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"Why Is Everything Taking Longer Than I Thought It Would?" — Transcript

by MoreMozi · 1,207 words · 164 segments · language en · Watch on YouTube

Full transcript

  1. 0:00It's always harder, takes longer, and
  2. 0:03costs more than you think it will. That
  3. 0:04is a reflection of poor expectations,
  4. 0:08not that that reality is bad. And so, it
  5. 0:11makes sense that it would be harder,
  6. 0:13take longer, and cost more because if it
  7. 0:16didn't, then everyone would have it. If
  8. 0:17everyone had it, then it wouldn't be
  9. 0:18worthwhile. And so, literally the
  10. 0:20difficulty of the task that you embark
  11. 0:23on is proportional to the reward that
  12. 0:25you ultimately get because you are the
  13. 0:27asset that you build more than the
  14. 0:28achievement. And so, if it's hard,
  15. 0:30that's amazing because it will make you
  16. 0:32that much harder once you conquer it.
  17. 0:34And it will also make it harder for
  18. 0:35anybody else who wants to follow in your
  19. 0:37footsteps. And so, the higher up the
  20. 0:39mountain you climb, the thinner the air
  21. 0:40gets, and the rarer the climber or
  22. 0:43explorer must be in order to get there.
  23. 0:46And so, I don't know about you, but I
  24. 0:48would so much rather climb a mountain
  25. 0:50that so few people have been able to
  26. 0:51climb so that I can see a view that
  27. 0:53other people haven't seen. And so,
  28. 0:54speaking of expectations, let me talk
  29. 0:56about the worst expectation of all,
  30. 0:58which is entitlement, which is the
  31. 1:00expectation of life or other people to
  32. 1:02give you something without earning it.
  33. 1:04And I think that this is is a is a virus
  34. 1:07in today's culture right now. And so,
  35. 1:09there's the famous quote, "Hard times
  36. 1:11create strong men, strong men create
  37. 1:14good times, good times create weak men,
  38. 1:17and weak men create hard times." It
  39. 1:19makes sense that right now we have a lot
  40. 1:22of weak men because it's been pretty
  41. 1:24good times. The good news about that is
  42. 1:26that it's so easy to beat them. You just
  43. 1:28have to show up, be on time, prepare the
  44. 1:31night before, remember people's names,
  45. 1:34actually follow up when you say you were
  46. 1:36going to, and try like you mean it
  47. 1:39rather than trying like you want to get
  48. 1:41credit for trying. And I see this is
  49. 1:43this this thing that's that that's
  50. 1:45pervasive right now is that people will
  51. 1:48comment or they'll DM me and they're
  52. 1:50like, "Hey, I'm trying really hard." As
  53. 1:52though I'm supposed to give them credit
  54. 1:54for trying. The world doesn't work that
  55. 1:56way. It gives you credit for achieving.
  56. 1:59And the reason that you want credit for
  57. 2:00trying is because you want it to cost
  58. 2:03less, take shorter time period, and be
  59. 2:05easier. And so, if you restate your
  60. 2:08complaint about the difficulty as, "Oh,
  61. 2:11I have false expectations about the ease
  62. 2:13or the price tag of this goal." Then all
  63. 2:16of a sudden you realize that the only
  64. 2:17real problem was that you expected it to
  65. 2:19cost less. It's like going to the store
  66. 2:22and being like, "Oh, I've got these
  67. 2:23Jordans that I really want to buy. I've
  68. 2:25got $50. I'm so excited to buy them."
  69. 2:27You go to the store and and see that
  70. 2:28they're $300. At that point, you can
  71. 2:31just say, "Jordans aren't for me." Or
  72. 2:33you can say, "Oh, I will have to keep
  73. 2:35working and keep saving so that I can
  74. 2:36afford this." And so, it's a lot about
  75. 2:38affording the goals that you want to
  76. 2:41achieve. And a lot of things that we
  77. 2:42have to spend in order to get them is
  78. 2:45the time and the rejection of not
  79. 2:47achieving what we want on the timeline
  80. 2:49we originally thought. Like, what makes
  81. 2:51success hard is that the expectation
