Why Going Live Makes Better Long Videos — Transcript

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1. 0:00I I'm getting quite a lot of customers
2. 0:02from YouTube
3. 0:03um and I want to start really pushing
4. 0:05that. I'm not posting at all enough. And
5. 0:08it really interested me what you said
6. 0:09about lives. What's I have a choice to
7. 0:11make now where I spend my time making
8. 0:13videos. What's the the logic of spending
9. 0:163 hours once a week on lives instead of
10. 0:18planning
11. 0:20uh a more sort of polished video in that
12. 0:223 hours?
13. 0:24>> Well, my actual recording session is the
14. 0:26same.
15. 0:27So, imagine you're going to do a
16. 0:30formalized, you know, polished recording
17. 0:32session. I just
18. 0:34go live. And so, if you want to see me
19. 0:36record polished So, like they take that
20. 0:38live and then if I do three YouTube
21. 0:40videos in that live, those are three
22. 0:43other polished posts that are going out.
23. 0:45So, it's not that those have stopped.
24. 0:46It's just that I have I have a fourth
25. 0:48asset [snorts] that gets created where I
26. 0:50get deeper involvement, I get
27. 0:51parasocial, I get a free video that
28. 0:53gives usually around 100,000 views
29. 0:55without me doing anything. And then I
30. 0:57still get the three videos plus my
31. 0:58shorts. So, it's just like it creates
32. 1:00another asset number one and number two,
33. 1:02I think there's a different dynamic of
34. 1:03live for the people who are live. Third,
35. 1:07I think I show up better when I feel
36. 1:09like there's people who are watching
37. 1:11rather than just like the three
38. 1:1320-year-olds behind the camera. Uh
39. 1:15cuz cuz in a real way like probably one
40. 1:17of the biggest like
41. 1:20I don't believe shifts that I had around
42. 1:21making content is that the people behind
43. 1:24the camera matter a ton.
44. 1:26And so, some of my earlier content was a
45. 1:28little bit more hardcore than I am in
46. 1:29reality because I was just yelling at
47. 1:32the 20-year-olds behind the camera
48. 1:34because I felt like I was talking to
49. 1:35them because they were the only people
50. 1:36in the room. If I had all women in the
51. 1:38room, my content would have been
52. 1:40significantly different. Even though
53. 1:42might have had the same packaging or
54. 1:43same title or whatever, but like what I
55. 1:45was going to say was different. And so,
56. 1:46the live has kind of like uh rounded off
57. 1:50that edge for me because I see girl,
58. 1:52guy, person in Algeria, person here,
59. 1:54person in Australia, person UK. And so,
60. 1:56so reminds me kind of like in real time
61. 1:58that like there's a lot of different
62. 1:59people who are consuming that. So my
63. 2:01examples are different. Uh the energy
64. 2:03that I bring to it is different.
65. 2:04And then um the the last piece that um
66. 2:08I I like about the lives um No, I think
67. 2:11that's all I had one more. I can't
68. 2:12remember what it was, but those are
69. 2:13those are the things.
70. 2:13>> find there's something just about being
71. 2:15live where it's like
72. 2:16oh, I'm live. Whereas the camera, if
73. 2:18it's just rolling, you're like
74. 2:20>> Yeah.
75. 2:20>> Cuz you're actually live. You can't just
76. 2:22be like screw this.
77. 2:24>> Yeah.
78. 2:24>> Like I'm done. There's some It gives me
79. 2:26energy at least. If it unless I'm doing
80. 2:28it live, I don't want to do it,
81. 2:29basically. Yeah.
82. 2:31>> I haven't seen your lives. Do you have
83. 2:32questions on Are people asking you
84. 2:34questions while you So you have to you
85. 2:35get interrupted quite a lot?
86. 2:37>> No, so yes and no. So I have my So I
87. 2:40don't think about it as interruptions. I
88. 2:41think about it as them asking questions
89. 2:44while I make a point that if I don't
90. 2:47answer it,
91. 2:48they would I'd lose that in the video.
