Why This Agency's Sales Page Isn't Closing — Transcript

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1. 0:01If I'm moving fast,
2. 0:03then uh just uh pay attention fast. All
3. 0:05right. So uh winning creative. First
4. 0:08off, love the first the first visual
5. 0:10here. Really really love the first
6. 0:12visual. Really pops. Um very uh
7. 0:15looks a little inspired
8. 0:17uh by some anime trends. [laughter]
9. 0:19Um
10. 0:20but I will say this. Uh
11. 0:22just give me more. If you have winning
12. 0:24creatives, give me six other ones, but
13. 0:26make them all different.
14. 0:28Right? Make them make them different for
15. 0:30different genres and different
16. 0:31industries. Let's see. One of the
17. 0:32hardest parts of getting community in
18. 0:33the public ads, okay.
19. 0:34Um with the budget can't guarantee your
20. 0:35return but blah blah blah.
21. 0:37Um
22. 0:38Okay, proven across 30 ad accounts.
23. 0:40Okay, here's what we offer, what you
24. 0:41get. Okay. I would I would either choose
25. 0:43choose what we here's what you get or
26. 0:44here's what we offer, just pick one.
27. 0:46Uh 20 ads creative.
28. 0:48Um
29. 0:49Two weekly calls, June bonus, full
30. 0:52community audit, special pricing. Okay.
31. 0:54Okay, so I would put uh the pricing
32. 0:57thing up top if you're going to bump it.
33. 1:00Um I would put the June bonus up top.
34. 1:03Uh I would then probably see if I could
35. 1:06put this into single lines and see what
36. 1:08I could cut.
37. 1:10Um and then
38. 1:12the what you get monthly, uh I would
39. 1:14take away these these uh these trophies
40. 1:16cuz they kind of for me they kind of
41. 1:17distract. That's just me personally. So
42. 1:19that's a that's a bit of a a personal
43. 1:20bias there. Um
44. 1:22and again, if we're doing 20 ad
45. 1:23creatives, then just give give as max
46. 1:26versions of creatives and like with each
47. 1:27of them
48. 1:28uh like here you have four. Like see if
49. 1:31you could do like like each one of them
50. 1:33has four so you can show more of them.
51. 1:35Cuz people like, "Wow, these are really
52. 1:36good." Right? Uh you just want to blow
53. 1:38people away with this and it's like
54. 1:40imagine if you had ads like this running
55. 1:42all the time that you didn't have to
56. 1:43work for. Well, we're going to give you
57. 1:4520 of these every month. We're going to
58. 1:47give you two weekly strategy calls. So
59. 1:48one one screenshot of you reviewing
60. 1:50creative with somebody else on the line.
61. 1:52So it's you and somebody else in a
62. 1:53screen share or you in a group in a
63. 1:54screen share like this like what we're
64. 1:55doing right now. I'd have a screenshot
65. 1:57of this call
66. 1:58um in there.
67. 2:00And I would, if you can, this would be
68. 2:03like for sure show
69. 2:06I mean, if you could you could And
70. 2:07again, guys, you can use one tile and
71. 2:09show four before and afters, or two
72. 2:11before and afters at least. So, you say,
73. 2:12"Add creative before, add creative with
74. 2:15us. Add creative before, add creative
75. 2:17with us." So, it's like, "Here's the
76. 2:18creative," which people are like, "Wow,
77. 2:19that slays." And then they're like, "But
78. 2:21does it work?" So, that's going to be
79. 2:22the next natural question that I'd have
80. 2:24as a consumer. And then you say, "Don't
81. 2:25worry, I've got that resolved. It
82. 2:27works." And then
83. 2:29you show the how we work together, which
84. 2:31is like, "Okay, but how does it work?"
85. 2:32And then it's like, great, there's a
86. 2:33picture of me, there's a picture of
87. 2:35you know, the the person, and then
88. 2:36working on that. So, we want to show
89. 2:38kind of like the full 360 of what the
90. 2:41client experience would look like for
91. 2:42them, because then also the the better
92. 2:44the client experience matches um what
93. 2:48they were promised, then the more
94. 2:50congruency you're going to have overall,
95. 2:51the more people are going to stay, the
96. 2:52more people are going to refer, and the
97. 2:53more like fundamentally they're just
98. 2:54going to they're going to keep buying,
99. 2:56cuz they're getting exactly what they
100. 2:57wanted.
101. 2:58Um
102. 2:59I like the money-back guarantee. I would
103. 3:01I would just consider Okay, cuz Okay,
104. 3:03now that we're look Sorry, let me pull
105. 3:04this back up, cuz I'm talking at you.
106. 3:05Here we go. So, if I were to redo this
107. 3:08page, I would probably put all three of
108. 3:11these things
109. 3:12as
110. 3:13one basically it's like June special. It
111. 3:16says
112. 3:17bonus community audit.
113. 3:20Uh 14-day money-back guarantee, now only
114. 3:22$9.99. So, that just takes these six
115. 3:24lines, makes it into three, puts it at
116. 3:26the top. I would take this thing,
117. 3:28um and I don't even know if I would I
118. 3:30would maybe put this at the end. I would
119. 3:32put this next as like, "What are the
120. 3:34features?" And then if people want to
121. 3:36find out more, I'd put the last bullet
122. 3:38as kind of describing stuff inside of it
123. 3:40with like proof that I am good at what I
124. 3:41say I do. And I would see if I can Like,
125. 3:43if you had to cut this into a third,
126. 3:45what would you do? And how many words
127. 3:47would you eliminate? Um that's that's
128. 3:50probably what I would and you if you
129. 3:53want, you can even give them a separate
130. 3:54CTA which is like if you've got
131. 3:55questions go here.
132. 3:56Right, which I think that might be a a
133. 3:58good especially if this is this high
134. 3:59ticket.
135. 4:01I would say if you have any questions DM
136. 4:04me and this is my profile or whatever
137. 4:06because that way I think it'll make it a
138. 4:07lot easier for you to close other people
139. 4:09that would be like on the fence.
140. 4:11So this probably goes for low ticket
141. 4:13guys too, but especially high ticket
142. 4:14where you know one sale or two more
143. 4:16sales a month at at 1K will make a
144. 4:19material difference in terms of your
145. 4:20income over a year. It's like $24,000 so
146. 4:22it's like worth it.
147. 4:23>> If you're not getting as many leads as
148. 4:24you want in your business is demand
149. 4:26constrained, meaning you could service
150. 4:28more customers than you currently have,
151. 4:30then this is for you. So marketing is
152. 4:31changing and I think [music] ACQ tends
153. 4:33to be on the bleeding edge of this
154. 4:34stuff. We certainly spend the money
155. 4:36to do it, but we also build custom
156. 4:38software and we pay amazing vendors and
157. 4:40very expensive people to figure out the
158. 4:42system that we have right now and I want
159. 4:43to share it with you kind of open kimono
160. 4:44style. If you're not getting as many
161. 4:45leads as you want,
162. 4:46boy do I have the thing for you. Click
163. 4:48below, book call and
164. 4:50hopefully I'll see you in Vegas.