Why Won't My Employees Just Do What I Tell Them? — Transcript

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1. 0:00Teriyaki, next question. Hey Alec, can
2. 0:02you give me your number one tip for
3. 0:03sales, communication, and leadership?
4. 0:06Leadership.
5. 0:07Hey! Number one tip. What's your number
6. 0:10one tip for leadership?
7. 0:11>> for sales, communication, and
8. 0:12leadership.
9. 0:12>> starting with leadership. We're starting
10. 0:13with leadership.
11. 0:14>> I mean, the number one tip for
12. 0:15leadership is
13. 0:17the first chapter of my book, which is
14. 0:19you have to define what good looks like.
15. 0:20Most people are really bad at leadership
16. 0:22because they don't take time
17. 0:24to define what's good. And if you can't
18. 0:26define what good looks like, you cannot
19. 0:28give feedback to it, you can't coach to
20. 0:30it, you can't expect people to uphold
21. 0:32it.
22. 0:32>> Can't model it.
23. 0:33>> You can't model it yourself. If you do
24. 0:35model it, people don't know what you're
25. 0:36doing.
26. 0:37So, be able to articulate your
27. 0:40expectations and define them in terms of
28. 0:42the outcome you want and the way you
29. 0:44want them to get that outcome,
30. 0:45that's pretty much everything. And I
31. 0:47think a lot of people think, oh well,
32. 0:48that sounds more like management. Well,
33. 0:50what's the difference between management
34. 0:51and leadership? I would love somebody to
35. 0:52tell me, so.
36. 0:53>> Mhm.
37. 0:55Shooting shots.
38. 0:56>> Shooting shots.
39. 0:57>> Um I'll say from sales and
40. 0:58communication, what might
41. 1:00>> You'll be fine.
42. 1:02>> What?
43. 1:02>> I don't know, you'll be fine.
44. 1:04>> All right.
45. 1:04>> I'll put some sunscreen on.
46. 1:05>> Well, we'll have to maybe Layla will do
47. 1:07a a sunscreen break for me. Um
48. 1:10from a communication perspective,
49. 1:12I mean this in the most sincerity,
50. 1:15you have to describe what you want in
51. 1:17observable terms. Like I I will probably
52. 1:21say it'll probably on my on my [ __ ]
53. 1:22tombstone.
54. 1:23If if you can't describe it in terms
55. 1:25that someone can see with their eyes or
56. 1:28do with their hands,
57. 1:29>> or measure,
58. 1:29>> or which again, if you can see, you can
59. 1:31measure it. It's observable, right? And
60. 1:33so again, it's not like, hey man, I need
61. 1:35you to stop being lazy, it's I need you
62. 1:36to respond to Slack messages faster,
63. 1:39right? And then do it Can I measure
64. 1:42being lazy? No. Can I measure your your
65. 1:44response rates? Yes. Right? So like, at
66. 1:47the most basic level,
67. 1:49can you measure it?
68. 1:50And so whenever and so it's funny cuz I
69. 1:53sometimes I'll be in a conversation with
70. 1:55somebody who's like been around me long
71. 1:56enough, they'll be like, can you define
72. 1:57what that means?" They're trying to like
73. 1:58catch me using my own stuff. And I'm
74. 1:59like, "Dude, I will always define what I
75. 2:01mean because I know what I'm saying,
76. 2:02right?" And so, you will find yourself
77. 2:05speaking with more conviction because
78. 2:07you are speaking in concrete terms that
79. 2:09leave no room for misinterpretation. And
80. 2:12so, by doing it that way, some people
81. 2:13say like that sounds more robotic, but
82. 2:14it also just means it's [ __ ] clear.
83. 2:16Right? Everyone's on the same page.
84. 2:18Sorry, I get very I get very heated up
85. 2:20about this with the heat on my back,
86. 2:22quite literally.
87. 2:23>> Yeah, yeah, I'm getting sunscreen.
88. 2:24>> You're going to go get some? All right,
89. 2:26I'll answer. It's got to coming.
90. 2:28>> It's coming.
91. 2:29>> All right, we're going to get Cabana
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103. 2:47a business owner, I appreciate you and
104. 2:49enjoy.