"Why Am I Still Waiting to Start?" — Transcript

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1. 0:00What have you learned about yourself
2. 0:03from writing this most recent book?
3. 0:10>> [snorts]
4. 0:14>> The work needs doing.
5. 0:16It's just like there's no way around it.
6. 0:18Like it just has to be confronted.
7. 0:21And I think it just like it just comes
8. 0:22down to that. Is you just have to
9. 0:24confront the work. And a lot of people
10. 0:26put a lot of extra things between them
11. 0:29and the work that they try and
12. 0:31romanticize, they try and create
13. 0:32superstitions around it, they have all
14. 0:34these fancy rain dances that they do,
15. 0:37but like at the end of the day, the work
16. 0:39doesn't care who you are.
17. 0:41It just cares that it gets done.
18. 0:43And I think in some way that's one of
19. 0:45the great equalizers about product. Is
20. 0:48that like
21. 0:49in a lot of ways
22. 0:52and this will probably be triggering to
23. 0:53some people, but like
24. 0:55it doesn't matter who you are.
25. 0:57Like in a in a fitness example
26. 1:00500 pounds is 500 pounds. It doesn't
27. 1:02care who you are.
28. 1:04Like anyone like Arthur can pull the
29. 1:06sword from the stone if you're strong
30. 1:07enough, right? And so like there's a
31. 1:10level of work that has to get put in to
32. 1:12learn how to run ads. Level of work that
33. 1:14has to get put in to learn how to
34. 1:16to do cold calls. A level of work that
35. 1:18has to get put in to learn how to be
36. 1:20patient when someone's angry with you,
37. 1:22right? Or how to run a team or how to
38. 1:23stick your projects in Asana or whatever
39. 1:26it is, right? Um
40. 1:28and it doesn't matter whether you're
41. 1:29old, you're young, you're male, you're
42. 1:30female, you're black, white, Asian,
43. 1:32whatever, right? It just needs doing.
44. 1:34And I think that a lot of people waste a
45. 1:36lot of time
46. 1:38not starting.
47. 1:40And so I I've told this analogy before,
48. 1:42we've probably heard it, but I'll say it
49. 1:43for your audience.
50. 1:44Um
51. 1:45there's a study, there's probably a lot
52. 1:47of studies been done on this, but you
53. 1:48can become proficient in any skill in
54. 1:49about 20 hours. So, playing the piano,
55. 1:52you know, riding a bike, whatever it is.
56. 1:5420 hours of concentrated effort gets you
57. 1:56proficient. It's the largest gain in
58. 1:58skill improvement. It's 20 hours of
59. 1:59concentrated effort.
60. 2:01The problem is is that people will wait
61. 2:03a decade to start the first hour.
62. 2:06And so you'd be amazed at how much
63. 2:07progress you can make if you cut down
64. 2:09the time between when you
65. 2:11acknowledge the work and when you start
66. 2:12doing the work. And I think that over
67. 2:14time in my career what has happened is
68. 2:16just that my
69. 2:17my delay between when I realize I need
70. 2:19to do something and when I start doing
71. 2:21it has just shrunk.
72. 2:23So that I can get to the gain in
73. 2:24proficiency that much faster. And then
74. 2:26if you think about that over 10 years,
75. 2:28right? Where one guy does nothing and
76. 2:29then he starts and another guy does 20
77. 2:31hours and 20 hours and 20 hours and 20
78. 2:33hours and 20 hours and 20 hours, by the
79. 2:35end of that decade, they're not even
80. 2:36recognizable. They're not even the same
81. 2:37They're not even the same stratosphere.
82. 2:39>> Yeah.
83. 2:40>> Real quick, I'm going to show you the
84. 2:41exact 10-stage roadmap from zero to 100
85. 2:43million plus that less than 1% of
86. 2:46companies finish I've now done multiple
87. 2:48times. And so I can say with a lot of
88. 2:49confidence that these are the stages as
89. 2:51head count increases that you need to
90. 2:53get through. And I broke each of these
91. 2:55down by eight different functions of the
92. 2:57business, what the constraint feels
93. 2:58like, like what are the symptoms of it
94. 3:00when you're going through it, and then
95. 3:01what steps we actually took to graduate.
96. 3:03And we've done this across software,
97. 3:05physical products, uh service
98. 3:07businesses, brick-and-mortar, all of
99. 3:08this and it works. And it's my gift to
100. 3:11you. It's absolutely free. And so the
101. 3:12link's in the description, but you just
102. 3:13go acquisition.com/roadmap.
103. 3:15Just enter your info and it'll spit it
104. 3:16right back to you, all free.