Who Is Susan Yara? Answering Your Most Googled Questions | GlowLab — Transcript
Full transcript
- 0:00Today I'm doing a little bit of a
- 0:01different episode. This is one that my
- 0:02producer Anna has wanted me to do for a
- 0:04while because she finds it so
- 0:06fascinating and it is answering the most
- 0:09googled questions about me. Welcome to
- 0:11Glow Lab. We're going to have a lot of
- 0:13fun and learn a lot together. [music]
- 0:14The reason why we think this is so
- 0:16fascinating is it's just kind of
- 0:17interesting to know what people want to
- 0:20actually know about you. I'm going to
- 0:21assume these are people who don't know
- 0:23much about me, maybe didn't follow me
- 0:24before on social media, had never seen
- 0:26any of my content, but these are really
- 0:28interesting questions. So, here we go.
- 0:30The most Googled questions about me.
- 0:32Starting with number one, who is Susan
- 0:34Yara and what is her expertise. So, if
- 0:37you're new here, my name is Susan Yara.
- 0:39It's actually Yatada. A lot of people
- 0:40don't realize that my last name is a
- 0:42Spanish last name. I think probably
- 0:44because a lot of the time you've heard
- 0:45me say Yara. And that's really because
- 0:47at some point in my career, I realized
- 0:49this is how people pronounce my last
- 0:51name, Yara. When I was a news reporter,
- 0:53I was always like Susan Yara. Susan
- 0:55Yara. And now it's like Susan Yara,
- 0:57which has just become like the the
- 0:59easier way to say it in the US, I guess,
- 1:01even though I grew up in the US. I grew
- 1:03up in a predominantly Latino area in New
- 1:06Mexico. And so, everyone actually just
- 1:08pronounced my name, yada. In fact,
- 1:10people didn't even call me Susan. A lot
- 1:11of the time they would call me Susana,
- 1:13even though my name is actually Susan,
- 1:14but they would say Susana because it's
- 1:15just like the way that a lot of Latino
- 1:17people will say your name. So, my name
- 1:18is Susan Yatada, and my expertise is
- 1:22actually I'm a journalist. If um if we
- 1:24like go back to what I studied in
- 1:26school, I studied as a journalist, got
- 1:28my degree in communications and
- 1:29psychology. How did I come into beauty
- 1:31is is basically what I think people are
- 1:33asking. I went from hard news. I was
- 1:36first like a producer. I did all of the
- 1:37things behind the scenes in the news in
- 1:39local news while I was in college. And
- 1:41then I moved to New York City to become
- 1:43an on camera news reporter. I was really
- 1:45like focused in on the Bronx, mostly the
- 1:47South Bronx, because there's a lot of
- 1:49crime there. It was really eye opening
- 1:50actually for me to be in my early 20s
- 1:53and covering crime and news that
- 1:55happened in the South Bronx mostly. When
- 1:57you're a news reporter for television
- 1:59news, they really want you focused in on
- 2:01what they think is salacious. And the
- 2:03salacious stuff is the, you know, that
- 2:05whole saying of like if it bleeds, it
- 2:07leads. episode be about murders, drugs,
- 2:10crimes, burglaries, what's happening to
- 2:13tenants of buildings where the landlords
- 2:15aren't giving them, you know, hot water
- 2:17or heat and it's freezing outside. Like,
- 2:19you would just see so much bad happening
- 2:22in this area after being in the news for
- 2:24probably like five, six years, it
- 2:26started to feel a little depressing to
- 2:27me and it's just a really heavy topic.
- 2:30If you feel a lot, it's just a heavy
- 2:32topic. And so I eventually went into,
- 2:33this is like my my long way of saying
- 2:35how I ended up in beauty. I ended up
- 2:37going into the publication world. I went
- 2:39to Forbes magazine and at the time there
- 2:42was this new thing happening in media
- 2:44and that was the dot era. And I know
- 2:46that sounds crazy. It sounds like such a
- 2:48long long time ago, but it really wasn't
- 2:50that long ago that that publications,
- 2:52magazines were actually not doing online
- 2:55video specifically. Forbes magazine was
- 2:57starting online video and also
- 2:58Forbes.com where they were going to
- 3:00focus in on topics that were more
- 3:02lifestyle focused like yaching and fancy
- 3:05cars and really expensive real estate
- 3:07and stuff because that's the kind of
- 3:08magazine they are. They really cover
- 3:09things for billionaires and millionaires
- 3:10and what people with money are doing. I
- 3:12went over to this magazine to help them
- 3:14start their.com and mostly focus on
- 3:16starting their video network. And that
- 3:18really helped me start my online career
- 3:21because this was something that not a
- 3:23lot of people were doing and it was
- 3:24really hard at the time. like think like
- 3:26like dialup uh internet and stuff. I was
- 3:29going to say Wi-Fi, but that didn't even
- 3:30exist back then. It was like dialup
- 3:32internet and Facebook was just starting
- 3:34to become a thing where it was going to
- 3:35be public and you know people could
- 3:36actually use it if they weren't in
- 3:38college. And there this was just like
- 3:39this new era. And while I was at Forbes
- 3:42because they were focusing in on
- 3:44wellness as well and lifestyle, I
- 3:46started to kind of make my way into the
- 3:48beauty world. It was more wellness and
- 3:49health focused at first. Then I went on
- 3:51to become full-fledged beauty. Like
- 3:54everything became beauty. I went on to
- 3:56People magazine actually to be more of
- 3:58like a celebrity reporter. But at that
- 4:00moment when you were interviewing
- 4:02celebrities, it was all about like what
- 4:04are their favorite beauty brands, who's
- 4:06their makeup artist, who's their hair
- 4:07stylist. So it started to really move
- 4:09into beauty. And then I became a beauty
- 4:12editor after that at different
- 4:13publications. And I was doing video for
- 4:15all of them all for you know like
- 4:17their.coms and their YouTube channels.
