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Why Most AI Content Fails - the Fix Is Simple! — Transcript

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0:06How to make $1,000 a day with content
0:09marketing. It seems like everyone has
0:12the secret to making money online. Only
0:15doesn't it feel like everything you do
0:17doesn't work? Well, today we are going
0:20to talk about my strategy for making
0:22content that actually gets results. But
0:24first, I want you to pay close attention
0:27to this right here. To most of the
0:30people on the planet, this is just
0:32normal regular orange juice.
0:36Not much to it, right? But if you ask a
0:39health expert what's actually in this
0:41orange juice, the amount of answers
0:43they're going to give you is
0:45astonishing. Sugar, vitamin C, vitamin
0:49B12, vitamin B1, sorbic acid. Yeah, the
0:53list keeps going and going and going.
0:55And this is the first secret to
0:58understanding content marketing. But
1:00let's face it, if you just post a bunch
1:03of content about the benefits of orange
1:05juice, nobody's going to care, which is
1:07why you need the second factor. The
1:09second factor is what's going to make
1:11everything work so that you can get
1:13traffic and make money. So, if you're
1:15excited, smash the like button. Let's
1:17head over to Live Set and I'll show you
1:19how to make money online with AI
1:21content. Come on, let's dive in.
1:30Squeeze every ounce of content from your
1:32ideas.
1:38All right, everyone. Welcome to the old
1:40show. Now, before we get started, I have
1:42an income disclaimer. Obviously, looking
1:44at what a lot of other people are
1:45saying, you can make what we're talking
1:48about here. We want you to realize that
1:49this is in fact a business. It takes
1:51work. It takes effort. And even if you
1:53do everything perfectly, there are some
1:55chances that nothing will work. So we
1:58need to look at this like a business.
1:59Most people make nothing. Now when we go
2:02through and understand how the content
2:04traffic factory works, we need to
2:06understand the difference between
2:07different types of content and what
2:09actually makes money. While most people
2:11are talking about going viral and
2:13getting lots of traffic and things like
2:15that where the goal is virality, viral,
2:19right? What we need to do is we need to
2:20look at what's actually going to move
2:22the needle and put money in our pocket.
2:25If your goal is actually to build a
2:26business, you're going to have a very
2:28different type of structure than if your
2:31goal was just to get views. I see lots
2:34of people doing social media doing all
2:36kinds of things. They get hundreds of
2:38millions, sometimes even billions of
2:40views, and the amount that they earn is
2:42actually very low in comparison to what
2:45their market could actually get. So,
2:47what we want to do is we want to take a
2:48look and say, what can we do to actually
2:51make this stuff work? That's what we're
2:53going to go through and talk about the
2:54actual content plan. I'm going to show
2:56you how I do this because it all starts
2:58with an idea. It starts with being able
3:01to kind of go out there and and look for
3:03content and ideas that are going to help
3:05you and then being able to spin those
3:07into things that will actually get you
3:09traffic. So today we're going to talk
3:11about my plan to get to the $1,000 a day
3:15free traffic content factory with AI.
3:18Now again remember the earnings are not
3:20typical implied or guaranteed. Most
3:23people trying to make money online with
3:25AI make nothing. So what we're going to
3:27do is we're going to look at what
3:28actually works so that we can go through
3:30and give oursel a better shot of getting
3:32this done. When we look at this, we are
3:34turning traffic into buyer intent. When
3:37you look at making money online and
3:39building businesses, there are lots of
3:42different things you can do. You can go
3:44out there and say, "Well, I'm going to
3:45make content about, you know, the
3:47healthiest vegetables to eat." Okay,
3:49that's all great and everything, but how
3:51is that actually going to turn to money?
3:54And what does it actually look like in
3:55terms of people viewing people buying
3:58things? Where is it actually going? What
4:01we want to do, as we mentioned earlier
4:03in the example of the orange in the
4:05beginning, we want to go through and we
4:06want to dissect everything in a really
4:08good way because everything that you do
4:11can be dissected into lots of pieces of
4:13content. This is something I first
4:15really really started looking at when I
4:18started learning about a guy named
4:20Warner Hard. Warner Hehard actually had
4:23the EST trainings back in the 80s which
4:26were pretty controversial. But what he
4:27did is he said, you know, one of the
4:29most important things in life is the
4:31idea of a distinction. A distinction is
4:36when someone is a specialist in one
4:39thing. And what you're going to notice
4:40is that whatever you're doing, whatever
4:42you're promoting, there are
4:44distinctions. Just a couple days ago, I
4:47was talking to some copywriters and
4:49people who write content for products to
4:52sell, right? They're like writing sales
4:53letters and things like that. And we
4:55were looking at the ideas of well what
4:57does someone do when they want to sell a
4:59product? Well, what we need to do is we
5:01need to dial down the distinctions and
5:03we need to ask what are the things that
5:06are going to help get people to my
5:08website, my content. What types of
5:11things will drive them that would be
5:13interested in buying? Very, very, very
5:16important. When you look at this, it
5:18changes the way that you look at content
5:20marketing as a whole. Now, the core
5:22premise is that not all traffic is
5:24created equal. We've seen this time and
5:26time again where we do videos on
5:28AdSense, we do videos on affiliate
5:30marketing, and we talk about the
5:31difference between, okay, here's people
5:34looking to play a game versus people
5:37looking for a mortgage versus people
5:39looking for information on a class
5:41action lawsuit or something like that.
5:44All of these traffics are worth
5:46different amounts. And when we look at
5:48this, it really starts to change the
5:50game because far too many people are
5:52like, "Well, I'm just going to go get
5:54traffic because it's easy to make these
5:57types of videos and content. Therefore,
5:59I'm going to go do that." Rather than
6:02saying, "What type of content is going
6:04to maximize my earnings and get me the
6:07right type of person?" This is super
6:11super important. A lot of times we look
6:13at videos and you might say, "Oh, well
6:14that video out there, that thing got,
6:16you know, a million views." Okay, well,
6:19who were the million viewers? Do they
6:21have the means to be able to buy the
6:23product the person is selling? Do they
6:25actually have interest in what it is, or
6:28are they just, you know, kind of looking
6:29at something? Like, I could do a video
6:31about a business and dissect some kind
6:34of shady business model or something
6:36like that. I can get a lot of views on
6:38that, but it's not necessarily the type
6:40of people that are going to buy my
6:41product. They're just like, "Oo, what
6:43did Apple do bad or what did this
6:45company do bad?" Whereas, I want that
6:47that core tightknit group of people that
6:51wants and has the means to buy what I
6:53have to offer. So, looking at this, what
6:56we want to do is we want to go through
6:58and look at, well, what traffic am I
7:01trying to get in the first place? This
7:03is where we iron down our core market
7:05and we say, who do we want? Now, most
7:09people are going to go out there and
7:10they'll be like, well, I want people who
7:11are interested in losing weight or I
7:14want people who like money. These are
7:16all very, very vague. And vague is going
7:20to make it hard to go viral. Now, while
7:24you see people that are going viral with
7:26vague things, one, it's very difficult
7:29to make money in a vague market. Two,
7:32it's also very difficult to go viral in
7:35a vague market, right? So, you have two
7:38things working against you in the
7:39beginning. And this is why so many
7:41people fail because they're already
7:43failing before they started by picking
7:46the wrong group of people. Once we pick
7:48the right group of people, everything
7:50starts to change. I can go out there and
7:52say, "Oh, well, here's this affiliate
7:53offer that I want to promote. How do I
7:55do it?" Much like the product I'm going
7:57to talk to you about today, which I
7:58think you'll find super helpful. This
8:00product is a product that helps you make
8:03content that goes viral and gets
8:07traffic. Now, we're not talking about
8:10viral in the way that, you know, someone
8:13does something funny and goes viral. We
8:15are talking about viral in our niche,
8:18which could look like 500 views, 1,000
8:21views. Often times, that's going to make
8:23me more because it's a better type of
8:26audience. It's a more tight-knit group
8:28of people that wants what I have to
8:30offer. This is super important. Do not
8:33confuse views and virality with
8:36earnings. Often times, some of the
8:38biggest earners are people that are out
8:40there that nobody has heard of. They
8:43just have a really, really tight-knit
8:45good audience. Now, when we talk about
8:47the program that I have that helps you
8:49do this, when we look at this, what I'm
8:51going to do is I'm going to take my
8:52product and I'm going to say, who
8:56wants this product? Who can benefit from
8:59it?
9:01And how can I get in front of them? This
9:03is the key to making it work. So, when
9:06we go out there, what we're going to do
9:07is we're going to have the core premise
9:08that not all traffic is created equal.
9:10We want to go for the traffic we want.
9:13Not like funny cat videos that pays
9:15nothing. We want something like maybe
9:17the best CRM software that's going to
9:19pay a lot. Now I can get recurring
9:21revenue because a lot of those do pay
9:23and it's not that difficult to do. Once
9:26you make the decision to iron down your
9:29market, everything changes. If you say,
9:33"Oh, I'm just in finance." Okay, that's
9:35a little broad. I want to know what type
9:37of finance. I want to know who you're
9:38talking to. Who is your perfect person?
9:41Then what we're going to do is we're
9:42going to look at the AIA framework. This
9:45is something that's very very popular in
9:47marketing and copywriting. This is known
9:50as attention,
9:54interest,
9:57desire,
10:00action. Now, you might have heard of
10:02this before, but we're going to look at
10:03it in a different way. Okay? So the
10:05attention is getting someone to stop and
10:09pay attention. Not just anyone, the
10:12person you want. Then we need to get
10:14them interested. So I might go out there
10:16on social media and be like, "Did you
10:18know you could save money on your
10:20monthly bills?" Okay, that gets
10:21attention. Then I want to get their
10:23interest and be like, "Well, here's
10:25how." Then I want to get their desire
10:27where they're like, "Yeah, I want to
10:29learn more." The idea here is the desire
10:32is to get them to learn. And the action
10:35is flipped
10:38intent.
10:39Okay, this is super important. If you
10:41understand this, it'll help you see how
10:43content marketing works and help you get
10:46to the numbers you want to get to. In
10:48this example, my goal is to take
10:50Clifter, which is a new product, to
10:53about $1,000 a day in revenue. That's my
10:58short-term goal. I'm going to show you
10:59exactly how I'm going to do it in this
11:02video. Very important. Okay. Now, what
11:05we're going to do is we're going to look
11:06at this idea of manufacturing intent. We
11:09want to switch someone's intent from
11:11passive viewing to active buying or
11:13clicking or engaging or becoming a lead.
11:16So, what we need to do is guide them
11:18through a psychological process. Content
11:20is the vehicle that facilitates this
11:22journey. Making people realize they want
11:24or need something. Very important. This
11:27process can be broken down into the AIA
11:30framework. First, we must capture
11:33attention in a crowded digital
11:34landscape. How are you going to stand
11:36out? What are you going to do different?
11:39That's what this training is about. I'm
11:41going to show you exactly how we do it.
11:43You must stop the scroll. This is
11:44achieved by grabbing the viewer with a
11:46strong hook, a bold claim, a visually
11:49striking thumbnail. Once you have their
11:51attention, you must immediately
11:53transition them to building interest.
11:56Are they going to be interested in this?
11:57How are they going to respond when this
12:00goes through? I can go out there and I
12:02can get people to stop, right? If I go
12:04out and put a sign that says, you know,
12:06money, obviously people are going to be
12:08like, where's the money? I want some
12:09money, right? However, is that the type
12:12of person that I want? Maybe not. That's
12:14where a lot of people miss these. It's
12:16kind of like when you look at, you know,
12:18a lock. If you have a lock, it'll have
12:21like, I don't know, if you were when I
12:23was a kid, we had those locks that you
12:24put on your locker and they look like
12:26this and they had all the numbers. Now,
12:28our locks had numbers. You had three
12:31numbers. If you got any of the three
12:33numbers wrong, it would not open. So,
12:36what we needed is all three of them.
