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Who Is Susan Yara? Answering Your Most Googled Questions | GlowLab — Transcript

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  1. 0:00Today I'm doing a little bit of a
  2. 0:01different episode. This is one that my
  3. 0:02producer Anna has wanted me to do for a
  4. 0:04while because she finds it so
  5. 0:06fascinating and it is answering the most
  6. 0:09googled questions about me. Welcome to
  7. 0:11Glow Lab. We're going to have a lot of
  8. 0:13fun and learn a lot together. [music]
  9. 0:14The reason why we think this is so
  10. 0:16fascinating is it's just kind of
  11. 0:17interesting to know what people want to
  12. 0:20actually know about you. I'm going to
  13. 0:21assume these are people who don't know
  14. 0:23much about me, maybe didn't follow me
  15. 0:24before on social media, had never seen
  16. 0:26any of my content, but these are really
  17. 0:28interesting questions. So, here we go.
  18. 0:30The most Googled questions about me.
  19. 0:32Starting with number one, who is Susan
  20. 0:34Yara and what is her expertise. So, if
  21. 0:37you're new here, my name is Susan Yara.
  22. 0:39It's actually Yatada. A lot of people
  23. 0:40don't realize that my last name is a
  24. 0:42Spanish last name. I think probably
  25. 0:44because a lot of the time you've heard
  26. 0:45me say Yara. And that's really because
  27. 0:47at some point in my career, I realized
  28. 0:49this is how people pronounce my last
  29. 0:51name, Yara. When I was a news reporter,
  30. 0:53I was always like Susan Yara. Susan
  31. 0:55Yara. And now it's like Susan Yara,
  32. 0:57which has just become like the the
  33. 0:59easier way to say it in the US, I guess,
  34. 1:01even though I grew up in the US. I grew
  35. 1:03up in a predominantly Latino area in New
  36. 1:06Mexico. And so, everyone actually just
  37. 1:08pronounced my name, yada. In fact,
  38. 1:10people didn't even call me Susan. A lot
  39. 1:11of the time they would call me Susana,
  40. 1:13even though my name is actually Susan,
  41. 1:14but they would say Susana because it's
  42. 1:15just like the way that a lot of Latino
  43. 1:17people will say your name. So, my name
  44. 1:18is Susan Yatada, and my expertise is
  45. 1:22actually I'm a journalist. If um if we
  46. 1:24like go back to what I studied in
  47. 1:26school, I studied as a journalist, got
  48. 1:28my degree in communications and
  49. 1:29psychology. How did I come into beauty
  50. 1:31is is basically what I think people are
  51. 1:33asking. I went from hard news. I was
  52. 1:36first like a producer. I did all of the
  53. 1:37things behind the scenes in the news in
  54. 1:39local news while I was in college. And
  55. 1:41then I moved to New York City to become
  56. 1:43an on camera news reporter. I was really
  57. 1:45like focused in on the Bronx, mostly the
  58. 1:47South Bronx, because there's a lot of
  59. 1:49crime there. It was really eye opening
  60. 1:50actually for me to be in my early 20s
  61. 1:53and covering crime and news that
  62. 1:55happened in the South Bronx mostly. When
  63. 1:57you're a news reporter for television
  64. 1:59news, they really want you focused in on
  65. 2:01what they think is salacious. And the
  66. 2:03salacious stuff is the, you know, that
  67. 2:05whole saying of like if it bleeds, it
  68. 2:07leads. episode be about murders, drugs,
  69. 2:10crimes, burglaries, what's happening to
  70. 2:13tenants of buildings where the landlords
  71. 2:15aren't giving them, you know, hot water
  72. 2:17or heat and it's freezing outside. Like,
  73. 2:19you would just see so much bad happening
  74. 2:22in this area after being in the news for
  75. 2:24probably like five, six years, it
  76. 2:26started to feel a little depressing to
  77. 2:27me and it's just a really heavy topic.
  78. 2:30If you feel a lot, it's just a heavy
  79. 2:32topic. And so I eventually went into,
  80. 2:33this is like my my long way of saying
  81. 2:35how I ended up in beauty. I ended up
  82. 2:37going into the publication world. I went
  83. 2:39to Forbes magazine and at the time there
  84. 2:42was this new thing happening in media
  85. 2:44and that was the dot era. And I know
  86. 2:46that sounds crazy. It sounds like such a
  87. 2:48long long time ago, but it really wasn't
  88. 2:50that long ago that that publications,
  89. 2:52magazines were actually not doing online
  90. 2:55video specifically. Forbes magazine was
  91. 2:57starting online video and also
  92. 2:58Forbes.com where they were going to
  93. 3:00focus in on topics that were more
  94. 3:02lifestyle focused like yaching and fancy
  95. 3:05cars and really expensive real estate
  96. 3:07and stuff because that's the kind of
  97. 3:08magazine they are. They really cover
  98. 3:09things for billionaires and millionaires
  99. 3:10and what people with money are doing. I
  100. 3:12went over to this magazine to help them
  101. 3:14start their.com and mostly focus on
  102. 3:16starting their video network. And that
  103. 3:18really helped me start my online career
  104. 3:21because this was something that not a
  105. 3:23lot of people were doing and it was
  106. 3:24really hard at the time. like think like
  107. 3:26like dialup uh internet and stuff. I was
  108. 3:29going to say Wi-Fi, but that didn't even
  109. 3:30exist back then. It was like dialup
  110. 3:32internet and Facebook was just starting
  111. 3:34to become a thing where it was going to
  112. 3:35be public and you know people could
  113. 3:36actually use it if they weren't in
  114. 3:38college. And there this was just like
  115. 3:39this new era. And while I was at Forbes
  116. 3:42because they were focusing in on
  117. 3:44wellness as well and lifestyle, I
  118. 3:46started to kind of make my way into the
  119. 3:48beauty world. It was more wellness and
  120. 3:49health focused at first. Then I went on
  121. 3:51to become full-fledged beauty. Like
  122. 3:54everything became beauty. I went on to
  123. 3:56People magazine actually to be more of
  124. 3:58like a celebrity reporter. But at that
  125. 4:00moment when you were interviewing
  126. 4:02celebrities, it was all about like what
  127. 4:04are their favorite beauty brands, who's
  128. 4:06their makeup artist, who's their hair
  129. 4:07stylist. So it started to really move
  130. 4:09into beauty. And then I became a beauty
  131. 4:12editor after that at different
  132. 4:13publications. And I was doing video for
  133. 4:15all of them all for you know like
  134. 4:17their.coms and their YouTube channels.
