"Why Is Everything Taking Longer Than I Thought It Would?" — Transcript
Full transcript
- 0:00It's always harder, takes longer, and
- 0:03costs more than you think it will. That
- 0:04is a reflection of poor expectations,
- 0:08not that that reality is bad. And so, it
- 0:11makes sense that it would be harder,
- 0:13take longer, and cost more because if it
- 0:16didn't, then everyone would have it. If
- 0:17everyone had it, then it wouldn't be
- 0:18worthwhile. And so, literally the
- 0:20difficulty of the task that you embark
- 0:23on is proportional to the reward that
- 0:25you ultimately get because you are the
- 0:27asset that you build more than the
- 0:28achievement. And so, if it's hard,
- 0:30that's amazing because it will make you
- 0:32that much harder once you conquer it.
- 0:34And it will also make it harder for
- 0:35anybody else who wants to follow in your
- 0:37footsteps. And so, the higher up the
- 0:39mountain you climb, the thinner the air
- 0:40gets, and the rarer the climber or
- 0:43explorer must be in order to get there.
- 0:46And so, I don't know about you, but I
- 0:48would so much rather climb a mountain
- 0:50that so few people have been able to
- 0:51climb so that I can see a view that
- 0:53other people haven't seen. And so,
- 0:54speaking of expectations, let me talk
- 0:56about the worst expectation of all,
- 0:58which is entitlement, which is the
- 1:00expectation of life or other people to
- 1:02give you something without earning it.
- 1:04And I think that this is is a is a virus
- 1:07in today's culture right now. And so,
- 1:09there's the famous quote, "Hard times
- 1:11create strong men, strong men create
- 1:14good times, good times create weak men,
- 1:17and weak men create hard times." It
- 1:19makes sense that right now we have a lot
- 1:22of weak men because it's been pretty
- 1:24good times. The good news about that is
- 1:26that it's so easy to beat them. You just
- 1:28have to show up, be on time, prepare the
- 1:31night before, remember people's names,
- 1:34actually follow up when you say you were
- 1:36going to, and try like you mean it
- 1:39rather than trying like you want to get
- 1:41credit for trying. And I see this is
- 1:43this this thing that's that that's
- 1:45pervasive right now is that people will
- 1:48comment or they'll DM me and they're
- 1:50like, "Hey, I'm trying really hard." As
- 1:52though I'm supposed to give them credit
- 1:54for trying. The world doesn't work that
- 1:56way. It gives you credit for achieving.
- 1:59And the reason that you want credit for
- 2:00trying is because you want it to cost
- 2:03less, take shorter time period, and be
- 2:05easier. And so, if you restate your
- 2:08complaint about the difficulty as, "Oh,
- 2:11I have false expectations about the ease
- 2:13or the price tag of this goal." Then all
- 2:16of a sudden you realize that the only
- 2:17real problem was that you expected it to
- 2:19cost less. It's like going to the store
- 2:22and being like, "Oh, I've got these
- 2:23Jordans that I really want to buy. I've
- 2:25got $50. I'm so excited to buy them."
- 2:27You go to the store and and see that
- 2:28they're $300. At that point, you can
- 2:31just say, "Jordans aren't for me." Or
- 2:33you can say, "Oh, I will have to keep
- 2:35working and keep saving so that I can
- 2:36afford this." And so, it's a lot about
- 2:38affording the goals that you want to
- 2:41achieve. And a lot of things that we
- 2:42have to spend in order to get them is
- 2:45the time and the rejection of not
- 2:47achieving what we want on the timeline
- 2:49we originally thought. Like, what makes
- 2:51success hard is that the expectation
- 2:53that society puts because we only see
- 2:55the highlight reel. You actually only
- 2:56see people after they finish the race.
- 2:59People think success is like watching a
- 3:01marathon, not running a marathon. When
- 3:03you watch a marathon, you look at the
- 3:05beginning and you look at the end. It
- 3:07only takes you a couple of seconds to
- 3:09see both of those. But running a
- 3:11marathon is four, five, six straight
- 3:13hours of breathing heavy, wondering when
- 3:16it's going to end, counting starting to
- 3:17play games in your mind of like, "Okay,
- 3:19I'm I'm 2/3 of the way there. I'm two
- 3:22two more quarters of that. I'm only 1/5
- 3:24of the of 1/8 of the way there." And you
- 3:26keep doing this to play tricks on your
- 3:27mind to keep going. But the thing is is
- 3:30that in a mile marker race, it's very
- 3:32clear to know how you're going to get to
- 3:34the finish line and how long it's going
- 3:35to take. The only difference with
- 3:37success is that you just have to keep
- 3:38running and you don't know where the
- 3:39finish line is. And people will only
- 3:41cheer you on at that finish line that
- 3:43they don't know where it is, either.
- 3:45Which means you have to get used to
- 3:46running alone. And so, the difficulty is
- 3:48you have to start running and you have
- 3:50to keep running, but you just don't know
- 3:53whether you're running for a mile or
- 3:55300. And so this is where the pacing is
- 3:58important. So a lot of people will run
- 4:00really hard. They'll They'll think
- 4:02because they only saw the beginning of
- 4:04the marathon on TV and the finish of the
- 4:06marathon on TV that they can just sprint
- 4:08because both of those clips only lasted
- 4:10a couple of seconds. So they start their
- 4:12marathon of success of whatever it is
- 4:14they're going after by sprinting as hard
- 4:16as they can. And then they realize that
- 4:19there's no one around and there's just a
- 4:21bunch of open road in ahead of them. And
- 4:23they're like, "How long is this going to
- 4:24take?" And that's when reality sets in.
- 4:27And so I make these videos to say that a
- 4:29lot of times it's going to take longer.
- 4:32Real quick, if you're business owner and
- 4:33you are not growing as fast as you like,
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- 4:59business across product, marketing,
- 5:00sales, customer success, recruiting, IT,
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- 5:05matter what you're struggling with,
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