12:39This is what we need to do with our
12:40content marketing. It is not about
12:43putting more content out there in the
12:45world. It's about having the right type
12:47of content. It's not about the content
12:49itself. It's in the thinking behind the
12:52content that makes it work. So when we
12:54look at those three blocks, we need to
12:57say yes, we need to get attention. But
12:59what is that lock combination? It is the
13:02attention of the right person. Then we
13:04need to get them interested. Okay, how's
13:07that work? They need to be interested in
13:09the right thing. And then we need to get
13:12them to take action, which is go to our
13:14website, consume whatever it is we have
13:16for them or watch more videos or
13:17whatever. Okay, this is super important
13:20because we want to transition into
13:22building interest and then hold their
13:24focus by providing the interest, facts,
13:26statistics, or something that backs up
13:28our argument in a very, very
13:29straightforward way. This is very
13:31straightforward and I think looking at
13:34the nuts and bolts of why things work
13:36the way they work when they're
13:37profitable is kind of boring, right?
13:40It's like, okay, it's kind of like
13:41psychology and math and things that
13:44people don't usually want to look at.
13:45They want to be like, well, I want to go
13:47skateboard and have everyone, you know,
13:49think I'm Tony Hawk and the greatest
13:51skateboarder ever, where it's like,
13:53okay, maybe that's not the right way to
13:56go about it. If I want to sell
13:57skateboards, I need to think in a
13:59different way. This is about thinking
14:02different. Next, we're going to look at
14:03the power of repetition. Building trust
14:05is a crucial component of this process.
14:08Repetition is the key to establishing
14:10that trust. Oftentimes you'll see people
14:12on social media that talk about how they
14:15make money or whatever and they just
14:17literally come out with content every
14:18day that's like, "Oh, I made $1,000. I
14:21made $500. I'm a stay-at-home person and
14:24I make $1,000 or whatever." And by sheer
14:27repetition, it doesn't matter whatever
14:30they're selling. Often times it's not
14:32good. I don't advocate that. We're
14:35looking at why it works. Why does that
14:37work? Because of repetition. If you see
14:39it long enough, you could be like,
14:41"Well, I'm angry that they're making
14:42money. I better figure out what they're
14:43doing because I'm not making money." Or
14:46maybe you're looking at, you know,
14:48different things repeated over time. I
14:50think it was I forgot who it was, some
14:52propaganda person. He was saying that if
14:54you say the lie long enough, people
14:57believe it no matter what. Like, fact
14:59check it, whatever. And we are in that
15:01day and age, sadly, where people do
15:04believe a lot of things that are untrue.
15:06However, what we're going to do is we're
15:08going to go through and we're going to
15:09find truths in our market and we're
15:11going to use that repetition by by
15:14spreading good things, right? A lot of
15:16people are out there and spamming and
15:18doing AI junk and stuff like this. It is
15:20the most crowded the internet has ever
15:22been in terms of marketing, but it's
15:25also the easiest to stand out if you
15:27have a good message and a good strategy.
15:30And that's what we're going to go over
15:31today. Number four, fueling the factory.
15:33Where do you find ideas? like how do I
15:35go out there in my market and find ideas
15:38of things that people actually are going
15:40to pay attention to and it's actually
15:41going to move the needle. To run a
15:43successful content factory, you need a
15:45constant supply of raw materials. It's
15:47much like if you were, you know,
15:48building houses, you got to have logs
15:51and lumber and plastic and pipes and all
15:53this stuff. Same kind of thing here. We
15:56need to harvest those raw materials
15:58which in this case are ideas. Now, not
16:02all all ideas are created equal. Some
16:05are complete junk. Some are good. We're
16:08going to figure out the process for
16:09turning them into something good. Super
16:12important. Like the guy who learned how
16:13to make press board. Doesn't matter if
16:15it's a good tree or not. It's going to
16:17have all kinds of knots and stuff like
16:19that. At the end of the day, it's the
16:21raw material he turns into particle
16:23board. Now, the there are several gold
16:25mines for discovering what your target
16:27audience cares about. News aggregators,
16:29industry specific newsletters are
16:32excellent for staying on top of current
16:33trends. You can look at Reddit,
16:35subreddits, you can look at um different
16:37people in your market and do something
16:40very very straightforward based on
16:42what's going on, right? There's nothing
16:44new under the sun. Like if you're like,
16:45"Oh, I'm going to make this new concept
16:47of a video." It has to be new. Okay?
16:50There's nothing new. Someone's done it.
16:52Someone's talked about it in some way,
16:53shape, or form. What we are doing and
16:56this is super important. What we are
16:58learning here is how to take boring
17:02mundane things that are only interested
17:05interesting to someone in that market
17:07right like for me I'm interested in SEO
17:10I'm interested in AI all of these things
17:12to the rest of the world if I go out to
17:14dinner and I go to 10 random people they
17:17don't care about it they think I'm a
17:18lunatic right but anyway what we're
17:21doing is we're taking these generic
17:23boring things and we are making them
17:26interesting Okay. And the way we do this
17:29is with packaging. Packaging is
17:31everything. You can have the greatest
17:33product in the world. There are some
17:35products out there that are fantastic.
17:37There are some videos here on YouTube
17:40that are the best videos I've ever seen
17:42in certain markets and they have like
17:44nine views. Why? Packaging. The
17:48packaging is literally everything. It is
17:53a literally everything. Once we
17:55understand that the packaging is
17:56important, all we're going to do is
17:59figure out how to spin all of these
18:01ideas into a packaging that works. When
18:05we look at this, we can do question and
18:06answer sites like Quora, answer their
18:08public. You can look at keyword tools
18:10like AHFS or whatever it is and find out
18:12what people want. Then what we're going
18:14to do is we're going to go through step
18:15five and we're going to scale the
18:17factory with Cliptor. The biggest
18:19bottleneck in the content factory is not
18:21writing the content. It's figuring out
18:24exactly what to write and why it works.
18:27What to write, why it works, what to
18:31record, why it works, what type of
18:34infographic, why it works. Those are
18:37more important than the words on the
18:40paper. When we look at this, there was a
18:43study done years ago on Amazon.
18:46There was a book written by two boss
18:50babe kind of people, okay? And there was
18:53a book written by a PhD
18:56in weight loss. Okay, here's a guy.
18:59We'll make like a cap and gown. Right
19:00here he is in his cap and gown. All
19:03right,
19:05the drawings are free. But anyway, these
19:07two girls who had no idea about the
19:10stuff the doctor had that actually would
19:13move the needle actually sold way more
19:16copies than this book. Why? because of
19:22the packaging. The packaging was
19:24everything. The title, the book, the
19:27cover was in that case more important
19:32than the book itself. Now, that's not to
19:34say have a garbage book. I don't know if
19:35that book was garbage or not. It's to
19:38say the packaging is literally
19:39everything. Now, when we look at this
19:42and we look at people who are getting a
19:44lot of views, how many of you guys get
19:45frustrated and you're like, "Hey,
19:46everyone's getting views but me." I do
19:49all the time. I look at stuff and I'm
19:50like, I poured my heart and soul into
19:52that video and it didn't do well or I
19:56did this and these other people are
19:57getting more traffic than me, making
20:00more money. Why is that happening? Well,
20:03what we want to do is we want to go
20:04through and understand why things work
20:08the way they work. So many people are
20:11focused on how to make money, not why do
20:15people buy in the first place. Why do
20:17people click in the first place? This is
20:20super important. And it's not about how
20:22to, it's about the why. Then once we can
20:26go through and dissect that in our
20:29market, we can look at everything in a
20:31real world way. When you feed an asset
20:33into Cliptor, it outputs comprehensive
20:35actionable plan. First, it generates
20:37hooks, a glossery, checklist, and
20:39everything like that. So, we know that
20:41certain things work devoid of anything
20:45else. Like checklists work. If you want
20:47to get more traffic, make checklists,
20:49right? Why? Because checklists, you have
20:51to go to the website to get them. So,
20:53it's something that works really well.
20:54We know that um different types of posts
20:57work, like the hook, the the side by
21:00side, the comparison, the whatif, all of
21:03these things work devoid of the content
21:06that they're in. It could be in the
21:07weight loss market, it could be in how
21:09to buy a new car, it could be in
21:10literally everything. So, what we're
21:12going to do is we're going to take what
21:14works and dissect it. Because when we
21:15look at the example in the beginning,
21:18what we want to do is we want to take
21:19what we have. Okay? So, whatever it is
21:21we have, this is the audience
21:24we want. Okay? We're going to take the
21:27audience we want and we're going to get
21:30all the distinctions
21:32that make up that audience. Think about
21:34if you were going to sell orange juice.
21:36Okay? If I was going to sell orange
21:38juice, do I go, "Hey, I have a new
21:41orange juice and it's more orange than
21:43the other orange juice." No, that's not
21:46what we're going to do. If I was
21:48starting a brand new orange juice
21:50company and I was being ignored by
21:52Walmart and Target and all these other
21:54companies, what I would do if I wanted
21:57to sell this and build it as a big
21:59business, I'm going to dissect the
22:02benefits,
22:05the um ingredients,
22:08what the ingredients do. All of this
22:10stuff is going to be dissected. And a
22:12lot of people don't understand this.
22:14They look at things the way they are now
22:16and they try to recreate it. They're
22:18like, "Oh, wow. Coca-Cola does a really
22:20good job. They have the can and the
22:22little swoosh thingy and they have all
22:24this stuff and polar bears and Santa
22:26Claus and they try to emulate that." And
22:30AI does a great job at emulating that.
22:32But nobody stopped and asked, "Well,
22:35what made Coca-Cola
22:38popular in the beginning?" It was
22:41actually marketed as a health product.
22:43Interesting. So now we go through and
22:45we're like, well, wait a minute. If I go
22:47back to what the beginning is and I look
22:49at what this stuff does now I think
22:52different. There was a study years ago.
22:55I think it was Eugene Schwarz. It could
22:57be a different copywriter. I don't know.
22:59If you're a copywriting person, you can
23:01correct me. And this guy went through
23:03and he did a advertisement. I think it
23:05was for like some kind of beer. and he
23:08was like, "Hey, in order to sell this
23:10beer, let's talk about how the factory
23:12filters the water." Now, there was no
23:15difference. Every factory did the same
23:17exact thing. He was the first one to
23:20say, "Well, here's how it works. We use
23:23filtered water. We use this process and
23:25all of these things." He showed it, put
23:28that company on the map. Nobody else
23:31thought of doing it that way. A lot of
23:33people don't think about all these
23:36different things. how we have to
23:37understand
23:39what is it we can make. How can you take
23:41one thing like an orange or orange juice
23:44and get 10,000 pieces of content about
23:47it that are good, not duplicated, and
23:50people actually still want to watch. And
23:52by sheer repetition, pretty soon they'll
23:54be like, "Wow, I need to have orange
23:56juice because of vitamin C or whatever
23:59it is that actually works." When we look
24:01at this, we're going to look at lots of
24:03people that are making money with
24:04content. Content marketing is super
24:07super profitable if done correctly. When
24:10we look at this one, here's a a niche
24:12site making like 81 grand a month or
24:14something like that. Might have been a
24:15year. We'll have to go through those,
24:16but you could see it's very very
24:18profitable. Once we understand this and
24:21we say, okay, a lot of people are making
24:23money there. How do we do it? Well,
24:26here's how we're going to do it. First,
24:28we're going to go through and get our
24:30market. So, I'm going to go through and
24:32let's say we'll do two examples. We'll
24:34do Orange Juice
24:36and we'll do Cliptor. Okay, Orange
24:39Juice, super competitive. I'm competing
24:41with billion-dollar companies. Cliper,
24:44super competitive. There's a lot of
24:46companies that teach you how to do
24:47content marketing. Let's talk about what
24:49the differences are and how it works.