  135. 4:18And then eventually I'd started so many
  136. 4:20YouTube channels for different
  137. 4:21publications that I was like, why don't
  138. 4:23I just do this for myself? I guess I had
  139. 4:25like a different understanding of social
  140. 4:26media as well on the media side of
  141. 4:29things. And so while I was starting my
  142. 4:31YouTube channel, I was doing all these
  143. 4:32other things where I was trying to I
  144. 4:34guess make money because when I was
  145. 4:35starting my YouTube channel,
  146. 4:36sponsorships weren't as abundant as they
  147. 4:38are now. So I had a video production
  148. 4:41company where I was working with beauty
  149. 4:42brands to help them build, you know,
  150. 4:44content for their own YouTube channels
  151. 4:46and their own social media. And at the
  152. 4:48same time, I was helping plastic
  153. 4:49surgeons and dermatologists in Los
  154. 4:51Angeles also build their Instagram
  155. 4:54handles and stuff. Like they were really
  156. 4:55trying to go hard on that and a little
  157. 4:56bit more on like Snapchat and stuff. So
  158. 4:59everything was like just starting to
  159. 5:00take hold then. And what happened was as
  160. 5:04a producer I was really having to break
  161. 5:06down things for especially like the
  162. 5:08dermatologists like really break down
  163. 5:10skincare and ingredients in layman's
  164. 5:12terms because a lot of the time even the
  165. 5:15dermatologists at the time like they
  166. 5:16really weren't they didn't even really
  167. 5:18care about the products that you're
  168. 5:20using at home. Like they did in one in
  169. 5:22one way but like they were only really
  170. 5:24focused in on skin issues like skin
  171. 5:26disease like acne, rosacea, skin cancer.
  172. 5:30These were like their big focuses. And
  173. 5:31then also the cosmetic treatments like
  174. 5:33Botox, lasers, that kind of stuff,
  175. 5:36right? But when it came to your actual
  176. 5:38your actual skinincare products and the
  177. 5:39ingredients in your products, they
  178. 5:41really didn't have a good grasp of it
  179. 5:43and how to explain it because it wasn't
  180. 5:45a prescription. Like if it was
  181. 5:46prescription like aelic acid or your
  182. 5:49tininoan, they could maybe explain it to
  183. 5:50you a little bit better, but even at
  184. 5:52that, they weren't about like explaining
  185. 5:54to you, you know, like how to sandwich
  186. 5:56your your tininoan so it doesn't make
  187. 5:58your skin so flaky or burn so fast and
  188. 6:00stuff. They just really would prescribe
  189. 6:01things and let let you go. So I started
  190. 6:03explaining to them, you have to break
  191. 6:05these things down a little bit better.
  192. 6:06You have to have a better understanding.
  193. 6:08And when I say them, I mean I mean the
  194. 6:10clients that I had at the time that were
  195. 6:11dermatologists, I kept saying to them,
  196. 6:13you have to explain this a little bit
  197. 6:14better. So I would have to go and take
  198. 6:17like an ingredient for instance like
  199. 6:18silicone dothicone in your in your
  200. 6:20skincare products and then break it down
  201. 6:22for them like this is what people want
  202. 6:24to know about this ingredient in their
  203. 6:25products. this is how you should explain
  204. 6:26it instead of explaining it like it's a
  205. 6:28textbook ingredient, you know? And so
  206. 6:32after I did that for years, like trying
  207. 6:33to break things down for people, I
  208. 6:35started realizing like this is what I'm
  209. 6:36good at. I'm really good at breaking
  210. 6:38down the science behind a lot of these
  211. 6:41products in more of a easy to consume
  212. 6:44way. And that's just where it all went.
  213. 6:46Like I really started to just focus in
  214. 6:48on skincare, cosmetic treatments, and
  215. 6:51explaining it to people in a way that I
  216. 6:53would want it explained to me. And I
  217. 6:55think it's because I had that journalism
  218. 6:57background. I also had the beauty editor
  219. 6:59background where I could where I could
  220. 7:00like really spot trends because that's
  221. 7:02what I did a lot of the time in as a
  222. 7:04beauty editor was like a lot of trend
  223. 7:06spotting like of the new products that
  224. 7:07have come out, which ones are really
  225. 7:09standout products and you know what are
  226. 7:11ingredients that seem to be trendy right
  227. 7:13now and stuff. So that was something
  228. 7:15that I really got like as a skill as a
  229. 7:17beauty editor and then working with
  230. 7:19these doctors on their social media, I
  231. 7:21really started to understand how to
  232. 7:22break things down for people. So, that's
  233. 7:24how it all kind of came together. Is
  234. 7:26Susan Yara a dermatologist? The answer
  235. 7:28is no. As I kind of said in that first
  236. 7:30answer, I'm not a dermatologist, but I
  237. 7:33just have a really good grasp of
  238. 7:35formulation and ingredients. And I think
  239. 7:38that really just comes from being in the
  240. 7:39industry for so long. I've been in the
  241. 7:41beauty industry now for over two
  242. 7:43decades. And I've had a skincare brand
  243. 7:45and now a hair care and fragrance brand.
  244. 7:47And I've been on the product development
  245. 7:49side of that for so long now. It's been
  246. 7:50like 6 years. Can I go into a lab and
  247. 7:52actually formulate something for you?
  248. 7:53Absolutely not. But I do know what I'm
  249. 7:56looking for and what I want. And I think
  250. 7:59that that really helps with with making
  251. 8:01amazing products for everybody. How old
  252. 8:03is Susan Yatta? And actually, as I'm
  253. 8:05filming this, I am turning 45 years old,
  254. 8:09which surprises a lot of people. I
  255. 8:11actually feel like when I look in the
  256. 8:12mirror, I I look like I'm in my 40s. But
  257. 8:14I think a lot of people are like curious
  258. 8:16about what my age is and I take that as
  259. 8:18a compliment because they're if they're
  260. 8:20unsure then that means that I'm doing
  261. 8:21something really good. So yeah, 45 years
  262. 8:23old. Is Susan Yatada married? The answer
  263. 8:26is I am divorced. I used to be married
  264. 8:29and a lot of people who followed me
  265. 8:30probably watched as I went through like
  266. 8:32my marriage journey and having children
  267. 8:34and doing that whole thing. Now I'm in a
  268. 8:37new era and that is as a divorced woman
  269. 8:40which makes sense that the next question
  270. 8:41would be is Susan Yara dating and the
  271. 8:44answer is yes. Does Susan Yara have
  272. 8:47children? And the answer is also yes.
