What You Need to Know About Suno's AI Music Detector — Transcript

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1. 0:01Okay, so this is something I wasn't
2. 0:02expecting. This is called Sunno
3. 0:04credentials. And basically what Sunno
4. 0:05are doing is they've built an A AI music
5. 0:09detector specifically for Sunno tracks.
6. 0:13They've explained how important music is
7. 0:16and that their latest wave of technology
8. 0:19has made it so good for people to find
9. 0:21and listen to music. And in terms of
10. 0:24being responsible for the next wave,
11. 0:27their mission is to build the world's
12. 0:30best platform for music creation and to
13. 0:32have a healthy and growing ecosystem.
14. 0:35They've set a clear set of principles
15. 0:39originally that has always been rooted
16. 0:41in what they do. And in line with that
17. 0:43and responsible use of Gen AI, they're
18. 0:46starting to roll out new transparency
19. 0:48tools that align with emerging industry
20. 0:50standards so that songs generated on
21. 0:52Sunno can be identified if they are
22. 0:54shared on other platforms. Now there's
23. 0:58other laws that have come into effect
24. 1:00around the world including the EU which
25. 1:01I've recently reported on in one in as
26. 1:03my digital twin in short form. uh
27. 1:06platforms with Gen AI tools are being
28. 1:08required to disclose when content has
29. 1:10been generated with AI and many
30. 1:12platforms are choosing to meet those
31. 1:14obligations using the industry standard
32. 1:16technology called C2PA
33. 1:18which is an individual invisible set of
34. 1:21metadata excuse me attached to a piece
35. 1:23of content that can help distribution
36. 1:25platforms determine whether AI was used
37. 1:27to create it
38. 1:29and if they choose to use that
39. 1:31information.
40. 1:33So there's a lot of important
41. 1:34conversations happening around AI
42. 1:36transparency right now and they want to
43. 1:38provide more context about how the tools
44. 1:40actually work. The changes will only
45. 1:42apply to new songs that are downloaded
46. 1:44on Sunno going forward. So they've built
47. 1:47a tracker which you can anybody can
48. 1:49access and basically it's only going to
49. 1:52apply to those new songs not older
50. 1:54generations of Sunno going forward. So
51. 1:57anything that has already been
52. 1:58downloaded from Sunno won't be detected
53. 2:00on this new tool. They're doing this
54. 2:03because they want to improve
55. 2:04transparency, but keeping artists
56. 2:06creative freedom and the way they choose
57. 2:08to use AI in their creative workflows.
58. 2:11They believe that artists and platforms
59. 2:13should decide how they want to discuss
60. 2:15the use of AI tools with their
61. 2:16audiences. And their role is to provide
62. 2:19transparency tools. So, they've got more
63. 2:21information on that for anybody that's
64. 2:23interested if you go to
65. 2:24suno.com/suno-credentials.
66. 2:27So, these content credentials are
67. 2:29designed to help platforms meet their
68. 2:31own transparency obligations, but they
69. 2:33are not a judgment about the value,
70. 2:35authenticity, or ownership of an
71. 2:37artist's work and expression. These
72. 2:40tools also don't change how a song
73. 2:42sounds or affect ownership. Instead,
74. 2:44they simply provide information that
75. 2:46platforms can choose to use in their own
76. 2:48discretion.
77. 2:50So actually on this page you're able to
78. 2:52use the tool by adding in a URL
79. 2:56or an audio file and it's up to 100
80. 3:00megabytes in terms of that. Now there
81. 3:03are some FAQs which I'm just going to
82. 3:04quickly go through sooner built this
83. 3:07because of their transparency. Obviously
84. 3:09EU regulations and other regul
85. 3:11regulations around the world are kind of
86. 3:15leaning towards this now uh because AI
87. 3:18platforms for the EU now have to say
88. 3:20whether they've used AI tools or not. Um
89. 3:23it's based off CTPA which is an open
90. 3:26industry standard used across the tech
91. 3:28industry that shows where a piece of
92. 3:30information sorry content came from and
93. 3:32how it was actually made. When a song is
94. 3:34downloaded from Sunno, we attach
95. 3:36metadata identifying it as AI generated
96. 3:38content made with Sunno.
97. 3:41This allows anyone to check whether a
98. 3:44song carries Sunno's content
99. 3:46credentials. You can upload an audio
100. 3:49file or paste a public link and we'll
101. 3:51tell you whether we find credentials
102. 3:52showing it was made by Sunno or not. Can
103. 3:55other tools read Sunno's content
104. 3:58credentials? Yes, they can because this
105. 4:00tool is using C2PA which is a standard
106. 4:03same open standard used by other content
107. 4:07companies which means you don't have to
108. 4:09specifically use Sunno's tool to check a
109. 4:11song is made with Sunno or not but
110. 4:14they've made this available anyway and
111. 4:17any Apple service that supports content
112. 4:19credentials can read the label in a
113. 4:21sunno file and the label travels where
114. 4:23the file wherever it's shared and there
115. 4:27is an API as well for anybody body
116. 4:28that's interested in that. So, this is
117. 4:31quite interesting. Now, let me have a
118. 4:33look. I'm just going to pause and drop
119. 4:35in an audio file from a while ago. So,
120. 4:37I've just dropped in this little clip of
121. 4:39a song. Uh, this was probably 2 years
122. 4:41ago. It's not made by So, checking
123. 4:46nose content credentials found that
124. 4:48happened very quickly. There is a
125. 4:50feedback button as well. So, let's try
126. 4:53another one. Now, this is one that was
127. 4:56part generated by Sunno. And you can see
128. 4:59I mastered it as well. So, let's check
129. 5:01that one. This was a while ago, by the
130. 5:03way, going back to around October last
131. 5:05year.
132. 5:08No Sunseo content credentials found.
133. 5:11Okay, let's check another one.
134. 5:14Now, this song is by Sunno. I haven't
135. 5:17messed with it at all. And literally, I
136. 5:20downloaded it on September the 8th. So,
137. 5:24this
138. 5:25launched. It doesn't actually give a
139. 5:27date, does it? But I believe it was
140. 5:28September the 8th. So, let's check this
141. 5:30one. This should be a positive.
142. 5:34Oh, interesting. Okay. Maybe that song
143. 5:37was downloaded before this has happened.
144. 5:42Okay. So, now I've literally just gone
145. 5:44in to Sunno and I've just generated a
146. 5:47song, a test song. It's called Warm
147. 5:49Groove. Uh this was after this was
148. 5:51implemented on September the 9th 1250.
149. 5:55So now let's check.
150. 5:59There we go. So content credentials
151. 6:02found it's giving the content ID I
152. 6:06presume of the track exactly when it was
153. 6:09created. Um, so it's 2 minutes ago
154. 6:12actually. Uh, by Sunno Incorporated,
155. 6:16system name Sunno
156. 6:18and even the model number.
157. 6:22So there you have it. I think that's
158. 6:23quite interesting to be fair. It's
159. 6:25interesting that they haven't included
160. 6:27past generations.
161. 6:29Um, but they're doing it from now. So
162. 6:32any generation in a nutshell that you do
163. 6:35from now will be picked up with this
164. 6:37detector. Don't forget there are APIs to
165. 6:41allow different websites and platforms
166. 6:42to use it. And yeah, this is where we
167. 6:46are.
168. 6:48Let me know what you think in the
169. 6:49comments
170. 6:51and I'll catch you on the next one. Take
171. 6:52care. bite.