What valuable lessons can HR gain from the creative industry? — Transcript
Full transcript
- 0:00welcome to the HR on the offensive
- 0:01podcast brought to you by lace
- 0:04[Music]
- 0:21parners good morning good afternoon and
- 0:23good evening and welcome to the latest
- 0:25HR on the offensive podcast it's me
- 0:28Chris Howard joining you as I like to do
- 0:30and always do every Thursday that we
- 0:33release our podcast today's podcast is
- 0:36an interesting one got a CPO from the
- 0:38creative industry in to talk to myself
- 0:40and my wonderful co-host which I will
- 0:43introduce I'll introduce our guests
- 0:44first but let's do the co-hosting first
- 0:46Debbie you all right hi Chris Howard I'm
- 0:49all right oh you went full names there I
- 0:51went full names I've gone a formal today
- 0:54all right okay well don't go too formal
- 0:55because you know we like to have a bit
- 0:56of fun on this podcast fun yeah a bit
- 0:59forc fun which I'm going to drop on you
- 1:01guys both in the fundamentally different
- 1:02question in a minute though but um just
- 1:04as a bit of a framing exercise we ran a
- 1:06campaign last year actually called the
- 1:07employee experience Revolution you can
- 1:09check it out on the lace partners
- 1:11website in the Insight section under the
- 1:13campaign if you want to but in it there
- 1:16was one podcast where we got a chief
- 1:18marketing officer along to talk a little
- 1:19bit around you know what are the types
- 1:21of traits or things that HR
- 1:24professionals can be learning from
- 1:26marketing people we've also done some
- 1:27stuff around finance and you know
- 1:29there's always ways in which you can
- 1:31take the best bits from certain
- 1:33functions and apply them to your own
- 1:34role and so today's guest we had a we
- 1:37had a pre-con conversation about this
- 1:39but I thought it was quite interesting
- 1:41to talk about the creative industry
- 1:42because it is a an interesting and a
- 1:44dynamic industry but we still wanted to
- 1:46get a HR person on and to do that I'm
- 1:48going to introduce her now after my
- 1:50Waffle it's uh elain Grill who is the
- 1:52chief people officer of Ogie Elaine how
- 1:54are you doing welcome to the Pod oh
- 1:56thank you very much doing really well
- 1:57thank you yeah it's lovely to have you
- 1:59on now I'm going to hit you both you and
- 2:01Debbie with the fundamentally different
- 2:02question but before we do that let's do
- 2:04some intros so can you tell our fabulous
- 2:06listeners just a little bit about
- 2:07yourself and then maybe a little bit
- 2:09about
- 2:10Ogie yeah sure so I'm as you said the
- 2:13chief people officer for Ogie for our
- 2:16imia region which is Europe Middle East
- 2:18and Africa I've actually spent most of
- 2:20my career in travel hospitality and
- 2:22Leisure I did a number of years at
- 2:24British Airways I then went to
- 2:26Intercontinental Hotel Group and then
- 2:28after working for two Global very mature
- 2:31businesses I went to lead the people
- 2:33function for a scaleup which was uh all
- 2:36things fun and Scrappy and um a real
- 2:39contrast to the type of career I'd had
- 2:42previously and then when it was time to
- 2:45move on from there I was really looking
- 2:47for something that would be a blend of
- 2:48the two and ogal V fits that it's a
- 2:51business that's very very people focused
- 2:54which coming from travel hospitality and
- 2:56Leisure is also about people and
- 2:58experiences so it is a nice transition
- 3:01into a new
- 3:02industry um ogl itself is a Founder Le
- 3:06agency it's a global agency and is LED
- 3:09or founded I should say by David Ogie 75
- 3:12years ago in Amia we operate over 25
- 3:17Consolidated markets we've got just
- 3:19under 5,000 employees in various
- 3:22locations and ogleby it's a marketing
- 3:26Communications business that has five
- 3:28businesses within it so we advertising
- 3:30PR and influence Consulting health and
- 3:34also our ogal V1 proposition which is
- 3:37all about technology and relationship
- 3:39building and our ambition it's a big
- 3:42ambition and it will be being a
- 3:43marketing agency is to impact our
- 3:46clients and PE is to inspire Our Brands
- 3:49to impact our people and the world and
- 3:53the way we do that is through something
- 3:54called borderless creativity where we
- 3:56say doesn't matter where the talent is
- 3:59as long as the Talent meets the
- 4:00capability or the skill when the two of
- 4:03those things come together that's where
- 4:04the magic occurs and then that's where
- 4:06we can really create impact and value
- 4:08for our clients and we are a creative
- 4:11Network and we're very proud to be um