- 4:18And then eventually I'd started so many
- 4:20YouTube channels for different
- 4:21publications that I was like, why don't
- 4:23I just do this for myself? I guess I had
- 4:25like a different understanding of social
- 4:26media as well on the media side of
- 4:29things. And so while I was starting my
- 4:31YouTube channel, I was doing all these
- 4:32other things where I was trying to I
- 4:34guess make money because when I was
- 4:35starting my YouTube channel,
- 4:36sponsorships weren't as abundant as they
- 4:38are now. So I had a video production
- 4:41company where I was working with beauty
- 4:42brands to help them build, you know,
- 4:44content for their own YouTube channels
- 4:46and their own social media. And at the
- 4:48same time, I was helping plastic
- 4:49surgeons and dermatologists in Los
- 4:51Angeles also build their Instagram
- 4:54handles and stuff. Like they were really
- 4:55trying to go hard on that and a little
- 4:56bit more on like Snapchat and stuff. So
- 4:59everything was like just starting to
- 5:00take hold then. And what happened was as
- 5:04a producer I was really having to break
- 5:06down things for especially like the
- 5:08dermatologists like really break down
- 5:10skincare and ingredients in layman's
- 5:12terms because a lot of the time even the
- 5:15dermatologists at the time like they
- 5:16really weren't they didn't even really
- 5:18care about the products that you're
- 5:20using at home. Like they did in one in
- 5:22one way but like they were only really
- 5:24focused in on skin issues like skin
- 5:26disease like acne, rosacea, skin cancer.
- 5:30These were like their big focuses. And
- 5:31then also the cosmetic treatments like
- 5:33Botox, lasers, that kind of stuff,
- 5:36right? But when it came to your actual
- 5:38your actual skinincare products and the
- 5:39ingredients in your products, they
- 5:41really didn't have a good grasp of it
- 5:43and how to explain it because it wasn't
- 5:45a prescription. Like if it was
- 5:46prescription like aelic acid or your
- 5:49tininoan, they could maybe explain it to
- 5:50you a little bit better, but even at
- 5:52that, they weren't about like explaining
- 5:54to you, you know, like how to sandwich
- 5:56your your tininoan so it doesn't make
- 5:58your skin so flaky or burn so fast and
- 6:00stuff. They just really would prescribe
- 6:01things and let let you go. So I started
- 6:03explaining to them, you have to break
- 6:05these things down a little bit better.
- 6:06You have to have a better understanding.
- 6:08And when I say them, I mean I mean the
- 6:10clients that I had at the time that were
- 6:11dermatologists, I kept saying to them,
- 6:13you have to explain this a little bit
- 6:14better. So I would have to go and take
- 6:17like an ingredient for instance like
- 6:18silicone dothicone in your in your
- 6:20skincare products and then break it down
- 6:22for them like this is what people want
- 6:24to know about this ingredient in their
- 6:25products. this is how you should explain
- 6:26it instead of explaining it like it's a
- 6:28textbook ingredient, you know? And so
- 6:32after I did that for years, like trying
- 6:33to break things down for people, I
- 6:35started realizing like this is what I'm
- 6:36good at. I'm really good at breaking
- 6:38down the science behind a lot of these
- 6:41products in more of a easy to consume
- 6:44way. And that's just where it all went.
- 6:46Like I really started to just focus in
- 6:48on skincare, cosmetic treatments, and
- 6:51explaining it to people in a way that I
- 6:53would want it explained to me. And I
- 6:55think it's because I had that journalism
- 6:57background. I also had the beauty editor
- 6:59background where I could where I could
- 7:00like really spot trends because that's
- 7:02what I did a lot of the time in as a
- 7:04beauty editor was like a lot of trend
- 7:06spotting like of the new products that
- 7:07have come out, which ones are really
- 7:09standout products and you know what are
- 7:11ingredients that seem to be trendy right
- 7:13now and stuff. So that was something
- 7:15that I really got like as a skill as a
- 7:17beauty editor and then working with
- 7:19these doctors on their social media, I
- 7:21really started to understand how to
- 7:22break things down for people. So, that's
- 7:24how it all kind of came together. Is
- 7:26Susan Yara a dermatologist? The answer
- 7:28is no. As I kind of said in that first
- 7:30answer, I'm not a dermatologist, but I
- 7:33just have a really good grasp of
- 7:35formulation and ingredients. And I think
- 7:38that really just comes from being in the
- 7:39industry for so long. I've been in the
- 7:41beauty industry now for over two
- 7:43decades. And I've had a skincare brand
- 7:45and now a hair care and fragrance brand.
- 7:47And I've been on the product development
- 7:49side of that for so long now. It's been
- 7:50like 6 years. Can I go into a lab and
- 7:52actually formulate something for you?
- 7:53Absolutely not. But I do know what I'm
- 7:56looking for and what I want. And I think
- 7:59that that really helps with with making
- 8:01amazing products for everybody. How old
- 8:03is Susan Yatta? And actually, as I'm
- 8:05filming this, I am turning 45 years old,
- 8:09which surprises a lot of people. I
- 8:11actually feel like when I look in the
- 8:12mirror, I I look like I'm in my 40s. But
- 8:14I think a lot of people are like curious
- 8:16about what my age is and I take that as
- 8:18a compliment because they're if they're
- 8:20unsure then that means that I'm doing
- 8:21something really good. So yeah, 45 years
- 8:23old. Is Susan Yatada married? The answer
- 8:26is I am divorced. I used to be married
- 8:29and a lot of people who followed me
- 8:30probably watched as I went through like
- 8:32my marriage journey and having children
- 8:34and doing that whole thing. Now I'm in a
- 8:37new era and that is as a divorced woman
- 8:40which makes sense that the next question
- 8:41would be is Susan Yara dating and the
- 8:44answer is yes. Does Susan Yara have
- 8:47children? And the answer is also yes.