  273. 8:50Like I said I've been married. I had a
  274. 8:52lot of people follow me through my
  275. 8:54pregnancy journey and having children
  276. 8:56early on. I kind of I've kind of stopped
  277. 8:59posting my children. Every once in a
  278. 9:00while you'll see them pop up in my
  279. 9:02stories and stuff, but I never really
  280. 9:03put them in my feed anymore. I never
  281. 9:05throw out like it was their birthday or
  282. 9:07anything like that just because I just I
  283. 9:09don't know at some point as they started
  284. 9:11becoming a little bit older and the way
  285. 9:12social media has changed. It wasn't even
  286. 9:14that I was worried about weirdos online
  287. 9:16like like predators. Not even because uh
  288. 9:19I'm on the internet but I just feel like
  289. 9:21any kid on the on social media like on
  290. 9:23any of these platforms can experience a
  291. 9:25lot of weird stuff and I just don't want
  292. 9:28that for them. Also, I feel like they at
  293. 9:30this point because of the way social
  294. 9:31media is moving and because we won't
  295. 9:33know in the next 5 to 10 years what goes
  296. 9:36onto the internet and what what it I
  297. 9:38guess like how it's going to track you
  298. 9:40and come back to you. I really don't
  299. 9:42want their personal information on the
  300. 9:44internet anymore unless it's by their
  301. 9:46choice, you know, and I don't want to be
  302. 9:48the person in charge of all of that. So,
  303. 9:50really until they have their own ability
  304. 9:52to make decisions about what goes on
  305. 9:54about them on the internet, I've just
  306. 9:56kind of pulled back over the last few
  307. 9:58years. And this has been a while now. I
  308. 9:59used to post about them all the time
  309. 10:00when I was pregnant and you know when
  310. 10:02they were babies and stuff, but now I
  311. 10:04just feel like they they need to have
  312. 10:05their own agency over this stuff. What
  313. 10:07ethnicity is Susan? That's also a really
  314. 10:10good question. Um people get confused
  315. 10:13about that. So I was born in Seoul,
  316. 10:15South Korea, which tells you something.
  317. 10:16I am Korean. I'm half Korean. My mom is
  318. 10:18Korean, born and raised in Korea. And
  319. 10:21then she met my dad. And my dad is we
  320. 10:24say Mexican because that's the easiest
  321. 10:26way to explain it. He is from the state
  322. 10:28of New Mexico, which is part of the
  323. 10:30United States, which a lot of people
  324. 10:31don't seem to realize even this day in
  325. 10:34this day and age when we have the
  326. 10:36internet and everything. People don't
  327. 10:37realize that New Mexico is actually in
  328. 10:39the United States. And the reason why we
  329. 10:41say my dad is Mexican, is because New
  330. 10:43Mexico at one point, just like a lot of
  331. 10:46the Southwest, used to be part of
  332. 10:48Mexico. So, you could consider everybody
  333. 10:51in that area basically Mexican if
  334. 10:53they're from there. If you really dig
  335. 10:54down deep, it's a little bit more
  336. 10:56nuanced than that. Like it's just easy
  337. 10:58to say Mexican. If you ask my dad, he
  338. 10:59would say he's cho and it makes a lot of
  339. 11:02sense because he's grown up in like this
  340. 11:03era of like ceue and like we can do it,
  341. 11:06you know, like that kind of thing and
  342. 11:07like you know, just being really proud
  343. 11:09like he's he's like a he's a lara kind
  344. 11:12of guy, right? Like he's he's really
  345. 11:14really proud of his Latino heritage and
  346. 11:16stuff. But if you really go deep into
  347. 11:19his ancestry, New Mexico was around
  348. 11:22before the United States, right? Like
  349. 11:24the Spaniards, the concistadores, the
  350. 11:26Spaniards came over in like the 1600s, I
  351. 11:28want to say, and conquered that whole
  352. 11:30area that is now New Mexico and parts of
  353. 11:32the Southwest. And then, you know, they
  354. 11:35mixed with the indigenous people. Kind
  355. 11:36of made what we are today on my dad's
  356. 11:38side of the family. So, there's like a
  357. 11:40little bit of a mix of like the
  358. 11:41indigenous and also Spanish ancestry in
  359. 11:45there. And eventually that's kind of
  360. 11:46what became of Mexico. But this is why I
  361. 11:49think Latino culture is so interesting
  362. 11:51because there's a lot of this in the
  363. 11:53history of Latino culture. It's like
  364. 11:55where did Spaniards go and basically
  365. 11:58conquer and colonize and then what did
  366. 12:00they turn these people into? So we all
  367. 12:02are just like part of Latino culture,
  368. 12:05but we can be Caribbean, we can be
  369. 12:06Mexican, we can be, you know, more like
  370. 12:09indigenous native to the areas that are
  371. 12:11now the United States. It's all really
  372. 12:13really fascinating. So, Mexican, if we
  373. 12:15want to keep it short and simple, but
  374. 12:17much more nuanced than that.
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  454. 15:02Okay, now we get into some of the like
  455. 15:04complicated things. What happened with
  456. 15:06Ntorium? I'm going to assume that this
  457. 15:08question goes back to the starting days
  458. 15:12of Ntorium when I announced that I was
  459. 15:15the founder and also you know part of
  460. 15:17the brand and everything. I have
  461. 15:18explained this so many times at this
  462. 15:21point but I what I've learned about the
  463. 15:22internet is you can explain yourself. If
  464. 15:24you can give a true answer, you can even
  465. 15:26have a government agency, in this case
  466. 15:27the FTC, prove that you are telling the
  467. 15:31truth and when people have made a
  468. 15:33decision like a like something has been
  469. 15:35put on the internet about you and people
  470. 15:36have made a decision about it, it does
  471. 15:38not matter if you show them that that
  472. 15:41information is wrong, they will just
  473. 15:43continue to say the wrong thing like the
  474. 15:47lie that was told about you. But it's
  475. 15:49fine. So what I think uh what this
  476. 15:51question is asking is what happened um
  477. 15:53with Ntorium and that is when I had
  478. 15:55announced that I was the founder of
  479. 15:57Ntorium people came back and said that I
  480. 15:59had been promoting a brand that I was
  481. 16:01the owner of and I wasn't disclosing my
  482. 16:04ownership of the company and the truth
  483. 16:05is I had actually talked about Ntorium
  484. 16:08but I was not the owner at the time and
  485. 16:10then because we went into lockdown and
  486. 16:12COVID and weird things started happening
  487. 16:14shifts started happening in the world
  488. 16:16then I actually became an owner of
  489. 16:18Ntorium and announced that I was the
  490. 16:20founder and part of the brand. And
  491. 16:23people were like outraged by this. And
  492. 16:25this whole thing started and before I
  493. 16:27could even really explain it, it just
  494. 16:29kind of took on its own life. And it's
  495. 16:31still something that's talked about to
  496. 16:32this day. I see it in my comments all
  497. 16:33the time. She showed herself when, you
  498. 16:36know, she when she, you know, promoted
  499. 16:38her brand without disclosing that she
  500. 16:40was the owner of the brand and
  501. 16:41everything. This gets Googled a lot
  502. 16:43apparently because it's in the top top
  503. 16:4510 questions of what people Google about
  504. 16:47me. Why did Susan Yata leave Ntorium?
