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"Why Did $30,000 in Ads Get Me Zero Customers?" — Transcript

by MoreMozi · 3,879 words · 623 segments · language en · Watch on YouTube

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  1. 0:00Perfect. So my name is I have three
  2. 0:04locations,
  3. 0:06three dental offices in Southern
  4. 0:07California. So as of right now, we are
  5. 0:11doing around $2 million in revenue
  6. 0:14and we are essentially stuck.
  7. 0:17One of our offices is doing $1.2 million
  8. 0:22in revenue and the other two offices are
  9. 0:24underutilized.
  10. 0:26>> Okay.
  11. 0:26>> About three to 400,000.
  12. 0:28>> Okay.
  13. 0:29And you said dental offices.
  14. 0:31>> Health conscious.
  15. 0:32>> Yeah. Yeah. Dental offices.
  16. 0:35>> Okay. Got it.
  17. 0:36>> Do holistic dentistry in Orange County.
  18. 0:38>> Word. So what's what's holding you back?
  19. 0:41>> So we have a lead acquisition problem.
  20. 0:45So as of right now, we get about 30 new
  21. 0:48leads a month from a referral
  22. 0:52>> for all three locations. We're
  23. 0:53>> still Yeah. For all three locations.
  24. 0:56>> So you must be high ticket.
  25. 0:59Yeah. Yeah. High ticket.
  26. 1:01>> Okay. What's the average case size?
  27. 1:04>> Average case size presented is probably
  28. 1:06around 19,000 or so.
  29. 1:08>> Okay. Is this uh like veneers or
  30. 1:10something like that?
  31. 1:12>> A lot of implants, veneers.
  32. 1:14>> Okay.
  33. 1:14>> And like full mouth rehab. Yeah.
  34. 1:16>> Got it. Word. Okay. So, what do you you
  35. 1:19have one referral partner who's getting
  36. 1:20you 30 leads a month?
  37. 1:22>> Correct.
  38. 1:23>> Okay. Got it. Um, any reason you don't
  39. 1:26get like what' you do to get the
  40. 1:28referral partner that you have?
  41. 1:31>> We essentially just signed up signed up
  42. 1:33on our website. She's a big YouTube
  43. 1:34personality.
  44. 1:36>> Okay.
  45. 1:36>> And we're on a map essentially.
  46. 1:38>> Okay. Got it. Um, are there other people
  47. 1:40who exist like her in the world?
  48. 1:44>> There are there's one more. He's in
  49. 1:46Germany, but she's kind of the biggest
  50. 1:49one.
  51. 1:49>> Okay. Uh, can you get more from her or
  52. 1:5230 is the absolute max of what she
  53. 1:54offers?
  54. 1:56>> So, I mean, we can get more, but it's
  55. 2:00it's not a direct referral.
  56. 2:03People find us on our website.
  57. 2:05>> Okay.
  58. 2:05>> And then they call us and we schedule.
  59. 2:07>> And how do they find you?
  60. 2:09>> They just find us on the map. We're the
  61. 2:11only people in Orange County.
  62. 2:13>> Okay. So, any reason you're not running
  63. 2:15PPC pay-per-click? So, we we do run PPC
  64. 2:19at the moment. We ran a Facebook
  65. 2:22campaign
  66. 2:24about $10,000 a month with an agency.
  67. 2:26>> Okay.
  68. 2:27>> And the agency was the the copy was all
  69. 2:31towards
  70. 2:33low low hanging fruit and there was a
  71. 2:36lot of discount compassers.
  72. 2:38>> Uhhuh.
  73. 2:39>> So, right now I mean sorry over those
  74. 2:42three months
  75. 2:44we got zero patients.
  76. 2:46>> Okay.
  77. 2:47Uh,
  78. 2:47>> and then as of right now, we're at
  79. 2:49$12,000 a month
  80. 2:51>> in Google campaigns.
  81. 2:54>> And so, so you are still spending that
  82. 2:56money. You're just not getting patience
  83. 2:58from it.
  84. 3:00>> Just started. Just started last week to
  85. 3:02be honest.
  86. 3:02>> Got it. What's the offer?
