Why playing it safe destroys your brand — Transcript
Full transcript
- 0:00When we do these sliders, and you can
- 0:01have a few, and you can have attributes,
- 0:03right? Let's say you have four or five.
- 0:04That's a good. So, it's A B A B, and you
- 0:07keep defining attributes that are on the
- 0:09opposite ends of the spectrum, and
- 0:10you're going to make a graph. And what I
- 0:11would do is I would encourage your
- 0:13clients or you at least have one at one
- 0:16or one at 10. Because this is where
- 0:19brands go to die, right in the middle.
- 0:21You're for everyone, you say nothing.
- 0:23There's no point.
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This page contains the full transcript of Why playing it safe destroys your brand by The Futur, generated from the public captions YouTube serves with the video. The transcript has 98 words across 13 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.
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