- 8:50Like I said I've been married. I had a
- 8:52lot of people follow me through my
- 8:54pregnancy journey and having children
- 8:56early on. I kind of I've kind of stopped
- 8:59posting my children. Every once in a
- 9:00while you'll see them pop up in my
- 9:02stories and stuff, but I never really
- 9:03put them in my feed anymore. I never
- 9:05throw out like it was their birthday or
- 9:07anything like that just because I just I
- 9:09don't know at some point as they started
- 9:11becoming a little bit older and the way
- 9:12social media has changed. It wasn't even
- 9:14that I was worried about weirdos online
- 9:16like like predators. Not even because uh
- 9:19I'm on the internet but I just feel like
- 9:21any kid on the on social media like on
- 9:23any of these platforms can experience a
- 9:25lot of weird stuff and I just don't want
- 9:28that for them. Also, I feel like they at
- 9:30this point because of the way social
- 9:31media is moving and because we won't
- 9:33know in the next 5 to 10 years what goes
- 9:36onto the internet and what what it I
- 9:38guess like how it's going to track you
- 9:40and come back to you. I really don't
- 9:42want their personal information on the
- 9:44internet anymore unless it's by their
- 9:46choice, you know, and I don't want to be
- 9:48the person in charge of all of that. So,
- 9:50really until they have their own ability
- 9:52to make decisions about what goes on
- 9:54about them on the internet, I've just
- 9:56kind of pulled back over the last few
- 9:58years. And this has been a while now. I
- 9:59used to post about them all the time
- 10:00when I was pregnant and you know when
- 10:02they were babies and stuff, but now I
- 10:04just feel like they they need to have
- 10:05their own agency over this stuff. What
- 10:07ethnicity is Susan? That's also a really
- 10:10good question. Um people get confused
- 10:13about that. So I was born in Seoul,
- 10:15South Korea, which tells you something.
- 10:16I am Korean. I'm half Korean. My mom is
- 10:18Korean, born and raised in Korea. And
- 10:21then she met my dad. And my dad is we
- 10:24say Mexican because that's the easiest
- 10:26way to explain it. He is from the state
- 10:28of New Mexico, which is part of the
- 10:30United States, which a lot of people
- 10:31don't seem to realize even this day in
- 10:34this day and age when we have the
- 10:36internet and everything. People don't
- 10:37realize that New Mexico is actually in
- 10:39the United States. And the reason why we
- 10:41say my dad is Mexican, is because New
- 10:43Mexico at one point, just like a lot of
- 10:46the Southwest, used to be part of
- 10:48Mexico. So, you could consider everybody
- 10:51in that area basically Mexican if
- 10:53they're from there. If you really dig
- 10:54down deep, it's a little bit more
- 10:56nuanced than that. Like it's just easy
- 10:58to say Mexican. If you ask my dad, he
- 10:59would say he's cho and it makes a lot of
- 11:02sense because he's grown up in like this
- 11:03era of like ceue and like we can do it,
- 11:06you know, like that kind of thing and
- 11:07like you know, just being really proud
- 11:09like he's he's like a he's a lara kind
- 11:12of guy, right? Like he's he's really
- 11:14really proud of his Latino heritage and
- 11:16stuff. But if you really go deep into
- 11:19his ancestry, New Mexico was around
- 11:22before the United States, right? Like
- 11:24the Spaniards, the concistadores, the
- 11:26Spaniards came over in like the 1600s, I
- 11:28want to say, and conquered that whole
- 11:30area that is now New Mexico and parts of
- 11:32the Southwest. And then, you know, they
- 11:35mixed with the indigenous people. Kind
- 11:36of made what we are today on my dad's
- 11:38side of the family. So, there's like a
- 11:40little bit of a mix of like the
- 11:41indigenous and also Spanish ancestry in
- 11:45there. And eventually that's kind of
- 11:46what became of Mexico. But this is why I
- 11:49think Latino culture is so interesting
- 11:51because there's a lot of this in the
- 11:53history of Latino culture. It's like
- 11:55where did Spaniards go and basically
- 11:58conquer and colonize and then what did
- 12:00they turn these people into? So we all
- 12:02are just like part of Latino culture,
- 12:05but we can be Caribbean, we can be
- 12:06Mexican, we can be, you know, more like
- 12:09indigenous native to the areas that are
- 12:11now the United States. It's all really
- 12:13really fascinating. So, Mexican, if we
- 12:15want to keep it short and simple, but
- 12:17much more nuanced than that.
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- 15:02Okay, now we get into some of the like
- 15:04complicated things. What happened with
- 15:06Ntorium? I'm going to assume that this
- 15:08question goes back to the starting days
- 15:12of Ntorium when I announced that I was
- 15:15the founder and also you know part of
- 15:17the brand and everything. I have
- 15:18explained this so many times at this
- 15:21point but I what I've learned about the
- 15:22internet is you can explain yourself. If
- 15:24you can give a true answer, you can even
- 15:26have a government agency, in this case
- 15:27the FTC, prove that you are telling the
- 15:31truth and when people have made a
- 15:33decision like a like something has been
- 15:35put on the internet about you and people
- 15:36have made a decision about it, it does
- 15:38not matter if you show them that that
- 15:41information is wrong, they will just
- 15:43continue to say the wrong thing like the
- 15:47lie that was told about you. But it's
- 15:49fine. So what I think uh what this
- 15:51question is asking is what happened um
- 15:53with Ntorium and that is when I had
- 15:55announced that I was the founder of
- 15:57Ntorium people came back and said that I
- 15:59had been promoting a brand that I was
- 16:01the owner of and I wasn't disclosing my
- 16:04ownership of the company and the truth
- 16:05is I had actually talked about Ntorium
- 16:08but I was not the owner at the time and
- 16:10then because we went into lockdown and
- 16:12COVID and weird things started happening
- 16:14shifts started happening in the world
- 16:16then I actually became an owner of
- 16:18Ntorium and announced that I was the
- 16:20founder and part of the brand. And
- 16:23people were like outraged by this. And
- 16:25this whole thing started and before I
- 16:27could even really explain it, it just
- 16:29kind of took on its own life. And it's
- 16:31still something that's talked about to
- 16:32this day. I see it in my comments all
- 16:33the time. She showed herself when, you
- 16:36know, she when she, you know, promoted
- 16:38her brand without disclosing that she
- 16:40was the owner of the brand and
- 16:41everything. This gets Googled a lot
- 16:43apparently because it's in the top top
- 16:4510 questions of what people Google about
- 16:47me. Why did Susan Yata leave Ntorium?