24:51First, we're going to go through and
24:53we're going to dissect our market with
24:55trigger words. So what I want to do is I
24:57want to use something like chat GBT and
24:59I want to say hey what are all the
25:01things that make up orange juice right
25:04and we went through and we had a list of
25:06the nutrients in an orange and look what
25:08happens here right most people are like
25:10it's just orange juice who cares Marcus
25:14sales people and people making content
25:16are the ones that care also copywriters
25:19care because we're going through and
25:21we're dissecting things so when we look
25:23at this and we say well what's inside
25:25orange you got the basic basic stuff,
25:26fiber, carbohydrates, all of this stuff,
25:29right? Then you go through, you have all
25:31the vitamins and the ribboflavin and all
25:33this other stuff here. And it just keeps
25:35going and going and going. Now I can go
25:37through and say, now list all these as a
25:42giant keyword list, just the ingredient,
25:47vitamin
25:49or benefit. And what's going to happen
25:51is it's going to give me a giant list.
25:53And if I wanted to promote this, this is
25:56where I start. I could actually go out
25:58there and I could do like a Google News
26:01and say, "Well, let's talk about maybe
26:03I'll follow different news for vitamin C
26:05or I'll follow different news for a lack
26:08in this or a lack in that." And we're
26:10going to go through and we're going to
26:11think about it different. What we want
26:12to do if you want to be a good content
26:14marketing strategist is you want to go
26:16through and you want to view the world
26:19through your lens. That's it. You train
26:22yourself to only see that stuff online.
26:24Drives people nuts. My family comes to
26:26me and they're like, "Hey, look at this
26:27funny video." And I'm looking at how he
26:29got his views and everything because I
26:31trained my brain to work that way. Once
26:34you go through and understand, okay,
26:35that's what we're doing is we're
26:37training our brain to see things. When
26:39you put this with Clifter, it's going to
26:41change the game. Watch what happens
26:42here. You're going to see when we get
26:45this giant list of keywords. All right?
26:48Some of them like water eh that may or
26:51may not be used. It could be right.
26:53Maybe you could do like a comparison of
26:55you know should you just drink water or
26:58should you have one glass of orange
26:59juice or something like that. This is
27:01very very important. A lot of people
27:02don't realize that this is literally how
27:05marketing works. I read a story uh years
27:08ago about why we eat bacon and eggs. And
27:12the reason we eat bacon and eggs is
27:14because marketers and salespeople could
27:17not sell pork fat. It's like the
27:19fattiest piece of meat. There was
27:20nothing you could do with it. A guy was
27:22like, "Well, for breakfast you need to
27:24have bacon and eggs." And that is
27:26literally why it got popular according
27:28to that study. Now, when we go through
27:31here and we look at this, what's
27:33happening is now we have a gigantic list
27:36of things people are searching for to
27:39the tune of like 26 million searches a
27:42month, all that have to do with orange
27:45juice. So, if I wanted to sell my orange
27:48juice, I could go through and say, "Hey,
27:50did you know that orange juice is high
27:52in peptides?" Talk about that. A lot of
27:54people didn't know that today. I was
27:55today old when I figured that out. I did
27:57not know there was peptides in orange
27:59juice. You have magnesium and all this
28:01other stuff. Right? So, what we're doing
28:04is we are making a a factory that's like
28:09a reverse wood chipper, right? Instead
28:12of going through and putting all the
28:14stuff in there, we're going to take all
28:16the chips and we're going to make each
28:18of these little pieces of content that
28:22are interesting. Could I get a thousand
28:25interesting facts out of this list of
28:28keywords for orange juice? I probably
28:31could. Now, let's take it for the
28:33content marketing angle. If I was to go
28:35cliptor, well, what are all the things
28:39that make up this market? What are all
28:42the things that we do? Someone says they
28:45have a Christmas blog. Will this work
28:47for it? This works for everything. It's
28:48about distinctions. literally works for
28:52everything. Once we understand that, you
28:55just plug and play. Now, again, it takes
28:57work and effort and not every piece of
28:59content is going to do great. It's about
29:01learning. It's about keeping going. Now,
29:04when we go through here and we look at
29:06all these different keywords, what we're
29:08going to do is we could go through
29:09manually and say, "Now, find interesting
29:15facts about how these help and how one
29:19glass of orange
29:23juice
29:25per day would benefit
29:28people." Obviously, I probably wouldn't
29:30do this one because I'm not a health
29:32guy, but if I was a doctor or something
29:34like that, I'd probably go into this
29:36market. If I was going to go the other
29:38route, let's say we want to open a new
29:40chat GBT and say, "Please list out
29:45a content marketing glossery
29:50of terms that are only specific to
29:55content marketers. be super exhaustive.
30:01Okay, you can even give it an example
30:03like hook or something. Okay, this will
30:07go through and it'll make the glossery.
30:10Hopefully, it'll just list the terms. It
30:12should understand that. If not, we'll go
30:14through and do it later. So, now we're
30:16going to go through and do this more
30:19specifically. Um, Minnie says, "How to
30:22use orange juice for cooking recipes?"
30:25Maybe. However, I think people that are
30:27looking that up probably want to make it
30:29now. So, waiting for the sale or the
30:33orange juice or something might be
30:34different, right? Again, understanding
30:36your market. Like, if someone is looking
30:39for a substitute for milk, they're
30:41cooking right now. They're not going to
30:42buy something on my site. Understanding
30:44that's everything. However, if I get
30:47people and I'm like, "Here's a health
30:48benefit. Here's a health benefit. All of
30:50these have to do with orange juice and a
30:52specific type." Now I'm strategically
30:55selling my product. It's not about just
30:58random views. It's about the views that
31:00we want. Super important. Like this
31:03here, I could go through and be like how
31:04to go viral. Eh, okay. No, I want
31:08someone that's actually looking up like
31:09hook or something like that. Now, we can
31:11go through and say now list all of
31:15these, just the terms. No definition
31:21or headings. And then what it'll do is
31:24it'll list those out and I can prove the
31:26concept by finding what people search
31:28for. And then we are going to turn it
31:30into one glass of orange juice a day.
31:33What could it do? Now we have like um
31:36entire days vitamin C. Okay, cool. So
31:39now I could go through and you're
31:41looking at this in a different way and
31:42you're like okay um let's go keyword
31:45explorer
31:47vitamin
31:48C daily. Okay, people looking up vitamin
31:52C daily. How much vitamin C should I
31:54take daily? Boom. That is perfect for
31:57the orange juice example. Is that making
31:59sense to everyone? How it's like, oh,
32:01wait a minute. We're looking at this
32:03like orange juice is no longer orange
32:05juice to the distinctive content
32:08marketer. A software tool is no longer a
32:11software tool to a distinctive content
32:14marketer. It is so so much more. It's
32:18about spinning these different. It's
32:20like the guy who marketed the beer by
32:22talking about filtered water. Like what
32:25beer drinker cares about filtered water?
32:28Well, apparently all of them did because
32:30it sold like crazy. Starting to
32:33understand that is everything. And now
32:36we can break it down and be like, "Okay,
32:37cool. Now I can go through and say,
32:39okay, maybe I'll go and look at Google
32:42News for like vitamin C or or something
32:45like that. and oh, in the age of AI, we
32:47are low on vitamin C because of
32:49whatever. Starting to understand these
32:51is everything. And what's going to
32:52happen is you're going to piggyback on
32:53things that people are are thinking
32:55about anyway.
32:57Jackpot. That's where it works. That's
32:59literally how you go through and make
33:00content that's going to work in a really
33:03good way. Now, going through here, let's
33:06take a look at our list for the content
33:08marketing. Okay, so now we have this
33:10here. It keeps going and going. Um, so
33:13we basically create content around the
33:15keywords in our niche. Not yet. Just
33:18wait a minute. You're going to see what
33:19we do with it. What we're doing is we're
33:21setting up a factory and then it's going
33:24to create the content based on what
33:25we're setting up here. I'll show you how
33:27it works in a minute. Bear with me.
33:29Let's get this list. So, we have like
33:31all of these different things. Okay. So,
33:34notice like narrative thread that might
33:37not get searches. It might. I don't
33:39know. Um, not a whole lot. like 10 20 a
33:42month. So by normal keyword stuff, you'd
33:45be like, "Oh, this this ain't going to
33:46work." However, I'm going to show you
33:48how to make it work. In terms of social
33:52media content, there's two things here.
33:54There's two types of marketing. There is
33:57push and pull. Push marketing is I'm out
34:01there pushing my stuff in front of
34:03people. Here I am. I'm going to go and
34:06run an ad. I'm going to make a video.
34:08here's how to do this thing and here's
34:10how to buy it. Then there's poll
34:12marketing where literally what you're
34:15doing is you're pulling people from all
34:17these social media places by showing
34:20them things that are beneficial, right?
34:23Like if I make enough content about why
34:26to not eat butter at night or whatever,
34:29pretty soon I'm going to pull people
34:32into what it is I have to offer. If I go
34:35through and I talk about certain things,
34:37you're going to pull people into what
34:39you have to offer. That's what this is
34:41about. Social media marketing, unless
34:42you're doing ads, is more pulling than
34:46pushing. And when we go through and we
34:48look at this, we're like, "Okay, how
34:49would I pull people in that would be
34:52interested in orange juice or content
34:56marketing?" Well, if I go through and I
34:59get all these headings and I have
35:01something like search intent mapping,
35:03that would be something a content
35:04marketer would be into. I can make some
35:07content about that. Whether it's an
35:09infographic I create with notebook LM,
35:12whether it's something I create with
35:13chat GBT, whatever it is, we're going to
35:15go through and iron that out. So, now
35:18let's go through and look at this. It's
35:20still going and going. We'll see how it
35:23does there.
35:25And then I'll show you how to set up the
35:27system. Because once you have this, this
35:29is why you people you you see people on
35:32social media that are like, "Oh, I made
35:35Claude do all my social media and now I
35:37make a living." This is how they do it.
35:39Very straightforward. Now, a lot of them
35:40are doing it manually. I'm going to show
35:42you how to automate a lot of this
35:46once it's done. Right? This one keeps
35:47going. So, this one here for the example
35:49of doing $1,000 a day with Cliptor, I I
35:54think this could probably do it. Again,
35:57results not typical implied or
35:58guaranteed. I'm actually going to do
36:00videos on this stuff. So, do I think I'm
36:02going to go post one of these every day
36:04with nothing else and make money?
36:06Probably not. It's going to take more
36:07work than that. However, let's go
36:09through and take a look at what that
36:11would be like. It just keeps going and
36:12going. So, we'll go and look at that.
36:15Now, one of the other things you want to
36:17do is you want to start to set up feeds.
36:20And you could do that with this little
36:21button here where you can save a feed or
36:23something. I can go in and I could do
36:25like content marketing. And I can see
36:28all the news for content marketing. This
36:30is stuff that I can talk about like
36:31maybe there's some new content marketing
36:34tools or whatever it is. Content
36:36marketing guide, um, how to boost brand
36:38visibility. This is all stuff that's
36:40going on right now. So now I can see,
36:43okay, this is cool. Again, what you want
36:45to do is you want to find all the stuff
36:48to pull. So you're going to look at
36:50other stuff in your niche. You're going
36:52to look at news, other gurus in your
36:55niche, other people that are getting
36:57traffic. Maybe you'll look at keywords,
36:59new software tools. Um, if you're in the
37:02orange juice niche, maybe you're talking
37:04about new vitamin studies. I could go
37:06out there and be like, "Okay, um, let's
37:08make an alert for uh, vitamin C studies,
37:13right?" And we're like, "Okay, here we
37:14go. Look at it. New study here. New
37:16study here." Obviously, if you're in the
37:17health niche, make sure you know what
37:19you're talking about. I would not talk
37:21about this if it was not true. Not even
37:24close. Most of us are not in the health
37:27niche. I wanted to bring it up because I
37:28thought it was a good one to look at
37:29because we all interact with orange
37:31juice at some point. So, going through
37:34there, we're going to set up those
37:35different things. Um, you can use a tool
37:36like Feedley. Um, you could just do it
37:39manually. I've used both. Feedley, I
37:42find sometimes I forget to go to
37:44Feedley. Um, you can have Claude set up
37:46one for you. You could even go out there
37:49and go into chat GBT and set up a a
37:52daily GBT, I think, in here. You can set
37:54those up. Um, I forget where, but it's
37:58in there somewhere where you can set up
37:59where it'll run it daily and find that
38:01news for you. Now, once we get all this,
38:04you can even use some of these for that
38:06stuff as well. So, going through here.