- 4:13named as can's Lions network of the year
- 4:16it's a huge Accolade for us really proud
- 4:18of that that's lovely and this is where
- 4:20I'm quite I'm really excited to get into
- 4:23the detail of this in working because
- 4:25you've just described working in very
- 4:27fast-paced Industries but whether it's
- 4:29the travel Leisure side but also I guess
- 4:30scale up as well very fast pace I love
- 4:33that borderless creativity piece we're
- 4:34going to get into that we're going to
- 4:36delve into kind of some of the
- 4:38flexibility and bits that it gets onto
- 4:39that I'll probably let Debbie go with
- 4:40the first question but I get to ask my
- 4:42fundamentally different one first so
- 4:45we're an article on the BBC website
- 4:46Debbie I we'll let Elaine give her a few
- 4:49seconds to think about this but um I'm
- 4:51going to hit you with it first so on the
- 4:52BBC website there is an article that
- 4:54talks about a man who poor man lost his
- 4:57emotional support alligator was stolen
- 5:00from him it was returned so the story
- 5:02was happily ever after but just to kick
- 5:04us off with our fundamentally different
- 5:05question if you could have an emotional
- 5:06support animal what would it be thanks
- 5:09for that that's a nice easy one to kick
- 5:12us off with I mean for those who have
- 5:13seen me before on video calls and on HR
- 5:16on the offensive live they'll know that
- 5:18in the corner of my office is a crow
- 5:21often mistaken as a tuen or some other
- 5:23kind of penguin item but it is a crow
- 5:26and uh obviously named Cheryl and I I
- 5:29always have Cheryl with me so she's
- 5:32always there in the background looking
- 5:33out for me she was originally bought by
- 5:35an ex-boyfriend a long time ago who
- 5:38thought that she was a tuken and bought
- 5:40her as a tuken of his affection for me
- 5:42so I think probably Cheryl my Crow is
- 5:44going to be my support animal just don't
- 5:46tell my husband I love that also I love
- 5:49the cheesy joke well I suspect that's
- 5:51probably why that boyfriend was no more
- 5:53quite quite soon afterwards but Elaine
- 5:56well go on what's your emotional support
- 5:57animal before we kick off to the serious
- 5:59stuff
- 6:01I think it would be an owl because
- 6:03they're very wise aren't they and you
- 6:06know quite often when things come to me
- 6:09it's because they're difficult or
- 6:10complex and it's something that needs
- 6:13escalating so it's often also things
- 6:16that are confidential so you can't just
- 6:18talk to any and anybody and there's just
- 6:20something about an owl that makes me
- 6:21feel that they might just keep all my
- 6:23secrets but they'll also have some very
- 6:25wise counsel for me which I can then
- 6:28pretend with my own wise Council and I
- 6:30then give it to someone else and as
- 6:32yours is Cheryl the crow maybe I'd call
- 6:33man oie the owl maybe that work I can as
- 6:38well I can stroke it FEA just yours is a
- 6:40much more sensible response than mine so
- 6:43very credible elain thank you for
- 6:44bringing some sense into the
- 6:46conversation so I just want to come back
- 6:48on some bits you said in your
- 6:50introduction Elaine because it was it
- 6:51kind of just Rings a lot of bells in my
- 6:53in my brain to find out more around this
- 6:55kind of borderless creativity so could
- 6:57you just talk to us a little bit more
- 6:58about what that means but also how does
- 7:01that present itself what would I what
- 7:03would I see an experience that would
- 7:04kind of play into that I think the main
- 7:08thing is it's not setting limits on your
- 7:10thoughts on any ideas that you may have
- 7:13how you may go about solving those ideas
- 7:17where you may be inspired or stimulated
- 7:20with your thinking it's not putting any
- 7:23constraints around you at all and it
- 7:26really delves into the power of working
- 7:29with other people so where can you
- 7:31really collaborate with each other to
- 7:33get the best of another person's
- 7:35thinking their ideas their challenge
- 7:38without feeling that you've got to think
- 7:40of it all on your own or it's just the
- 7:42team that you work within who else might
- 7:44there be in other teams other
- 7:46disciplines other markets that may be
- 7:48able to help you and solve the problem
- 7:50that you're working on or come up come
- 7:53up with a way to make your idea even
- 7:54better and even greater than what it was
- 7:57when you started I mean it's really
- 7:59interesting and it's I can see how that
- 8:01would really kind of foster that
- 8:02creativity I wonder what that means in
- 8:04terms of things like your policies your
- 8:06processes cuz those can sometimes be the
