Why This Dental Practice Should Message New Followers — Transcript

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1. 0:00I sell beautiful custom porcelain
2. 0:02veneers
3. 0:04to anyone with healthy teeth. So we
4. 0:05don't do dentures. It's like the smile
5. 0:07makeovers.
6. 0:08>> Okay.
7. 0:08>> Uh last year we did 2.4 million and I
8. 0:12would like to be at 5 million revenue
9. 0:13for each location across the nation.
10. 0:16>> How many locations do you have?
11. 0:17>> We have two right now.
12. 0:18>> Okay.
13. 0:19>> Our second one is struggling. So I
14. 0:22Uh I know. I know.
15. 0:25Alex is like, you I was like laughing so
16. 0:28hard cuz [laughter] you're like, oh
17. 0:29yeah, we just have to open up the third
18. 0:31and I want to open up my third here in
19. 0:33Vegas.
20. 0:34>> Sounds like a good idea.
21. 0:34>> I know.
22. 0:36And so
23. 0:37>> yeah. [laughter] It's like if the first
24. 0:38one was here and then the second one and
25. 0:39then this one came up a little bit and
26. 0:41now we're less profitable then the
27. 0:42answer is definitely to add a third.
28. 0:43[laughter]
29. 0:44>> Yeah, totally makes sense, right? I know
30. 0:46I'm crazy. So originally like, you know,
31. 0:49I I came in here cuz I was like, I just
32. 0:51need to find the perfect team to get me
33. 0:52like across the nation, right? We're
34. 0:54going to open up so that way people have
35. 0:57someone that they can trust and then
36. 0:58doctors don't hate their lives cuz
37. 1:00they're changing people's lives instead
38. 1:01of just drilling filling, you know.
39. 1:03>> Amalgam filling.
40. 1:05>> Yeah, well, yeah.
41. 1:06>> [laughter]
42. 1:07>> And so that's originally what I came
43. 1:10here for and now I'm focused on revenue.
44. 1:13So now I have to figure out how can we
45. 1:16increase the revenue?
46. 1:18More Google ads, more LinkedIn posts. Do
47. 1:20I become the Alex of cosmetic dentistry,
48. 1:23you know?
49. 1:24>> Yeah.
50. 1:24>> Yeah.
51. 1:25>> Um so first off, great, you know, kudos
52. 1:28on focusing on making more money. Um for
53. 1:31a model like yours, it's absolutely a
54. 1:35it's a it's a mouse trap thing. So
55. 1:38you know,
56. 1:39there's going to be a brand. So you
57. 1:40being the face of the brand, I don't
58. 1:41think it's a bad idea. I think that's
59. 1:42fine. Um
60. 1:44but most of the people who I who I see
61. 1:46really succeed in that space are they're
62. 1:47basically doing very regular collab
63. 1:49posts
64. 1:50with people who are prominent,
65. 1:52semi-prominent, um showing off their
66. 1:54their results.
67. 1:56Um
68. 1:56it if you want, you know, offering some
69. 1:58sort of discount in order for people to
70. 2:00do that, you might be able to just get
71. 2:01away with it anyways and not offer a
72. 2:03discount cuz some people are very happy
73. 2:04with it. I don't know the space as well
74. 2:05well.
75. 2:07I don't know the sensitivity in your
76. 2:08space to showing off the smile.
77. 2:10Um, in the plastics world, uh, some
78. 2:12people are depending on the plastic
79. 2:13surgery, uh, you know, some women aren't
80. 2:15like as apt. Obviously, it's co-ed for
81. 2:17what you're doing. Um, but yeah,
82. 2:18collaboration posts in terms of building
83. 2:20out the brand uh, long-term. But in
84. 2:22terms of increasing revenue, um, you got
85. 2:24to get more customers cuz I'm guessing
86. 2:25average case is what? $20,000? Something
87. 2:27like that?
88. 2:28>> Yeah, 15 to 50.
89. 2:29>> Okay. Yeah. So, uh, you know, when I
90. 2:32hear 2.5 million, I'm like, okay, so you
91. 2:33did a hundred-ish cases last year.
92. 2:36Um, so that's two a week between each
93. 2:37location. So that's one person per week
94. 2:39per location. Feels super slow.
95. 2:43>> We can do it like every day.
96. 2:44>> Right. Yeah, so you have like
97. 2:46it's like instead of instead of being
98. 2:47like, okay, I want to get across the
99. 2:48nation, I think the How long does it
100. 2:50take to do one of them? A full day?
101. 2:52>> Um, just 4 hours.
102. 2:54>> 4 hours. Can you do two in one day?
103. 2:55>> Yes.
104. 2:56>> Okay. So you have the potential to do 10
105. 2:58a week.
106. 2:58>> Mhm.
107. 2:59>> Right? So you could be at a million a
108. 3:00month per location.
109. 3:02So you have 25 million just within your
110. 3:05existing capacity.
111. 3:06And you're doing 2.5. So you have a 10x
112. 3:08without increasing any
113. 3:09any capacity. Like when you're like, I
114. 3:11want to open a third location, it's
115. 3:11like, for why? It's like we like like
116. 3:14let's go from, you know, 2.5 to 25 with
117. 3:16the two we've got. And until we're at
118. 3:1825, why bother? Like let's just milk
119. 3:22this cuz fundamentally, all we have to
120. 3:23believe is that you can get 10 people in
121. 3:26a local market to say they want to fix
122. 3:29their teeth. Um, all cash, correct?