38:09Man, this thing just keeps going. So,
38:10we'll stop it there and we'll see. There
38:13we go. So, now we'll do that. Now, list
38:15all these just the terms. And I want to
38:17show you kind of like how to look at
38:18this in a different way because what we
38:21want to do is take like hallucination
38:23check or AI content review. Those are
38:26boring. If I made a video called AI
38:28content review, I'm going to get like
38:30one view and it'll probably be me
38:32watching to make sure my video is okay.
38:35We want something that's actually going
38:37to get that different. That's what this
38:40is about is how do I take AI content
38:42review and make it interesting. Okay,
38:46here's what we do. We go through and
38:48we're like, okay, AI content review.
38:50Nobody cares about that. Okay. So, like
38:53we have AI content review here. Probably
38:57like not that many. You got 80 searches
38:59a month. Nobody, right? At the bulk, you
39:02had like a hundred. Wow. Okay. I might
39:04get a visitor a day. If you wanted this
39:07to go viral, what would we do? Well, I
39:10want to take that and I want to look
39:11through my lens. Right. Again, like the
39:14beer company. The guy walked through the
39:16beer company and he's like, "Oh, you
39:18filter water." Most people would be
39:21like, "Who cares? Tell me about the hops
39:24and the whatever." Right? He saw it
39:28different. That's what we're going to
39:28do. So, you might take something like AI
39:31content review
39:36and say, "Okay, what would this look
39:38like through the lens of I want lots of
39:43people that are interested in AI
39:45content, making money with AI, what
39:47would this look like?" Well, I can go
39:50through and look at like mistakes.
39:53Okay, so I could do like AI content AI
39:57content
39:59bad or something like that. Reddit
40:01stocks drop 9% as Google AI content
40:04deals near expiration. Interesting. Uh,
40:08AI slop. Okay. Reddit stock sinks. Can
40:12social media platforms survive flood of
40:14AI content? How to prevent meta from
40:18using images. All kinds of things here
40:20that look pretty interesting. AI content
40:22creators are getting harder to spot.
40:25There we go. So, what I would do for AI
40:28content review is I would do something
40:32like
40:34I thought
40:37this was human.
40:40Okay, something like that. So, we would
40:43go through and say, okay, AI content
40:45review. What would this actually look
40:47like? So, we would do let's go to chat
40:51GBT or something like that. We'll open a
40:53new one and we'll say I need some
40:56headlines for this. And this is why most
41:00people are going to struggle because the
41:02AI here is going to understand it not
41:04the way we want it to, right? So,
41:07headlines for it'll be like AI content
41:09review unearthed or whatever, right? Can
41:12AI content actually rank? I reviewed a
41:14100 AI articles. Here's what I found.
41:16That's probably the best one. AI content
41:19review. Is it actually good? Okay. So,
41:22this here, maybe I would go through and
41:24I would do like what an AI content
41:26review misses or um before you push
41:30publish, do this, right? or or before.
41:35How about the angle of before you make
41:40any AI content?
41:44Check this.
41:47Visualizing what would that look like?
41:49How would I turn that boring 80 search a
41:52month keyword into something that would
41:54get me thousands and thousands of people
41:57interested in AI content? Before you
41:59make any AI content, check this first.
42:01Before you create any AI content, watch
42:03this. That's a good one. Um, don't make
42:06another that. See how it flipped the
42:08angle? Does everyone see that? Smash the
42:10like button if you're getting it and
42:11you're like, "Oh, that totally makes
42:13sense." Now, we're going through and
42:14we're like, "Before you make any
42:16content, now make a cool thumbnail
42:20for this
42:22and and maybe like content or something
42:24like that." So now what we're doing is
42:26we're we're literally going out there
42:27and we're trying to find things that we
42:30can go through and and pivot to
42:34something else because sometimes going
42:35through if I was to look at AI content
42:38review,
42:42I might be able to get five to 10 good
42:44pieces of content out of that where most
42:46people wouldn't. So that's what we want
42:49to do. Now, when we look at this list
42:51here, here's our list. Okay, and this is
42:55not even exhaustive. This is just
42:57because I got I didn't have time. So,
43:01we'd want to run it again later. But
43:03going through here, if I do keyword
43:05explorer, what I'm doing is I'm trying
43:07to find things that fit what I want,
43:11right? Right. And as I go through, I
43:12could say, "Okay, um, Reddit, maybe I
43:16maybe I want to I want to take this one,
43:19um, and and use it for inspiration or
43:22this here or whatever." Okay, so I could
43:25go through and I say, "Okay, content
43:27marketers, what would they be interested
43:29in that would sell Clifter?" Now, as I
43:31go through, you'll notice that Clifter
43:33has been keeping everything that I copy
43:35to Clipboard. That's why I designed it
43:37this way. What we want to do is we want
43:39to be in harvest mode, right? So, we're
43:41going to go into hunter mode here.
43:43Hunter mode brings it up like this. So,
43:45it's nice and small so it runs alongside
43:48whatever you're doing. And I think it
43:49stay Yes, it stays on top all the time,
43:51which is cool. Um, that way we can use
43:53it alongside what we're doing. So, I'll
43:56just come in here and I would click on
43:58this button. Okay, let's make this
44:01smaller here. There we go. So, I would
44:03just come in here when it's in sidebar
44:04mode, and when it's on, it's capturing
44:07everything. So, I would go through and
44:08I'd be like, "Hey, I want this Reddit
44:10one." That's interesting. Cool. Um,
44:13maybe I want something about AI slop.
44:16Okay, cool. And if you're in the orange
44:18juice one, you do this for for the stuff
44:20you're doing. Here's a Reddit one. Um,
44:22there's a good one. So, Reddit here,
44:26that's their content nearing expiration.
44:30What I'm looking at that for is I'm
44:33looking at like, does that mean Reddit
44:35won't be as prominent? That would be
44:38something I could report on that would
44:40get me traffic. And as you see these
44:42save right here, which is cool. And
44:44we're going to show you what to do with
44:45them next. So, as I go through, I'll be
44:47like, "Okay, this is what I want. Let's
44:49capture everything." Okay. Now, the
44:52capturing program, this program here,
44:54I've actually made available on my site.
44:56You don't even have to get anything. You
44:57just go there and use it. Um, and then
44:59the Cliptor
45:01add-on is what I'm going to show you,
45:03too. But this I made it helpful because
45:05I was using um screen capture tools and
45:08stuff like that. And there was a couple
45:09of things that I didn't like. One, I
45:12didn't like the speed. Two, I didn't
45:14like that I had to go find it. Like, I
45:16had to go and click down here. So, if I
45:18found something quick, I I needed it to
45:19to be quick. Um, also, a lot of them
45:23save these as different types of files.
45:25I wanted it to save them as PGs. so that
45:28when I go through and open up the
45:30program like this, right, it's actually
45:33going to have those images as PGs that I
45:37can find. So, we'll make it smaller
45:39here. There we go.
45:42So, what happens is you can go into the
45:44folder, you're going to see all of the
45:46stuff saved there. Okay, this is super
45:48cool. Um, it saves all your your text
45:51and stuff and then everything is as a
45:53PNG. This was super important. You're
45:55going to see why in a minute. Because
45:57what we need is speed. We need to be
45:58able to go through and get what we want.
46:00Or let's say you go through and you're
46:02like, "Hey, you know what? I came up
46:04with a good title." So, I want something
46:06like um this. Before you create any
46:08content, watch this. See how that is
46:12completely different than AI content
46:14review. Okay. Does everyone see the
46:16difference there? This is how you make
46:18stuff that works. And see here, I'm in
46:21chat. Boom. Copy image. Just goes right
46:24into my cliptor. Right. Like that. Okay,
46:27that way I can use it for later. All
46:30right, so now why does this not want to
46:34move over? There we go. Um, so now you
46:37can see it just copies it right in
46:38there. Super important because otherwise
46:40you download it and go to your downloads
46:42and you got to go find it and it's in a
46:44weird format and you forget and
46:45everything. I want something here where
46:47I could go in here and be like, boom,
46:49what are we doing with this content?
46:51What are we going to do with that?
46:52Right? Then I can go through and and do
46:54the next one.
46:55Right. So let's say we want the next one
46:58here. Um let's take a look at our
47:00keywords. Okay. So we got podcast
47:02masterclass. So infographic. There we
47:04go. So what would I do with infographic?
47:07Now I could say now let's make some good
47:12titles for infographic
47:16marketing traffic whatever. Okay? And
47:20it'll go through and it'll start to
47:21understand this different. This is where
47:23you go through and you're starting to
47:24like gather all of these things that are
47:27interesting. It's kind of like, you
47:29know, like when you go when you watch
47:30those cases on TV where uh the
47:34detectives got everything lined out and
47:37you're like, "Okay, what am I going to
47:38Oh, wait. There's when he came in at 2
47:40a.m. I need that evidence so that it
47:42pairs with this evidence." That's what
47:43we're doing here. Okay. So, before you
47:45make any infographic, watch this. The
47:47infographic strategy nobody uses. Turn
47:50one infographic into thousands of
47:52viewers.
47:54Okay, one infographic can become a
47:56content empire.
47:58Okay, that's okay. Or make this before
48:01you write another blog post that gets
48:02into the blog angle. It's going to get
48:04me customers that probably wouldn't know
48:08that this would work. So, here you go.
48:10Did see how this changes the way you
48:13think. So, we're going through I'm like,
48:15okay, well, whatever. Infographic. What
48:17am I going to do with that? Okay. Well,
48:20now I'm going to tackle bloggers who are
48:24like 45%
48:26of the internet is powered by WordPress.
48:29And right now bloggers are sad because
48:32they can't get traffic because it's hard
48:34to get traffic sometimes. So now I have
48:37something for them. They're not out
48:40there searching for infographic.
48:43I'm going to pull them in by saying,
48:46"Hey, wait a minute. What if you turn
48:49your blog post into an infographic and
48:51position it this way? Now you got people
48:53to see it. How many of you guys are
48:55seeing this here? Now we'll go through
48:57and we'll say, "Okay, cool. Now I'm
49:00going to go through and get
49:02um let's do Where did it go? I like the
49:06blog one." So we'll use make this
49:09shorter
49:11and more clickbaity. I like clickbay
49:14because you can always scale back. If
49:17you tell AI to be clickbaity,
49:19it's going to go way out in left field
49:21and you could take the stuff that is
49:23honest and good. But at least we have
49:24something that's like this will get a
49:26click. Okay. What's wrong with clickbait
49:28is when you don't deliver on the
49:30promise. So if I say make this before
49:33you write another blog post and I don't
49:35deliver on what I promise, then that's
49:37bad. So let's do this.
49:44and we'll wait and see.
49:51This is kind of like um years ago I used
49:53to watch a lot of stuff. Um I worked
49:56with Frank Kern and um Jeff who Jeff
50:00something the guy who did product launch
50:02formula um Walker and what they did is
50:05they said okay well there's this thing
50:07in marketing called a sales letter.
50:10Okay. And this is all fine and good.
50:12Sales letter does what? People go here
50:15and they they read something so that
50:17they can buy a product. He came up with
50:19the idea of the sideways sales letter,
50:22which was like, okay, well, what if we
50:24give them part here, part here, part
50:25here, part here. Same thing. If you can
50:28dissect a sales letter, hint, throw a
50:31sales letter into Cliptor. Watch what
50:32happens. It's magic. and get all of the
50:35content that would promote that piece of
50:39content or the sales letter, then boom,
50:41there you go. So, what we're going to do
50:43is we're going to go here and we're
50:45going to do
50:47infographics equal free traffic.