- 8:09things that constrain people right that
- 8:11we're you know we want to be creative
- 8:12but we got to get the sign off or we
- 8:14want to be creative or we want to do
- 8:15things differently but we've got to go
- 8:17through sort of different permissions or
- 8:19fill out the form and how does that kind
- 8:21of play out for
- 8:22you yeah and I have been in this
- 8:25industry now it's coming up to two and a
- 8:27half years so it's been a lot of
- 8:28learning for me and that there is a lot
- 8:30of flexibility within the business and
- 8:33you have to be very agile in the way in
- 8:34which you respond so as you know leading
- 8:37people processes and practices it's
- 8:40really thinking about where do you need
- 8:42to have things that are non-negotiables
- 8:44and have to be done in a certain way and
- 8:46where are the things where you can have
- 8:48more freedom and flexibility even if
- 8:50there's a framework where where do you
- 8:51give that freedom so some things like
- 8:54non-negotiables are the things that are
- 8:56really needed to engage your people
- 9:00retain them keep them connected to the
- 9:01business so we have a process called our
- 9:04careers conversations process so things
- 9:08like setting clear goals non-negotiable
- 9:11right we want everybody to do that it's
- 9:13important that people know what they're
- 9:14working on why they're working on it and
- 9:16feel like they're making a contribution
- 9:18regular check-ins non-negotiable talk to
- 9:21your people see how they're doing where
- 9:23do they need support what are they doing
- 9:25well where do they need
- 9:26celebrating and really trying to
- 9:29understand who you have in your team and
- 9:31with that structure in place then all
- 9:34the things around it can be much Freer
- 9:36with how you get things done yeah I
- 9:38really really love that funny enough
- 9:40Kathy acoplo our CEO and I were having a
- 9:43conversation we did a live stream at the
- 9:44time of recording we did a live stream
- 9:46this morning sort of our time all the
- 9:48listeners obviously will have to go back
- 9:49into the archives to see it and we we
- 9:51were talking about hush hybrid which is
- 9:53another buzzword which has come out and
- 9:55this idea that you've got managers that
- 9:56are kind of just doing hybrid but not NE
- 9:59necessarily always sticking to policies
- 10:01and and structure and there's a real
- 10:04balance that needs to be struck between
- 10:06this idea of kind of you've got to
- 10:08enforce the policies but you also you
- 10:10need to do that you need to have
- 10:11structure within that business but then
- 10:13still being able to get that creativity
- 10:14which I really love the question I
- 10:16wanted to ask you was more around types
- 10:18of individuals that are successful in
- 10:20the creative industry and is there any
- 10:22kind of if I was to ask you kind of
- 10:24about leadership styles and your
- 10:26experiences are there any types of
- 10:28individuals that tend to work really
- 10:30really well within the creative industry
- 10:32that you come across that you can just
- 10:33see yeah that person is perfect
- 10:36culturally for the way that we operate
- 10:38as a business but also the industry as
- 10:39well yeah I think what's really
- 10:41important to me is the diversity of the
- 10:43teams that you have and the diversity of
- 10:45the leadership that you have when I
- 10:47think about leaders and the role that
- 10:50they play which I think is fundamental
- 10:53to the success of any team the
- 10:56leadership style that works really well
- 10:58is one where leaders have a lot of
- 11:01curiosity about the people in their
- 11:03teams who they are what motivates them
- 11:06what drives them what are the things
- 11:09that may prove more difficult for them
- 11:11where do they need adjustments so that
- 11:13they can be their best just what's going
- 11:15on with them like what's going on with
- 11:16them at work what might be happening out
- 11:17of work just so you've got a better
- 11:19picture of the total human being of who
- 11:22you're working with and then that
- 11:24Curiosity as well is how does that play
- 11:26outside of the office environment so how
- 11:29are you really curious about what's
- 11:31going on in the world what's going on in
- 11:33culture how is society developing and as
- 11:36a marketing agency clients come to us
- 11:39because they expect us to be ahead of
- 11:40the curve with Trends and new ways of
- 11:43doing things you can't really do that
- 11:45unless you yourself are putting yourself
- 11:47out there and continuously learning and
- 11:49learning agility is super super