  505. 16:50So, I think that I Well, first off, I
  506. 16:52have I have not left Ntorium. My my
  507. 16:54brand is still it's only it's going on
  508. 16:56six years old. So, I I think that it is
  509. 16:58still a baby brand. It's like a toddler.
  510. 17:01It's not even a teenager when you think
  511. 17:02about other beauty brands that have
  512. 17:04existed. This one is just getting
  513. 17:06started. And so, even though I sold the
  514. 17:09company to E.L.F. about 3 years ago,
  515. 17:11which is why I think people think I left
  516. 17:13Ntorium, I've stayed on with the brand
  517. 17:15to just make sure that it keeps its
  518. 17:17identity. It keeps growing in a lot of
  519. 17:19ways. We're building the identity of
  520. 17:21Ntorium. And so I want to make sure that
  521. 17:23the products are still high quality
  522. 17:24products. They're still accessible in
  523. 17:27where you get them and also in the price
  524. 17:28point. They're still amazing formulas.
  525. 17:31So that's what I do with the brand now.
  526. 17:32I don't handle a lot of the day-to-day
  527. 17:34business stuff because it's a lot of
  528. 17:37work to do that and you have to really
  529. 17:38be committed full-time, but I'm doing a
  530. 17:40lot of work on the other side of making
  531. 17:42sure that you're getting a brand that
  532. 17:44you really love and that can be
  533. 17:46something that a lot of people
  534. 17:48everywhere, everyone really finds value
  535. 17:51in. So, to answer that question, I did
  536. 17:53not leave Ntorium and I'll probably be
  537. 17:55with Ntorium for a little while because
  538. 17:56again, I think it's a baby brand and it
  539. 17:58needs me. It needs mama. What skincare
  540. 18:00product does Susan Yatta use? I mean,
  541. 18:03that's a tough one. Obviously, there's a
  542. 18:04lot of Ntorium in my skincare routine at
  543. 18:07all times, and I'm constantly switching
  544. 18:08things up. I do have some holy grail
  545. 18:10products at this point because there are
  546. 18:12so many Nutrium products. I'd say that I
  547. 18:14for sure cannot live without the
  548. 18:16Multipeptide Advanced Serum. It is one
  549. 18:18of my absolute favorites. I always end
  550. 18:20up going back to our vitamin C complex
  551. 18:22serum, which is an OG. This was one of
  552. 18:24the first products that we ever
  553. 18:25launched. I'll move on to like other
  554. 18:27vitamin C serums just because there's so
  555. 18:28many on the market and if you guys have
  556. 18:30followed me for a while, I constantly
  557. 18:32promote other brands. I constantly try
  558. 18:34other brands and I think it's important
  559. 18:35one as a person who has a brand to just
  560. 18:37know what's out there. But it's also how
  561. 18:39I started my career and that was in
  562. 18:41being a content creator and talking
  563. 18:42about skincare and telling you about
  564. 18:44products that I love. So I think it's
  565. 18:45still important to do that. Some
  566. 18:46products that I've been using from other
  567. 18:48brands have been let's see I started
  568. 18:51using Sweet Chemistry. I think it is
  569. 18:53such a fascinating brand. It's a little
  570. 18:54bit pricey, but I feel like their
  571. 18:56peptide technology is really, really
  572. 18:59interesting. I only just started using
  573. 19:01it and I did receive it in PR. I was
  574. 19:02about to purchase it myself and then one
  575. 19:04of the founders reached out to me and
  576. 19:06offered to send it to me. So, I was
  577. 19:07like, "Yes, please." But their peptide
  578. 19:08technology is really interesting. I'll
  579. 19:10probably eventually once I finish the
  580. 19:11products and have a really good grasp of
  581. 19:13it. I'll explain a little bit more, but
  582. 19:16look into it. Sweet Chemistry. I always
  583. 19:18use like Tower 28, their hypocchlorous
  584. 19:20acid. I'm I bounced between that one and
  585. 19:22the one from Prequel. And that's just
  586. 19:23because I have perioral dermatitis
  587. 19:25constantly. Let's see what other brands
  588. 19:27have I added to my routine lately. You
  589. 19:30know, I've been adding obviously it's
  590. 19:31like easy to add some of the Korean
  591. 19:33brands in my skincare routine. I always
  592. 19:34use the Sunoon Editor collagen mask. I
  593. 19:37know that it was really trendy last
  594. 19:38year, but I still use it every time I'm
  595. 19:41traveling and stuff. I use one of these
  596. 19:42masks because you just need so much
  597. 19:44hydration after being on an airplane for
  598. 19:46hours. And I love it. I think it's like
  599. 19:47the best way to get off the airplane, go
  600. 19:49to your hotel, take a shower, clean
  601. 19:51yourself, and then do a really good
  602. 19:53hydrating skincare routine and it always
  603. 19:56always has a collagen mask in it. Yeah,
  604. 19:58I guess I'm just into trying whatever
  605. 20:00whatever's trendy, I'm I'm down. I'm
  606. 20:01down to try it. What cosmetic procedures
  607. 20:03has Susan Yata had? Well, it's a long
  608. 20:06list of of treatments that I've tried.
