Why No One Smokes In Sweden — Transcript

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1. 0:00this is Morton he's 20 years old and has
2. 0:04just picked up a few fresh packs of snoo
3. 0:06at a shop in Central stockhom on his
4. 0:08lunch break think I have been snoozing
5. 0:11for a long while now and I just think
6. 0:14it's relaxing snooze is a tobacco
7. 0:16product that comes in small pouches it's
8. 0:19tucked under the lip to get a nicotine
9. 0:21buzz and depending on who you ask snoo
10. 0:25is the reason why Sweden has just about
11. 0:28quit smoking
12. 0:34only
13. 0:355.6% of swedes smoked in
14. 0:392022 that's the lowest percentage in
15. 0:41Europe and within touching distance of
16. 0:44the 5% Target where a country can
17. 0:46declare itself smoke free Swedish
18. 0:49smoking rates have fallen by over half
19. 0:51in the past 15 years today only 5% of
20. 0:55men and about 6% of women smoke but
21. 0:59about about 15% of the population uses
22. 1:02snoo mostly men but women are a fast
23. 1:05growing Market women tend to use
24. 1:08nicotine pouches a relatively new
25. 1:10product that appeared less than a decade
26. 1:12ago think of them like snoo but with no
27. 1:15tobacco instead they're made of plant
28. 1:18fibers combined with nicotine I'm at
29. 1:20nicet this is a nicotine store in a
30. 1:24store like this you can find a variable
31. 1:27plethora of nicotine products Vapes
32. 1:30nicotine pouches and traditional snoo
33. 1:33the one thing you won't find here are
34. 1:35cigarettes snoo has been part of the
35. 1:38Swedish popular culture for more than
36. 1:40200 years now it's making a comeback
37. 1:44snoo Fans Say Sweden's centuries long
38. 1:47experiment provides the road map for the
39. 1:49rest of the world to finally quit using
40. 1:52cigarettes but policy makers and health
41. 1:55Advocates are divided over its use in
42. 1:57the EU there are hints legis legislators
43. 2:00could move to ban tobacco-free nicotine
44. 2:02pouches that would represent a severe
45. 2:05economic threat to nicotine pouch
46. 2:08makers products like Vapes and snoo were
47. 2:11once seen as competitors to Big
48. 2:13tobacco's core business but these days
49. 2:16they're embracing them as so-called
50. 2:18reduced risk products last year Global
51. 2:22Tobacco giant Philip Morris
52. 2:24International bought Swedish match which
53. 2:26owns several domestic snoo and nicotine
54. 2:29pouch
55. 2:30Brands it's time to work toward the
56. 2:34common goal of delivering effective
57. 2:37policies that make cigarettes a
58. 2:39historical artifact a museum piece
59. 2:43collecting dust behind glass cases the
60. 2:46global market for nicotine pouch makers
61. 2:48is projected to soar from about $2
62. 2:51billion in 2022 to as much as 17.6
63. 2:55billion by
64. 2:572029 alternative nicotine prod products
65. 3:00represent an existential Lifeline to Big
66. 3:02tobacco offering a gradual sales shift
67. 3:05from cigarettes to what they say are
68. 3:07less harmful products despite growing
69. 3:11snoo use Sweden boasts the lowest
70. 3:13tobacco related cancer rates for
71. 3:15European men and in 2019 the US Food and
72. 3:20Drug Administration declared eight
73. 3:21varieties of Swedish match snooze less
74. 3:24risky than cigarettes the regulator said
75. 3:27use of such smokeless tobacco products
76. 3:30poses lower risks of cancer still
77. 3:34nicotine is highly addictive it can
78. 3:37elevate blood pressure contribute to
79. 3:39cardiovascular diseases and aggravate
80. 3:42heart issues and other health problems
81. 3:44of course I'm mostly worried about that
82. 3:47we're now seeing a whole new generation
83. 3:50of nicotine
84. 3:51addicts thought it looked good and I
85. 3:54wanted to try I just kept going going
86. 3:56and going and it's hard to stop I'm kind
87. 3:58of stuck
88. 4:00they bought into the tobacco industry
89. 4:02story about snoo as a smoke sensation
90. 4:06product cogr instead attribute Sweden's
91. 4:09low smoking rates to restrictions put in
92. 4:11place in the
93. 4:121990s Sweden was one of the first
94. 4:15countries to introduce smokefree
95. 4:17workplaces and introduced age limit on
96. 4:21buying cigarettes and tobacco products
97. 4:23and these are measures that have been
98. 4:25proven effective in reducing smoking in
99. 4:28Sweden with the flurry of new nicotine
100. 4:31products entering the market it is key
101. 4:33for governments to get a handle on best
102. 4:35practices and policies we're not there
103. 4:38yet and we see inequalities in terms of
104. 4:41smoking rates depending on your level of
105. 4:44income and education so we still have a
106. 4:47lot more to do before coming a smoke
107. 4:49free
108. 4:58country