50:52Okay, don't
50:55stop posting on your blog. Do this
51:01first. Okay, that would work. Make a
51:05clickbaity
51:08infographic
51:10with a traffic going up chart. This is
51:15going to go through and it's going to
51:16get something where it's like, okay,
51:18with infographics is boring. Nobody
51:21cares. We need to make it so people
51:23care. What our job is is to find things
51:26interesting in mundane, boring junk.
51:30That's what copywriters do. That's what
51:32marketers do. We are looking for, hey,
51:35wait a minute, you guys filter your
51:38water. Wow, let's do this, right? A lot
51:42of stuff's very simple. Like you watch
51:44the Flex Seal guy, you know, and he put
51:46the Flex Seal on the bottom of the boat.
51:48Why is anyone ever going to put Flex
51:51Seal on a boat? I sure hope not. That's
51:54not what he was doing. He was trying to
51:56show something like, "Hey, wait. Look
51:57how powerful this is." Right? If you
52:00were going to sell Flex Seal, what are
52:02all the things you could put Flex Seal
52:04on? You find the boring. Oh, I could put
52:06it over there on that crack. I could put
52:08it over here. I could do this. We are
52:10finding interesting from the boring.
52:12Now, we have stop posting on your blog.
52:14Do this first. Copy. Okay. We'll get
52:16another one. And you could do like check
52:19out the news. So, infographic marketing.
52:22Okay. Uh marketing content, big
52:24influence, small content sites,
52:26infographic. What is human first
52:28marketing? So, if I wanted to take some
52:31of these and and put them into what's
52:33known as a swipe file, this is a file
52:35where we're like, it's for inspiration.
52:37It's not to copy, it's for inspiration.
52:40Maybe we could do like infographic
52:41viral. Were there infographics that went
52:44viral? Yes, there were. There was
52:46actually one about um Elon Musk being a
52:49trillionaire. Okay. So, you could do
52:50like infographic Elon, how one
52:53infographic about Elon Musk helped this
52:56guy get a bunch of leads. There we go.
52:58This is where we're thinking different.
53:00We're starting to look for different
53:02things. And we're going to we're going
53:03to go through and I would open up my
53:05clip and be like, okay, well, let's take
53:07the area over here. I think we have to
53:10move it. There we go. Take the area over
53:12here. And boom. There we go. And again,
53:15it's going to go through. As you see,
53:17it's taking everything that I rightclick
53:19and copy as well. So, if I want to do
53:21this, copy. Um, we'll do I think would
53:25it do like this? I think I have to do
53:27like that. Boom. And that's going to
53:30send it right in here. Okay. And it'll
53:33actually find it to you could give it a
53:34URL. You can give it all kinds of stuff
53:36and it'll understand it. I I programmed
53:38this to understand content marketing the
53:40way that I do. Um, and then we'll show
53:42you how it goes into Clifter. So, what
53:44we're doing is we're looking for stuff
53:45that is very straightforward. We're
53:47looking for problem words, trigger
53:49words, buyer words, flipper words,
53:51different things that we can do with a
53:52glossery about our topic. When we use
53:55the glossery method, we're using it much
53:57like we did with SEO. Like, if you made
53:59blog posts about all of this stuff and
54:02how it pertains to content marketing,
54:05jackpot, right? You you will get traffic
54:08if you do it halfway decent. You don't
54:10even need to be that good at it. You
54:11should be able to get some traffic. And
54:13again, the way the glossery method works
54:16is that traffic is all about the one
54:20thing
54:21that says thing that you're selling. So,
54:24you are pulling people into the one
54:26thing you're selling with all these
54:28little pieces. I'm not just selling
54:30orange juice. I'm like, "Are you tired
54:32at 3:00? Have a glass of this type of
54:35orange juice with electrolytes or
54:36whatever." How do electrolytes work?
54:38Like, electrolytes. You think about
54:40that. And I'm pretty sure, let me fact
54:42check it. I'm pretty sure about this
54:45fact. How many of you guys have heard
54:47about electrolytes? Are electrolytes
54:51just salt? I'm pretty sure they're like
54:54a type of salt. I could be wrong, but
54:57let's fact check it. So salt is one
54:59source. So it is pretty much like that.
55:02It's just not table salt. So electrolyte
55:05drinks usually compl contain sodium plus
55:07this potassium and stuff like that. So
55:09what they did is they took all this
55:12boring stuff and they're like, "Oh, you
55:15need electrolytes." Where doctors
55:18forever were like, "You're low on
55:19potassium and magnesium and salt." And
55:23they're like, "Let's call it
55:24electrolytes." Now, like, you know,
55:27Michael Jordan and all these people are
55:28like, "Hey, yeah, you got to have
55:29electrolytes." Literally created its own
55:32concept. And when you start to
55:35understand that, it's like, "Okay,
55:36here's all these boring things." They
55:38made it interesting. Is everyone
55:40understanding this? This is super
55:41important stuff. So now we go through,
55:43we're like, okay, let's find some
55:45others. We got what do we got? We got 14
55:48million searches on that one. And then
55:50we can go through and say, okay,
55:52newsletter. We got a checklist, call to
55:55action. There's a big one. Okay. Um, now
55:59one for call to action. And see how all
56:03along the way, it's copying everything I
56:06do. So that when I come back to this,
56:08I'm just picking the stuff I want and
56:10I'm like, boom, this is this is how
56:12we're going to go through and build it.
56:13And I'll show you how this works in a
56:14minute. We'll log into our cliptor and
56:16and show you this um in just a minute.
56:18Let me see if my login hopefully I'll
56:20remember them.
56:24Uh let's see. I'll get the login up here
56:28so you can see while that's running.
56:34Uh, how much is AHFS?
56:37They have several different plans. Um,
56:40we're actually putting, if you're in um,
56:43AI Profit Scoop Elite, we're putting a
56:45keyword tool we've been working on in
56:46there. I I think you guys are going to
56:48love it because it's based on the way
56:49that I do things. Um,
56:52so you could check that out, too. But I
56:54like AHFS. It is helpful. Okay, let's
56:58see.
56:59I think I put it right. Ah, I spelled it
57:02wrong. There we go.
57:05Content.
57:07There we go. Okay, cool. So, now once
57:09you're logged into Cliptor with your
57:11Cliptor desktop software, which I'll
57:12show you if you guys want the Cliptor
57:14desktop version, um, it is available.
57:16Everyone can get it. If you want to
57:18upgrade to Cliptor, which is this part
57:20here, we'll show you how to do that,
57:22too. But you can use the tool. I think
57:23you'll find it super uh, helpful. So,
57:25now we have don't just take action.
57:27Don't just read, take action. Learn, do
57:29it, grow, succeed. Start now.
57:32More for content marketers and how
57:38call to how they fail
57:42at call to action. And what happens here
57:45is you're going to start to train the AI
57:47to be like, hey, this is kind of stuff I
57:48like and this is what I want. And then
57:50when you feed it everything, it'll give
57:52you stuff that's super super valuable.
57:55Okay. So, now we're going to go like
57:57this. And then what happens here is when
58:00you get your cliptor, so when you're in
58:01regular mode over here, okay, we'll go
58:04back to the app. You have regular mode
58:06here, which keeps all your stuff. Okay,
58:08you could go through I think we have a
58:11way where you could put your Gemini in
58:13there and it'll help you do some AI
58:15stuff. It's not as robust because the
58:17one we have is like deeply programmed,
58:20which is very important. Um, but going
58:22through here and Eric Erica says, "Clip
58:24rocks." Thank you. I I absolutely love
58:27it. I need to promote it more. Um, I
58:30actually use it on my own daily. Like,
58:32it is one where it's replacing a
58:34software I've used for almost 25 years.
58:36Um, and it's very, very important to use
58:40because what we want is we want
58:41something that's going to move the
58:42needle and help us. So, going through
58:44here, we have this. So, content
58:46marketers fail at the call to action.
58:49Eh,
58:51less wordy,
58:53more clickbaity,
58:56like
58:57this is making your content
59:02suck or something like that. Okay,
59:04that's what we'd want to go that angle.
59:06But again, copy. Boom. Just going to go
59:09right in there. Now, when you use the
59:12desktop version of Cliptor, which is the
59:15one we have on our site, you just go use
59:17it. um alongside
59:21I don't know why it's not moving. There
59:22we go. I think it's my mouse. But
59:24alongside the online one, it's game over
59:27because what happens here is we're going
59:29to go through and we're going to look at
59:32everything in a different way. So, let's
59:33say I want like this one here. Okay. So,
59:36I will go through after I'm done being
59:38in hunter mode. I'm going to go over to
59:41AI mode. This is where you could go and
59:43you can have Gemini tell you about it.
59:46But I'm going to go into sync mode. This
59:48is going to sync my desktop clip. The
59:51stuff I want, not all of it. You just
59:52want the stuff that you're going to use
59:55at the time. We're going to go through
59:56and say, "Okay, copy, paste. Let's do
1:00:00copy paste. We'll do this one. Copy
1:00:04paste." And what's going to happen is
1:00:07it's going to put all this stuff into
1:00:09your online cliptor. And your online
1:00:12clip is going to start to understand it.
1:00:15This is literally everything. So now I
1:00:19could do this here. Reddit. Get the
1:00:21Reddit one. Copy. Boom. Now when I go
1:00:24into my cliptor, I can use it within the
1:00:26program. Right. Like this. Okay. Now
1:00:31it'll make sense of everything. So we'll
1:00:33just make this smaller so you can see
1:00:34it. See all our stuff added there. Now
1:00:37it's actually in the online version. So
1:00:41I can go through. I'll zoom in so you
1:00:44can see it and say, "Well, what about
1:00:47this Reddit thing? Describe it." The AI
1:00:49is going to go through and actually
1:00:51describe it. Say, "What is it?" Now,
1:00:53when we go into describe versus what
1:00:57describe is, tell me about this. This is
1:01:00a soda. Okay? It's got sugar. It's got
1:01:04that. What is this is going to describe
1:01:09what is the essence of this thing,
1:01:12right? So like if you see something that
1:01:14went viral on Instagram, you don't want
1:01:17to know what is it. It's someone
1:01:18dancing. No, no, no. You want to know
1:01:20why it worked key. So we're going to go
1:01:24through and we're going to use the what
1:01:25there. So here's the um example. It
1:01:29breaks it down and you can save stuff.
1:01:31So it'll save that result to this tag.
1:01:34you're good to go. Now, I can also go
1:01:36through and say, uh, find it. That way,
1:01:40it'll go and find stuff, right? So, hey,
1:01:42go find that thing. I forgot where I got
1:01:43it. Um, here's another one for fake
1:01:46influencers we did, right? Um, not that
1:01:48we want to do it, but that was a good
1:01:50article about why fake influencers are
1:01:53taking over and some of it's bad. Okay,
1:01:55so understanding that's everything. So,
1:01:57if I go through and I do like what is
1:01:59it? What is the essence of this thing?
1:02:03How do I get more of that? So, we could
1:02:06go through and say, um, there we go. We
1:02:09got to put the image in better. But
1:02:10anyway, going through and looking at
1:02:12that, it's like, okay, well, what is it
1:02:13that actually worked? I want to know
1:02:15like, oh, that's this type of post. That
1:02:19way, I can make more of them. We can
1:02:21even go through and say, okay, fake fake
1:02:23influencers or whatever. Can I get
1:02:25checklists? Okay, this will give us
1:02:27checklists. What kind of checklists can
1:02:29we make from that content? If you're in
1:02:30the mortgage market, this is perfect.
1:02:32because like here's all the mortgage
1:02:33checklist, here's all the before you
1:02:34post content checklist. Those are things
1:02:36that are going to get stuff. Or maybe
1:02:38you're in the orange juice market and
1:02:40you're like, "Okay, well here's your
1:02:41daily vitamin mineral checklist. There
1:02:44you go." And you brand it with your
1:02:46stuff and you're good to go. What you're
1:02:47doing is you're providing helpful
1:02:49things. They're going to see this over
1:02:50and over. They're going to come back to
1:02:51you and and hopefully buy stuff. Very
1:02:54important. This will go and get that
1:02:55checklist for you. But going through and
1:02:57understanding like this is making your
1:03:00content bad or whatever. This is where
1:03:02you start to use these different. So,
1:03:04what we're going to do in the glossery
1:03:05step is we're going to first find the
1:03:07seed. Okay. And this is where Clifter is
1:03:10going to go through. It'll find all that
1:03:12stuff. Here's our checklist. So, we can
1:03:13do uh the golden ratio aergonomic
1:03:16alignment checklist. Okay. Interesting.