92. 2:50>> So it adds more value.
93. 2:51>> Exactly. So I don't answer every
94. 2:53question, but I'll I'll like I'll keep
95. 2:55an eye on it, and the guys can cut out
96. 2:57like a gap of me reading the comments in
97. 2:59between, and then I'll address it. So
98. 3:01before we had this, the way I did the
99. 3:03videos is I would go record the video,
100. 3:05the guys would write down questions they
101. 3:06had, and then
102. 3:09they would ask the questions after, and
103. 3:10then they would slice those in.
104. 3:12Uh so I'd be like, so I make my point.
105. 3:14Like, so for example, if you're one of
106. 3:15these people, which I didn't say at the
107. 3:17moment because they're like, well, what
108. 3:18if this? I'm like, it's a good point.
109. 3:20Didn't think about that. And so then
110. 3:20I'll I'll interject it, which then makes
111. 3:22it a more complete video.
112. 3:23>> Do you go live on several platforms at
113. 3:25the same time? Like do you do all of
114. 3:27>> do YouTube, but I'm sure I could do
115. 3:28more. I just
116. 3:29haven't.
117. 3:30>> Cool. I just wanted to thank Andrew
118. 3:33Kirby over there because I heard about
119. 3:34school from videos he made on YouTube,
120. 3:36and
121. 3:39You know what? You do it very similar to
122. 3:41the Twitch some of the Twitch streamers.
123. 3:43Have you heard them talk about it?
124. 3:44>> Mhm.
125. 3:45>> Yeah, the the best ones are very good at
126. 3:47making one live and then repurposing it
127. 3:49for everything. Yeah.
128. 3:51>> The key is like I still make my three
129. 3:54YouTube videos a week or whatever from
130. 3:56like that's happens in the live. So but
131. 3:59the thing that you'll find is that the
132. 4:01live is totally okay with one they want
133. 4:05to see what how you actually make these
134. 4:06videos. They're just curious. And then
135. 4:09number two, if you say hey guys I'm
136. 4:11going to do this intro real quick
137. 4:13and then I just do the intro no one's
138. 4:14like oh [ __ ] this guy. I mean because
139. 4:16fundamentally if if the hook is
140. 4:18interesting it will make them want to
141. 4:20watch more.
142. 4:21>> But it feels so raw and live. It's
143. 4:23that's what happens on a Twitch stream,
144. 4:25right? That's why yeah.
145. 4:27>> Sorry I don't have the mic. You actually
146. 4:29say hang on guys I'm doing an intro now.
147. 4:31>> Yeah. I was like all right so I'm going
148. 4:33to do three videos today. First video is
149. 4:34going to be on this, second video is on
150. 4:35this, third video is on this. So I'll do
151. 4:37a little Q&A five minutes and I'll be
152. 4:38like all right I'm going to rip. So uh
153. 4:41you're poor and that sucks and so we
154. 4:44need to fix that and here's you know
155. 4:45seven ways that I don't kill myself for
156. 4:47saying this, right? And so and then I go
157. 4:49through the seven things or whatever.
158. 4:50>> If you're not getting as many leads as
159. 4:52you want and your business is demand
160. 4:53[music] constrained, meaning you could
161. 4:55service more customers than you
162. 4:56currently have, then this is for you. So
163. 4:58marketing is changing and I think ACQ
164. 5:00[music] tends to be on the bleeding edge
165. 5:01of this stuff. We certainly spend the
166. 5:03money to do it, but we also build custom
167. 5:05software and we pay amazing vendors and
168. 5:07very expensive people to figure out the
169. 5:09system that we have right now and I want
170. 5:10to share it with you kind of open kimono
171. 5:11style. If you're not getting as many
172. 5:12leads as you want
173. 5:14boy do I have the thing for you. Click
174. 5:15below, book call and
175. 5:17hopefully I'll see you in Vegas.