Why Testimonials on This Sales Page Get Skipped — Transcript

Full transcript

1. 0:00But let's dive into let's dive into some
2. 0:02page reviews. So this is going to be a
3. 0:03little bit new.
4. 0:04I've got a big list of pages. I'm going
5. 0:05to see how many we can get through
6. 0:08and then we'll go into Q's. Sound good?
7. 0:11All right, fantastic. So let's
8. 0:14let's dive in here. All right.
9. 0:16So uh
10. 0:18overall this looks simple.
11. 0:20Let's see here. Sounds good. Uh some
12. 0:23testimonials, great. This is neat.
13. 0:27Strength and fitness.
14. 0:29Got it.
15. 0:31Got it.
16. 0:34Got it. So if I were if I were to if I
17. 0:36were to do a teardown of the page,
18. 0:38um
19. 0:40first off is I'd consider having a video
20. 0:41here that kind of walks through the
21. 0:43major components that you talk about
22. 0:44inside of what's included.
23. 0:46And so that would just be like, "Hey,
24. 0:48like this is what we do with the
25. 0:50workouts. Let me show you what the
26. 0:51workouts look like. Let me show you what
27. 0:52the section on nutrition looks like. Let
28. 0:53me show you what our meal plan looks
29. 0:55like. Let me show you what the community
30. 0:57inside and some of the challenges that
31. 0:58people are participating.
32. 0:59Let me show you the the network that we
33. 1:01have. So you can show the the group, the
34. 1:02number of people that are at it.
35. 1:04Some like recovery techniques. So you
36. 1:06could just show the show the section
37. 1:07that you have on recovery and and show
38. 1:10that stuff. And then I think this will
39. 1:12be super super
40. 1:14valuable for a lot of people. So this
41. 1:15would probably be one of the ones that I
42. 1:16either either I do it right off the top
43. 1:18in the beginning or I would close with
44. 1:20it. So it's like I either want it to be
45. 1:21the first thing they think of and be
46. 1:22like, "Whoa, this is really cool." or
47. 1:24I'd want it at the end. So it's got
48. 1:25something called peak end bias in terms
49. 1:26of videos is that people remember the
50. 1:28peak of the video, the peak emotional
51. 1:29state and they remember how things
52. 1:30finish. And so
53. 1:32I would want to either have it
54. 1:33sandwiched at the front or the end.
55. 1:35Number one.
56. 1:36Number two. I think that these slides
57. 1:39right here are I think they're they're
58. 1:41they're potential like wasted
59. 1:43opportunities maybe a little bit strong
60. 1:45for what I'm saying, but I would want to
61. 1:46show like this is great. Like this is
62. 1:48really good. A little bit harder to read
63. 1:50so I might use fewer of them and
64. 1:52highlight the parts that I want someone
65. 1:55to read. So I want to direct someone's
66. 1:56eyes here. So I might have three that I
67. 1:58think are the best and I would highlight
68. 2:00the portions of text cuz like the
69. 2:02person's going to like if you ever watch
70. 2:04screen recordings of people doing stuff
71. 2:05like they skip around really fast. And
72. 2:08so, you want to just make sure that you
73. 2:10like here it just says it's If I were to
74. 2:12click through this, I would just say
75. 2:13people say nice things and then I would
76. 2:14just move to the next one. Like I
77. 2:15wouldn't even read it. I would just know
78. 2:17people have said nice things. So, I'd
79. 2:18rather pull out one to three really
80. 2:20meaningful ones um to write off the bat.
81. 2:24Um the video would be first, that would
82. 2:26be second where I'd highlight it, and
83. 2:28then these each of these tiles I think
84. 2:30should represent images
85. 2:33from these things that are included.
86. 2:35Right? So, if we're thinking about this
87. 2:36from a features perspective, it's like
88. 2:38the video does the overview with a voice
89. 2:39over of all the things, right? And I
90. 2:41think fundamentally you just want to say
91. 2:43here's what you get. Like just very
92. 2:44straightforward. And here's what it's
93. 2:46going to help you solve so that you can.
94. 2:48Very simple process. Like we have this
95. 2:50so that you can have benefit. We have
96. 2:51this so that you can avoid bad thing. We
97. 2:53have this so that you can have good
98. 2:54thing. We have this so that you can
99. 2:55avoid bad thing, right? It's more good
100. 2:57or less bad that's fundamentally just
101. 2:59sales how it works. And if you think
102. 3:01about value overall, you think how do I
103. 3:03make it faster, how do I make it easier,
104. 3:04and how to make it risk-free or how to
105. 3:06make it guaranteed. So, there's the
106. 3:07elements that you want to be mentioning
107. 3:08when you're talking about each of the
108. 3:09bullets. So, does this thing make it
109. 3:12more guaranteed that they get the
110. 3:13result? Does it make it faster that
111. 3:15they're going to get the result? Or does
112. 3:16it make it easier for them to get the
113. 3:17result? And I like to emphasize one of
114. 3:18those three points when I'm making each
115. 3:20of the bullets.
