Why You Don't Have to Work With Your Partner — Transcript

Full transcript

1. 0:00Hi Alex, I'm inspired by how well you
2. 0:01and Leila work together. I've been
3. 0:02trying to start a business with my
4. 0:03lover. Ooh, sounds spicy. Uh but
5. 0:06unfortunately, we get into fights and
6. 0:07then have makeup business.
7. 0:10Uh
8. 0:10when it comes to strategy and it just
9. 0:12doesn't work. Uh I'm afraid if we keep
10. 0:14trying to work together like this, we
11. 0:16won't be able to get our relationship
12. 0:16together. Weirdly enough, we're totally
13. 0:18in sync with raising our kids. How would
14. 0:20you approach this?
15. 0:21Um
16. 0:22Well, first off,
17. 0:24is there a rule? Is there a demand that
18. 0:25states that you must work together?
19. 0:28Some couples don't work well together
20. 0:30and you have to just make the trade of
21. 0:31like
22. 0:32is this something that I absolutely
23. 0:33demand from my partner
24. 0:35um or not? Because you might just have a
25. 0:37wonderful relationship and a wonderful
26. 0:38marriage and you don't work together.
27. 0:39And I think that's totally fine. Um if
28. 0:41you're like, I absolutely must have this
29. 0:43or else, right? Um
30. 0:46then it's a communication gap almost
31. 0:47always. So, I think you have to figure
32. 0:49out like, is it that this person, your
33. 0:51partner, uh
34. 0:52lacks skills, in which case, you know,
35. 0:55you want to basically help upskill them
36. 0:56or train them. Um if they have the
37. 0:59skills, but you just are misaligned on
38. 1:01what you want to do with the business,
39. 1:03that's tough. Cuz I mean, you said it
40. 1:04comes to strategy, um which typically
41. 1:06means that it's the prioritization of of
42. 1:08resources, which means what decisions
43. 1:10you're making. And so, one of you may
44. 1:11have more skills in strategy than the
45. 1:13other and I would typically lean on the
46. 1:14person who has more track record. I
47. 1:16don't know which one of you that is.
48. 1:18Um who should be able to make some of
49. 1:19these harder calls if you have a split
50. 1:20decision. I would say Leila and I
51. 1:22because we tend to operate um
52. 1:24you know, we've had shared values for
53. 1:25such a long period of time. Our rule is
54. 1:27that if we don't agree, we don't move
55. 1:28forward. That has worked for us very
56. 1:30well. And so, that means that we will
57. 1:31stay there in a disagreement until we
58. 1:33both agree on next steps. And it doesn't
59. 1:36necessarily mean compromise. What it
60. 1:37means is we make sure that we both have
61. 1:39100% of the same information. And
62. 1:41typically, when we have the exact same
63. 1:42set of information, we make very, very
64. 1:45comparable decisions. And so, when we
65. 1:46disagree, the first thought we both have
66. 1:48is what information you have that I
67. 1:49don't have. And so, then we kind of like
68. 1:51open the kimono and say, "Okay, here's
69. 1:52all the stuff I'm working with. What are
70. 1:53you working with?" And that's how we
71. 1:54compare notes and then ultimately get to
72. 1:55a decision that's not uh contentious.
73. 1:59And I'll add one more thing, is that
74. 2:00when you're about to have a hard
75. 2:01decision, I think it's helpful to frame
76. 2:04the discussion by saying,
77. 2:06"Hey, this might be kind of tough. I
78. 2:07want to make sure that we're talking
79. 2:08about the issue and not each other. And
80. 2:09so, if I'm going to make any critique on
81. 2:12this thing, it's about the idea and not
82. 2:13you. I love you and we're a team." If
83. 2:15you like this video and you're a
84. 2:16business owner who wants to break
85. 2:17through your current revenue ceiling, I
86. 2:18distilled every lesson from scaling 10
87. 2:20businesses past 10 million and three
88. 2:22businesses past 100 million into a
89. 2:23completely free scaling roadmap that
90. 2:25I've used to go from zero to one, zero
91. 2:27to 10, and zero to 100 plus. And so, you
92. 2:29can click here and you can check it out.
93. 2:31Again, absolutely free. And since you're
94. 2:32a business owner, I appreciate you and
95. 2:34enjoy.