Why This Sales Page Needs a Stronger First Screen — Transcript

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1. 0:00International Hustlers Academy. Um,
2. 0:02okay. Let's look here. T20 strategies
3. 0:04for International. So, one thing I will
4. 0:06say because I actually saw this
5. 0:07somewhere. I saw this group. Yeah. So,
6. 0:08375. One thing I'm only I'm only going
7. 0:11to say this. I'm pretty sure Tate's
8. 0:13thing is called Hustler. Oh, it's
9. 0:14Hustler University, right? So, if you
10. 0:17want that association,
11. 0:19then keep it. If this has nothing to do
12. 0:22with that, to me, it's a little
13. 0:23confusing. That's like my the first
14. 0:25thing that I saw when I thought that
15. 0:26when I saw this was Tate and I thought
16. 0:28this was a Tateesque comedian. Now, if
17. 0:31it is, then fine. I just don't know if
18. 0:32that's the intention. When I read what
19. 0:34it was for, it didn't seem like it was
20. 0:36that way. Um, so I would consider using
21. 0:39like driven or hungry or ambitious.
22. 0:41Ambitious Academy actually sounds kind
23. 0:43of nice little alliteration there. Um,
24. 0:46and so I would just consider that.
25. 0:47That's just like that's just me shooting
26. 0:48from the cuff. If you don't want to
27. 0:49change, it's up to you can do whatever
28. 0:50you want. Okay, so we've got a lot of
29. 0:52videos here. Let's let's go through uh
30. 0:55this first guy.
31. 0:58Okay, so this looks like you've got
32. 0:59changing visitors. I like this
33. 1:00presentation. This looks good. Okay,
34. 1:03this is good. I like this presentation.
35. 1:04Great.
36. 1:06Yep. I like this presentation. Okay,
37. 1:08let's see what this guy is. Okay, so
38. 1:10these are Okay, these are testimonials.
39. 1:12Okay. Um Okay, so
40. 1:17Okay, I by the way, the first the first
41. 1:20line in that video says, "Congrats on
42. 1:21the job." which I think is [ __ ]
43. 1:23banger, really good. And so what I would
44. 1:26probably try and do, so this is me going
45. 1:28marketing 2011 hat. Obviously you're
46. 1:29making some money with this right now,
47. 1:30which is awesome. I would try and take
48. 1:33that congrats on your job part
49. 1:36and take it from every one of the calls
50. 1:38that you had and condense it into one
51. 1:40and do like 60 in a row. And it's like
52. 1:43congrats on the job, congrats on the
53. 1:44job. Congrats on the job. Congrats on
54. 1:45the job. Congrats on the job. Congrats
55. 1:46on the job. Right? People like holy
56. 1:48[ __ ] Right? And I would probably start
57. 1:51the video with uh 60 stories in 60
58. 1:55seconds because that way I know what I'm
59. 1:58about to get when I click. So just this
60. 1:59this is like YouTube 101. This is kind
61. 2:00of creator 101. It's like what am I like
62. 2:02I want to bargain on my time. I want to
63. 2:04make sure it's worth it. So it's like 60
64. 2:05seconds. Okay. I'll I'll watch 60
65. 2:07stories in 60 seconds. Cool. Click. All
66. 2:08right. Um and as you see the contrast on
67. 2:12the job, just put in the lower third
68. 2:14what the job was. So you don't have to
69. 2:16wait for it to get said. be like Najie
70. 2:18got uh you know a roll 90K at you know
71. 2:23whatever credit Swiss whatever doesn't
72. 2:25matter right all right and so you just
73. 2:26you pop through that I think that would
74. 2:28be really compelling and then I would
75. 2:30probably still use the other carousels
76. 2:32to show features of the plan that you
77. 2:34literally just take screenshots of the
78. 2:36presentation that you had the most
79. 2:37compelling slides just take those
80. 2:39screenshots and u and put them in there
81. 2:41because believe it or not you can also
82. 2:43put a lower third on that slide say if
83. 2:45you want the voiceover watch the Yeah.
84. 2:47So that way it's like you can let the
85. 2:48slides sell me on watching your video
86. 2:50because your video looks like it's it's
87. 2:51relatively compelling just just sliding
88. 2:52through it. So I would I would take I
89. 2:55would take screenshots of the of the
90. 2:57most compelling slides, put those as the
91. 2:59remainder of the carousels and reference
92. 3:01back to the video. So then I might get
93. 3:02someone to watch it, be more likely to
94. 3:03buy. Okay. So now we're going to look at
95. 3:05the copy because this is how this is how
96. 3:07people this is how people go through
97. 3:08these things. All right. Price goes up.
98. 3:11Cool. So this is nice. A little urgency
99. 3:12right off the bat. Oh. Um, I think you
100. 3:16might have to update this if you've
101. 3:17already made you already made the jump.
102. 3:18Um, as a side note. Okay. Struggling to
103. 3:20land a job. You're not alone. Okay.
104. 3:22Success story hundreds. Okay, cool.
105. 3:24Master every step. It's fine. In May,
106. 3:26you unlock. Okay. So, we want to make
107. 3:28sure that Okay, this is in May. Um,
108. 3:30daily live calls.
109. 3:33Okay. Exclusive community access 11 hour
110. 3:37course. Okay, cool. Uh, proven templates
111. 3:40from a limited time offer. I think more
112. 3:43or le this is this is this is like I
113. 3:45think the I think the copy here is
114. 3:46pretty is pretty good. You know what I
115. 3:48mean? I think these this covers a lot of
116. 3:49the main points. I would update this
117. 3:50because this feels a little unclear but
118. 3:52otherwise I think this is this is pretty
119. 3:54solid. This is a very compelling offer
120. 3:56as a side note just for everybody like
121. 3:58um which shows which is why he has the
122. 4:00number of member he has is the price
123. 4:01point. Like this is a very big promise.
124. 4:03Um and actually let's see here
125. 4:08you kind of have the promise here. I
126. 4:10would experiment. So this is a test.
127. 4:12This is one I would probably consider
128. 4:13running as a test of having the big bold
129. 4:16promise as slide one
130. 4:19and then have video as slide two car
131. 4:22like testimonial banger slide three and
132. 4:24then I think do we have six? Is that
133. 4:25what it is Kirby?
134. 4:27>> And then the other three I would have my
135. 4:29most three compelling slides for my
136. 4:30presentation that reference back to the
137. 4:32video. That's that's how I would
138. 4:33probably lay this out. And then my my
139. 4:35big my big front-end slide would
140. 4:37probably be headline sub headline. So,
141. 4:39it' probably be um like get let's see
142. 4:42here um
143. 4:46get or land a UK job in 90 days as an
144. 4:51international student.
145. 4:56That's what it is. And then probably the
146. 4:57underneath is like even if all my
147. 5:00biggest concerns, which you know them
148. 5:02better than I do. If you're not getting
149. 5:04as many leads as you want and your
150. 5:06business is demand constrained, [music]
151. 5:07meaning you could service more customers
152. 5:09than you currently have, then this is
153. 5:11for you. So, marketing is [music]
154. 5:12changing and I think ACQ tends to be on
155. 5:14the bleeding edge of this stuff. We
156. 5:15certainly spend the money uh to do it,
157. 5:17but we also build custom software and we
158. 5:19pay amazing vendors and very expensive
159. 5:21people to figure out the system that we
160. 5:22have right now. And I want to share it
161. 5:23with you kind of open kimono style. If
162. 5:25you're not getting as many leads as you
163. 5:26want, boy, do I have the thing for you.
164. 5:28Click below, book call, and uh hopefully
165. 5:30I'll see you in Vegas.