116. 3:21Now,
117. 3:22with this you have you have healing, you
118. 3:25have some elements you have discipline
119. 3:26and focus, you have I'm guessing some
120. 3:28sort like you have training so you've
121. 3:30got like muscle elements. So, there's a
122. 3:31lot of basically solutions being
123. 3:33presented here and I'd want to boil it
124. 3:34down to like what the main outcome that
125. 3:37they're going to get it is
126. 3:38um from here. So, TLDR, video first, the
127. 3:41structure of the video I went over
128. 3:42already, and then each of the tiles I
129. 3:44would use to highlight um one key thing.
130. 3:47And so, now that I'm talking about this
131. 3:49out loud, I would have a picture of the
132. 3:52stuff and then I would have one
133. 3:53testimonial super laid over it
134. 3:56about that thing. So it's like here's
135. 3:59the meal plans and then there's Sarah
136. 4:01saying
137. 4:02like these meal plans are so amazing. I
138. 4:04thought it was just going to be generic
139. 4:05on the internet but these actually
140. 4:06really helped me out and have made
141. 4:08fitness so much easier for me. Boom.
142. 4:10That's the testimonial highlighted.
143. 4:12Great. Next tile. Like
144. 4:15workouts, right? It's like hey and then
145. 4:17obstacle will probably be like can I do
146. 4:18these at home? So someone's like I
147. 4:20thought I was going to need a gym for
148. 4:21this but I actually can do these at home
149. 4:23and they're really challenging. So I
150. 4:24think I'm going to have like you know a
151. 4:26year plus before I'm going to be able to
152. 4:27do some of the more advanced stuff but
153. 4:28it's really nice cuz you regress it down
154. 4:30to somebody who's at my level who's just
155. 4:32getting started. Great. That's the
156. 4:33testimonial around the feature. So it's
157. 4:35like feature, testimonial or feature
158. 4:37biggest obstacle. And so I would think
159. 4:39about that when I'm going through each
160. 4:40of these tiles
161. 4:42to make it more compelling. In terms of
162. 4:44the actual words themselves, so let me
163. 4:45pull this page back up cuz I'm still
164. 4:47looking at you guys are looking at my
165. 4:48face.
166. 4:49Um
167. 4:50I like the price is going up soon thing.
168. 4:52I think that's great. Um
169. 4:55Okay, this is fine.
170. 4:57Um
171. 4:58Let's see here.
172. 5:00Workouts. Yeah, and this is more or less
173. 5:02the bullets. That's fine. Um I I would I
174. 5:04would maybe consider like I said, I mean
175. 5:06this is at the end. I would probably
176. 5:08start with this one cuz it's super
177. 5:10compelling. Like direct access just for
178. 5:12everybody here like access is what
179. 5:15groups approximate. Like they basically
180. 5:18instead of getting one-on-one with you,
181. 5:20they get one to many with you and so you
182. 5:21want to show any degrees of access that
183. 5:23you are providing that this looks like
184. 5:25it's one to one to one.
185. 5:27You want to show that. Now it would just
186. 5:28be like responses from the master or
187. 5:30whatever.
188. 5:31But you want I would want to hit with
189. 5:32that first cuz I think that would be
190. 5:33really compelling. Um
191. 5:36and
192. 5:39yeah, these things are nice. So yeah, I
193. 5:41think I think fundamentally the words
194. 5:43look okay. So I'm good with that.
195. 5:45Um
196. 5:46I I don't I
197. 5:48whether the emojis or not do anything
198. 5:49that's something that we can probably
199. 5:50figure out at a mega level whether it's
200. 5:52bullets or check marks work fine whether
201. 5:54each of the individual emojis do I think
202. 5:56it's going to have a huge effect on the
203. 5:57conversion honestly probably not but I
204. 6:00think that fixing this stuff would be
205. 6:02the thing that will drive the most
206. 6:03throughput in terms of conversion
207. 6:05optimization.
208. 6:06>> If you're not getting [music] as many
209. 6:07leads as you want and your business is
210. 6:08demand constrained meaning you could
211. 6:10service more customers than you
212. 6:11currently have then this is for you. So
213. 6:13marketing is changing and [music] I
214. 6:15think ACQ tends to be on the bleeding
215. 6:17edge of this stuff. We certainly spend
216. 6:18the money
217. 6:19to do it but we also build custom
218. 6:21software and we pay amazing vendors and
219. 6:23very expensive people to figure out the
220. 6:24system that we have right now and I want
221. 6:25to share it with you kind of open kimono
222. 6:27style. If you're not getting as many
223. 6:28leads as you want boy do I have the
224. 6:29thing for you. Click below book call and
225. 6:32hopefully I'll see you in Vegas.