Why our politics and values matter now in business, and why neutrality is no longer neutral. — Transcript

Full transcript

1. 0:00What is it now?
2. 0:01>> So, we definitely struck a nerve with
3. 0:04some people on one of our most recent
4. 0:06videos. We had some people say that they
5. 0:09would never shop with us.
6. 0:11Questioning our business and honestly
7. 0:13some pretty interesting comments.
8. 0:15>> Chase is a blue farmer. So, everybody
9. 0:17calm your tits.
10. 0:18>> We believe that people should know who
11. 0:20they're supporting, what a business
12. 0:22stands for, and who's actually behind
13. 0:24the brand.
14. 0:25>> Yeah, that's right.
15. 0:26I talked about this in my live
16. 0:27yesterday. Uh competitive moats around
17. 0:29like technical things are done. If
18. 0:31you're selling beef, pork, chicken, any
19. 0:33kind of food, whatever to people direct
20. 0:34to consumer, there there's not going to
21. 0:36be much difference between, you know, my
22. 0:37chicken and some other pastured raised
23. 0:39farmer's chicken. Like a lot of it's
24. 0:40going to come down to the kind of what
25. 0:42uh Roger Sterling said in Mad Men.
26. 0:43>> I don't know if anyone's ever told you
27. 0:44that half the time this business comes
28. 0:45down to I don't like that guy.
29. 0:47>> Unless you have a monopoly and you don't
30. 0:49have to compete, people are going to
31. 0:51make their decisions now based on who is
32. 0:53the person that I'm buying from? What
33. 0:55does the company stand for? How do they
34. 0:56treat their workers? How do they treat
35. 0:58the environment? How do they treat
36. 0:59marginalized people and minorities?
37. 1:00Nobody's beef is going to be so much
38. 1:02better than somebody else's beef that
39. 1:04they're willing to overlook stuff like I
40. 1:06support the building of concentration
41. 1:07camps. I like that whole you bring
42. 1:09an iced coffee to a job interview thing
43. 1:10that blew up on the internet a couple
44. 1:12months ago.
45. 1:12>> Who cares if you have a coffee or even a
46. 1:14water bottle has to be tucked away? Are
47. 1:15people seriously still looking Is that
48. 1:16what people really look for? Is that
49. 1:16part of the checklist? Like when I went
50. 1:17to interview for jobs after college, I
51. 1:18didn't even get any of them. I got to
52. 1:19the final rounds and I might have
53. 1:20brought a drink or coffee and that's
54. 1:21what got me checked off the list for not
55. 1:22getting any of those jobs, then that is
56. 1:23so crazy. If I were to be hiring
57. 1:24somebody, that is the very last thing.
58. 1:26Maybe about how they present themselves,
59. 1:27sure, but all I really care about is are
60. 1:28they going to be able to do the job for
61. 1:29the company and are they going to be
62. 1:30good for the community and the
63. 1:31environment and have a good personality?
64. 1:32>> Young boy like this, they they don't
65. 1:33understand that the way hiring works is
66. 1:35it isn't going to be one person who is
67. 1:37the most qualified. What winds up
68. 1:39happening is, and I can tell you this as
69. 1:40somebody that hires people all the
70. 1:42freaking time, is that you wind up with
71. 1:43like six or seven people who are equally
72. 1:45qualified. Then it comes down to
73. 1:47intangibles and negatives. Can this
74. 1:49person read the room? Is this someone
75. 1:51who's promotable? Do I want to put this
76. 1:53person in front of a client? Do they
77. 1:55seem to have any sense or judgment? Are
78. 1:58they a distraction? Are they going to be
79. 1:59a pain in my ass? Farm to table farmers
80. 2:01who were selling direct to consumer used
81. 2:03to not have to deal with that, right?
82. 2:04Because in the previous scenario there's
83. 2:06multiple candidates that are equally
84. 2:08qualified and they're all different.
85. 2:10Used to be that most farmers were pretty
86. 2:12much the same if they were selling
87. 2:13direct to consumer, had the same
88. 2:14politics, believed the same things, and
89. 2:16customers didn't really have a choice.
90. 2:17But baby,
91. 2:18people like me are around now. People
92. 2:20like her are around now. We've got beef
93. 2:22that's as good as yours, and so now
94. 2:24people are going to make their
95. 2:25purchasing decisions on other things. Do
96. 2:27I have to commit to a CSA or are they
97. 2:29going to deliver to my door? Are they
98. 2:31going to have stuff all year long or is
99. 2:33it only going to be available during
100. 2:34certain seasons? Do I really want to
101. 2:36give my money, as hard as it was to
102. 2:37earn, to somebody that wants to push
103. 2:39trans people into the sewer and thinks
104. 2:41gay people shouldn't get married and
105. 2:43thinks that undocumented immigrants
106. 2:45should not only be deported but
107. 2:47brutalized and terrorized in the
108. 2:48process. World is always changing,
109. 2:50y'all. Adapt or die.