"Why Do I Feel So Anxious Running My Business?" — Transcript

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1. 0:00you delivered on it well. Okay. So, so
2. 0:02big picture
3. 0:04I want you to erase the other games from
4. 0:06your mind for a moment. I want you to
5. 0:09make an offer to the existing audience
6. 0:10for the two more games that are coming
7. 0:12down the line so you can generate some
8. 0:13cash. I want you to not think about
9. 0:15anything that's not now those two other
10. 0:17games. With this extra cash, then
11. 0:20we have to look at what is the thing
12. 0:22that has taken the majority of your
13. 0:23time.
14. 0:25>> Mhm. [clears throat]
15. 0:26>> And that's going to be that first hire,
16. 0:27but what's the What is that thing that's
17. 0:29taking most of your time that that makes
18. 0:30you the least money?
19. 0:32>> Most of it was customer support for like
20. 0:34the first 4 months.
21. 0:37Yeah, it was intense. So, I got a
22. 0:40contractor that could
23. 0:41answer emails, but still like a
24. 0:43part-time contractor.
25. 0:44>> Okay.
26. 0:45>> So, I think that's the lowest-hanging
27. 0:46fruit.
28. 0:47>> Yeah.
29. 0:48>> Also, running ads. Like I'm actually not
30. 0:50very good at running ads.
31. 0:51>> Yeah.
32. 0:52>> I've ran the same same
33. 0:54creative for a year and it still
34. 0:57performed.
35. 0:58>> Yeah.
36. 0:58>> Thank god. Um
37. 1:00>> Thank god.
38. 1:00>> So, yeah, I know.
39. 1:03Uh so, that that's another thing that
40. 1:05takes up a ton of my time and I'm also
41. 1:07not the best at it, too. Like I know
42. 1:08that.
43. 1:09>> Yeah.
44. 1:09>> Um
45. 1:10and then just other operational like
46. 1:13trying to get the business like actually
47. 1:16up and running
48. 1:17as far as just all the back-end
49. 1:19operations, fulfillment, logistics.
50. 1:22>> Dude, I think you're spending a lot of
51. 1:23time being distracted because right now
52. 1:24you have no employees and you like
53. 1:28you have added complexity to your life
54. 1:30and I think you've spent a lot of time
55. 1:32not sure what to do and that is what's
56. 1:33eating your time.
57. 1:36>> That's 100% Yeah. It's like a juggling
58. 1:38act.
59. 1:38>> Yeah, which means you need clarity,
60. 1:40right? Anxiety comes from a lot of
61. 1:42different actions and no priorities.
62. 1:45>> Mhm.
63. 1:45>> That's where anxiety comes from. That's
64. 1:46what you're feeling right now.
65. 1:48And to eliminate anxiety, you do that
66. 1:50through subtraction.
67. 1:52You need to take things away.
68. 1:55>> Yeah.
69. 1:56>> All right. So, there there's two
70. 1:58versions of this reality. I would prefer
71. 1:59you get some cash up front, but that
72. 2:01does increase the load because you're
73. 2:02going to have these two other things
74. 2:03that you're going to have to now deliver
75. 2:04on, right? So, that's the that's the
76. 2:05trade there. The alternative version of
77. 2:07this, like if Layla were sitting next to
78. 2:08me, what she would probably say is
79. 2:11forget the other four games exist.
80. 2:13I'll tell like I I can play both hats
81. 2:15because Layla and I know each other's
82. 2:16advice good enough at this point. I'm
83. 2:18I'm a yes hinge person, she's a no hinge
84. 2:19person, which is why we work well. She
85. 2:21would probably say, "Hey,
86. 2:23don't do anything with those four
87. 2:25because they're probably going to suck
88. 2:26because you're going to get feedback
89. 2:27from the first one. Uh how much cash do
90. 2:29you have of that 1.3?"
91. 2:32>> Out of the 1.3, uh about 150.
92. 2:35>> Jeez, bro. How much did you spend on
93. 2:38these other four games?
94. 2:41>> The other four, I'm probably about
95. 2:45over
96. 2:47probably about
97. 2:48150 as well, actually. Yeah.
98. 2:51>> Well, then what did you I mean, can you
99. 2:52deliver the games that you promised with
100. 2:54the cash you have?
101. 2:56>> Yeah. Yeah, yeah, yeah.
102. 2:58>> Well, then bro, deliver the games.
103. 2:59>> paid for all of it.
104. 3:00>> Well, just like
105. 3:02your entire objective in life right now
106. 3:03is just deliver the games.
107. 3:05>> Yep.
108. 3:06>> All right. And so, you said there's like
109. 3:08operations. It's like, "Dude, you have
110. 3:09no employees. What is the operations?"
111. 3:11>> Right.
112. 3:12>> It's like and literally the delivery for
113. 3:14you thing is shipping, which you're not
114. 3:15probably handling.
115. 3:18>> Yeah, I I have some fulfillment partners
116. 3:20that I'm managing, but they also do the
117. 3:22freight, too, that I'm doing.