  609. 20:08Um, a lot of them have been posted on
  610. 20:10the internet somewhere, whether on my
  611. 20:12YouTube channel or on Instagram, I'd say
  612. 20:15lately. Well, I'll start with um the
  613. 20:18like the actual plastic surgery, though
  614. 20:20I kind of consider all of it plastic
  615. 20:22surgery at this point. Like it all goes
  616. 20:24together from like invasive, like truly
  617. 20:26truly surgical to like non-invasive, I
  618. 20:28guess. But the things that I think have
  619. 20:30made a huge difference in my life
  620. 20:32surgically, the nose job that I got done
  621. 20:35a few years back, and also my boobies. A
  622. 20:38lot of people don't realize that my
  623. 20:39boobies are fake, and that's just
  624. 20:40because I after having babies, I just
  625. 20:42wanted my boobs back, maybe like
  626. 20:44slightly better. So, I didn't go for
  627. 20:45anything big. I just wanted to get rid
  628. 20:47of the saggy sadness that happened after
  629. 20:49having babies. So, I did have my boobs
  630. 20:52done. I had a tummy tuck, which I did
  631. 20:54last year. And I'll tell you, that was
  632. 20:56by far one of the worst elective
  633. 20:59surgeries ever. The recovery from that
  634. 21:02was really, really brutal. And there was
  635. 21:03a point like at like 6 weeks post
  636. 21:06surgery where I started to feel really
  637. 21:08regretful and I wondered why I did this
  638. 21:10to myself. But now that I'm a little
  639. 21:13less than I'm not even a year out, but a
  640. 21:16little less than a year out, I'm very
  641. 21:18happy that I got it done because what I
  642. 21:19the reason why I got the tummy tuck, it
  643. 21:21was not like a true true tummy tuck
  644. 21:23where they had to like remove skin and
  645. 21:24do all that stuff. They just had to cut
  646. 21:26me open to go in and sew together my
  647. 21:29muscles, my ab muscles, because I had
  648. 21:31diastasis recti, which is where your abs
  649. 21:33separate during pregnancy. And even with
  650. 21:35all the working out that I do, I could
  651. 21:37not get them to go back together. And it
  652. 21:39was trying to make me feel a little bit
  653. 21:41bad, like I was getting you like lower
  654. 21:43back pain and I was starting to feel
  655. 21:45like I just wasn't strong enough. Like I
  656. 21:47was getting further and further in my
  657. 21:48workouts. But then I there were certain
  658. 21:51workouts that I just could not do really
  659. 21:52well. So I was like, you know what, this
  660. 21:54is going to affect me when I'm older.
  661. 21:56And now that I'm in my 40s, I feel
  662. 21:58really great and I want this to
  663. 22:00continue. So I think I'm going to do
  664. 22:01something to make sure that my core
  665. 22:03stays tight. And I think that your core
  666. 22:05is so important to your overall muscle
  667. 22:08strength and your health. So, I got this
  668. 22:09done and now I'm really really happy
  669. 22:12that I did it. But if you asked me from
  670. 22:14anywhere from like the day I I got the
  671. 22:16surgery done to about 4 months out, I
  672. 22:19might have told you I wasn't sure if I
  673. 22:21liked it. Something that I also did
  674. 22:23towards the end of last year was a fat
  675. 22:25transfer. I I I love saying this. It's
  676. 22:27so funny to me. I put my thighs, my
  677. 22:30saddle bags into my face. And at first I
  678. 22:32I was like freaking out about it because
  679. 22:34we put we kind of like overdid it
  680. 22:36because we wanted it to to stay. And so
  681. 22:39like in January I feel like I didn't
  682. 22:41look like myself completely. I looked
  683. 22:42like a little bit like more tightfaced
  684. 22:44or something. And then as it started to
  685. 22:46settle probably at like the 2 month mark
  686. 22:48I started then being like oh my god do I
  687. 22:50like this? Did it all go away? And I
  688. 22:52think it's just like you look at
  689. 22:54yourself so much especially if you're on
  690. 22:55camera you look at yourself so much that
  691. 22:57you start to think that like you see a
  692. 22:59difference. And it went from being so
  693. 23:01intense to being like totally settled
  694. 23:03and fine that I felt like all the fat
  695. 23:06had disappeared. But now I look at
  696. 23:07myself in the camera and like in the
  697. 23:08mirror and stuff and I'm like, you know
  698. 23:10what? I'm happy I did [clears throat]
  699. 23:11it. I actually do think it made a big
  700. 23:13difference for my face and I'm happy
  701. 23:14with where I'm at now with it. So again,
  702. 23:17this is like 8 months post fat grafting
  703. 23:20and now I'm really happy that I did it
  704. 23:22and maybe I'll do it again one more
  705. 23:23time. Undecided, but I'm throwing out a
  706. 23:26maybe. Besides that, I've done I mean I
  707. 23:27always do my my neurotoxin treatments
  708. 23:30which is your Botox, your um Dysport,
  709. 23:33ZMN, any of those brands. The one that I
  710. 23:35use right now is called Latibo. It's
  711. 23:37from Korea. And the reason why I've
  712. 23:39switched from all these different brands
  713. 23:40is because it's the only one that really
  714. 23:42works on me now. I've been getting Botox
  715. 23:44since I was 30 years old and gradually,
  716. 23:47you know, like picked up the pace of how
  717. 23:48much I was using. And I think I just got
  718. 23:50a little bit immune to it, which is a
  719. 23:52weird topic and one that I think is
  720. 23:53going to get studied more and more
  721. 23:55because more and more people are
  722. 23:56becoming immune to their detox
  723. 23:57treatments and it's a little bit weird
  724. 23:58and we're all reliant on them. So, we'll
  725. 24:01see. When it comes to actual filler,
  726. 24:03like your hyaluronic acid filler,
  727. 24:04obviously I I got it dissolved before I
  728. 24:07got the fat put in. A lot of the time
  729. 24:08your doctor won't want to do a fat
  730. 24:10grafting or a fat transfer to your face
  731. 24:12while you have old filler in your face.
  732. 24:14So what I had done was just they use
  733. 24:17something that's called hyaluronase and
  734. 24:19they can you inject it into your face
  735. 24:21where you have hyaluronic acid filler
  736. 24:23and it dissolves it. For me because my
  737. 24:25filler was so old, this was like before
  738. 24:28I ever got pregnant. They had to really
  739. 24:30go in there and do it like three, four
  740. 24:31times and I just felt like my face was
  741. 24:33looking a little bit more saggy and
  742. 24:35skeletor like, you know, like the more
  743. 24:36they dissolved it, they're also
  744. 24:37dissolving your own hyaluronic acid
  745. 24:39naturally and it supposedly grows back.
  746. 24:41I don't know. I don't know about that. I
  747. 24:43went ahead and got the fat grafting
  748. 24:44done. And I don't plan on doing any
  749. 24:46hyaluronic acid filler anymore in my
  750. 24:48face, but I reserve the right to always
  751. 24:50change that decision if I need it. I
  752. 24:52think it has its time and it's like
  753. 24:54serves its its purpose, right? It has a
  754. 24:56time and a place for it. And sometimes
  755. 24:57you might be a candidate for it. I still
  756. 24:59think it's the best when you want to do
  757. 25:00lip filler. And so I did have my lip
  758. 25:02filler dissolved a few years back. I put
  759. 25:04this on social media as well. I think
  760. 25:06this was just like a real that I did or
  761. 25:08something. So I had my lip filler
  762. 25:09dissolved. And [clears throat] then more
  763. 25:10recently, like a year ago, I'd say, I
  764. 25:12had them put a little bit of lip filler
  765. 25:14back into my lips, but not in the same
  766. 25:16kind of way. It was more to shape my
  767. 25:18lips again, like give it more of that
  768. 25:19like shape because once again, like once
  769. 25:21they dissolve it, it kind of just
  770. 25:23changes your shape. And I think what's
  771. 25:25more important for for lips is not the
  772. 25:27size, but the shape of it. And then
  773. 25:28besides that, you see this constantly,
  774. 25:30I'm doing lasers, like CO2, doing a lot
  775. 25:33of these like energy based devices,
  776. 25:35these ultrasound devices, like softwave.