  87. 3:05>> Offer is essentially a free consultation
  88. 3:09with a free scan, free smile assessment,
  89. 3:14and discounted cleaning.
  90. 3:15>> Yeah. Um, what can you do?
  91. 3:20Well, so you're spending this money now.
  92. 3:22Are you getting clicks? Are you getting
  93. 3:24leads?
  94. 3:26>> I've had a few clicks, few leads, but a
  95. 3:29lot of the keywords we're searching for
  96. 3:32are pretty low low volume.
  97. 3:35>> Uhhuh.
  98. 3:36>> So, we don't get too many clicks to be
  99. 3:37honest, but we have got a few phone
  100. 3:39calls, but no no actual conversion just
  101. 3:42yet in the past week and a half.
  102. 3:43>> Yeah. Um, so what's the sales motion? So
  103. 3:46they opt in on the site. Then what
  104. 3:47happens?
  105. 3:49>> They opt in and then I give them a call
  106. 3:51personally within two minutes.
  107. 3:54>> Wow. Okay.
  108. 3:56And then what happens?
  109. 3:59>> So once they once I give them a call, I
  110. 4:01get them scheduled as soon as possible.
  111. 4:05But as of right now,
  112. 4:07so we have one doctor working between
  113. 4:10three offices.
  114. 4:11>> Okay. booked out about two and a half
  115. 4:13weeks.
  116. 4:14>> Okay.
  117. 4:14>> So, we are essentially booking empty
  118. 4:17slots
  119. 4:19which are few and far between. So, our
  120. 4:21show rate is
  121. 4:24decent. I mean, it's about 70% but it's
  122. 4:26about 3 weeks out.
  123. 4:28>> Okay. And you just haven't met with
  124. 4:30these people yet or you have
  125. 4:31>> Sorry if I'm sorry if I'm talking a
  126. 4:33little weird. I'm hear a little echo in
  127. 4:34the background.
  128. 4:35>> Yeah. No, I hear it. So, they opt in,
  129. 4:38you call, you schedule them three weeks
  130. 4:40out. Okay. Then what happens?
  131. 4:43>> They they show up. We present the
  132. 4:46treatment plan. We educate them on
  133. 4:49exactly why we're doing this and what
  134. 4:51the difference is between normal.
  135. 4:52>> You pitch them
  136. 4:53>> and holistic dentistry is.
  137. 4:54>> Yeah. And you pitch them, right?
  138. 4:55>> Yeah.
  139. 4:56>> Okay.
  140. 4:57>> Scheduled as soon as possible.
  141. 4:58>> And then you get them rescheduled after
  142. 5:00they pay. You mean
  143. 5:03>> rescheduled? Uh I guess scheduled for
  144. 5:05their first appointment.
  145. 5:07>> But the first appointment is the thing
  146. 5:08that they show up for, right?
  147. 5:11Correct.
  148. 5:12>> That's where you tell them all these
  149. 5:13different you pitch them and then they
  150. 5:14come to another appointment that's a
  151. 5:15dental appointment.
  152. 5:18>> Yes.
  153. 5:18>> Okay. So, you do sell them on that first
  154. 5:20appointment. Correct.
  155. 5:22>> Correct.
  156. 5:23>> Okay. Got it. And so, you have leads
  157. 5:25that are going through this process.
  158. 5:26Since you're spending money on PPC right
  159. 5:28now, have you made any sales from that?
  160. 5:32>> From PPC? Not yet. Now,
  161. 5:33>> so you said you have 70% that are
  162. 5:35showing up. How many have showed up to
  163. 5:37create the 70%.
  164. 5:39So, we used to run PPC in the past,
  165. 5:43but it was pretty low. So, right now,
  166. 5:45>> you said you're running Google ads. So,
  167. 5:46what ads are you running for Google ads
  168. 5:48that you're spending 12,000 a month on
  169. 5:50that you're getting 70% shop rates for?
  170. 5:53>> So, we have the Google ads running for
  171. 5:5412,000 a month right now.
  172. 5:56>> Right. So, what are the what are these
  173. 5:58Google ads on what platform?
  174. 6:01Like I said PPC, which is AdWords, which
  175. 6:04is the same like basically I'm saying
  176. 6:05the same thing. You're saying one,
  177. 6:07you're saying we used to run PPC, now we
  178. 6:10run Google ads.
