need to write to the new algorithm
86. 2:44that actually reads whether a post is
87. 2:46good and valuable [music] in and itself.
88. 2:48And as well as being valuable, it needs
89. 2:49to be specifically targeted to a group
90. 2:52of people on LinkedIn and valuable to
91. 2:53that audience. Now, it sounds like a
92. 2:55lot. Don't worry, I'm going to show you
93. 2:57exactly how to do that in this video.
94. 2:59You'll understand as soon as we finish.
95. 3:00Now, before I get into that, I want to
96. 3:01quickly call out that if you are
97. 3:02enjoying this video, please, please do
98. 3:04like and subscribe. This is just one
99. 3:06video I'm doing on a massive series on
100. 3:08how to win on LinkedIn, how to go viral
101. 3:10on LinkedIn, how to win clients on
102. 3:11LinkedIn, how to make money on LinkedIn.
103. 3:13Anything you're trying to do on
104. 3:14LinkedIn, this is the channel where you
105. 3:15find out how to do it. So, thanks for
106. 3:17watching. I appreciate it a lot. Please
107. 3:19do like and subscribe, and let's get
108. 3:20back to the vid. So, what habits do you
109. 3:22have right now that you need to break
110. 3:24because they're aimed at old algorithm
111. 3:25rather than the new one. Let's go
112. 3:26through them. If you're doing any of
113. 3:28these things, stop immediately. Number
114. 3:30one, engagement bait. This is a really
115. 3:32common post I see on LinkedIn, and it's
116. 3:35a valuable LinkedIn post that ends with
117. 3:37something like comment the word X and I
118. 3:40will send you this thing in your inbox.
119. 3:42You definitely will have seen this post
120. 3:43on LinkedIn before. It really did well
121. 3:45in 2025 and perhaps 2024 too, but it's
122. 3:48actually been killed by this algorithm
123. 3:50shift because it chases engagement, it
124. 3:52chases comments. LinkedIn now can see
125. 3:54right through it with its new AI
126. 3:56algorithm. Another thing that the
127. 3:57algorithm's killed is reaction farming.
128. 3:59[music]
129. 3:59And I'm not talking about going and
130. 4:01buying likes and comments, but I'm
131. 4:03talking about just writing a post to get
132. 4:05those cheap likes and comments. Rather
133. 4:07than opting for substance in your post,
134. 4:09you're maybe asking a question, a poll,
135. 4:11just trying to do anything to get some
136. 4:12cheap engagement. It's not going to work
137. 4:14under the new algorithm. It's trying to
138. 4:16understand if your post is valuable or
139. 4:18not to certain audiences because a cheap
140. 4:21reaction doesn't prove that. Another one
141. 4:23I see a lot is hashtag stuffing at the
142. 4:24end of your posts. It did little under
143. 4:26the old algorithm and it does even less
144. 4:28now under the new one. The ultimate
145. 4:30truth here is that there's no cheat code
146. 4:31to getting virality. If your post isn't
147. 4:33good, you can't just throw a few
148. 4:34hashtags in and expect the post to do
149. 4:36well. All of that is cheap, all of that
150. 4:38is short-term, all of that doesn't
151. 4:40actually give the algorithm any
152. 4:41information it needs to determine if
153. 4:42your post is good or bad. Instead, focus
154. 4:44on creating a good, valuable, thorough
155. 4:47[music] post. The final one I want to go
156. 4:49through is frequency because a lot of
157. 4:50people when they're trying to win on
158. 4:51LinkedIn, post every single day and
159. 4:53that's also being killed under the new
160. 4:55LinkedIn algorithm. Now, under the old
161. 4:57algorithm, five posts a week did at
162. 4:59least keep your numbers up because
163. 5:00you're getting constant visibility on
164. 5:02your posts. But under the new algorithm
165. 5:04that's trying to evaluate if each post
166. 5:06itself is unique and valuable to the
167. 5:08people it's showing it to, volume is not
168. 5:10the winner here. Quality is. Five weak
169. 5:13posts won't beat two strong posts
170. 5:15anymore like they probably did under the
171. 5:16old algorithm. Those are the things you
172. 5:18should stop if you're still doing them
173. 5:20[music] as they're not rewarded under
174. 5:21the new LinkedIn algorithm. But don't
175. 5:23beat yourself up. Those things were good
176. 5:25under the old algorithm. It's just you
177. 5:26hadn't made that switch yet to the new
178. 5:28things. So, without further ado, let's
179. 5:30get into what you should be doing under
180. 5:32the new LinkedIn algorithm to win.
181. 5:33Follow these tips and I guarantee you'll
182. 5:35be going viral in no time. Now, it might
183. 5:37surprise you that the first tip I'm
184. 5:39going to give is not actually to do with
185. 5:40your post at all. It's to do with your
186. 5:42profile. And the tip is profile clarity
187. 5:46because remember, 360 Brew, LinkedIn's
188. 5:48algorithm, is going to do an in-depth
189. 5:50analysis of your profile to understand
190. 5:52what you do, what you sell, and who you
191. 5:55sell to. It's then going to use that
192. 5:56information to show your post to the
193. 5:58right people. So, if your LinkedIn
194. 5:59profile doesn't very easily convey who
195. 6:02you are and who you sell to, it can't do
196. 6:05its job, so you're going to get
197. 6:06punished. Now, the second point is also
198. 6:08about clarity, but now we're moving on
199. 6:10to the posts as opposed to the profile.