  777. 25:37I did a couple of times. I'll probably
  778. 25:39do some of these other devices. Maybe
  779. 25:41I'll take a trip to Korea and you'll see
  780. 25:43me do a bunch of all at one time.
  781. 25:44We'll see. But, you know, that I'm just
  782. 25:46down. I'm kind of down for everything.
  783. 25:47As long as you're not, you know, like
  784. 25:49completely, you know, going too crazy. I
  785. 25:52think it's like you just kind of, it's
  786. 25:54fun to experiment with everything.
  787. 25:56What's Susan Yata's skincare routine? I
  788. 25:58think the best again cuz it's always
  789. 26:00changing. It's best to just follow me.
  790. 26:01Follow me on social media. I'm just @
  791. 26:03Susan Yatta. And then I have my YouTube
  792. 26:06channel still and I still post
  793. 26:07occasionally a skincare routine here and
  794. 26:08there because my skincare routine is
  795. 26:10constantly changing. When it comes to
  796. 26:11your skincare routine also, your skin is
  797. 26:14dynamic and I think that's really
  798. 26:15important for people to understand. Your
  799. 26:17skin just doesn't stay the same all the
  800. 26:19time. The climate can affect it. The
  801. 26:22change of seasons can affect it. What
  802. 26:24you start using can affect it. Your
  803. 26:26hormones can affect it. So, you should
  804. 26:28be paying attention to your skin and
  805. 26:29using products that you need to use, not
  806. 26:32necessarily products that stay the same
  807. 26:34at all times. Like, if you really pay
  808. 26:36attention to your skin, you'll start to
  809. 26:38realize what it is that your skin needs.
  810. 26:40What foundation does Susan Yata use?
  811. 26:42Okay, so my favorite foundation at the
  812. 26:44very moment. Again, this changes often,
  813. 26:46but my favorite one right now is the
  814. 26:48Makeup by Mario, the more recent one
  815. 26:50that he launched. It is so good. I can't
  816. 26:52remember what the actual name is, but I
  817. 26:53find I travel with it. I just think it
  818. 26:55makes your skin look really pretty. It's
  819. 26:56not too luminescent and it's not too
  820. 26:58matte. It's just perfect. What hair
  821. 27:00products do Susan use? So, I have to
  822. 27:02plug my new hair care brand. It's called
  823. 27:04Playa, which means beach in Spanish. And
  824. 27:06it's a fragrance forward hair care and
  825. 27:08body care brand. And the product that I
  826. 27:11think is probably the most gamechanging
  827. 27:14for people is our first product and that
  828. 27:16is our fragrance depositing glosserins.
  829. 27:18We have it now available in two
  830. 27:19different fragrances. We have Nova Soul
  831. 27:22and then we also have made in Miami.
  832. 27:24They're both like kind of different. The
  833. 27:26Nova Soul, which by the way is a really
  834. 27:28fun name because I know it's like more
  835. 27:29of a feminine take on on soul, but the
  836. 27:32whole brand is about like being in your
  837. 27:34feminine and being sexy and just feeling
  838. 27:37good about yourself and everything. So,
  839. 27:38we decided to call it Noba instead Novo
  840. 27:41Soul. So, it's Nova Soul. And when we
  841. 27:43talk about soul wear, we're talking
  842. 27:45about the sun, but we're also talking
  843. 27:46about that like new feeling, that like
  844. 27:49feeling that you get when you step into
  845. 27:50the sun, especially on vacation, and
  846. 27:52just like makes your soul feel really
  847. 27:54good. So, we're like playing with this
  848. 27:56name a lot. Everything about our
  849. 27:57fragrances are beachy, but they feel
  850. 27:59elevated. And so, this one's like a
  851. 28:01daytime beachy fragrance that has
  852. 28:03coconut milk in it and jasmine, but it
  853. 28:05also has a little bit of a skin musk to
  854. 28:07it. So, it's sexy and it just feels like
  855. 28:10something you want to wear every single
  856. 28:11day. And it's not giving it's not giving
  857. 28:13like obvious tropical. You're not going
  858. 28:15to be smelling like a pinina colada,
  859. 28:16which I love, don't get me wrong, but it
  860. 28:18smells beachy but elevated. Same with
  861. 28:20Made in Miami. Made in Miami feels a
  862. 28:22little bit deeper. I like to wear this
  863. 28:24one in the evenings at night when I'm
  864. 28:26going out to dinner. It has, you know, a
  865. 28:29floral element to it, but then it has a
  866. 28:31spiciness to it. It has a little bit of
  867. 28:34this like pineapple punch to it, but
  868. 28:36it's not obvious. And that's what I
  869. 28:38really like about it. So, you can choose
  870. 28:39between either of them. I like to think
  871. 28:41of it as a liquid conditioner. The way
  872. 28:43you use it is you wash your hair. So,
  873. 28:45shampoo it like you normally would. Then
  874. 28:46you take the gloss rinse and you just
  875. 28:48put it kind of like from I actually put
  876. 28:50it we say midshaft to ends, but I kind
  877. 28:54of put it around here. You're really not
  878. 28:56supposed to put it on your scalp. It's
  879. 28:57made for your hair. What it does is you
  880. 28:59put it in, it feels kind of like you're
  881. 29:01putting water through your hair. And it
  882. 29:03uses lamelar technology, lamelar
  883. 29:05deposition. And what that means is all
  884. 29:07the damage on your hair, each hair
  885. 29:09strand has a negative charge. Anywhere
  886. 29:11it's damaged, it's a negative charge. So
  887. 29:13we have conditioning agents in the gloss
  888. 29:14rinse that are positively charged. So as
  889. 29:17it's rinsing through your hair, it's
  890. 29:19finding all of those negative charges
  891. 29:22and then magnetizing to it. And while
  892. 29:24it's magnetizing these conditioning
  893. 29:26agents to the damaged areas, it's also
  894. 29:28depositing the fragrance right between.