- 11:51important and then also from a leader
- 11:54empathy so these are really like
- 11:56inclusive leadership skills really that
- 11:58I think work really well here but being
- 12:01empathetic to the ways you know how
- 12:03people feel being more in tune with
- 12:06their behaviors their actions what that
- 12:08might mean for how productive and how
- 12:11happy and engaging they can be at work
- 12:13and how you can be empathetic to people
- 12:16with different viewpoints to you can you
- 12:20encourage really robust healthy debates
- 12:23and dialogues because that's how good
- 12:25ideas generate by really going there and
- 12:29Ching each other at unpicking things not
- 12:31taking things at face value how do you
- 12:33really encourage that debate and one of
- 12:36the things we've worked on a lot
- 12:38particularly across our imia region is
- 12:40something which we called our connected
- 12:41culture for creativity and we looked at
- 12:44what what makes culture what makes
- 12:46culture across our region what are the
- 12:47things that are most important and we
- 12:50were really Keen to recognize the role
- 12:52of the leader but also recognize the
- 12:54role that we all play because I'm a real
- 12:56believer that culture is built by
- 12:58everybody it's not a top down or a
- 13:00bottom up thing it's something that we
- 13:02all contribute to and build so we
- 13:05focused on what does it mean from a
- 13:06leadership perspective how we lead does
- 13:09it mean for the workplace environment
- 13:11how do we make sure it's fun it's
- 13:13engaging we looked at how we collaborate
- 13:15with each other how we can connect
- 13:17people from different communities where
- 13:19they may not normally have that natural
- 13:21connection made how we connect with
- 13:24society and then how do we make sure
- 13:26that we can really build diverse teams
- 13:28so so it's multifaceted I guess is what
- 13:31yeah it's interesting Asain because you
- 13:33there's a few things you allude to in
- 13:35that where the experience you want to
- 13:38create for your employees mirrors the
- 13:40experience you need to create for your
- 13:42clients so you know when you talk about
- 13:44curiosity when you talk about empathy
- 13:46when you talk about diversity so it's
- 13:48kind of that playback of what's
- 13:50Happening internally that can then
- 13:52reflect externally and we see that sort
- 13:54of as a bit of a rising Trend with some
- 13:55of our clients that we work with is kind
- 13:57of making sure that mirror
- 13:59is clear because if you are not curious
- 14:02at work to your point will you be
- 14:03curious to your with with your clients
- 14:05to your clients so I think that's an
- 14:07interesting kind of take on it and we
- 14:09sort of see that and exploring it but
- 14:10the other the other thing that we sort
- 14:12of are exploring at the moment is around
- 14:14people management people leadership kind
- 14:16of capability and and how to really
- 14:19bring the best people leaders into that
- 14:22kind of role so I'm a bit I'm quite
- 14:23interested in you talked about some of
- 14:25the qualities but how how do you find
- 14:27those people how do you access that and
- 14:29how do you sort of measure and and and
- 14:32assess that to bring the right people
- 14:34into those leadership roles internally
- 14:36or
- 14:37externally yeah I think it's spending
- 14:39enough time with them when you're
- 14:40looking for people whether it's through
- 14:42a formal interview process whether it's
- 14:44at a networking event it might be
- 14:46somebody you're talking to then you
- 14:47might not have an opportunity then but
- 14:48you'll remember them for something later
- 14:51it's recommendations from the people
- 14:53that you work with people you've worked
- 14:55with before and it's about talking about
- 14:57the things that are important to us and
- 14:59and seeing how it resonates with that
- 15:00other person do they contribute to that
- 15:02notion do they disagree with it which is
- 15:04fine too like just what is their point
- 15:07of view and what I've found probably
- 15:11most challenging in trying to find
- 15:13leaders of this type is where they're
- 15:15quite comfortable in operating in spaces
- 15:19that might feel uncomfortable because
- 15:22you know as lead does the more senior
- 15:24you get the more you're expected to know
- 15:26everything so you expect people to be
- 15:27able to come to you with an answer you
- 15:29can answer but we're increasingly in
- 15:32positions where we don't know the answer
- 15:34and we may have a point of view that
- 15:36actually differs to the point of view
- 15:37from the person that we're talking to or
