Why I'd Hit Conferences to Find Investors — Transcript

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1. 0:00We sell micro development housing to
2. 0:02investors.
3. 0:02>> Micro development, okay.
4. 0:04>> Yeah, so infill housing.
5. 0:05Um we do 46 million in revenue. We like
6. 0:07to get to 500 million.
7. 0:09>> Cool.
8. 0:09>> If possible. Um and our bottom neck is
9. 0:12scaling capital and our team structure.
10. 0:14So, they rely heavily on myself and my
11. 0:16business partner.
12. 0:17>> So, you should do the fundraising?
13. 0:19>> Uh no, to do everything.
14. 0:21>> [laughter]
15. 0:22>> Yes.
16. 0:23Fundraising is what we'd like to focus
17. 0:24on.
18. 0:25>> Heard. Okay, and so
19. 0:28>> So, the question is how do we get Sharad
20. 0:30to join us as a GP in our fund?
21. 0:31>> Yeah.
22. 0:33Sharad's Sharad's sneaking, yeah.
23. 0:35>> But, our question would be is how do we
24. 0:38uh attract high net worth individuals
25. 0:40without using our personal network?
26. 0:42>> Just talk to me.
27. 0:43>> [laughter]
28. 0:45>> Um
29. 0:46I mean, you you have a you have a number
30. 0:48of paths, right? One is somebody goes go
31. 0:49to somebody who already has the has all
32. 0:50these people, right? Option one, that's
33. 0:52the affiliate model. You could run paid
34. 0:54ads and say, "Hey, this is my
35. 0:55experience, this is my background. If
36. 0:56you're an accredited investor, check us
37. 0:57out." Um or you could be making content,
38. 0:59which I don't know if you are doing that
39. 1:00on a regular basis. You could be making
40. 1:02content. Um or you could do the outbound
41. 1:04method. But, like those are fun like
42. 1:05those are the options, right?
43. 1:07>> Yeah.
44. 1:08>> Okay. There's only there's only so many
45. 1:09ways to get to like have people find out
46. 1:11about your stuff. Um
47. 1:14I mean, that's it. Like going to trade
48. 1:15shows I still kind of put into like you
49. 1:17pay somebody else to gain access to
50. 1:18their audience, same same same idea. Um
51. 1:21but, those are the those are the
52. 1:22different paths. Um
53. 1:24we have a really good kind of like
54. 1:26playbook for for uh
55. 1:30Because what you what you're looking for
56. 1:31is kind of like high
57. 1:32it works the same as an enterprise sale,
58. 1:34even though it's a it feels different or
59. 1:36like it it quacks different, it it's
60. 1:37actually still the same process. Um
61. 1:40and I think that
62. 1:42if I had to like if I had no money, no
63. 1:44everything, and I had to start now, and
64. 1:45I was switching places with you, I would
65. 1:47probably hit um the conference event
66. 1:50stuff.
67. 1:51>> Yeah.
68. 1:51>> Because that's where it's just super
69. 1:52high leverage. You typically want to be
70. 1:54face-to-face with investors. They I
71. 1:55mean, not you don't want to, but you
72. 1:56can. Um and it's just like the speed to
73. 1:58trust is so much faster.
74. 2:00Yeah, we have a whole playbook around
75. 2:02that, but you should um
76. 2:04More than I can share right now in terms
77. 2:06of time for everybody else, but I think
78. 2:08if I had to pick one of those paths,
79. 2:09that's probably the one I would start
80. 2:10with
81. 2:11unless you had some like background in
82. 2:13like media buying or some other yeah.
83. 2:15>> No, all right, perfect. Thank you.
84. 2:16>> That's what I would do. Yeah. If you're
85. 2:18not getting as many leads as you want
86. 2:19and your business is demand constrained,
87. 2:21meaning [music] you could service more
88. 2:22customers than you currently have, then
89. 2:24this is for you. So marketing is
90. 2:26changing and I think ACQ tends to be on
91. 2:28the bleeding edge of this stuff. We
92. 2:29certainly spend the money
93. 2:31to do it, but we also build custom
94. 2:32software and we pay amazing vendors and
95. 2:34very expensive people to figure out the
96. 2:36system that we have right now and I want
97. 2:37to share it with you kind of open kimono
98. 2:38style. If you're not getting as many
99. 2:39leads as you want,
100. 2:41boy do I have the thing for you. Click
101. 2:42below, book call and
102. 2:44hopefully I'll see you in Vegas.