- 16:50So, I think that I Well, first off, I
- 16:52have I have not left Ntorium. My my
- 16:54brand is still it's only it's going on
- 16:56six years old. So, I I think that it is
- 16:58still a baby brand. It's like a toddler.
- 17:01It's not even a teenager when you think
- 17:02about other beauty brands that have
- 17:04existed. This one is just getting
- 17:06started. And so, even though I sold the
- 17:09company to E.L.F. about 3 years ago,
- 17:11which is why I think people think I left
- 17:13Ntorium, I've stayed on with the brand
- 17:15to just make sure that it keeps its
- 17:17identity. It keeps growing in a lot of
- 17:19ways. We're building the identity of
- 17:21Ntorium. And so I want to make sure that
- 17:23the products are still high quality
- 17:24products. They're still accessible in
- 17:27where you get them and also in the price
- 17:28point. They're still amazing formulas.
- 17:31So that's what I do with the brand now.
- 17:32I don't handle a lot of the day-to-day
- 17:34business stuff because it's a lot of
- 17:37work to do that and you have to really
- 17:38be committed full-time, but I'm doing a
- 17:40lot of work on the other side of making
- 17:42sure that you're getting a brand that
- 17:44you really love and that can be
- 17:46something that a lot of people
- 17:48everywhere, everyone really finds value
- 17:51in. So, to answer that question, I did
- 17:53not leave Ntorium and I'll probably be
- 17:55with Ntorium for a little while because
- 17:56again, I think it's a baby brand and it
- 17:58needs me. It needs mama. What skincare
- 18:00product does Susan Yatta use? I mean,
- 18:03that's a tough one. Obviously, there's a
- 18:04lot of Ntorium in my skincare routine at
- 18:07all times, and I'm constantly switching
- 18:08things up. I do have some holy grail
- 18:10products at this point because there are
- 18:12so many Nutrium products. I'd say that I
- 18:14for sure cannot live without the
- 18:16Multipeptide Advanced Serum. It is one
- 18:18of my absolute favorites. I always end
- 18:20up going back to our vitamin C complex
- 18:22serum, which is an OG. This was one of
- 18:24the first products that we ever
- 18:25launched. I'll move on to like other
- 18:27vitamin C serums just because there's so
- 18:28many on the market and if you guys have
- 18:30followed me for a while, I constantly
- 18:32promote other brands. I constantly try
- 18:34other brands and I think it's important
- 18:35one as a person who has a brand to just
- 18:37know what's out there. But it's also how
- 18:39I started my career and that was in
- 18:41being a content creator and talking
- 18:42about skincare and telling you about
- 18:44products that I love. So I think it's
- 18:45still important to do that. Some
- 18:46products that I've been using from other
- 18:48brands have been let's see I started
- 18:51using Sweet Chemistry. I think it is
- 18:53such a fascinating brand. It's a little
- 18:54bit pricey, but I feel like their
- 18:56peptide technology is really, really
- 18:59interesting. I only just started using
- 19:01it and I did receive it in PR. I was
- 19:02about to purchase it myself and then one
- 19:04of the founders reached out to me and
- 19:06offered to send it to me. So, I was
- 19:07like, "Yes, please." But their peptide
- 19:08technology is really interesting. I'll
- 19:10probably eventually once I finish the
- 19:11products and have a really good grasp of
- 19:13it. I'll explain a little bit more, but
- 19:16look into it. Sweet Chemistry. I always
- 19:18use like Tower 28, their hypocchlorous
- 19:20acid. I'm I bounced between that one and
- 19:22the one from Prequel. And that's just
- 19:23because I have perioral dermatitis
- 19:25constantly. Let's see what other brands
- 19:27have I added to my routine lately. You
- 19:30know, I've been adding obviously it's
- 19:31like easy to add some of the Korean
- 19:33brands in my skincare routine. I always
- 19:34use the Sunoon Editor collagen mask. I
- 19:37know that it was really trendy last
- 19:38year, but I still use it every time I'm
- 19:41traveling and stuff. I use one of these
- 19:42masks because you just need so much
- 19:44hydration after being on an airplane for
- 19:46hours. And I love it. I think it's like
- 19:47the best way to get off the airplane, go
- 19:49to your hotel, take a shower, clean
- 19:51yourself, and then do a really good
- 19:53hydrating skincare routine and it always
- 19:56always has a collagen mask in it. Yeah,
- 19:58I guess I'm just into trying whatever
- 20:00whatever's trendy, I'm I'm down. I'm
- 20:01down to try it. What cosmetic procedures
- 20:03has Susan Yata had? Well, it's a long
- 20:06list of of treatments that I've tried.