  179. 6:12Those are the same thing, unless you're
  180. 6:13running Google Display, which I doubt,
  181. 6:14or YouTube ads that are pre-roll, but
  182. 6:16you probably would have said YouTube
  183. 6:17ads. So, what are you what are we
  184. 6:18talking about?
  185. 6:20>> Yeah, I think we're talking about the
  186. 6:21same thing. I think I'm being a little
  187. 6:22bit confused.
  188. 6:22>> I agree. That's my point. So, you had an
  189. 6:24agency and then now you run it in-house
  190. 6:26and you're spending 12,000 a month. You
  191. 6:28have 70% showing up. So, people So,
  192. 6:30you're spending 12,000 on these
  193. 6:31keywords, right?
  194. 6:34>> Not yet. We we have 12,000 aotted.
  195. 6:37Haven't been able to spend it yet.
  196. 6:39>> So you haven't spent $12,000.
  197. 6:41>> No, no, we haven't in our budget.
  198. 6:43>> Then what are these where are the 70%
  199. 6:45Where's the 70% show rates coming from?
  200. 6:46How many leads do you have that created
  201. 6:47that?
  202. 6:49>> The 70% show up rate is coming from the
  203. 6:52referral
  204. 6:54>> organic. So this
  205. 6:57Okay. Okay. So you have a budget of
  206. 7:01$12,000 for Google Adwords that you have
  207. 7:03not run yet.
  208. 7:06Correct. It's running.
  209. 7:08>> Okay.
  210. 7:08>> I haven't utilized budget yet.
  211. 7:10>> Yeah.
  212. 7:11>> So, you haven't spent any of the money?
  213. 7:14>> No. Maybe like a hundred bucks so far
  214. 7:15has been actually utilized.
  215. 7:17>> Okay.
  216. 7:18Okay. Did the Did the other the agency
  217. 7:21were they able to spend your money?
  218. 7:24>> Yes.
  219. 7:25>> Okay. Got it. So, I I'll tell you I'll
  220. 7:27tell you the the two solutions. All
  221. 7:29right. Number one is the agency that you
  222. 7:31were working with, did they have
  223. 7:32customers who sold the level ticket that
  224. 7:34you sell?
  225. 7:37>> Yes.
  226. 7:38>> Okay, got it. And so what were those
  227. 7:40people doing that you weren't doing?
  228. 7:44>> So they were,
  229. 7:47you know what, let me break it down. So
  230. 7:48sorry, we were higher ticket than every
  231. 7:52single one of their customers.
  232. 7:54>> Okay. Okay. But did any of them sell
  233. 7:55like
  234. 7:56>> they provided?
  235. 7:56>> Did they sell anything that was in like
  236. 7:58the 8,000 plus range?
  237. 8:01>> Oh yeah. Yeah. 100%. Everything they
  238. 8:04only marketed one thing essentially.
  239. 8:06They they marketed like all X is what
  240. 8:09it's called.
  241. 8:10>> Okay.
  242. 8:10>> Which for us is a $40,000 procedure.
  243. 8:13>> Okay. So they do sell stuff that's more
  244. 8:15expensive.
  245. 8:17>> Yes.
  246. 8:19>> 10 to $20,000.
  247. 8:20>> Yeah. So, what I was trying to what I
  248. 8:22was trying to lead you to was the idea
  249. 8:23that you agent there was nothing wrong
  250. 8:25with the agency. They were getting you
  251. 8:26leads and you had a [ __ ] up sales
  252. 8:28motion.
  253. 8:31[clears throat]
  254. 8:32And so, I'll say like if I'm in your
  255. 8:34shoes, I would probably call that agency
  256. 8:36back up and say, "Can you connect me
  257. 8:37with the three or four people that
  258. 8:38you're currently working with that are
  259. 8:40not in my area that are making this
  260. 8:41work?"
  261. 8:44>> Now, in all likelihood, you said they
  262. 8:46were bringing the wrong type of people,
  263. 8:48right?
  264. 8:50Correct.