1:03:19You have um all kinds of stuff there,
1:03:22right? Going through and looking at
1:03:23that, apparently this image was about
1:03:25ergonomic stuff. Um, but going through
1:03:27and looking at that, it's like, okay,
1:03:29now we see I can get checklists from
1:03:32this thing or whatever it is. Here's an
1:03:34affiliate marketing one or links or
1:03:37something. Um, very important. Here's
1:03:39one for personality prompts, right?
1:03:40It'll go through and understand that.
1:03:42What kind of checklist or or glossery
1:03:44can we get from that type of thing? Or
1:03:46maybe you're going off of just a word,
1:03:49right? If you have just a word like um I
1:03:51think I had one up here or we can add
1:03:54one. let's say content marketing. Okay,
1:03:57you're going to go in here and what'll
1:03:59happen is you can actually dissect it
1:04:02and say, well, what is content
1:04:04marketing? How does it work? Right? We
1:04:06go in here, we can say, I want
1:04:07checklists for content marketing. Boom.
1:04:09Here's 250 different checklists you can
1:04:11make for content marketing. starting to
1:04:14understand this. This is how you put
1:04:15content out there that people are
1:04:17actually going to care about and it's
1:04:19going to eventually sell people into the
1:04:21fact that, hey, I need to check out your
1:04:23other stuff and make it work. So, you're
1:04:25going to see that by starting with one
1:04:26high performing URL, a screenshot, a
1:04:28product page, a video, a question thread
1:04:30in your niche, something interesting.
1:04:32This is like when people go out there
1:04:33and they make content about Reddit,
1:04:35like, oh, people on Reddit wanted to
1:04:37know this. Literally goes viral because
1:04:39people wanted to know it. That's where
1:04:40they got it. They took that thing that
1:04:42was hiding on the internet and made it
1:04:44popular and interesting. Same kind of
1:04:46thing here where we take these boring
1:04:48checklists or ideas like here's a um
1:04:51ultimate blog post launch checklist.
1:04:54Here is the content marketing strategy
1:04:56setup. On and on we go. And what's going
1:04:58to happen is it's going to help you
1:05:00understand everything in a real world
1:05:01way. Like here's one about uh the new
1:05:04website checklist. On and on we go. Very
1:05:06very very important. And then once we do
1:05:09that, we just literally go out there and
1:05:11start building this on our own. Um, then
1:05:13we're going to extract the terms. This
1:05:15is where you get the distinctions. We're
1:05:16going to use cliptor glossery output to
1:05:18pull the repeated language. I showed you
1:05:20how to do this in chat GPT as well. This
1:05:22is going to give us a niche specific
1:05:24word bank. Then we're going to tag the
1:05:26intent. What is it someone would want?
1:05:28If they're watching a video about low
1:05:31vitamin C, well, they want more vitamin
1:05:33C. If they're watching a video about why
1:05:35is my content not going viral, they want
1:05:38traffic. Understanding that that desire
1:05:41is everything. That's why we went
1:05:42through the aid and looked at that. Then
1:05:46you're going to build clusters. You're
1:05:47going to say, "Oh, well this cluster is
1:05:49about checklist for affiliate marketing
1:05:52or whatever." Then we're going to go
1:05:53through and update it weekly. What we
1:05:55want to do is we want this program,
1:05:58whether you're using just the desktop
1:05:59version, um, which captures stuff. I
1:06:01mean, use it. like you don't even have
1:06:03to get the upgrade. You could just start
1:06:05using this and it will help you organize
1:06:08your content in a really good way. Um
1:06:10and you can turn it on and off whenever
1:06:12you want to whenever you want to um take
1:06:15things that you that you're finding and
1:06:17use them. So going through there is very
1:06:19important. Then what we're going to look
1:06:21at is the sideways content market. This
1:06:23is where you understand a market in a
1:06:27different way. Okay. We're going to go
1:06:30through and understand. Okay. Well, what
1:06:32would this look like? This is where you
1:06:35say, "Okay, most people see orange
1:06:38juice.
1:06:39I see something different." Or maybe
1:06:42you're seeing like, "Okay, let's say I
1:06:44want to do content about side hustles."
1:06:48This is where
1:06:51people miss the boat because they're
1:06:52going to go through and say, "Oh, well,
1:06:54give me, let's go here. give me content
1:06:59ideas
1:07:00about side hustles.
1:07:03Okay, it'll be like, "Oh, hey, here's
1:07:06this side hustle, drop shipping, this,
1:07:08that, or the other." What they would
1:07:11miss is I could So, this is what most
1:07:14people do
1:07:16and it's going to fall flat. Why?
1:07:19Because most people do it. instead now
1:07:22find 100 people that are on news sites
1:07:28making actual money with their side
1:07:32hustle.
1:07:34Now, this is content that's going to go
1:07:37forever. What you're going to see here
1:07:38is this bulks up. It's going to start to
1:07:41be repetitive. These are not because now
1:07:44I'm like, "Oh, here's some lady who sold
1:07:45jump ropes on Amazon and made $100,000."
1:07:48That's content people would want to
1:07:50watch. That's interesting and we can
1:07:52dissect it. Obviously, make sure you
1:07:54have the rights to do what you're doing
1:07:57and use what you're using. So, going
1:07:59through there, what this is going to do
1:08:01is take the main buyer topic and
1:08:03surround it with sideways pieces.
1:08:05Something like um you know, rain cover
1:08:09versus dry bag or whatever it is. Okay.
1:08:11Then, we're going to go through and look
1:08:12at the direct affiliate method. This is
1:08:14where if you wanted to go through and
1:08:16sell an affiliate product, this works if
1:08:18you do it. Now, I would put a mailing
1:08:20list part to it because why waste
1:08:22traffic? But this is the exact method to
1:08:24implement. We're going to find the gap
1:08:26in the keyword research. We're going to
1:08:27find buyer words. We're going to find
1:08:28what people want. Figure out what the
1:08:30product does, not what the product is.
1:08:33Right? If I have a product that that
1:08:35helps people run faster, okay, well, why
1:08:38would people want to run faster? Okay?
1:08:39Maybe they're in a race. Maybe they're
1:08:41in marathons. Maybe they think they can
1:08:43lose more weight. I'm going to go
1:08:44through and find all the benefits there
1:08:46rather than here's another running shoe.
1:08:49Step two, locate the offer. Find the
1:08:51offer where it's at. Figure out how
1:08:53you're going to flip people into it.
1:08:54Three, build the bridge, the content
1:08:57factory. When I build a bridge or
1:08:58content factory, what I'm doing is I'm
1:09:01starting with giveaways. Like, what is
1:09:04an optin that I can get them to give
1:09:06away? Think about it like this. How many
1:09:08people are going to be like, "Dude, I
1:09:10want to use the clip or desktop version.
1:09:12I'm not ready to buy yet, but I'll use
1:09:14this version. This is pretty cool."
1:09:16That's how we get people in and now I
1:09:18can funnel people to this, right? I
1:09:20could literally find all the things that
1:09:22this helps with and I can make content
1:09:25about it, drive them to this. Boom.
1:09:28There you go. That's the key to making
1:09:30this work. And the way I'm doing that is
1:09:32by having an opt-in. If you go to
1:09:33cliptor.com or clipter.ai, AI, you will
1:09:36see the put your name and email to
1:09:38download the program or whatever. Then
1:09:40we're going to go through with the
1:09:41intent flip. So all these people, their
1:09:44intention is to make content with AI and
1:09:46the tools they already have to make it
1:09:48work. I need to flip them into what I
1:09:50have is going to help you do it better.
1:09:52Then we're going to do traffic and
1:09:53scale. That's when we start to build and
1:09:55grow and build and grow. Then we go into
1:09:57the implementation checklist. We're
1:09:59going to research, identify the problem
1:10:01word, find a high volume, lowc cost per
1:10:04click keyword representing user
1:10:05frustration. Instead of like paint my
1:10:08house, we do why does everyone think my
1:10:11house doesn't look good or whatever. Why
1:10:14does my house always look dirty? Because
1:10:16you need to paint your house. We're
1:10:17going to find all the things that are
1:10:18going to lead them to wanting that
1:10:20solution. It is never just about the one
1:10:22solution. It's about all the things
1:10:24people are asking. When you think about
1:10:27if I was to sell marriage counseling,
1:10:30okay, what would that look like? Am I
1:10:31going to be like best marriage
1:10:32counseling, how to get marriage
1:10:34counseling, how to find it? No, I'm
1:10:36going to go through and be like nagging
1:10:38spouse, husband won't clean,
1:10:42all these different things that people
1:10:43are thinking about and searching. When
1:10:46they think about it, that's the key.
1:10:48You're going to stop them where they're
1:10:49at. They might not be ready to go buy
1:10:52the thing, but we're going to stop them
1:10:53where they're at and present that as an
1:10:55option. Research, identify the buyer,
1:10:58what the advertisers are paying top
1:11:00dollar for for the related solution. I
1:11:01mean, if you just did that method and
1:11:03you talked about problems in marriages,
1:11:05you would get an audience around that
1:11:07topic and those advertisers pay a lot of
1:11:09money. That's what this is about.
1:11:11Building an audience that wants
1:11:12something specific. Monetization. We're
1:11:15going to select the flipper market.
1:11:16choose an affiliate offer or whatever it
1:11:18is you're selling that fits it. Then
1:11:20we're going to go for the creation. This
1:11:22is where we use Clifter and we actually
1:11:24start to generate angles and ideas and
1:11:27different trees and branches and
1:11:29checklists and infographics and images
1:11:31and articles and content. All of this
1:11:33stuff is going to support the narrative
1:11:35we want. Far too many people are out
1:11:37there and they're trying to just make
1:11:39content and there's no rhyme or reason.
1:11:41All of the stuff I do is like a mountain
1:11:45leading people up to the one thing that
1:11:47I'm selling that's going to make money.
1:11:49Okay, very important. So if I do
1:11:50cliptor, it's like, oh, how to make a
1:11:53better blog post, how to go through and
1:11:55do a checklist, how to turn your blog
1:11:58post into an image using chat GBT. If I
1:12:00teach that, they're going to come in and
1:12:02they're going to want this stuff, right?
1:12:03Very, very, very important. How to stop
1:12:05arguing with your wife or whatever it
1:12:07is. very very important things that can
1:12:10lead to something bigger. Then we're
1:12:12going to use Cliptor or Chat GBT or
1:12:14whatever to make five unique
1:12:16psychological angles from successful
1:12:18competitor content. So I can go through
1:12:20and say, well, I need some angles from
1:12:22this. What am I going to do? Let's find
1:12:24some ideas of tools I can make. Oh, hey,
1:12:27let's see how your content stands out on
1:12:29on Reddit or whatever. This will go
1:12:31through and find tools that you can
1:12:32create for that. A lot of people do not
1:12:35think about different ways that people
1:12:38are led to stuff. They're thinking, "Oh,
1:12:40there's a commercial. People watch the
1:12:42commercial, they go buy Coke, they see a
1:12:44billboard, people, you know, eat at
1:12:45Joe's. They go eat at Joe's." That's not
1:12:48what we're doing here. We're we're
1:12:49thinking about it in a different way.
1:12:51We're getting ahead of them, right? Like
1:12:53that'd be like having a an ad on the
1:12:55freeway 5 miles after they get on the
1:12:58freeway and it's like, "Are you hungry
1:13:00yet? If you're hungry, you feel this?"