- 20:08Um, a lot of them have been posted on
- 20:10the internet somewhere, whether on my
- 20:12YouTube channel or on Instagram, I'd say
- 20:15lately. Well, I'll start with um the
- 20:18like the actual plastic surgery, though
- 20:20I kind of consider all of it plastic
- 20:22surgery at this point. Like it all goes
- 20:24together from like invasive, like truly
- 20:26truly surgical to like non-invasive, I
- 20:28guess. But the things that I think have
- 20:30made a huge difference in my life
- 20:32surgically, the nose job that I got done
- 20:35a few years back, and also my boobies. A
- 20:38lot of people don't realize that my
- 20:39boobies are fake, and that's just
- 20:40because I after having babies, I just
- 20:42wanted my boobs back, maybe like
- 20:44slightly better. So, I didn't go for
- 20:45anything big. I just wanted to get rid
- 20:47of the saggy sadness that happened after
- 20:49having babies. So, I did have my boobs
- 20:52done. I had a tummy tuck, which I did
- 20:54last year. And I'll tell you, that was
- 20:56by far one of the worst elective
- 20:59surgeries ever. The recovery from that
- 21:02was really, really brutal. And there was
- 21:03a point like at like 6 weeks post
- 21:06surgery where I started to feel really
- 21:08regretful and I wondered why I did this
- 21:10to myself. But now that I'm a little
- 21:13less than I'm not even a year out, but a
- 21:16little less than a year out, I'm very
- 21:18happy that I got it done because what I
- 21:19the reason why I got the tummy tuck, it
- 21:21was not like a true true tummy tuck
- 21:23where they had to like remove skin and
- 21:24do all that stuff. They just had to cut
- 21:26me open to go in and sew together my
- 21:29muscles, my ab muscles, because I had
- 21:31diastasis recti, which is where your abs
- 21:33separate during pregnancy. And even with
- 21:35all the working out that I do, I could
- 21:37not get them to go back together. And it
- 21:39was trying to make me feel a little bit
- 21:41bad, like I was getting you like lower
- 21:43back pain and I was starting to feel
- 21:45like I just wasn't strong enough. Like I
- 21:47was getting further and further in my
- 21:48workouts. But then I there were certain
- 21:51workouts that I just could not do really
- 21:52well. So I was like, you know what, this
- 21:54is going to affect me when I'm older.
- 21:56And now that I'm in my 40s, I feel
- 21:58really great and I want this to
- 22:00continue. So I think I'm going to do
- 22:01something to make sure that my core
- 22:03stays tight. And I think that your core
- 22:05is so important to your overall muscle
- 22:08strength and your health. So, I got this
- 22:09done and now I'm really really happy
- 22:12that I did it. But if you asked me from
- 22:14anywhere from like the day I I got the
- 22:16surgery done to about 4 months out, I
- 22:19might have told you I wasn't sure if I
- 22:21liked it. Something that I also did
- 22:23towards the end of last year was a fat
- 22:25transfer. I I I love saying this. It's
- 22:27so funny to me. I put my thighs, my
- 22:30saddle bags into my face. And at first I
- 22:32I was like freaking out about it because
- 22:34we put we kind of like overdid it
- 22:36because we wanted it to to stay. And so
- 22:39like in January I feel like I didn't
- 22:41look like myself completely. I looked
- 22:42like a little bit like more tightfaced
- 22:44or something. And then as it started to
- 22:46settle probably at like the 2 month mark
- 22:48I started then being like oh my god do I
- 22:50like this? Did it all go away? And I
- 22:52think it's just like you look at
- 22:54yourself so much especially if you're on
- 22:55camera you look at yourself so much that
- 22:57you start to think that like you see a
- 22:59difference. And it went from being so
- 23:01intense to being like totally settled
- 23:03and fine that I felt like all the fat
- 23:06had disappeared. But now I look at
- 23:07myself in the camera and like in the
- 23:08mirror and stuff and I'm like, you know
- 23:10what? I'm happy I did [clears throat]
- 23:11it. I actually do think it made a big
- 23:13difference for my face and I'm happy
- 23:14with where I'm at now with it. So again,
- 23:17this is like 8 months post fat grafting
- 23:20and now I'm really happy that I did it
- 23:22and maybe I'll do it again one more
- 23:23time. Undecided, but I'm throwing out a
- 23:26maybe. Besides that, I've done I mean I
- 23:27always do my my neurotoxin treatments
- 23:30which is your Botox, your um Dysport,
- 23:33ZMN, any of those brands. The one that I
- 23:35use right now is called Latibo. It's
- 23:37from Korea. And the reason why I've
- 23:39switched from all these different brands
- 23:40is because it's the only one that really
- 23:42works on me now. I've been getting Botox
- 23:44since I was 30 years old and gradually,
- 23:47you know, like picked up the pace of how
- 23:48much I was using. And I think I just got
- 23:50a little bit immune to it, which is a
- 23:52weird topic and one that I think is
- 23:53going to get studied more and more
- 23:55because more and more people are
- 23:56becoming immune to their detox
- 23:57treatments and it's a little bit weird
- 23:58and we're all reliant on them. So, we'll
- 24:01see. When it comes to actual filler,
- 24:03like your hyaluronic acid filler,
- 24:04obviously I I got it dissolved before I
- 24:07got the fat put in. A lot of the time
- 24:08your doctor won't want to do a fat
- 24:10grafting or a fat transfer to your face
- 24:12while you have old filler in your face.
- 24:14So what I had done was just they use
- 24:17something that's called hyaluronase and
- 24:19they can you inject it into your face
- 24:21where you have hyaluronic acid filler
- 24:23and it dissolves it. For me because my
- 24:25filler was so old, this was like before
- 24:28I ever got pregnant. They had to really
- 24:30go in there and do it like three, four
- 24:31times and I just felt like my face was
- 24:33looking a little bit more saggy and
- 24:35skeletor like, you know, like the more
- 24:36they dissolved it, they're also
- 24:37dissolving your own hyaluronic acid
- 24:39naturally and it supposedly grows back.