  265. 8:50>> But it's only the wrong type of people
  266. 8:52because there's no sales motion to
  267. 8:53basically educate them into becoming the
  268. 8:54right type of people. So I'll give you
  269. 8:56an example of this. Back in the day when
  270. 8:57Groupon was a thing, which you may
  271. 8:59remember, there were plenty of
  272. 9:01businesses that got on Groupon and
  273. 9:03people would flood, you know, the front
  274. 9:04end with kind of these low barrier
  275. 9:05offers. The business owners that didn't
  276. 9:07understand sales and basically compared,
  277. 9:09well, I get these referrals that are
  278. 9:11super hot and they just buy when I offer
  279. 9:12it to them compared to cold traffic
  280. 9:14sales, which is what this is. Uh, these
  281. 9:16people are all low quality. It's like,
  282. 9:17yeah, of course, compared to referrals,
  283. 9:19they're they're all going to be low
  284. 9:20quality, but believe it or not, these
  285. 9:22leads that that agency was sending you
  286. 9:24is still higher quality than metal
  287. 9:25leads. And so, you had this the second
  288. 9:28hottest leads coming to you and you
  289. 9:29weren't able to convert them. And so,
  290. 9:31the problem is the process. So, can I
  291. 9:33walk you through what I think you should
  292. 9:34do and probably turn the agency back on?
  293. 9:37>> Yeah. And so, just just want to let you
  294. 9:39know one thing as well. So, the agency
  295. 9:41was metal leads.
  296. 9:42>> Okay. Well, yeah. Then metal leads.
  297. 9:44Yeah. that's going to be lower quality.
  298. 9:46But I'll walk you through what what
  299. 9:47should happen. If you've never had metal
  300. 9:49leads come in and you just like were
  301. 9:51expected to run the same process,
  302. 9:52there's no chance you're going to be
  303. 9:53successful. I'll just tell you right
  304. 9:54now.
  305. 9:55>> Mhm.
  306. 9:56>> Okay.
  307. 9:56>> Yeah.
  308. 9:56>> So, let's say you've got meta ads. I'm
  309. 9:58just going to walk you through it and
  310. 9:59we're going to wrap with Okay. So,
  311. 10:01you've got your meta ads. You're going
  312. 10:03to go to whatever the offer page is and
  313. 10:04they're going to opt in. Okay. Cool. Did
  314. 10:06they make the opt-in page?
  315. 10:09>> Yes.
  316. 10:09>> Okay. So, I'm sure they already had a
  317. 10:11format that was working. After the
  318. 10:13opt-in page, what was the step in that
  319. 10:14funnel?
  320. 10:17>> After the optin page, it would pop up in
  321. 10:20a go high level page.
  322. 10:22>> Okay.
  323. 10:22>> And then I would call them immediately.
  324. 10:24>> Okay. So, you would did Was there a
  325. 10:26scheduling thing there on the thank you
  326. 10:28page?
  327. 10:30>> Yeah. They received a VSSL
  328. 10:34>> that I made as well as they would also
  329. 10:37receive automated reminders and text
  330. 10:39messages.
  331. 10:40>> Okay. But you set them on the phone,
  332. 10:42right?
  333. 10:43>> Yeah.
  334. 10:44>> And you're saying none of the leads were
  335. 10:45good.
  336. 10:48>> None of them qualified for financing. We
  337. 10:51brought we brought a few of them in,
  338. 10:53but I mean, these are all people who are
  339. 10:55missing most of their fees. So almost
  340. 10:58like borderline homeless people were
  341. 11:00coming in, so they just weren't worth
  342. 11:02our time to get free consultations.
  343. 11:04>> Yeah. So you don't have to give free
  344. 11:06consultations to people if they don't
  345. 11:07qualify.
  346. 11:10So I would say fundamentally like I this
  347. 11:13still feels very confusing because like
  348. 11:15PBC is probably the number one channel
  349. 11:17for for uh dentists doing high ticket
  350. 11:20work like this. And so the keywords that
  351. 11:23you were selecting uh or that you're
  352. 11:25currently bidding on uh there's probably
  353. 11:26more that you're missing number one.
