"Why Can't I Scale If My Numbers Are Good?" — Transcript

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1. 0:00What what are you selling to who?
2. 0:02>> Um I have a membership business model. I
3. 0:06teach people a Chinese technique.
4. 0:08Uh
5. 0:09recently I narrowed down my niche and
6. 0:11teach them how to fix uh digestion
7. 0:13problems related to their anxiety,
8. 0:16stress, or emotional
9. 0:18issues.
10. 0:18>> How do you sell?
11. 0:20>> Yeah.
12. 0:20>> How do you sell?
13. 0:22>> Uh I do a launch.
14. 0:24Uh I make uh meta ads.
15. 0:26>> Yeah. Through webinar?
16. 0:27>> I bring people into a webinar and I sell
17. 0:29them that.
18. 0:30>> Right. And you're saying that closing
19. 0:3214% from the webinar of what attendees
20. 0:35or total leads?
21. 0:36>> Um
22. 0:38Total leads. Attendees maybe higher.
23. 0:41>> Okay. So, I I think you're wrong that
24. 0:4514% is not too low. 14% if you're
25. 0:47actually closing of total leads is
26. 0:49insanely high.
27. 0:50Um what's the price point?
28. 0:53>> Uh for Mexico, the price point is like
29. 0:56um
30. 0:58not really sure. Like uh
31. 1:01100.
32. 1:02>> A month?
33. 1:04>> A month? No. For a month
34. 1:06>> You said membership, right?
35. 1:07>> Yeah, membership. For a month is like 30
36. 1:1135.
37. 1:15>> 35. Okay. And so, you're saying you're
38. 1:18having Okay, so there's two different
39. 1:20things. One, you started with I don't
40. 1:21want to work in this business forever.
41. 1:22We needed to disregard that. You're way
42. 1:23too small to be thinking about that. Um
43. 1:25like it's not even a relevant comment.
44. 1:26Like it's there's no way. You're you're
45. 1:28way too small. It's not even a
46. 1:29consideration. It's just you. Like
47. 1:30you're the only thing that's going to
48. 1:31make this work right now. Um so, we need
49. 1:33to get that out of your head.
50. 1:35With regards to the conversion thing,
51. 1:36your conversion rates are fine. So, it's
52. 1:38probably I'm guessing what the problem
53. 1:40you're trying to solve is that you
54. 1:42you can't spend as profitably as you
55. 1:44want. Is that correct?
56. 1:46>> No, I fixed that. I spent recently 15K
57. 1:51on ads and I got back 20K.
58. 1:55>> Okay, so one-to-one.
59. 1:57>> Yeah.
60. 1:57>> Okay, but then it continues monthly,
61. 1:59right?
62. 2:01>> Yeah.
63. 2:02>> Okay, how long do people stay on
64. 2:03average?
65. 2:04>> Um, around
66. 2:066 months. I think that
67. 2:09LTV is also a problem and I think with
68. 2:12the recommendations you gave me, it can
69. 2:14be fixed but
70. 2:16I recently made the changes.
71. 2:17>> Okay, then I mean, the delivery of this
72. 2:20business is online and probably mostly
73. 2:21automated, correct?
74. 2:23>> Yes.
75. 2:24>> Okay, so then what stops you from
76. 2:25spending more money?
77. 2:27>> Uh, right now it was like between fear
78. 2:31and not narrowing down the the niche but
79. 2:34in the lounge, the lounge is very very
80. 2:36cheap. The people only pay like $5 to
81. 2:39get into the lounge and I make a premium
82. 2:41for like a 10 more.
83. 2:42>> Yeah.
84. 2:43>> And I think that's the problem because
85. 2:45people who get there feels like I should
86. 2:48solve all their life with just that. So,
87. 2:50maybe I should raise prices but I don't
88. 2:52know.
89. 2:53>> Dude, I don't think this is like none of
90. 2:54that matters though. Like all that
91. 2:55matters is you're closing a good
92. 2:56percentage of people, right, from your
93. 2:58webinar.
94. 3:00>> Mhm.
95. 3:00>> Um,
96. 3:02your LTV to CAC is six to one right now
97. 3:05and you're more than breaking even on
98. 3:06your ad spend.
99. 3:08>> Yeah.
100. 3:09>> So, like go from 15k to, you know, 60k
101. 3:12in spending and see if you 4x the
102. 3:13business.
103. 3:15>> And that's it?
104. 3:16>> Yeah.
105. 3:17>> Well, yeah. Yeah, that would bring the
106. 3:18next problem like the manpower and all
107. 3:20of these but
108. 3:20>> I dude, you have a pretty scale like
109. 3:22think about this. Like your entire
110. 3:23business has scalable traffic with ads,
111. 3:26scalable conversion with a webinar and
112. 3:27scalable delivery in terms of digital.
113. 3:29The whole business is scalable. Like you
114. 3:31just need to turn up the dial. Which
115. 3:32means that you probably just need to
116. 3:33make more creative with different angles
117. 3:35that appeal to different avatars. It's
118. 3:37basically it.
119. 3:38>> Yeah.
120. 3:40>> Like ignore the whole like I mean, maybe
121. 3:43the thing could be better in terms of
122. 3:44conversion but it's not the constraint.
123. 3:47Do you give people an annual option to
124. 3:48buy from the webinar?
125. 3:50>> Uh, I changed because I was giving
126. 3:52monthly on four months and I changed to
127. 3:54three months and six.
128. 3:56And, uh,
129. 3:57when they reach the five months, we will
130. 4:00make a
131. 4:01an offer to going to the year.
132. 4:03>> Okay.
133. 4:04Um,
134. 4:06I would experiment with just trying to
135. 4:07sell the year.
136. 4:09>> Okay.
137. 4:09>> And then downsell them on monthly. So,
138. 4:11basically launch at the week the year
139. 4:14and then
140. 4:15hit everyone else up after the webinar
141. 4:16is over, after you have the cart closed
142. 4:18or whatever, with hey, you can get
143. 4:19monthly with an extra bonus uh, over
144. 4:21here.
145. 4:22That's it, dude. Otherwise, I would I
146. 4:23mean like that is a thing you could do,
147. 4:25but at the same time like just spend
148. 4:26more money on ads and make more ads.
149. 4:30>> Okay.
150. 4:30>> That's it. And then ignore the whole
151. 4:32like I don't want to work in this thing
152. 4:33forever thing. It's just not relevant
153. 4:34right now.
154. 4:36>> Okay. Thank you very much.
155. 4:37>> You bet. I mean, you have a simple you
156. 4:38have a simple problem, simple solution.
157. 4:39Like it like a lot of the pieces are
158. 4:41already there, so you're fine. Like
159. 4:42could it Of course, things can be
160. 4:43better, but it is good enough right now
161. 4:45that it is not the problem. If you like
162. 4:47this video and you're a business owner
163. 4:48who wants to break through your current
164. 4:49revenue ceiling, I just filled every
165. 4:50lesson from scaling 10 businesses past
166. 4:5210 million and three businesses past 100
167. 4:54million into a completely free scaling
168. 4:56road map that I've used to go from zero
169. 4:58to one, zero to 10, and zero to 100
170. 5:00plus. And so, you can click here and you
171. 5:01can check it out. Again, absolutely
172. 5:03free. And since you're a business owner,
173. 5:04appreciates you and enjoy.