118. 3:24>> Well, yeah, but that's Do you hear what
119. 3:25I'm saying here? Like, you you've added
120. 3:26you added endless complexity to a
121. 3:28business where people made a purchase,
122. 3:29you send them a cardboard box with toys
123. 3:31in it.
124. 3:32>> Yep.
125. 3:33>> Right.
126. 3:34And so, you got some people in between
127. 3:35that are asking for refunds. Great, hire
128. 3:36virtual assistant, they can respond to
129. 3:38the emails. Now what?
130. 3:40>> Yeah. Oh, virtual assistant. Yeah,
131. 3:42that's
132. 3:45Cool.
133. 3:46>> What else we got?
134. 3:48>> I mean, uh long term though
135. 3:51>> [laughter]
136. 3:52>> I'm not worried about long-term, dude.
137. 3:53You're worried about long-term, and
138. 3:55long-term is killing your short-term,
139. 3:56which is going to prevent your
140. 3:57long-term.
141. 3:58>> Yeah.
142. 3:59Yeah.
143. 4:00>> You need You made a promise. You got to
144. 4:02deliver on the promise. Once you do
145. 4:04that, you can have a full accounting of
146. 4:05how much cash you got left. Then, you
147. 4:07can spend that extra cash on these other
148. 4:09things that you've developed, which you
149. 4:10will probably tweak based on the
150. 4:12feedback you get from your customers.
151. 4:14>> Right. Yeah. Yeah.
152. 4:16I mean, we are going to be delivering in
153. 4:17the next month or so. So, like,
154. 4:19manufacturing is wrapping up, and it's
155. 4:21going to be on boats. So, it's it's
156. 4:23practically there.
157. 4:24Um
158. 4:25so, I'm basically looking at the next
159. 4:26step off.
160. 4:27>> Yeah.
161. 4:28>> And I'm mid-Kickstarter right now for
162. 4:30that second game. Um and it and it's
163. 4:32performing exactly the same as the first
164. 4:34one. Um so, that's that's also
165. 4:36>> I think you should join a community
166. 4:38>> Very good.
167. 4:38>> that
168. 4:39uh like join something specific to
169. 4:41Facebook ads if you want.
170. 4:43Um
171. 4:44So, that you can learn how to run ads.
172. 4:46Like, to me, that is by far the biggest
173. 4:47lever that you are missing right now.
174. 4:49Obviously, you can look at Qualium in
175. 4:50terms of how we do our like mass
176. 4:52production of ads and content. Um
177. 4:55like, there's tons of stuff inside of
178. 4:56Entourage about that.
179. 4:58Um
180. 4:58>> Yeah.
181. 4:58>> And like, that is what like when you're
182. 4:59like, I don't like You said You said ads
183. 5:01are taking a lot of your time, but you
184. 5:02also said you only have one one one ad
185. 5:04that's converting. So, like, it sounds
186. 5:05like you're just staring at it saying
187. 5:06like, "There's something that should
188. 5:07happen here, and I don't know what to
189. 5:08do." You need to go learn and
190. 5:10experiment. You have to try [ __ ]
191. 5:12>> Right. Yeah. I've been doing some
192. 5:15experimental stuff, but um not at mass
193. 5:18[clears throat]
194. 5:18scale that
195. 5:19>> Give yourself
196. 5:20>> answers.
197. 5:20>> Here's something tactical. Give yourself
198. 5:22a learning budget on ads. Pick a number
199. 5:24that you don't care about too much. So,
200. 5:26a thousand, two thousand, five thousand,
201. 5:28ten thousand dollars a month.
202. 5:29And take that number and be willing to
203. 5:32lose 100% of it
204. 5:33learning how to run ads.
205. 5:36>> Cool.
206. 5:37>> And that means that you can experiment.
207. 5:39So, of that of that X dollars per month,
208. 5:41take 70% put it towards things that are
209. 5:43almost identical to the winner. 20% is
210. 5:46adjacent, and then 10 is just wild
211. 5:47[ __ ] ideas.
212. 5:50>> Okay.
213. 5:50>> All right. That's your tactical thing.
214. 5:52Do not worry about the other four games.
215. 5:54Make sure you complete your promises in
216. 5:55the first thing. And you as an
217. 5:57entrepreneur, you need to focus on one
218. 5:58thing at a time, dude.
219. 5:59Like you would like Hewlett or Packard
220. 6:02had this quote,
221. 6:03um which is businesses die from
222. 6:05indigestion, not starvation. We take on
223. 6:07too much, not too little. That is how
224. 6:10businesses die because you get spread
225. 6:11too thin and you can't focus on
226. 6:12anything.
227. 6:13That's where the anxiety comes from. You
228. 6:14have to eliminate it.
229. 6:16>> Yeah, I like it. That's good.
230. 6:18>> All right. Appreciate you, brother.
231. 6:19>> Appreciate it.
232. 6:20>> Yep.
233. 6:20>> All right.
234. 6:21>> Rock and roll.
235. 6:21>> We'll see you.
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