  354. 11:28Number two from the sales process having
  355. 11:30the VSSL before and after that stuff's
  356. 11:32good. Meta will always get you more
  357. 11:34leads than PPC will because it's
  358. 11:35disruption based rather than intent
  359. 11:36based, but the leads will be colder, but
  360. 11:38there's an ocean of them and you can
  361. 11:39spend a lot more, right?
  362. 11:40>> And so, um, the vast majority like
  363. 11:43there's also a cost thing like you
  364. 11:44probably have to spend, I would say
  365. 11:46somewhere in the neighborhood of $55 to
  366. 11:47$10,000 per sale is probably what you
  367. 11:49would expect,
  368. 11:50>> uh, to spend for something like this.
  369. 11:51And that would be kind of like industry
  370. 11:53average. And so, you know, the spend
  371. 11:55that you actually had with them was
  372. 11:56relatively low. Um, especially if it was
  373. 11:58kind of like the first time you were
  374. 12:00really doing it. So, you spent 30 grand.
  375. 12:01And I can understand why that would be
  376. 12:02frustrating. Um, but like I would I
  377. 12:05would get out of the perspective of like
  378. 12:07all the leads are so like are you in a
  379. 12:09poor area?
  380. 12:11>> No.
  381. 12:11>> No. You're in Orange County, right? So
  382. 12:13like
  383. 12:13>> there there's for sure like there is a
  384. 12:16PPC path. There is a meta path. Both of
  385. 12:19them work. There's going to be opt-in
  386. 12:21speed to lead VSSL before when they walk
  387. 12:23in the door. Second VSSL when they're in
  388. 12:25person for the waiting room. And then
  389. 12:27when you present, you'll anchor high,
  390. 12:29get financing from the way from them
  391. 12:31walking in the door. You'll also get
  392. 12:32card on file. It'll probably be split
  393. 12:34because some people take financing, some
  394. 12:35people pay with the card. Um, you should
  395. 12:37collect that before you present payment
  396. 12:38regardless. And then from the sales
  397. 12:40motion itself, um, I mean, if they were
  398. 12:43truly homeless, then yeah, that's a
  399. 12:44waste of time and we should have we
  400. 12:45should have screened for that on the on
  401. 12:46the call itself. But like, what was your
  402. 12:48cost per lead right on on Meta?
  403. 12:52>> Oh, honestly, I'm not 100% sure.
  404. 12:55>> Okay. Um, that would be worth knowing
  405. 12:57obviously. Um, but like I would say that
  406. 13:00if you're on Meta, you're probably going
  407. 13:01to expect to convert, especially at your
  408. 13:03price point, somewhere in the like two
  409. 13:04to five% of leads range at your price
  410. 13:07point. And so it's like, okay, let's say
  411. 13:09cost per lead is 50 bucks. Uh, then it
  412. 13:12cost you if you convert 1% you're at 5
  413. 13:14grand a sale. That that math maths. It's
  414. 13:16just that you have to expect when you're
  415. 13:18using meta ads that like these are not
  416. 13:19going to be PPC or referral ads. Like
  417. 13:21you're going to convert one out of 20,
  418. 13:23one out of 50.
  419. 13:25And you're gonna have to put heavy
  420. 13:26screening on the front end.
  421. 13:29>> Yeah.
  422. 13:30>> The like those are the two
  423. 13:32>> screening. Would you suggest wedding
  424. 13:33deposit?
  425. 13:34>> Say it again.
  426. 13:36>> For the screening for metal leads or
  427. 13:39even the paper click on Google campaign
  428. 13:42as well.
  429. 13:42>> Huh?
  430. 13:43>> Would you suggest clipping a deposit?
  431. 13:46>> I would I would do a deposit if I felt
  432. 13:48if if we were having show rate issues,
  433. 13:50but we aren't having show up rate
  434. 13:51issues. The issue I think is in the set.