- 15:39the people within our team we've been
- 15:41doing some work with our leaders to help
- 15:42them navigate some of that you know how
- 15:45do they Center themselves how do they
- 15:47really know who they are what they stand
- 15:49for what they're comfortable with how do
- 15:52they accept the areas where they're less
- 15:55comfortable and then how do they find
- 15:57strategies to help them navigate through
- 15:59that but I think it's a constant
- 16:00constant process and what's really
- 16:03interesting about that is what we're
- 16:04exploring is how TR you know the
- 16:07traditional leadership training I'm
- 16:08doing those annoying air quotes for for
- 16:10the listeners at home that that
- 16:12traditional kind of pump people through
- 16:13a a management training program and
- 16:15they'll come out the other side as
- 16:16brilliant leaders and actually what
- 16:18we're trying to understand a bit more is
- 16:21what actually are the kind of skills or
- 16:23capabilities or behaviors that they need
- 16:24so it's interesting to hear you talk
- 16:26about some really different things right
- 16:28it's not you know how to do a
- 16:30disciplinary process it's not it's not
- 16:31even having powerful conversations which
- 16:34is kind of the next level up but it's a
- 16:35level up from that around you know
- 16:37leading in ambiguity is kind of what I
- 16:40think you're describing and and
- 16:41understanding where you play in that I
- 16:43mean the world is a challenging place
- 16:46for us all you know we hear all the
- 16:48stats it's you know it's fast moving
- 16:50it's ever evolving it all sounds really
- 16:52you know sexy and you know the world
- 16:55it's so exciting but when you're in the
- 16:57middle of it and you feel it and then as
- 16:59a leader you've also got to be able to
- 17:02give direction and guidance and coaching
- 17:04to others it does put a lot of pressure
- 17:08on you because not only do you have to
- 17:09be technically competent in whatever
- 17:12field you lead in but you also have to
- 17:14be very emotionally competent as well
- 17:18and you may find that for many leaders
- 17:20that's not necessarily the area that
- 17:22they've proactively invested in
- 17:24themselves in the past few years and
- 17:26what about just sort of generationally
- 17:28what kind of differences do you see
- 17:30through your organization in terms of
- 17:31some of the different Generations I mean
- 17:33I hesitate to talk about them sometimes
- 17:35because they're such sweeping
- 17:36generalizations but equally there are
- 17:38there are some quite big differences
- 17:39across the board do you see that and
- 17:41does that play into how you sort of
- 17:43people plan or how you manage or engage
- 17:45your people yeah there are definitely
- 17:48differences there are also similarities
- 17:50across the generations so you're right
- 17:53we have to be wary of not generalizing
- 17:55whole Generations per se because at the
- 17:57root of it we are all individuals and
- 18:00what we are finding is that the younger
- 18:03Generations are more open generally in
- 18:07saying what they want what they need
- 18:10they are less tolerant of waiting for
- 18:13things to change if they don't see
- 18:15change quick enough and that can vary
- 18:17for each person then they will
- 18:20potentially walk and go somewhere else
- 18:23but when I look across imir and I was
- 18:25just looking at the sort of demographics
- 18:27across our region it was really
- 18:29fascinated to me to see how the
- 18:30generations are playing out in different
- 18:32markets so in the UK for example you
- 18:34know we've got a lot of Millennials but
- 18:36across other than that it's quite even
- 18:38numbers between younger people people at
- 18:41the more experienced end of their career
- 18:45versus some of our countries where like
- 18:48some of our African countries for
- 18:49example nearly 50% of the demographic in
- 18:53that country is younger than 25 and then
- 18:56you think wow that's a whole different
- 18:58way of looking at things so I love
- 19:01difference because to me that's what's
- 19:03exciting and makes keeps me energized
- 19:05with my role but I'm always conscious as
- 19:08well of thinking okay there's a lot of
- 19:10difference but also where are the
- 19:11commonalities and they're the things
- 19:13that we have to get right for everyone
- 19:14if you get it right for everyone or even
- 19:16if you just look at a core group of
- 19:18people if you get it right for them the
- 19:20halo effect is immense but likewise if
- 19:24you get it wrong the halo effect is very
- 19:26very detrimental from an impactful way
- 19:29as well a negative impact you were just