  895. 29:31So think of it like the conditioners
  896. 29:32find the damage and they kind of like
  897. 29:34find each other like a magnet and then
  898. 29:36it deposits that fragrance. And we ran a
  899. 29:38study in 80% relative humidity. So kind
  900. 29:41of thinking about like that humidity
  901. 29:42that we deal with here in Miami. We
  902. 29:44found that after just one use, it cut
  903. 29:46down that frizziness by 55%. So you can
  904. 29:48imagine how your hair starts to get
  905. 29:50after continued use. You can see I it's
  906. 29:52a super super humid day here and I'm
  907. 29:55getting a little bit of frizziness. Like
  908. 29:56I'm getting that that puffiness a little
  909. 29:58bit to my hair and I have naturally wavy
  910. 30:00hair. But what ends up happening is it
  911. 30:01keeps it much more smooth and shiny even
  912. 30:04in high high humidity. So it's amazing
  913. 30:06for all hair types. Besides that, I'm
  914. 30:08obviously testing a lot of hair products
  915. 30:09that we're making for Playa. So a lot of
  916. 30:11lab samples. There's some really great
  917. 30:13products coming. But then we also have
  918. 30:15uh let's see our next product. By the
  919. 30:17way, you're going to love it. I'm so
  920. 30:18excited about it. But that's not going
  921. 30:20to be for a little while. So we're not
  922. 30:21going to talk about it yet. I love
  923. 30:22L'Oreal, for instance. I think L'Oreal
  924. 30:24Professional puts out some really great
  925. 30:25products. Kate team puts out some really
  926. 30:27great products. I've been trying a lot
  927. 30:28of hair care products that I find at
  928. 30:30Sephora just to kind of see what's going
  929. 30:31on there. I've been testing a lot of
  930. 30:33different things and I always kind of
  931. 30:34come back to the Pier products right
  932. 30:36now. What supplements does Susan take?
  933. 30:39So many. I'm such a sucker for
  934. 30:40supplements. I want to try them all. I
  935. 30:42always throw this out there. I make sure
  936. 30:44to get my labs done to see what things
  937. 30:46that I actually need, what I'm lacking
  938. 30:48in my body, right? So, I think that's
  939. 30:50always really important. I don't think
  940. 30:51you should just start taking supplements
  941. 30:52because you think you need them. you
  942. 30:54should actually get proof that you need
  943. 30:55some of these these ingredients,
  944. 30:56especially vitamins and minerals because
  945. 30:59they're not all treated equally. Like
  946. 31:01sometimes they're just like fine on your
  947. 31:03body. But I think that sometimes because
  948. 31:05supplements are so easy to get. People
  949. 31:08don't think of them as medicine, but in
  950. 31:09a lot of ways supplements are medicine.
  951. 31:11It's just not really regulated. It's not
  952. 31:12a category that's regulated hard in the
  953. 31:15United States. So I think it's really
  954. 31:16important to get labs done and find out
  955. 31:18what it is that you actually need. For
  956. 31:19instance, like even something like B12,
  957. 31:21vitamin B12, it's water soluble. So if
  958. 31:24you don't need it, your body's probably
  959. 31:25just going to, you know, piss it out and
  960. 31:27you're good. But at the same time, then
  961. 31:30you're wasting your money, right? But if
  962. 31:32you're taking something like you're
  963. 31:33overdoing it with like vitamin D or your
  964. 31:36iron or anything like that, then it
  965. 31:38could actually become dangerous. Like it
  966. 31:40can make you feel worse or make you feel
  967. 31:41sick. And you want to be aware of that
  968. 31:43because if you don't need it, you can
  969. 31:44have adverse reactions. So just be aware
  970. 31:46of what it is that you actually need.
  971. 31:48So, think of it kind of like medicine.
  972. 31:50What I personally take, I always say
  973. 31:51this, I'm taking B12. I get B12
  974. 31:53injections all the time. I have
  975. 31:54something called pernicious anemia where
  976. 31:56my body actually cannot create B12 or it
  977. 31:58can't utilize B12 from anything that I
  978. 32:00eat the way it normally the way most
  979. 32:03people's bodies could. So, I actually
  980. 32:05have to get it I have to get it
  981. 32:06injected. I can't even take a an oral
  982. 32:08supplement for my B12. It has to be
  983. 32:10injected into my blood. But, I only have
  984. 32:11to do it like once a month or so. I take
  985. 32:13creatine daily. I'm obsessed with
  986. 32:16creatine. I think if there's any
  987. 32:17supplement that can do most people
  988. 32:19really well, it is creatine. I love to
  989. 32:22work out. I like to be a gym girly. So,
  990. 32:24strength training has been like one of
  991. 32:25the best anti-aging things I could ever
  992. 32:27do and and the best thing I do for
  993. 32:28longevity because I'm always working out
  994. 32:30and doing strength training. I feel like
  995. 32:32creatine has been such a gamecher and
  996. 32:34helping me maintain my muscle mass and
  997. 32:36really help my my recovery when it comes
  998. 32:38to that soreness that you get from
  999. 32:39working out. But then there's also these
  1000. 32:41other studies. Creatine is like one of
  1001. 32:43the most studied of the supplements out
  1002. 32:46there and it shows that creatine is
  1003. 32:48really great for cognitive health. So,
  1004. 32:50I've even gotten my parents onto
  1005. 32:51creatine. They're not as consistent with
  1006. 32:53it as I am, but I really want them to be
  1007. 32:55because studies really show it helps
  1008. 32:56with cognitive health. So, it really
  1009. 32:58helps your brain. It helps prevent
  1010. 33:01dementia, which is one of the big
  1011. 33:02reasons why I want my parents to take
  1012. 33:04it. And it's just good for your brain
  1013. 33:07overall and for muscle recovery. So, why
  1014. 33:09wouldn't you take it? It's really easy.
  1015. 33:10You just need like five grams. Some
  1016. 33:12people are now starting to take like 10
  1017. 33:13grams, 15 grams. I just do five grams
  1018. 33:15every day and it has been wonderful. I
  1019. 33:17kind of bounce around with like my
  1020. 33:18probiotics and prebiotics and all those
  1021. 33:20kinds of things. Like if there are the
  1022. 33:22there are the vitamins that I take and
  1023. 33:23then I like fall off and then I take and
  1024. 33:24I fall off and I take and I fall off. So
  1025. 33:26there's a lot of these kinds of of
  1026. 33:28supplements in my system. I I'm really
  1027. 33:30into like the electrolytes, but I really
  1028. 33:32at this point want like these packets,
  1029. 33:34these powder packets to be combination.
