Why Local Ads Don't Need Complicated Targeting — Transcript

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1. 0:00How do you make big triceps? Just
2. 0:02kidding.
3. 0:02>> [laughter]
4. 0:04>> So, currents. I moved from East Coast to
5. 0:06West Coast.
6. 0:07Open my office for over almost a year.
7. 0:11>> Mhm.
8. 0:11>> Not making much.
9. 0:13>> Okay. What do you What do you sell?
10. 0:14>> I'm dentist.
11. 0:15>> Okay. Got it.
12. 0:16>> And my desire is to be five times more
13. 0:19what I make by December.
14. 0:22>> Okay.
15. 0:22>> Is it like make it or break it?
16. 0:23>> Sure.
17. 0:24>> To be honest. And obstacle mostly right
18. 0:26now to having more patient.
19. 0:28>> More patients?
20. 0:29>> More patient.
21. 0:29>> Got it.
22. 0:30>> to make it five times?
23. 0:31>> What are you doing right now? To
24. 0:32advertise?
25. 0:33>> Advertising, mailers,
26. 0:36Yelp.
27. 0:38And some
28. 0:41Google.
29. 0:42>> Yeah, everybody's you're like you're
30. 0:43you're advertising just like it's 15
31. 0:45years ago. That's all.
32. 0:46>> Yeah.
33. 0:46>> So, you just need to advertise like it's
34. 0:482024.
35. 0:49So, it's going to be content on social
36. 0:51media. It's before and afters of people
37. 0:52getting their teeth done and you running
38. 0:54social ads locally. Which luckily is
39. 0:57very easy to do. Like local ads you
40. 0:59don't have Like the hardest part about
41. 1:00paid ads is targeting. And so the
42. 1:02advantage of being local is you just
43. 1:05you drop a pin on the map and you say
44. 1:07anybody who's in a 10-mi radius of here,
45. 1:09show this before and after, put a an
46. 1:11opt-in form.
47. 1:13And you just have your front desk call
48. 1:14them and and schedule an appointment.
49. 1:16And if you want you can just have an
50. 1:17automated scheduler on the thank you
51. 1:19page and then they select it. And then
52. 1:20when the when the
53. 1:22the secretary calls to confirm the
54. 1:23appointment, you get a card
55. 1:26for a no-show fee because it's me cold
56. 1:27traffic cuz you're not going to want to
57. 1:28deal with no-shows.
58. 1:30And if they're like, "Why do I have to
59. 1:31put a card down for an appointment?"
60. 1:32She's just going to say word for word,
61. 1:34"This is how we've always done it."
62. 1:37Works every time.
63. 1:40Dead serious.
64. 1:42I mean that's it. Like you you need to
65. 1:43run before and after like
66. 1:45you probably won't be able to run before
67. 1:46and afters on ads. You can make them for
68. 1:48content.
69. 1:49In terms of the ads, do you do like
70. 1:51Invisalign or do you have some sort of
71. 1:52like specialty that you do?
72. 1:53>> Yes, all of them.
73. 1:54>> Right. So, then you just just give off
74. 1:55you know give a thousand dollars off of
75. 1:56Invisalign or two thousand dollars off
76. 1:58of Invisalign. Um an alternative
77. 2:00strategy, if you really want to if you
78. 2:01really want to 5x this year, how how
79. 2:03seriously do you want to 5x?
80. 2:05>> Very serious.
81. 2:05>> All right, cool. Then do this. Uh give
82. 2:07away a free pair of Invisalaligns
83. 2:09uh
84. 2:10uh
85. 2:11as your ad. Be like, "Free Invisalign
86. 2:13giveaway."
87. 2:14Uh and then
88. 2:16uh you know, run it in this radius. And
89. 2:18then do a countdown being like, "7 days
90. 2:21away, 6 days away, 3 days away." You
91. 2:22just message and text people until the
92. 2:23drawing happens.
93. 2:25And then select a winner.
94. 2:27And then call everyone else who opted in
95. 2:30and say, "You got second place.
96. 2:32And second place is two thousand dollars
97. 2:34off of this.
98. 2:36When do you want to book it?"
99. 2:40Do that.
100. 2:42>> On which platforms?
101. 2:43>> Just meta. Meta will be fun.
102. 2:46>> Thank you.
103. 2:46>> Yep. If you're not getting as many leads
104. 2:48as you want and your business is demand
105. 2:50constrained, [music]
106. 2:50meaning you could service more customers
107. 2:52than you currently have, then this is
108. 2:54for you. So, marketing is changing and I
109. 2:56think ACQ tends to be on the bleeding
110. 2:58edge of this stuff. We certainly spend
111. 2:59the money
112. 3:00to do it, but we also build custom
113. 3:02software and we pay amazing vendors and
114. 3:04very expensive people to figure out the
115. 3:05system that we have right now and I want
116. 3:06to share it with you kind of open kimono
117. 3:08style. If you're not getting as many
118. 3:09leads as you want,
119. 3:10boy, do I have the thing for you. Click
120. 3:11below, book call and
121. 3:13hopefully I'll see you in Vegas.