- 19:32talking there about those commonalities
- 19:34and Debbie obviously asked the questions
- 19:35about the generational stuff but I'm
- 19:37interested to get your view from an
- 19:39industry perspective what differences
- 19:41have you kind of noticed in terms of
- 19:43leadership styles in the creative
- 19:45industry perhaps compared to you
- 19:47mentioned travel Leisure scale up is
- 19:49there any kind of bits that you've been
- 19:50able to pluck out that you've been able
- 19:51to say yeah that is a commonality that
- 19:53seems to exist amongst creative people
- 19:55you know it's really interesting you
- 19:56think about the creative agency that we
- 19:59have here as I said we've got lots of
- 20:01different businesses and we've also got
- 20:03lots of disciplines within that so yes
- 20:06we've got creatives as you might think
- 20:08of a traditional creative but we've also
- 20:10got HL we've got Finance we've got
- 20:11account managers you know we've got
- 20:13production people so there's a whole set
- 20:15of different job roles within the agency
- 20:18but what you do find is that most people
- 20:20that work here have some kind of passion
- 20:22for creativity in some shape or form so
- 20:24even though their day job might not be
- 20:26as a creative in their spare time they
- 20:29may have some quite creative Hobbies or
- 20:31enjoy creative social outings activities
- 20:34and that sort of thing so they're the
- 20:36sorts of things that kind of pull you in
- 20:39I think one of the differences for the
- 20:41younger generation is they can see a
- 20:43vision and the creative output like all
- 20:46the creatives can but how they get there
- 20:48might be
- 20:50different so some of the traditional
- 20:53creative may have been trained and
- 20:55learned their discipline in a certain
- 20:56way by following a certain process for
- 20:58example example and that process has
- 21:00been super successful for them they've
- 21:03won awards clients are very comfortable
- 21:05with that because it's what they know
- 21:07but then you get not just younger people
- 21:09coming in but people coming in from
- 21:11different creative disciplines because
- 21:14we've been trying to find creative
- 21:15talent that may not just come through
- 21:17the traditional route that approach
- 21:19things differently so they may see the
- 21:22end result but how they get there may be
- 21:25different so they may want to just try
- 21:27and test and fail fast and try again in
- 21:31a different way to what maybe some of
- 21:33our traditional creatives may do because
- 21:35they know there's a client there as well
- 21:37that might not necessarily have the same
- 21:39sort of tolerance for that try test fail
- 21:42everybody wants the great creative
- 21:44output at the end but how we get there I
- 21:47think is a real interesting space for us
- 21:49to unpack a bit further and start to
- 21:51work out how do we really get the both
- 21:54of the traditional ways of doing things
- 21:56with this modern almost Fearless way of
- 22:00doing things and that trust must be
- 22:01critical Elaine right that I'm in an
- 22:03environment where it's okay to not get
- 22:05it right first time yes that's right and
- 22:08I think you know really talking to
- 22:11people building the teams showing people
- 22:14that their ideas are valid giving
- 22:17regular feedback constructive feedback
- 22:20really recognizing ideas coming from
- 22:22anywhere is really important to that
- 22:24trust and because creativity is such a
- 22:29passion for many people here is how do
- 22:31you help them to really use their
- 22:33creativity in ways that sometimes may
- 22:35not be the traditional way for the job
- 22:38that they're doing but there may be
- 22:40other projects that are happening across
- 22:41the agency that they can get involved in
- 22:44I've got a horrible feeling Chris is
- 22:45going to tell us to be quiet in a minute
- 22:47and try and close up so I want to get
- 22:48this question in as soon as I can before
- 22:50he does that I'm really interested to
- 22:52know we work with lots of clients our
- 22:54listeners represent a huge range of um
- 22:57hopefully a huge anyway range of
- 22:59different types of industry and I'm just
- 23:00wondering what do you think of the I
- 23:03don't know one or two little nuggets
- 23:05that that we should all take away from
- 23:07how the creative industry is operating
- 23:10what do you think is is really key for
- 23:12us to to think about doing differently
- 23:14in perhaps more traditional
- 23:17businesses I think be brave just because
- 23:19somebody has a different way of doing
- 23:22things or they come from a background