- 24:41I don't know. I don't know about that. I
- 24:43went ahead and got the fat grafting
- 24:44done. And I don't plan on doing any
- 24:46hyaluronic acid filler anymore in my
- 24:48face, but I reserve the right to always
- 24:50change that decision if I need it. I
- 24:52think it has its time and it's like
- 24:54serves its its purpose, right? It has a
- 24:56time and a place for it. And sometimes
- 24:57you might be a candidate for it. I still
- 24:59think it's the best when you want to do
- 25:00lip filler. And so I did have my lip
- 25:02filler dissolved a few years back. I put
- 25:04this on social media as well. I think
- 25:06this was just like a real that I did or
- 25:08something. So I had my lip filler
- 25:09dissolved. And [clears throat] then more
- 25:10recently, like a year ago, I'd say, I
- 25:12had them put a little bit of lip filler
- 25:14back into my lips, but not in the same
- 25:16kind of way. It was more to shape my
- 25:18lips again, like give it more of that
- 25:19like shape because once again, like once
- 25:21they dissolve it, it kind of just
- 25:23changes your shape. And I think what's
- 25:25more important for for lips is not the
- 25:27size, but the shape of it. And then
- 25:28besides that, you see this constantly,
- 25:30I'm doing lasers, like CO2, doing a lot
- 25:33of these like energy based devices,
- 25:35these ultrasound devices, like softwave.
- 25:37I did a couple of times. I'll probably
- 25:39do some of these other devices. Maybe
- 25:41I'll take a trip to Korea and you'll see
- 25:43me do a bunch of all at one time.
- 25:44We'll see. But, you know, that I'm just
- 25:46down. I'm kind of down for everything.
- 25:47As long as you're not, you know, like
- 25:49completely, you know, going too crazy. I
- 25:52think it's like you just kind of, it's
- 25:54fun to experiment with everything.
- 25:56What's Susan Yata's skincare routine? I
- 25:58think the best again cuz it's always
- 26:00changing. It's best to just follow me.
- 26:01Follow me on social media. I'm just @
- 26:03Susan Yatta. And then I have my YouTube
- 26:06channel still and I still post
- 26:07occasionally a skincare routine here and
- 26:08there because my skincare routine is
- 26:10constantly changing. When it comes to
- 26:11your skincare routine also, your skin is
- 26:14dynamic and I think that's really
- 26:15important for people to understand. Your
- 26:17skin just doesn't stay the same all the
- 26:19time. The climate can affect it. The
- 26:22change of seasons can affect it. What
- 26:24you start using can affect it. Your
- 26:26hormones can affect it. So, you should
- 26:28be paying attention to your skin and
- 26:29using products that you need to use, not
- 26:32necessarily products that stay the same
- 26:34at all times. Like, if you really pay
- 26:36attention to your skin, you'll start to
- 26:38realize what it is that your skin needs.
- 26:40What foundation does Susan Yata use?
- 26:42Okay, so my favorite foundation at the
- 26:44very moment. Again, this changes often,
- 26:46but my favorite one right now is the
- 26:48Makeup by Mario, the more recent one
- 26:50that he launched. It is so good. I can't
- 26:52remember what the actual name is, but I
- 26:53find I travel with it. I just think it
- 26:55makes your skin look really pretty. It's
- 26:56not too luminescent and it's not too
- 26:58matte. It's just perfect. What hair
- 27:00products do Susan use? So, I have to
- 27:02plug my new hair care brand. It's called
- 27:04Playa, which means beach in Spanish. And
- 27:06it's a fragrance forward hair care and
- 27:08body care brand. And the product that I
- 27:11think is probably the most gamechanging
- 27:14for people is our first product and that
- 27:16is our fragrance depositing glosserins.
- 27:18We have it now available in two
- 27:19different fragrances. We have Nova Soul
- 27:22and then we also have made in Miami.
- 27:24They're both like kind of different. The
- 27:26Nova Soul, which by the way is a really
- 27:28fun name because I know it's like more
- 27:29of a feminine take on on soul, but the
- 27:32whole brand is about like being in your
- 27:34feminine and being sexy and just feeling
- 27:37good about yourself and everything. So,
- 27:38we decided to call it Noba instead Novo
- 27:41Soul. So, it's Nova Soul. And when we
- 27:43talk about soul wear, we're talking
- 27:45about the sun, but we're also talking
- 27:46about that like new feeling, that like
- 27:49feeling that you get when you step into
- 27:50the sun, especially on vacation, and
- 27:52just like makes your soul feel really
- 27:54good. So, we're like playing with this
- 27:56name a lot. Everything about our
- 27:57fragrances are beachy, but they feel
- 27:59elevated. And so, this one's like a
- 28:01daytime beachy fragrance that has
- 28:03coconut milk in it and jasmine, but it
- 28:05also has a little bit of a skin musk to
- 28:07it. So, it's sexy and it just feels like
- 28:10something you want to wear every single
- 28:11day. And it's not giving it's not giving
- 28:13like obvious tropical. You're not going
- 28:15to be smelling like a pinina colada,
- 28:16which I love, don't get me wrong, but it
- 28:18smells beachy but elevated. Same with
- 28:20Made in Miami. Made in Miami feels a
- 28:22little bit deeper. I like to wear this
- 28:24one in the evenings at night when I'm
- 28:26going out to dinner. It has, you know, a
- 28:29floral element to it, but then it has a
- 28:31spiciness to it. It has a little bit of
- 28:34this like pineapple punch to it, but
- 28:36it's not obvious. And that's what I
- 28:38really like about it. So, you can choose
- 28:39between either of them. I like to think
- 28:41of it as a liquid conditioner. The way
- 28:43you use it is you wash your hair. So,
- 28:45shampoo it like you normally would. Then
- 28:46you take the gloss rinse and you just
- 28:48put it kind of like from I actually put
- 28:50it we say midshaft to ends, but I kind
- 28:54of put it around here. You're really not
- 28:56supposed to put it on your scalp. It's
- 28:57made for your hair. What it does is you
- 28:59put it in, it feels kind of like you're
- 29:01putting water through your hair. And it
- 29:03uses lamelar technology, lamelar
- 29:05deposition. And what that means is all
- 29:07the damage on your hair, each hair
- 29:09strand has a negative charge. Anywhere
- 29:11it's damaged, it's a negative charge. So
- 29:13we have conditioning agents in the gloss
- 29:14rinse that are positively charged. So as
- 29:17it's rinsing through your hair, it's
- 29:19finding all of those negative charges
- 29:22and then magnetizing to it. And while
- 29:24it's magnetizing these conditioning
- 29:26agents to the damaged areas, it's also
- 29:28depositing the fragrance right between.