200. 6:12Clarity here, what's important is just
201. 6:14choosing two two or three specific
202. 6:16topics and continually posting on those
203. 6:19two or three things. If your posting
204. 6:21themes are very erratic, so for example,
205. 6:23one day you're posting about marketing,
206. 6:25one day you're posting about sports, one
207. 6:27day you're posting about your holiday
208. 6:28from last year, one day you're posting
209. 6:29about finance, it's very, very hard
210. 6:32[music] for the AI algorithm to do its
211. 6:33job, which is put you in a box. You want
212. 6:36the LinkedIn algorithm to see your
213. 6:38profile, see your post, and easily say,
214. 6:40"This is what he does. This is who he
215. 6:42does it for." You want it to put you in
216. 6:44a box so that it can actually show your
217. 6:46post to the right people. Because if it
218. 6:47shows your post to the right people,
219. 6:49they're going to dwell on it more, spend
220. 6:51more time reading the post, engaging
221. 6:52with the post, and it will then continue
222. 6:54to do better and better. Topic drift is
223. 6:56very dangerous because it just confuses
224. 6:58the algorithm, confuses the system as to
225. 7:00who you're actually writing your post
226. 7:01for. The results, it shows your post to
227. 7:03nobody. Now, the third and final one is
228. 7:05actually how you build your post, and
229. 7:07it's building it for what I call quality
230. 7:09engagement as opposed to cheap
231. 7:11engagement. So, we talked about it
232. 7:13earlier, cheap engagement is just
233. 7:15writing a post for likes, comments, and
234. 7:17shares. That is a thing of the past. You
235. 7:19should now write your post for quality
236. 7:21engagement, and that is actually how
237. 7:23much time someone spends on your post,
238. 7:26also known as dwell time. Every social
239. 7:28media algorithm's main objective is to
240. 7:30keep its users on the platform because
241. 7:32more time on the platform means more
242. 7:34time they can show you ads and make
243. 7:35money from you.
244. 7:37So, you should facilitate that
245. 7:38objective, and the LinkedIn algorithm
246. 7:40will reward you. How do you keep people
247. 7:41on the platform for longer? Well, you
248. 7:43can try and keep them for as long as
249. 7:44possible engaging [music] and dwelling
250. 7:46on your post. This is what the LinkedIn
251. 7:48algorithm will reward. How do you do
252. 7:50this? Well, you make your post a very
253. 7:52easy to read. So, lots of blank space,
254. 7:54not too many big blocks of text that's
255. 7:56going to deter a reader.
256. 7:58>> [music]
257. 7:58>> You need to also make your post
258. 7:59intrinsically valuable to the reader.
259. 8:02Ideally, they spend time thinking,
260. 8:03pondering, or questioning what you're
261. 8:05saying cuz that's going to keep them on
262. 8:06the post for longer and the algorithm's
263. 8:08[music] then going to reward you more as
264. 8:09a result. So, the two key takeaways here
265. 8:11are clarity. So, clarity both in your
266. 8:13profile, your posts, everything attached
267. 8:16to your LinkedIn profile should have one
268. 8:18thread between it linking it all
269. 8:19together making it very easy for you to
270. 8:21put into a box. And the other thing is
271. 8:24content quality. Rather than just having
272. 8:27loads of posts and putting them out
273. 8:28there, not spending too much time in
274. 8:30each one, your post needs to deliver
275. 8:31value and it needs to incite dwell time.
276. 8:34Your reader should spend a lot of time
277. 8:36absorbing your post, thinking about your
278. 8:37post, reading your post in full, leading
279. 8:40to more and more shares to more and more
280. 8:41people, boom, you've gone viral. Well,
281. 8:43going viral is just one very important
282. 8:45part of a system we've built at Leader,
283. 8:47which is at the center of any successful
284. 8:49marketing strategy where any successful
285. 8:51business owner, marketing, or
286. 8:53professional focuses on these three
287. 8:55pillars to have a successful marketing
288. 8:57strategy that brings in leads, deals,
289. 8:59and money.
290. 9:00The three pillars are recognition,
291. 9:02outreach, and inbound. Now, I've
292. 9:04actually put together a free online
293. 9:06assessment that you can take just after
294. 9:08watching this video where you go answer
295. 9:09a few questions and you get scored on
296. 9:12reputation, outreach, and inbound based
297. 9:14on how your business is currently
298. 9:15performing under those three pillars. As
299. 9:17well as getting a score for each pillar,
300. 9:18you'll also get some valuable insights
301. 9:20as to some missed opportunities on the
302. 9:22table that you can attack today and get
303. 9:24some instant results. It's a really cool
304. 9:25assessment. Like I said, it's completely
305. 9:27free to take and only takes 5 minutes.
306. 9:29Go and check it out. Link in the
307. 9:30description. As always, if you did enjoy
308. 9:32this video, please do like and
309. 9:33subscribe. It means a lot. Lots of
310. 9:35exciting content coming out I don't want
311. 9:37you to miss out on. As always, thanks
312. 9:39for watching and have a great day.