Why Alex Asks the Same 3 Questions Every Time — Transcript

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1. 0:00What do you suggest for personal
2. 0:01branding content when you work in sales
3. 0:02for a company that has ticket
4. 0:04restrictions or tight restrictions on
5. 0:05what they allow us to post about?
6. 0:07I mean, post whatever you can within the
7. 0:09within the restrictions that you're
8. 0:10allowed to post about.
9. 0:12I mean, I I feel like that's
10. 0:16Think about this for a second.
11. 0:19They probably have
12. 0:21rules
13. 0:22that are like, "Don't do these things."
14. 0:25Everything that is not those things, you
15. 0:27can do.
16. 0:28It's kind of like the Garden of Eden,
17. 0:29right? It's like, "Don't eat from this
18. 0:30fruit this fruit tree. You can eat from
19. 0:32any other tree.
20. 0:34Anywhere else. Just don't eat from this
21. 0:36tree." People are like, "I don't know,
22. 0:37that tree looks pretty good." It's like,
23. 0:38"Dude, just don't look at that tree.
24. 0:39Just look at other shit." Right? There's
25. 0:40so much type of content out there.
26. 0:42Uh
27. 0:43at the end of the day, I think you have
28. 0:44to answer the question, "What do you
29. 0:45want to get out of the content?" Right?
30. 0:46If we're being real. What do you want to
31. 0:47get out of the content? Do you just
32. 0:48build your personal brand? Do you want
33. 0:49to you want to spit you want to spin out
34. 0:51and do something of your own? Are you
35. 0:52trying to generate leads for the
36. 0:53business that you can sell and get
37. 0:54higher commission on? Like, what what
38. 0:56are you trying to accomplish? And based
39. 0:58on that goal, you'd reverse engineer the
40. 1:00actions. And so, um I think I I don't
41. 1:02know if this video's come out yet, but
42. 1:03I'm going to I'm going to I'm going to
43. 1:04give you some some sexy stuff in case it
44. 1:06hasn't. Um
45. 1:08So, the three questions that my team
46. 1:10hears me ask the most, and these are
47. 1:12write or downers, all right? For your
48. 1:13team or for anybody.
49. 1:15Is number one,
50. 1:17what problem are we solving?
51. 1:20Number two,
52. 1:22what do you want to have happen?
53. 1:24Number three,
54. 1:26what would it take?
55. 1:28And so, if you want to have like the the
56. 1:29three most common questions that I ask
57. 1:31other business owners and my and the
58. 1:33people who work for me is that I get
59. 1:34called on to a meeting and I'm like,
60. 1:35"Hold on. What problem are we solving
61. 1:37here?"
62. 1:38Got it. They're like, "We have this
63. 1:40churn issue." Got it. What do you want
64. 1:42to have happen?
65. 1:43This. Okay, now I have context. Great.
66. 1:48And if I want something, then I ask the
67. 1:50question, "Well, what would it take for
68. 1:52us to X?" And then that assumes success
69. 1:55and allows them to reverse engineer my
70. 1:57desired outcome.
71. 1:59And so I would encourage you to ask,
72. 2:00"What would it take for you to insert
73. 2:03make 200 calls a day? What would it take
74. 2:05for you to do 100 minutes of content
75. 2:06every day? What would it take?" And then
76. 2:08solve for that. If that's what the
77. 2:09constraint of your business is or why
78. 2:11you can't grow, solve the constraint.
79. 2:13What would it take? And then orient the
80. 2:14rest of your life to make sure that
81. 2:15that's true.
82. 2:20Okay. If you like this video and you're
83. 2:21business owner who wants to break
84. 2:22through your current revenue ceiling, I
85. 2:23distilled every lesson from scaling 10
86. 2:25businesses past 10 million and three
87. 2:27businesses past 100 million into a
88. 2:28completely free scaling roadmap that
89. 2:30I've used to go from zero to one, zero
90. 2:32to 10, and zero to 100 plus. And so you
91. 2:34can click here and you can check it out.
92. 2:36Again, absolutely free. And since you're
93. 2:37business owner appreciates you and uh
94. 2:39enjoy.