- 29:31So think of it like the conditioners
- 29:32find the damage and they kind of like
- 29:34find each other like a magnet and then
- 29:36it deposits that fragrance. And we ran a
- 29:38study in 80% relative humidity. So kind
- 29:41of thinking about like that humidity
- 29:42that we deal with here in Miami. We
- 29:44found that after just one use, it cut
- 29:46down that frizziness by 55%. So you can
- 29:48imagine how your hair starts to get
- 29:50after continued use. You can see I it's
- 29:52a super super humid day here and I'm
- 29:55getting a little bit of frizziness. Like
- 29:56I'm getting that that puffiness a little
- 29:58bit to my hair and I have naturally wavy
- 30:00hair. But what ends up happening is it
- 30:01keeps it much more smooth and shiny even
- 30:04in high high humidity. So it's amazing
- 30:06for all hair types. Besides that, I'm
- 30:08obviously testing a lot of hair products
- 30:09that we're making for Playa. So a lot of
- 30:11lab samples. There's some really great
- 30:13products coming. But then we also have
- 30:15uh let's see our next product. By the
- 30:17way, you're going to love it. I'm so
- 30:18excited about it. But that's not going
- 30:20to be for a little while. So we're not
- 30:21going to talk about it yet. I love
- 30:22L'Oreal, for instance. I think L'Oreal
- 30:24Professional puts out some really great
- 30:25products. Kate team puts out some really
- 30:27great products. I've been trying a lot
- 30:28of hair care products that I find at
- 30:30Sephora just to kind of see what's going
- 30:31on there. I've been testing a lot of
- 30:33different things and I always kind of
- 30:34come back to the Pier products right
- 30:36now. What supplements does Susan take?
- 30:39So many. I'm such a sucker for
- 30:40supplements. I want to try them all. I
- 30:42always throw this out there. I make sure
- 30:44to get my labs done to see what things
- 30:46that I actually need, what I'm lacking
- 30:48in my body, right? So, I think that's
- 30:50always really important. I don't think
- 30:51you should just start taking supplements
- 30:52because you think you need them. you
- 30:54should actually get proof that you need
- 30:55some of these these ingredients,
- 30:56especially vitamins and minerals because
- 30:59they're not all treated equally. Like
- 31:01sometimes they're just like fine on your
- 31:03body. But I think that sometimes because
- 31:05supplements are so easy to get. People
- 31:08don't think of them as medicine, but in
- 31:09a lot of ways supplements are medicine.
- 31:11It's just not really regulated. It's not
- 31:12a category that's regulated hard in the
- 31:15United States. So I think it's really
- 31:16important to get labs done and find out
- 31:18what it is that you actually need. For
- 31:19instance, like even something like B12,
- 31:21vitamin B12, it's water soluble. So if
- 31:24you don't need it, your body's probably
- 31:25just going to, you know, piss it out and
- 31:27you're good. But at the same time, then
- 31:30you're wasting your money, right? But if
- 31:32you're taking something like you're
- 31:33overdoing it with like vitamin D or your
- 31:36iron or anything like that, then it
- 31:38could actually become dangerous. Like it
- 31:40can make you feel worse or make you feel
- 31:41sick. And you want to be aware of that
- 31:43because if you don't need it, you can
- 31:44have adverse reactions. So just be aware
- 31:46of what it is that you actually need.
- 31:48So, think of it kind of like medicine.
- 31:50What I personally take, I always say
- 31:51this, I'm taking B12. I get B12
- 31:53injections all the time. I have
- 31:54something called pernicious anemia where
- 31:56my body actually cannot create B12 or it
- 31:58can't utilize B12 from anything that I
- 32:00eat the way it normally the way most
- 32:03people's bodies could. So, I actually
- 32:05have to get it I have to get it
- 32:06injected. I can't even take a an oral
- 32:08supplement for my B12. It has to be
- 32:10injected into my blood. But, I only have
- 32:11to do it like once a month or so. I take
- 32:13creatine daily. I'm obsessed with
- 32:16creatine. I think if there's any
- 32:17supplement that can do most people
- 32:19really well, it is creatine. I love to
- 32:22work out. I like to be a gym girly. So,
- 32:24strength training has been like one of
- 32:25the best anti-aging things I could ever
- 32:27do and and the best thing I do for
- 32:28longevity because I'm always working out
- 32:30and doing strength training. I feel like
- 32:32creatine has been such a gamecher and
- 32:34helping me maintain my muscle mass and
- 32:36really help my my recovery when it comes
- 32:38to that soreness that you get from
- 32:39working out. But then there's also these
- 32:41other studies. Creatine is like one of
- 32:43the most studied of the supplements out
- 32:46there and it shows that creatine is
- 32:48really great for cognitive health. So,
- 32:50I've even gotten my parents onto
- 32:51creatine. They're not as consistent with
- 32:53it as I am, but I really want them to be
- 32:55because studies really show it helps
- 32:56with cognitive health. So, it really
- 32:58helps your brain. It helps prevent
- 33:01dementia, which is one of the big
- 33:02reasons why I want my parents to take
- 33:04it. And it's just good for your brain
- 33:07overall and for muscle recovery. So, why
- 33:09wouldn't you take it? It's really easy.
- 33:10You just need like five grams. Some
- 33:12people are now starting to take like 10
- 33:13grams, 15 grams. I just do five grams
- 33:15every day and it has been wonderful. I
- 33:17kind of bounce around with like my
- 33:18probiotics and prebiotics and all those
- 33:20kinds of things. Like if there are the
- 33:22there are the vitamins that I take and
- 33:23then I like fall off and then I take and
- 33:24I fall off and I take and I fall off. So
- 33:26there's a lot of these kinds of of
- 33:28supplements in my system. I I'm really
- 33:30into like the electrolytes, but I really
- 33:32at this point want like these packets,
- 33:34these powder packets to be combination.