1:13:02Okay, you might be hungry now. Stop here
1:13:05now that you're hungry. That's kind of
1:13:06what content marketing is like. And then
1:13:08when we look at tools and ideas, this
1:13:11would be um this goes through and does
1:13:14how much is my unoptimized screenshot
1:13:17slowing down my my SEO or whatever. And
1:13:20this will go through and do all the
1:13:21Reddit stuff. Uh promote brand
1:13:23e-commerce product. All kinds of things
1:13:24that will actually move the needle based
1:13:26on what it is. This is about going out
1:13:29there and extracting good things that
1:13:31people are wanting wanting to see so
1:13:33that we make something helpful. Um
1:13:35creation, draft the bridge content, use
1:13:37AI to write the content, the sales
1:13:39letter, whatever it is. Creation, then
1:13:41we're going to create the hook and
1:13:43thumbnail. Make a bold visual asset that
1:13:45gets them engaged but also says
1:13:47something, right? It's got to have
1:13:49words. Even if it's a few words, needs
1:13:51to say something important. Execution,
1:13:54we're going to insert calls to action.
1:13:56Place a clear unavoid unavoidable
1:13:58affiliate links within the bridge of the
1:13:59content. Execution. This is where we
1:14:02deploy the traffic strategy. Publish the
1:14:04content organically or launch a lowcost
1:14:06ad campaign targeting the problem word.
1:14:09Then we're going to turn this into daily
1:14:12AI research flow. I made Cliptor because
1:14:14I I use it daily and I wanted a tool
1:14:17that I could use daily that's going to
1:14:18help me get the things that I want. And
1:14:21when I go into our library here, we'll
1:14:23go back to the app. This is where I'm
1:14:25harvesting and trying to say, "Okay,
1:14:27well, what's interesting to me?" Okay,
1:14:29if I'm like daily research flow, okay, I
1:14:31want to make something about that. Boom.
1:14:33Copy. It goes right into my list there
1:14:36and I can start to use it. Okay, very
1:14:38very very important. Then we go through
1:14:41and we start to build this on like we
1:14:43check news feeds, we we get our
1:14:44Instagram, we train our Instagram
1:14:46algorithm to only show us stuff in our
1:14:49niche. I did this recently and it worked
1:14:51fabulously. actually came across an idea
1:14:54I wanted to do which was for um scammy
1:14:58Instagram products, right? I was like,
1:14:59"Okay, that'd be a cool video on stupid
1:15:03scammy Instagram products." We call them
1:15:05Insta scams, right? There you go. Um
1:15:08where it's like, "Oh, hey, put on this
1:15:10jet ski outfit or whatever. Things that
1:15:12you just know aren't going to work, but
1:15:14people buy them anyway for whatever
1:15:16reason." And I literally trained my
1:15:18Instagram algorithm and all I get now is
1:15:22products that are complete junk. For
1:15:26whatever reason, the Instagram algorithm
1:15:28was like, "Well, I think this guy wants
1:15:30to waste money on crappy products that
1:15:32don't really work. So that's all we're
1:15:34going to show them." And it's cool
1:15:36because now now I get this list of
1:15:40things in my Instagram that is literally
1:15:41content I could make. Does that make
1:15:43sense to everyone? Like if you're in the
1:15:45celebrity gossip market, right, you
1:15:47could train your algorithm to just show
1:15:49you that stuff. It's weird because I I
1:15:53don't really like social media. Like I
1:15:55don't consume it on my own, right? Like
1:15:57I I watch people that I know and they're
1:15:59like, "Oh, hey, check this out. This is
1:16:01funny." I was never that way. I'm like,
1:16:03"Check this out. How's that guy making
1:16:05money? How does this work? How's this
1:16:06turn into a business?" Um, and if you
1:16:09can make your Instagram show you stuff
1:16:12in your market, one, you're going to be
1:16:15a healthier person because the Instagram
1:16:17algorithm wants to keep you stuck on
1:16:19Instagram. I want it to feed me stuff
1:16:21that's going to make me money. I want it
1:16:23to feed me ideas. So, if I go through
1:16:25and I watch videos about blogs that made
1:16:27money, blogs that made money, blogs that
1:16:29made money, pretty soon Instagram is
1:16:31going to be like, "Here's all the blogs
1:16:32that made money. Here it is. This is
1:16:34what you want." Some might be honest.
1:16:36Some might not be honest, but it'll show
1:16:38me something I can use. If you're
1:16:40interested in politics, this is the
1:16:42scariest thing about social media is
1:16:44what you're interested in increases.
1:16:47Right? So, sadly, um I have a brother
1:16:50who watches a lot of religious
1:16:54endofthe-orld social media content and
1:16:58all Instagram does is keep feeding him
1:17:01more of that. And it's hard to talk to
1:17:03him because he's like convinced that,
1:17:04oh, this is the stuff. This is what's
1:17:07going on. And whatever you believe
1:17:09politically or biblically doesn't really
1:17:11matter. What matters is it's warping his
1:17:14brain. What if we reversed that and
1:17:17we're like, "Oh, I want it to show me
1:17:20this stuff so that I can use it to
1:17:23educate other people, so that I can use
1:17:25it to get content, make money." This is
1:17:28where you go in and these algorithms can
1:17:30be be kind of dangerous.
1:17:32But nevertheless, you can train your
1:17:34algorithm. And that's what Cliptor is
1:17:36about. Going through, train your
1:17:37algorithm, find the stuff you want, save
1:17:39the stuff you want, think of things you
1:17:41can make based on it. Right? If you were
1:17:42a pastor, you could train your algorithm
1:17:45like my brothers and be like, here's all
1:17:47the stuff, and it literally goes viral,
1:17:50which means if you make something that
1:17:53is helpful that's in that or maybe you
1:17:55make a video like, um, what do you think
1:17:58of this as a pastor? Boom. What do I
1:18:00think about the latest AI trend as a
1:18:02pastor? What do I think about this as a
1:18:03pastor? All of that stuff will get you
1:18:05traffic. It just works, right? Like if
1:18:08you were going to go out there and let's
1:18:10say you wrote a book, like right now I'm
1:18:12writing a book in the um alcohol
1:18:15recovery market. Been writing it for
1:18:17years. It has one chapter left. It's
1:18:19probably a mental block stopping me from
1:18:21finishing it. But if I want to be a
1:18:24best-selling author in the addiction
1:18:26market, what would I do? I would talk
1:18:29about all the things people are saying
1:18:31in my market. If I'm like, "Oh, here's
1:18:33what Tony Robbins says. Here's what this
1:18:34guy says. Here's what Elon Musk says.
1:18:36Here's these people or whatever, pretty
1:18:39soon people are going to be like, "Hey,
1:18:41that Marcus guy knows what he's talking
1:18:42about when it comes to this. I should
1:18:44buy his book." That's what this is
1:18:47about. And even if you're not writing a
1:18:49book, even if you don't have your own
1:18:50product, what you're doing is you're
1:18:51cultivating that list. Look at Oprah.
1:18:54Oprah pretty much wasn't really an
1:18:56expert in anything, right? She was good
1:18:58at talk show stuff, but what did she do?
1:19:01She interviewed all these people and by
1:19:04association, she became the celebrity.
1:19:07And I can probably spell celebrity,
1:19:09right? Celeb, right? That's literally
1:19:12what happened. She found hot topics.
1:19:15Like I remember in the 80s she would
1:19:17talk about things that were popular in
1:19:18the 80s and then in the 90s and then in
1:19:212000s. That's what she did. and she got
1:19:23it in front of people. What did she do?
1:19:25She became a billionaire by building an
1:19:28audience.
1:19:29You think for one minute if her content
1:19:32wasn't consumable. Whether you think
1:19:34it's helpful and good or not is
1:19:35irrelevant. It was consumable. She was
1:19:38one of the first people that realized
1:19:40content needs to be consumable. Needs to
1:19:44be something that gives a payoff. It
1:19:46needs to be something based on things
1:19:47people are thinking about. Why did they
1:19:49turn in? because she was like, "Oh,
1:19:50today we're talking about the
1:19:51controversy of Johnny Depp or whatever."
1:19:54And people are like, "Well, I like
1:19:55Johnny Depp. What the heck's he doing on
1:19:56Oprah? Let's go watch it." By
1:19:58association, she literally built like a
1:20:01$2 billion empire. A lot of people do
1:20:05this stuff when you understand it was
1:20:08never about the actual content,
1:20:13right? We're trained as humans that, oh,
1:20:15if I'm going to write a book, it better
1:20:16be a good book. when there's stuff out
1:20:18there that's complete garbage in my
1:20:21opinion, but it sells way more books
1:20:23than I'll even ever fathom selling. Why?
1:20:27It's consumable
1:20:29content. That's what we're doing here is
1:20:31making consumable content. How do I take
1:20:33something like this boring list of
1:20:35keywords and make it consumable, right?
1:20:39How do you make proofreading consumable?
1:20:42How do you make search engine ranking
1:20:44page consumable?
1:20:47How do you make a story arc consumable?
1:20:50When you start to look at this, this is
1:20:52what it's about. How do I take my stuff
1:20:56and make it work?
1:20:58Next,
1:21:01you're going to do recurring automation
1:21:02where you can automate a lot of this
1:21:03stuff. All kinds of tools will do that.
1:21:06Then you're going to set up RSS feeds.
1:21:07Um, we're working on a thing with
1:21:09Cliptor where you could put an RSS feed,
1:21:11although I'm not that big on it. Maybe
1:21:13you can go through and add your your
1:21:15Google or whatever. Uh Google has good
1:21:17RSS feeds. You just need to train it.
1:21:18Like you can save this feed and then
1:21:20start to use it. And then what'll happen
1:21:22is you'll train Google's algorithm. One
1:21:24of the things that I love, but it's hard
1:21:25to find is on my phone, if I go to
1:21:28Google, it has like my Google news page.
1:21:31If I open a new tab, which is cool
1:21:33because then I can scroll and it's all
1:21:34the stuff that I'm interested in. Train
1:21:37it on your niche, right? Like it's so
1:21:40important to start to use social media
1:21:43and all of these tools as a marketer. If
1:21:45you want to make money online, that's
1:21:46what you got to do. Like Oprah's not out
1:21:48there reading books like you and I read
1:21:50books. She's reading a book like, "Can I
1:21:53sell this? Can I use this to get five
1:21:56million people to watch my next
1:21:57episode?" She thinks different. That's
1:22:00why she got $2 billion and other people
1:22:01don't. She thinks different. It's not
1:22:04about the show. It's not about the
1:22:06content. In fact, the shows are kind of
1:22:09boring. It's the same set. It's the same
1:22:11everything. We need to make it so it's
1:22:13about that content. that's what people
1:22:15are interested in. Then what we're going
1:22:17to do is we're going to make some
1:22:18folders, make an RSS reader, find stuff,
1:22:21and then start to build it. Now, here's
1:22:23a prompt you can use. I'll have over at
1:22:26cliptor.com that you can use um and
1:22:28start to use with these contents like
1:22:30research this thing. Figure out the
1:22:32stuff that's actually going to move the
1:22:34needle and make it exciting. Then we're
1:22:36going to go through and look at the
1:22:38orange juice distinction. Again, we want
1:22:40to go through and think about it just
1:22:42like the orange juice. Most people
1:22:44orange juice is simply just orange
1:22:45juice. To Oprah, it's not. It's this
1:22:48miracle thing that gives you energy. To
1:22:50a doctor, it's electrolytes and B12s. To
1:22:54a guy who needs energy, it's the energy
1:22:58thing or whatever. What we're doing is
1:23:00we are seeing things different. Most
1:23:02people see a drink on a breakfast table.
