Why Expertise Makes Influencers Truly Powerful — Transcript
Full transcript
- 0:00we can now delineate there are different
- 0:02kinds of influencers.
- 0:04The ones who have built it on nothing,
- 0:06we ignore them. We don't need to hate
- 0:07them, we ignore them. But the ones
- 0:09who've built up expertise and authority
- 0:11in their space and have transcended
- 0:13their vertical, I respect the hell out
- 0:16of them cuz they've done what very few
- 0:18people can actually do.
- 0:19They're not only good at their craft,
- 0:20they've transcended their industry.
- 0:23That is powerful.
- 0:24I'm happy to be called an influencer. At
- 0:27first it was a little uncomfortable, but
- 0:28I'm like, okay,
- 0:30I'll go with that.
- 0:31Okay? So this comes through
- 0:33specialization.
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