- 33:36Like give me my electrolytes, my
- 33:37creatine, and my, you know, like even
- 33:39some protein or something. put it all
- 33:42into one so that I don't have to mix too
- 33:43many different flavors and everything. I
- 33:46drink like a protein shake for instance
- 33:47every single day. So you could say
- 33:48protein and collagen protein are
- 33:50definitely in my supplement stack every
- 33:53day. And every once in a while I do
- 33:54peptide injections. I'm actually not on
- 33:56a peptide injection right now. It's
- 33:58really because I cycle through and I
- 34:00haven't gone and done new labs with my
- 34:02nurse practitioner uh Mimi who I've had
- 34:04here on the on the show a couple of
- 34:06times and she won't put me on anything
- 34:08new until I get my labs done. So, it's
- 34:10really on me. And then I can get on more
- 34:12more peptides. What does Susan eat in a
- 34:14day? Let's see. I think I think about
- 34:18protein so much these days. Like my
- 34:21protein intake. I need to up my protein.
- 34:23This is something that becomes really,
- 34:24really important as you age. As a woman
- 34:26especially, I think for everybody as
- 34:28you're aging, your protein intake is
- 34:30huge because you want to maintain muscle
- 34:32mass. And for muscle recovery and muscle
- 34:34mass, you have to have more protein. And
- 34:35you're also trying to shift that balance
- 34:37of like the amount of protein you're
- 34:39eating versus the amount of simple carbs
- 34:41that you're eating. So think like bread
- 34:43and you know like your dairy like
- 34:44cheeses and all of that kind of stuff.
- 34:46Like I'm trying to shift like downshift
- 34:48on those and not completely get rid of
- 34:50it. I am actually one of those people
- 34:51that thinks everything in moderation is
- 34:53the way to go because if I find myself
- 34:56like really pulling back on something,
- 34:58then I find I want it more, right? So, I
- 35:00I think balance is the way to go, but I
- 35:02probably focus on getting more and more
- 35:04protein in. Hence, I do a protein shake
- 35:06every single day. You you'll see me
- 35:08getting a lot of animal proteins in. I
- 35:10love eating a steak. Um I love a rack of
- 35:13lamb. I'm not a huge chicken fan, but
- 35:15I'll eat chicken if I have to just to
- 35:17mix things up. And then I love fish.
- 35:19Sushi is probably one of my top foods
- 35:21ever, but I also love a cheeseburger, so
- 35:23you never know. My guilty pleasure
- 35:24though is French fries. And I eat French
- 35:26fries like three, four times a week
- 35:27because I just can't help myself. I love
- 35:29French fries so much. And then we're on
- 35:31to the last question. And what is Susan
- 35:33Yatta's new brand? I just talked about
- 35:36it a little bit, but it's called Playa.
- 35:37Fragrance forward hair care and body
- 35:38care brand. I'm really proud of it. I
- 35:41had acquired this name uh about like
- 35:43almost two years ago at this point, and
- 35:45it's because I just had this vision for
- 35:48this brand. I felt like I could really
- 35:50create something that, you know, I I
- 35:52wanted to kind of bring in my Latino
- 35:53roots. And if you're from New Mexico, if
- 35:56you're Mexican, you can kind of see the
- 35:58symbolism and the themes kind of running
- 36:00through it. Like we have the Sacred
- 36:01Heart as one of our logos. Uh it's a
- 36:04part of the brand identity. And to me,
- 36:05it's just like really important because
- 36:07I I grew up with the Sacred Heart as
- 36:09like I don't know. It's like something
- 36:10that's it's part of Catholicism, but
- 36:12it's also like when you grow up in New
- 36:13Mexico, it's like considered art. Like
- 36:15you put it all over your walls. Like
- 36:16people make art with it. It's it's a
- 36:18beautiful symbol to me. So I made sure
- 36:20that that was part of the brand identity
- 36:21and just having fun with it. I'm an
- 36:23American that grew up with this like
- 36:25strong Latino background and so, you
- 36:28know, like it all kind of comes
- 36:29together. You know, I'm like this first
- 36:31generation kid and yeah, I have like the
- 36:34Korean side of me too, but I grew up,
- 36:35like I said, in New Mexico and so I felt
- 36:38like there could be a lot of really fun
- 36:39themes running through this, but I also
- 36:40just wanted to do something different. I
- 36:42wanted to make a brand that feels sexy.
- 36:44I wanted to, you know, play around with
- 36:46fragrance. I wanted to, you know, look
- 36:48at hair care and see if we could do
- 36:50something different with our
- 36:51formulations that just like give some
- 36:53change to the beauty industry. I feel
- 36:55like everything is so boring sometimes.
- 36:57It's very rare these days that I find a
- 36:59brand that's very very interesting to me
- 37:01and doing something different. Even if
- 37:02it's just like slightly changing the
- 37:04game a little bit, like just slightly
- 37:06changing the the marketing style, just
- 37:08slightly changing things up when it
- 37:10comes to ingredient technology and
- 37:12formulation. And so I really wanted to
- 37:14do this with this brand just to have a
- 37:16really good time with it and with our
- 37:18marketing. You can see we do a lot of
- 37:19parties. We call them playa parties and
- 37:21we're like finding all of our playa
- 37:23girls and everything. And I don't know,
- 37:24it's just so much fun. And yeah, I want
- 37:27to work on this one as a as one of my
- 37:28babies for a long time. Anyway, so those
- 37:30were the top Googled questions about me.
- 37:33I hope you learned something. If you
- 37:34didn't, you can always ask in the
- 37:36comments. You can find me on social
- 37:37media. I'm at Susan and I'll talk to you
- 37:39guys soon.
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