1:23:04A content marketer sees something
1:23:06entirely different. a bundle of facts,
1:23:08questions, emotions, stories, problems,
1:23:11comparisons, buyer signals, objections,
1:23:14formats. The ability to make these
1:23:15distinctions is what makes a marketer
1:23:17more useful and more valuable in
1:23:20copywriting, sales, content marketing,
1:23:22advertising, and product creation. When
1:23:24you start to think about this is very
1:23:26important. We also want to caveat that
1:23:29distinction is not deception. There are
1:23:32people out there that do lies. I
1:23:34remember years ago I met these people
1:23:37and I'm I like walked I ran away because
1:23:40they were joking and laughing about how
1:23:42they used their content to lie and sell
1:23:46a product. They actually had like I was
1:23:48like wow this this is terrible. They had
1:23:51this product and they were lying about
1:23:52this guy who his last dying wish was to
1:23:56give away this product and all you had
1:23:57to do is buy it for 50 bucks. And I'm
1:23:59like, you guys are this is terrible. I
1:24:03stopped going to those conferences
1:24:04because I was like, I don't want to be
1:24:05anywhere associated with this stuff
1:24:07because that's not what I'm about. And
1:24:09you don't have to be. You don't have to
1:24:11lie. You don't have to embellish. You
1:24:13don't have to do garbage. We have the
1:24:15internet. You can reach whoever you
1:24:18want.
1:24:19Why not spread good stuff? Why not make
1:24:21good things? Why not make something that
1:24:23helps people? Why not feed their
1:24:25algorithm with things that are going to
1:24:26make them feel better rather than feel
1:24:29bad? How can we go through and do
1:24:31something? We are not inventing drama or
1:24:33claims. We're noticing what's already
1:24:35there and choosing the part that matters
1:24:37to a particular audience. What is the
1:24:41part that's going to matter to these
1:24:43people that I want? I don't want
1:24:46everyone I I'll never forget it. I was
1:24:48running a Facebook ad a couple of months
1:24:50ago and for whatever reason Facebook
1:24:53sent my ad to a bunch of people who
1:24:56thought AI was like the devil, right?
1:25:00And they were like, "Oh my gosh, you're
1:25:01terrible." That wasn't the audience I
1:25:03wanted. You want to go after the
1:25:06audience you want. A million views of
1:25:08people who don't want what you have to
1:25:10offer is a million wasted views. And
1:25:14it's doing something more than wasting
1:25:15the views. It's destroying your morale
1:25:19to make more content. Every time you
1:25:22make content and it doesn't work, it's
1:25:24harder to make content the next day.
1:25:27Understanding that's super super
1:25:28important. We got to protect these
1:25:30things. Um, we're noticing what's
1:25:32already there, choosing the part that
1:25:33matters to an audience and presenting it
1:25:35clearly enough for that audience to
1:25:36care. One ordinary product can become
1:25:39dozens of honest pieces of content when
1:25:41you learn to extract the right
1:25:43distinctions. When we look at what's
1:25:45inside one orange, we got vitamins, we
1:25:47got all this stuff. We got pigments and
1:25:50all of these, it starts to look on it
1:25:53different, right? We are looking at this
1:25:56like most people saw an orange juice.
1:25:58You probably don't even think about it.
1:26:01Marketers, content creators think
1:26:04different. How can I squeeze as much out
1:26:08of this? Right? Very, very important. We
1:26:11got to look at that. Now, um, to the
1:26:14health aware person, orange juice is not
1:26:16just juice. It's something else, right?
1:26:20To people who can't have sugar, maybe
1:26:22it's something even different. A
1:26:23healthare reader may immediately
1:26:25separate the drink into serving size,
1:26:26water, carbohydrates, sugars, pulp,
1:26:28fiber, whatever. When you start to look
1:26:30at this, everything's different. And
1:26:32people have their own groups with their
1:26:34own languages, their own thoughts. I go
1:26:36to um conferences where people talk
1:26:39about AI. We talk about MCPs and APIs
1:26:42and PHP and calls and all of these
1:26:45things.
1:26:47To most of the world, we look like nuts,
1:26:50right? Like, why would you? Who cares
1:26:52about an API? Who cares if this works to
1:26:55the right group of people, this stuff
1:26:57works. And that's what we're going to do
1:26:58is we're going to filter and feed this
1:27:00content to the right people. Um,
1:27:02healthare distinction would be whole
1:27:04juice versus juice, fiber, pulp,
1:27:06chewing, all of this stuff. It just
1:27:07dissects it. To a content marketer,
1:27:10orange juice is an idea of mine. Very
1:27:12important. Now, take the same product,
1:27:15ask different questions. What does it
1:27:16mean? What does it do? What does it mean
1:27:18to different people? Like to some
1:27:20people, they're like, "Oh, you know,
1:27:23grease is just grease." To some people
1:27:26are like, "Hey, it's the best lipstick
1:27:27in the world and I'm beautiful." Now, I
1:27:29don't know if they actually use grease,
1:27:30but they use stuff, right? And you start
1:27:33to look at these things and you're like,
1:27:34"Wait a minute. I could look at price,
1:27:36convenience, flavor, right? Like even
1:27:38water. They don't sell water. They sell
1:27:41the container. You start to look at
1:27:43that. It's like, "Oh, okay." And then
1:27:44you have a container that's like,
1:27:45"Here's how much to drink in 24 hours."
1:27:48And now you talk about water. And now
1:27:49you make content about it. Now you could
1:27:51sell that drink thing for $29.95.
1:27:53Starting to understand different flavor,
1:27:55preference. All of these things are
1:27:57super super important. The full
1:27:59extraction map. One product equals
1:28:01dozens of content assets. Dozens of
1:28:03content assets go into hundreds of
1:28:05pieces of content. We are looking at
1:28:07facts. What's it made of? What changed?
1:28:09What's measurable? Infographic. And I'll
1:28:11actually give you guys this over at
1:28:12cliptor.com. I'll turn this into a
1:28:14prompt you can use. Actually, looks like
1:28:16I already made a prompt. I'm ahead of
1:28:18myself, but we'll give you that prompt.
1:28:20Um, what's it made of? What changed?
1:28:22Infographic, explainer, myth check,
1:28:24newsletter, problems, what frustrates
1:28:27people before, during, and after. And
1:28:28what you'll do is you'll have different
1:28:30buckets. That way it's like on Tuesday
1:28:32we do facts, on Thursday we do problems,
1:28:35on Mondays we do desires. This will help
1:28:37your audience start to get trained. Um
1:28:40problems, what frustrates people before,
1:28:42during, and after they use it. How to
1:28:43post um this is what you'd make. How to
1:28:46post short FAQ solution-led email
1:28:48desires. What better outcomes do they
1:28:50want? Right? If they want like the law
1:28:53of attraction, what do they want? They
1:28:55want uh better life or whatever, right?
1:28:58Um, you can make all of that with like
1:29:00speed, taste, savings, conf uh,
1:29:02confidence, status, or simplicity,
1:29:05comparisons, objections, stories. Can I
1:29:08find a bunch of stories around people
1:29:10who did this? Right? Maybe I can find
1:29:12people who got results with this thing
1:29:15or people who uh, did this and got that.
1:29:17Okay, very important. Real narrative,
1:29:20blog post, brand story, buyer intent,
1:29:22which words signal research, comparison,
1:29:24ready to buy behavior, or post-purchase
1:29:27need. Visuals improves. Again, using
1:29:29this prompt will absolutely help you.
1:29:3212. We're going to go through the boring
1:29:33in, eye-catching out. We're going to put
1:29:35a bunch of boring crap in this thing,
1:29:37and we're going to get some eye-catching
1:29:38stuff. The angle transformation. Most
1:29:40ideas are not bad. They're simply
1:29:42presented in a boring way. The facto's
1:29:45job is to preserve the truth while
1:29:47changing the angle. A dry fact becomes a
1:29:50tensionfilled question. A routine update
1:29:52becomes a consequence. A feature becomes
1:29:55a vis a visible benefit. A generic
1:29:58question becomes a specific before and
1:29:59after moment. The goal is not to make
1:30:02claims that aren't backed up or fake or
1:30:04anything like that. It's to make the
1:30:06real point impossible to ignore. Um
1:30:10looking at raw boring like a new phone
1:30:12battery has a longer life. Eye-catching
1:30:14would be turn a feature into real life
1:30:16frustration. The title would be
1:30:18something like the phone features that
1:30:20saves you from the 3pm dead panic
1:30:23battery whatever. Okay. Best format,
1:30:26short or real. A local gym added early
1:30:28morning classes. Boring. Frame it around
1:30:31a common excuse or obstacle. No time to
1:30:33work out. This 6 a.m. change might be
1:30:35the excuse killer. Very cool. Many
1:30:38hikers carry too much gear. Turn the
1:30:40fact into costly or painful. this
1:30:42backpack. Uh, this five backpack. These
1:30:45five backpack items that make every hike
1:30:47harder than it needs to be. A software
1:30:50update. Show the hidden cost of
1:30:52forgetting. Tiny follow-up mistake that
1:30:54lets warm leads go cold. All of these
1:30:57can work really well. A gardening tool
1:30:58that makes watering easier. Boring. Why
1:31:01your plants keep drying out even when
1:31:03you water them. That's exciting.
1:31:05Starting to look at these different. A
1:31:07creator earned a low amount from a
1:31:08million short view video. One million
1:31:11views and only $58. The short form money
1:31:14trap explained. That's pretty damn good.
1:31:16I could use that one. Five angle
1:31:18switches that work for almost any fact.
1:31:20From feature to consequence. This tool
1:31:22has X to what happens when you don't
1:31:25have X or from general to specific.
1:31:28Replace save money on groceries with the
1:31:31aisle where your grocery budget
1:31:32disappears. Yeah, I want to watch that.
1:31:36Um, from explanation to tension, replace
1:31:38how solar panels solar panels work with
1:31:41the bill that makes homeowners finally
1:31:43look at solar.
1:31:45From statistic to story, replace 60%
1:31:49replace 60% of people make this mistake
1:31:52with the mistake most beginners make
1:31:54before they even start. Or from answer
1:31:55to open loop, best hiking boots with the
1:31:58hiking boot mistakes that ruins a large
1:32:00trip or something like that. Um, here's
1:32:02some prompts for that. Idea generation
1:32:04prompts. You have the problem agitator
1:32:06prompt. This is where you go through and
1:32:08it'll write something based on here's a
1:32:10problem. How do we how do we find
1:32:12something for it? The verses, the
1:32:14listicles, and on and on we go. So, this
1:32:18is the idea of going through and
1:32:20systematically finding content that's
1:32:23going to sell what you have to offer.
1:32:26It's going to make people want to visit
1:32:29your blog post, to watch your video, to
1:32:31get your content, to opt into your list.
1:32:33This is the stuff that's going to make
1:32:35the difference. And when we go through
1:32:36and we look at it, it all comes down to
1:32:40it's not just about the thing. It's
1:32:42about what the thing does. It's about
1:32:44how the thing works. It's about the
1:32:45different things that make up the thing.
1:32:47This is everything. Again, remember, I'm
1:32:50going to use this. Lots of people use
1:32:52this. This is a business. Most people
1:32:55trying to make money online. Most people
1:32:57watching these videos get nothing. Make
1:32:59nothing. This is about understanding
1:33:02what is it that actually gets traffic.
1:33:05What type of traffic do I want? And how
1:33:08do I lead them to the thing that's going
1:33:10to make them take the next step? So
1:33:12that's where the cookie crumbles. That's
1:33:14where the orange gets distinctified into
1:33:17all these other things. To get the notes
1:33:20from this video, the prompts, check out
1:33:21cliptor.com. You can also see there uh
1:33:24we are going to have later today this
1:33:27software that you can use. Right now
1:33:28it's Windows only. Um we are working on
1:33:31a Mac version and if you have not
1:33:33checked out Cliptor um I think it's like
1:33:35still 20ome bucks a month. It's a pretty
1:33:37cool tool. It'll help you start to make
1:33:39content and see content different. It's
1:33:41not about a tool that's going to spit
1:33:43out a million pieces of content. It's
1:33:45about what types of content is actually
1:33:47going to work. How do I think about this
1:33:50different and put it in front of people
1:33:52so it actually moves the needle. Smash
1:33:54that like button if you enjoyed the
1:33:55video. Check out the videos in the
1:33:57description. Go to cliptor.com for the
1:33:59notes and the software and I'll see you
1:34:02in the next training.

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