- 23:25that might be a little bit different to
- 23:27the way in which you're used to if that
- 23:30individual gets your business is
- 23:32interested in what you're doing wants to
- 23:34make an impact wants to make you bigger
- 23:37and greater and has really good learning
- 23:40agility open he's curious go for it
- 23:42what's the worst that can happen and
- 23:45then I think the second thing which
- 23:46we're which we're learning a lot here
- 23:48too is when you bring those people in
- 23:50that might be a bit different how do you
- 23:52nurture them so that when they come in
- 23:54they don't get organ rejection by the
- 23:56rest of the traditional business as they
- 23:58they come in because you you you've
- 24:00spotted something in them you want to do
- 24:02something that nurtures that and
- 24:04encourages it and helps it to bloom so
- 24:06that you can get more people who are
- 24:08also different into your team so be
- 24:10braver and then when you're brave really
- 24:12think about how you can nurture that
- 24:13talent I really really love that and we
- 24:15do have I've got another I'm going to
- 24:17extend it in my a couple of minutes just
- 24:18so I can ask my question because Ela
- 24:20when we were speaking previously and
- 24:21this links actually to what you were
- 24:23just talking about like people are
- 24:24different but actually embracing that
- 24:26difference embracing diversity is quite
- 24:29an important bit and we had a
- 24:30conversation when we were uh prepping
- 24:32for this podcast just about passions to
- 24:34you and you obviously talked about the
- 24:35diversity side to just to close us out
- 24:37some thoughts around how you drive
- 24:39greater diversity in the creative
- 24:40industry because as we spoke about I
- 24:43know this is a passion of
- 24:44yours yeah it's very much of kind of
- 24:47what I was saying is is looking to
- 24:48different disciplines and and being
- 24:51braver about it you have to look harder
- 24:54you know some of the people that may
- 24:56have found it difficult to flourish in a
- 24:59corporate environment previously may be
- 25:01doing really well on their own so you've
- 25:04got to think about well what are you
- 25:05offering them too you know you can see
- 25:08why they'd be great to come and work
- 25:09with you and your teams and help kind of
- 25:12bring us into the future or or keep up
- 25:15to date with modern Trends but also
- 25:17think about what you can offer them and
- 25:19sometimes some of that more formal
- 25:21structure and discipline and learning
- 25:25can also be really helpful for them even
- 25:27if they decide that maybe their career
- 25:29with you is three four years you know
- 25:31rather than a lifetime you can actually
- 25:33do something to contribute to helping
- 25:35them grow as an individual which will
- 25:38then help them to really unleash their
- 25:40creativity whether it's with you or
- 25:42somebody else in the future always do
- 25:45what you can small acts make big impacts
- 25:48you might not receive all the big
- 25:50impacts but you'll will receive
- 25:52something yeah absolutely love that and
- 25:54what a wonderful way for us to uh just
- 25:56come to the end of today's podcast elae
- 25:59this has been amazing I've really really
- 26:00enjoyed the conversation around kind of
- 26:03those differences around the creative
- 26:05industry but also commonalities
- 26:07similarities um just getting a bit of
- 26:08your experience from your previous roles
- 26:11as well and kind of this idea of like
- 26:13how do you drive leadership within your
- 26:15industry really really fascinating thank
- 26:17you very much for coming on thank you
- 26:19thanks for having me that's been great
- 26:20to have you Debbie thank you very much
- 26:22as always my co-host in crime thank you
- 26:24very much thank you very much thank you
- 26:25Al it's been great of course you can get
- 26:27this podcast wherever you get this
- 26:28podcast we are on all the major channels
- 26:30you can also find out our back catalog
- 26:32if you go to lace partners. co.uk
- 26:35podcast you can find out all of that or
- 26:36if you go to our Insight section we
- 26:38write blogs white papers and a whole
- 26:40variety of different HR topics if this
- 26:42is not the first time that you've heard
- 26:44this though you will have already know
- 26:46that because I say this at the end of
- 26:47every podcast but from myself from
- 26:51Elaine and from Debbie thank you very
- 26:53much for listening and hopefully we'll
- 26:54catch you next time on the HR on the
- 26:57offensive podcast
- 26:58bye-bye
- 27:00[Music]
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