  82. 2:53that society puts because we only see
  83. 2:55the highlight reel. You actually only
  84. 2:56see people after they finish the race.
  85. 2:59People think success is like watching a
  86. 3:01marathon, not running a marathon. When
  87. 3:03you watch a marathon, you look at the
  88. 3:05beginning and you look at the end. It
  89. 3:07only takes you a couple of seconds to
  90. 3:09see both of those. But running a
  91. 3:11marathon is four, five, six straight
  92. 3:13hours of breathing heavy, wondering when
  93. 3:16it's going to end, counting starting to
  94. 3:17play games in your mind of like, "Okay,
  95. 3:19I'm I'm 2/3 of the way there. I'm two
  96. 3:22two more quarters of that. I'm only 1/5
  97. 3:24of the of 1/8 of the way there." And you
  98. 3:26keep doing this to play tricks on your
  99. 3:27mind to keep going. But the thing is is
  100. 3:30that in a mile marker race, it's very
  101. 3:32clear to know how you're going to get to
  102. 3:34the finish line and how long it's going
  103. 3:35to take. The only difference with
  104. 3:37success is that you just have to keep
  105. 3:38running and you don't know where the
  106. 3:39finish line is. And people will only
  107. 3:41cheer you on at that finish line that
  108. 3:43they don't know where it is, either.
  109. 3:45Which means you have to get used to
  110. 3:46running alone. And so, the difficulty is
  111. 3:48you have to start running and you have
  112. 3:50to keep running, but you just don't know
  113. 3:53whether you're running for a mile or
  114. 3:55300. And so this is where the pacing is
  115. 3:58important. So a lot of people will run
  116. 4:00really hard. They'll They'll think
  117. 4:02because they only saw the beginning of
  118. 4:04the marathon on TV and the finish of the
  119. 4:06marathon on TV that they can just sprint
  120. 4:08because both of those clips only lasted
  121. 4:10a couple of seconds. So they start their
  122. 4:12marathon of success of whatever it is
  123. 4:14they're going after by sprinting as hard
  124. 4:16as they can. And then they realize that
  125. 4:19there's no one around and there's just a
  126. 4:21bunch of open road in ahead of them. And
  127. 4:23they're like, "How long is this going to
  128. 4:24take?" And that's when reality sets in.
  129. 4:27And so I make these videos to say that a
  130. 4:29lot of times it's going to take longer.
  131. 4:32Real quick, if you're business owner and
  132. 4:33you are not growing as fast as you like,
  133. 4:35I'd like to give you a free gift. So my
  134. 4:37team and I put together the $100 million
  135. 4:39scaling road map, which is basically 200
  136. 4:41hours of us looking over all the
  137. 4:42portfolio companies we've had and what
  138. 4:45stages of growth they went through and
  139. 4:47more importantly where they got stuck
  140. 4:48and how they got past it. And so we
  141. 4:50broke it into these 10 stages and we
  142. 4:52made this little kind of quiz thing
  143. 4:53where if you put in your business
  144. 4:54information, it'll tell you where you're
  145. 4:56at and the most important part for you,
  146. 4:58what to do for each of functions of the
  147. 4:59business across product, marketing,
  148. 5:00sales, customer success, recruiting, IT,
  149. 5:02human resources, and finance. And so no
  150. 5:05matter what you're struggling with,
  151. 5:06someone else has already struggled with
  152. 5:08it and solved it. And so I'd like to
  153. 5:10give you this thing absolutely free. You
  154. 5:11can go to acquisition.com/roadmap,
  155. 5:13plug in your business information, and
  156. 5:14if you want us to actually help you
  157. 5:17decon train the business and you're
  158. 5:18trying to scale, we'd love to help you
  159. 5:20out. On the thank you page, you can book
  160. 5:21a call with my team and we will
  161. 5:24look at the business, see if we can
  162. 5:25help, and if we can, we'll invite you
  163. 5:26out to Vegas and we'll do this in person
  164. 5:28live.

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