123. 3:31>> Yes.
124. 3:32>> Okay. So, um,
125. 3:34you just have to have a local ad
126. 3:35strategy.
127. 3:37And you continue to make the content cuz
128. 3:39it's it's going to be a combo. It's
129. 3:41going to be a combo. Cuz the brand is
130. 3:42going to be for sure a huge source.
131. 3:44Like, you know, Instagram DMs, people
132. 3:47saying like, oh my god, I've been
133. 3:48following your page for however long.
134. 3:49Just making sure that in your stories
135. 3:50you're regularly doing CTAs so that you
136. 3:52can, you know,
137. 3:53siphon that. Um the next thing is that
138. 3:55people who follow you
139. 3:57you should immediately have your staff
140. 3:59uh DM them. Uh just like a a quick
141. 4:01triage question. So, right now, how many
142. 4:03people do you have on Instagram follow
143. 4:04you?
144. 4:05>> 6,700.
145. 4:07>> Great. Do you know how many you get a
146. 4:08month?
147. 4:09>> No.
148. 4:10>> Okay, worth looking at.
149. 4:11>> Okay.
150. 4:12>> You can find out in exactly 10 seconds.
151. 4:14Uh
152. 4:15so 10 seconds from now, when you know
153. 4:16that number is, uh let's just say that
154. 4:18you're getting 100 followers a month
155. 4:20from that. Um basically those 100
156. 4:22followers, that's three a day. You just
157. 4:23have your front desk, you know,
158. 4:25DM them all and say, "Hey, uh three new
159. 4:28people every day.
160. 4:29Uh are you here just to like look at the
161. 4:30smiles or because you're actually
162. 4:31thinking considering this, you know, for
163. 4:32yourself?"
164. 4:33And right there, you just created
165. 4:35yourself 100, you know, leads a month.
166. 4:37Maybe one out of four says, "Yeah, I'm
167. 4:39kind of interested." Cool, well, there's
168. 4:4125 qualified leads per month or 25, you
169. 4:43know, interested leads. So, it's like,
170. 4:44"Okay, well, there's 25 consults a
171. 4:46month." That's just from That's like,
172. 4:47"Boom, there's that." Right? Um
173. 4:52Sorry, I was just watching you take
174. 4:53notes to make sure I was just asking.
175. 4:54>> No, yes. Thank
176. 4:55>> No, you're good. So, basically you just
177. 4:56the the the great thing about your
178. 4:58business is that it's easy as to
179. 5:00advertise and cuz it's so visual, right?
180. 5:03So,
181. 5:05you know, it's literally like sad face,
182. 5:07happy face, like it works, right? Um it
183. 5:10also is so easy to do collaborations
184. 5:12with. And the the other thing that's
185. 5:14amazing is that the margins are insane.
186. 5:16And and the other thing if but wait,
187. 5:18there's more. Um every other competing
188. 5:20against is not a business person and
189. 5:21sucks at business. So, it's like, "My
190. 5:23god." Um so, yeah, all that to say, uh
191. 5:26yes, go from 2.5 to 25. Don't open up a
192. 5:28third location. We need to increase
193. 5:30demand. One of them is you can milk your
194. 5:32Instagram way more by doing
195. 5:33collaborations, um you know, doing
196. 5:35regular CTAs, and then having people who
197. 5:38follow you DMing them for to see if
198. 5:40they're interested. That's like level
199. 5:42one. And the second is getting the ads
200. 5:43going.
201. 5:44Which what need to do and we're we're
202. 5:46happy to walk you through.
203. 5:47>> What's CTA?
204. 5:48>> Call to action.
205. 5:49>> Thank you.
206. 5:49>> Sorry.
207. 5:50>> Sorry. I I do know that. And then the
208. 5:52other
209. 5:54um
210. 5:55Oh, I already forgot what I was going to
211. 5:56say.
212. 5:57>> You could just do that and run ads and
213. 5:59we'd be
214. 6:00premo.
215. 6:01>> As far as the collaborations, do I do
216. 6:04that with my personal page or with my
217. 6:06business page? Cuz you have other
218. 6:08>> You can do all three.
219. 6:09>> Okay.
220. 6:09>> Cuz you can do I think I think Did
221. 6:11anyone know how many I know you can at
222. 6:12least for sure you can do three. You can
223. 6:14do five. Yeah, you can do five. You can
224. 6:16do your your your your doctors, you, the
225. 6:19location, and the person.
226. 6:21>> Okay.
227. 6:21>> Do it all.
228. 6:22>> Cool.
229. 6:22>> Have a Have a dance.
230. 6:24Yes, absolutely. If you're not getting
231. 6:26as many leads as you want and your
232. 6:27business is demand-constrained, [music]
233. 6:29meaning you could service more customers
234. 6:31than you currently have, then this is
235. 6:32for you. So, marketing is changing and
236. 6:34>> [music]
237. 6:35>> I think ACQ tends to be on the bleeding
238. 6:36edge of the stuff. We certainly spend
239. 6:37the money
240. 6:38to do it, but we also build custom
241. 6:40software and we pay amazing vendors and
242. 6:42very expensive people to figure out the
243. 6:43system that we have right now and I want
244. 6:45to share it with you, kind of open
245. 6:46kimono style. If you're not getting as
246. 6:47many leads as you want,
247. 6:48boy do I have the thing for you. Click
248. 6:50below, book call, and
249. 6:52hopefully I'll see you in Vegas.