  435. 13:53So basically the friction to get on the
  436. 13:55call with you and what you're saying on
  437. 13:57the set you should have like shouldn't
  438. 13:58have had homeless people showing up at
  439. 13:59your dental office
  440. 14:01like you should have been able to
  441. 14:02qualify that on the phone and so on the
  442. 14:05set we should have gone for band right
  443. 14:06budget authority need timing like hey
  444. 14:08what are you looking for in terms of
  445. 14:09budget wise for this obviously this is a
  446. 14:11four figure plus investment just want to
  447. 14:12make sure this isn't some sort of shock
  448. 14:14for you the second thing is need-wise
  449. 14:16like how important is this from you from
  450. 14:171 to 10 to get this solved uh like right
  451. 14:20and then they'll give you a number and
  452. 14:21you're like great whatever the number
  453. 14:22they say you why isn't it a 10 and you
  454. 14:25say why wasn't it a one right in both of
  455. 14:27those scenarios basically get them to
  456. 14:28sell themselves on why it actually is
  457. 14:29important. Then the third question that
  458. 14:31you would ask is um timing like if we
  459. 14:34could wave a magic wand would you want
  460. 14:35it to get solved today or when would you
  461. 14:37want to do this? You want to solve the
  462. 14:38people that are either today basically
  463. 14:40as soon as possible within the next few
  464. 14:42days. The people who are like I would
  465. 14:44want to do this and push it out into the
  466. 14:45future those are kickers and are
  467. 14:46unlikely to close. And then authority is
  468. 14:49are you the person who's going to be
  469. 14:49able to make the financial decision for
  470. 14:51yourself or do you need someone else's
  471. 14:52permission?
  472. 14:56>> And so if someone opts in after watching
  473. 14:58a VSSL, they fill out an application uh
  474. 15:01and then you get on the phone and you go
  475. 15:02through bant, you shouldn't have people
  476. 15:03who are unqualified who are walking in
  477. 15:05the door.
  478. 15:08>> Yeah.
  479. 15:10So it sounds like
  480. 15:11>> out of out of all the people that we
  481. 15:12actually
  482. 15:14screened and got in the door,
  483. 15:17one I would say was qualified.
  484. 15:19>> Yeah. So I think like
  485. 15:23and the front end offer was a a free
  486. 15:25what?
  487. 15:27>> Free consultation and free $300 skin
  488. 15:30about $500 worth of value.
  489. 15:32>> Mhm. And it was leading to
  490. 15:36the implants. Correct.
  491. 15:39Yeah. Yeah. Leave leave.
  492. 15:41>> Yeah. I don't think there like honestly
  493. 15:42like that offer is fine. The the process
  494. 15:45that you laid out is more or less fine.
  495. 15:47It was probably missing a VSSL before
  496. 15:49you walked in the door. But at going
  497. 15:50through all of these pieces with you,
  498. 15:52the set call was the issue.
  499. 15:56>> Mhm.
  500. 15:57>> And I also don't know anything about the
  501. 15:59metrics. Like I don't know how many
  502. 15:59leads we had and how much the cost per
  503. 16:01lead was. If you had like five leads for
  504. 16:02$10,000, that's too expensive. If you
  505. 16:04had a 10,000 leads, something was wrong.
  506. 16:06So, if you were in the 50 to call it 150
  507. 16:08range, it's probably about right. I
  508. 16:10don't know what the creative looked
  509. 16:11like.
  510. 16:11>> Yes.
  511. 16:12>> Were you in the creative or was it just
  512. 16:13statics?
  513. 16:16>> It was only me essentially.
  514. 16:18>> Okay.
  515. 16:18>> Full videos. No.
  516. 16:19>> Okay. I've got good news and I got bad
  517. 16:21news for you.
  518. 16:24>> You might look homeless.
  519. 16:28>> I'm half joking. But the the reality is
  520. 16:30that Meta will find people that look
  521. 16:32like the avatar that's in the ad. And so
  522. 16:35making sure that the ad looks really
  523. 16:36premium, really high-end, and if you
  524. 16:39have a demographic that is more like
  525. 16:41your ideal customer, you want that
  526. 16:43person to be in the video.
  527. 16:46>> Yeah.
  528. 16:47>> Yeah. In the ad, we were in our Newport
  529. 16:49Beach office and I'm wearing a full suit
  530. 16:51essentially
  531. 16:52cut.
  532. 16:53>> Yeah. Are you wearing a suit or are you
  533. 16:54wearing a white lab coat?
  534. 16:57>> Dude, I'm not a doctor.
  535. 17:00>> You do dental implants?
