Why Clear Onboarding Can Make a Community Run Itself — Transcript

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1. 0:00So, um,
2. 0:02so we just after the launch, we went on
3. 0:03a big hiring spree. So, we got six
4. 0:06C-suite executives. Um, basically all
5. 0:09Leila, me, and Sharan, who's our
6. 0:10president, were doing was just all
7. 0:12interviews basically since the launch.
8. 0:15Um,
9. 0:15Leila's official title is shifting to
10. 0:17executive chairwoman.
11. 0:19Um, and so she will just kind of
12. 0:20preside. Um, which will be great
13. 0:24uh for her and me. Um,
14. 0:27the
15. 0:28big push in terms of next year. Um, I
16. 0:30will do something with the Skool
17. 0:32Advisory Group. I'll change the name and
18. 0:33there will be probably something that
19. 0:35I'll do there.
20. 0:36Um, it is a secret right now, but it
21. 0:38will I will make it known uh when the
22. 0:39time is right. Um,
23. 0:42and I think it'll become a core
24. 0:43component of how we do business at ACQ.
25. 0:46So,
26. 0:47I think it will be very, very big.
27. 0:49Um, the Skool Advisory uh Group went
28. 0:52better than I expected. And I said that
29. 0:54earlier, but like I will reinforce that
30. 0:55point. It went it's went significantly
31. 0:56better than I expected um, in terms of
32. 0:59the quality of the members and the
33. 1:00quality of the the number of
34. 1:02interactions that are required. Like our
35. 1:04the upkeep for our group because the
36. 1:05expectations that were set were so clear
37. 1:07and the onboarding was, I would say,
38. 1:09hardcore.
39. 1:11Um,
40. 1:12it more or less self-manages with like a
41. 1:14thousand members. Um, which is super
42. 1:16mellow. And I'm a big fan of super
43. 1:18mellow. So, that's good. I would like to
44. 1:20more super mellow. Um, but the the big
45. 1:24kind of like concerted push outside of
46. 1:25that will be on the media side. So,
47. 1:28we're
48. 1:29we're going to probably expand media
49. 1:31head count from like 20-ish to 60 uh
50. 1:35next year. Hopefully.
51. 1:38Um, yeah, to to 60-ish.
52. 1:41And the idea there is that I would like
53. 1:42to create um, a bunch of repeatable uh
54. 1:45formats that are not, you know,
55. 1:47Mozi-dependent, that are just all under
56. 1:49ACQ.
57. 1:50Um, and so big picture, we'd like to
58. 1:54create the Disney of business, which is
59. 1:56not just about one character, right?
60. 1:58It's about kind of like the universe of
61. 1:59characters that are underneath of it.
62. 2:00And the difficulty of doing that with a
63. 2:01traditional like kind of like the
64. 2:03YouTube playbook, which is talking head,
65. 2:05click-baity headline, whatever, is that
66. 2:08that format is very like talent
67. 2:11um dense. Like you need to have talent
68. 2:13in order to do that model. Um now, if
69. 2:15you were to contrast that with more
70. 2:17legacy um media IP, [clears throat] then
71. 2:20think about like a like a Shark Tank.
72. 2:22The judges on Shark Tank can change,
73. 2:24but the format itself is something that
74. 2:26is repeatable, is ownable IP. And so,
75. 2:29what we're what we're going to do is be
76. 2:31heavily investing into Some of you guys
77. 2:32have seen Cash Cows, maybe. It's on my
78. 2:34YouTube channel. It's like I do a deep
79. 2:35dive with an entrepreneur. So, that's
80. 2:37one repeatable format. Um I would like
81. 2:40to have like eight of those um that will
82. 2:42sponsor that. It'll probably like take
83. 2:43me
84. 2:45next year.
85. 2:46If you like this video and you're
86. 2:47business owner who wants to break
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94. 3:00can click here and you can check it out.
95. 3:02Again, absolutely free. And since you're
96. 3:03business owner, appreciate you and
97. 3:05enjoy.