  1030. 33:36Like give me my electrolytes, my
  1031. 33:37creatine, and my, you know, like even
  1032. 33:39some protein or something. put it all
  1033. 33:42into one so that I don't have to mix too
  1034. 33:43many different flavors and everything. I
  1035. 33:46drink like a protein shake for instance
  1036. 33:47every single day. So you could say
  1037. 33:48protein and collagen protein are
  1038. 33:50definitely in my supplement stack every
  1039. 33:53day. And every once in a while I do
  1040. 33:54peptide injections. I'm actually not on
  1041. 33:56a peptide injection right now. It's
  1042. 33:58really because I cycle through and I
  1043. 34:00haven't gone and done new labs with my
  1044. 34:02nurse practitioner uh Mimi who I've had
  1045. 34:04here on the on the show a couple of
  1046. 34:06times and she won't put me on anything
  1047. 34:08new until I get my labs done. So, it's
  1048. 34:10really on me. And then I can get on more
  1049. 34:12more peptides. What does Susan eat in a
  1050. 34:14day? Let's see. I think I think about
  1051. 34:18protein so much these days. Like my
  1052. 34:21protein intake. I need to up my protein.
  1053. 34:23This is something that becomes really,
  1054. 34:24really important as you age. As a woman
  1055. 34:26especially, I think for everybody as
  1056. 34:28you're aging, your protein intake is
  1057. 34:30huge because you want to maintain muscle
  1058. 34:32mass. And for muscle recovery and muscle
  1059. 34:34mass, you have to have more protein. And
  1060. 34:35you're also trying to shift that balance
  1061. 34:37of like the amount of protein you're
  1062. 34:39eating versus the amount of simple carbs
  1063. 34:41that you're eating. So think like bread
  1064. 34:43and you know like your dairy like
  1065. 34:44cheeses and all of that kind of stuff.
  1066. 34:46Like I'm trying to shift like downshift
  1067. 34:48on those and not completely get rid of
  1068. 34:50it. I am actually one of those people
  1069. 34:51that thinks everything in moderation is
  1070. 34:53the way to go because if I find myself
  1071. 34:56like really pulling back on something,
  1072. 34:58then I find I want it more, right? So, I
  1073. 35:00I think balance is the way to go, but I
  1074. 35:02probably focus on getting more and more
  1075. 35:04protein in. Hence, I do a protein shake
  1076. 35:06every single day. You you'll see me
  1077. 35:08getting a lot of animal proteins in. I
  1078. 35:10love eating a steak. Um I love a rack of
  1079. 35:13lamb. I'm not a huge chicken fan, but
  1080. 35:15I'll eat chicken if I have to just to
  1081. 35:17mix things up. And then I love fish.
  1082. 35:19Sushi is probably one of my top foods
  1083. 35:21ever, but I also love a cheeseburger, so
  1084. 35:23you never know. My guilty pleasure
  1085. 35:24though is French fries. And I eat French
  1086. 35:26fries like three, four times a week
  1087. 35:27because I just can't help myself. I love
  1088. 35:29French fries so much. And then we're on
  1089. 35:31to the last question. And what is Susan
  1090. 35:33Yatta's new brand? I just talked about
  1091. 35:36it a little bit, but it's called Playa.
  1092. 35:37Fragrance forward hair care and body
  1093. 35:38care brand. I'm really proud of it. I
  1094. 35:41had acquired this name uh about like
  1095. 35:43almost two years ago at this point, and
  1096. 35:45it's because I just had this vision for
  1097. 35:48this brand. I felt like I could really
  1098. 35:50create something that, you know, I I
  1099. 35:52wanted to kind of bring in my Latino
  1100. 35:53roots. And if you're from New Mexico, if
  1101. 35:56you're Mexican, you can kind of see the
  1102. 35:58symbolism and the themes kind of running
  1103. 36:00through it. Like we have the Sacred
  1104. 36:01Heart as one of our logos. Uh it's a
  1105. 36:04part of the brand identity. And to me,
  1106. 36:05it's just like really important because
  1107. 36:07I I grew up with the Sacred Heart as
  1108. 36:09like I don't know. It's like something
  1109. 36:10that's it's part of Catholicism, but
  1110. 36:12it's also like when you grow up in New
  1111. 36:13Mexico, it's like considered art. Like
  1112. 36:15you put it all over your walls. Like
  1113. 36:16people make art with it. It's it's a
  1114. 36:18beautiful symbol to me. So I made sure
  1115. 36:20that that was part of the brand identity
  1116. 36:21and just having fun with it. I'm an
  1117. 36:23American that grew up with this like
  1118. 36:25strong Latino background and so, you
  1119. 36:28know, like it all kind of comes
  1120. 36:29together. You know, I'm like this first
  1121. 36:31generation kid and yeah, I have like the
  1122. 36:34Korean side of me too, but I grew up,
  1123. 36:35like I said, in New Mexico and so I felt
  1124. 36:38like there could be a lot of really fun
  1125. 36:39themes running through this, but I also
  1126. 36:40just wanted to do something different. I
  1127. 36:42wanted to make a brand that feels sexy.
  1128. 36:44I wanted to, you know, play around with
  1129. 36:46fragrance. I wanted to, you know, look
  1130. 36:48at hair care and see if we could do
  1131. 36:50something different with our
  1132. 36:51formulations that just like give some
  1133. 36:53change to the beauty industry. I feel
  1134. 36:55like everything is so boring sometimes.
  1135. 36:57It's very rare these days that I find a
  1136. 36:59brand that's very very interesting to me
  1137. 37:01and doing something different. Even if
  1138. 37:02it's just like slightly changing the
  1139. 37:04game a little bit, like just slightly
  1140. 37:06changing the the marketing style, just
  1141. 37:08slightly changing things up when it
  1142. 37:10comes to ingredient technology and
  1143. 37:12formulation. And so I really wanted to
  1144. 37:14do this with this brand just to have a
  1145. 37:16really good time with it and with our
  1146. 37:18marketing. You can see we do a lot of
  1147. 37:19parties. We call them playa parties and
  1148. 37:21we're like finding all of our playa
  1149. 37:23girls and everything. And I don't know,
  1150. 37:24it's just so much fun. And yeah, I want
  1151. 37:27to work on this one as a as one of my
  1152. 37:28babies for a long time. Anyway, so those
  1153. 37:30were the top Googled questions about me.
  1154. 37:33I hope you learned something. If you
  1155. 37:34didn't, you can always ask in the
  1156. 37:36comments. You can find me on social
  1157. 37:37media. I'm at Susan and I'll talk to you
  1158. 37:39guys soon.

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