  536. 17:02>> I'm not the doctor. I only manage the
  537. 17:04business. I am co-owner of the business,
  538. 17:06but we have a head doctor.
  539. 17:09>> Okay. You can wear a white lab coat, by
  540. 17:10the way.
  541. 17:12>> I mean, I can. Yeah.
  542. 17:14>> Okay.
  543. 17:15>> Yeah.
  544. 17:15>> I'll tell you right now, if you didn't
  545. 17:17have a lab coat, no one knew that it was
  546. 17:19a dental office.
  547. 17:22>> Fair enough.
  548. 17:24>> So, if what's the ideal customer for
  549. 17:26you?
  550. 17:28ideal customer is
  551. 17:31moms anywhere from 35 to 65.
  552. 17:34>> Okay.
  553. 17:35>> That are healthconscious.
  554. 17:37>> So,
  555. 17:37>> and kind of going against Western
  556. 17:39medicine.
  557. 17:39>> So, that's who you want in the ad. And
  558. 17:42you want her wearing a white lab coat,
  559. 17:47ideally attractive.
  560. 17:51>> Fair enough.
  561. 17:51>> I'm being dead serious, man.
  562. 17:54>> Yeah.
  563. 17:54>> That's what you need in the ads. that
  564. 17:56fixes the creative and then you the set
  565. 17:58call piece was messed up. I do think
  566. 18:00though given everything you're saying I
  567. 18:01think PPC is going to work better for
  568. 18:02you cuz it's a little bit easier cuz the
  569. 18:04leads are hotter. You're going to have a
  570. 18:06lower quality in the beginning. So I
  571. 18:08would probably like if I were you, I
  572. 18:11would pay for one-on-one with somebody
  573. 18:13who works at a PPC dental ad agency. I
  574. 18:18would look it up on LinkedIn. I'd find
  575. 18:20the guy who's one or two levels below
  576. 18:22who's actually doing the clicking of the
  577. 18:23buttons and I pay that guy 500 bucks an
  578. 18:25hour to walk through the keywords that
  579. 18:27you should be bidding for. That's what I
  580. 18:29would do.
  581. 18:31>> Gotcha.
  582. 18:32>> Cool.
  583. 18:32>> Okay, sounds
  584. 18:35>> appreciate you, man.
  585. 18:37>> Alice, I appreciate it, man. Thank you
  586. 18:39so much.
  587. 18:39>> You bet, dude. All right. Talk soon.
  588. 18:42>> You have a good one, man.
  589. 18:43>> You too. We got there. We did it. We did
  590. 18:46it. We got there. Success. If you're a
  591. 18:49business owner and you are not growing
  592. 18:51as fast as you'd like, I'd like to give
  593. 18:52you a free gift. So, my team and I put
  594. 18:54together the $100 million scaling
  595. 18:56roadmap, which is basically 200 hours of
  596. 18:58us looking over all the portfolio
  597. 18:59companies we've had and what stages of
  598. 19:02growth they went through and more
  599. 19:03importantly where they got stuck and how
  600. 19:05they got past it. And so we broke it in
  601. 19:07these 10 stages and we made this little
  602. 19:09kind of quiz thing where if you put in
  603. 19:10your business information, it'll tell
  604. 19:11you where you're at and the most
  605. 19:13important part for you, what to do for
  606. 19:15each of functions of the business across
  607. 19:16product, marketing, sales, customer
  608. 19:17success, recruiting, IT, human
  609. 19:19resources, and finance. And so no matter
  610. 19:21what you're struggling with, someone
  611. 19:23else has already struggled with it and
  612. 19:25solved it. And so I'd like to give you
  613. 19:26this thing absolutely free. free. You
  614. 19:27can go to acquisition.com/roadmap,
  615. 19:29plug in your business information, and
  616. 19:31if you want us to actually help you
  617. 19:33deconrain the business and you're trying
  618. 19:35to scale, we'd love to help you out on
  619. 19:36the thank you page. You can just book a
  620. 19:38call with my team and we will look at
  621. 19:40the business, see if we can help, and if
  622. 19:42we can, we'll invite you out to Vegas
  623. 19:43and we'll do this in person live.

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