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What valuable lessons can HR gain from the creative industry? — Transcript

by LACE Partners · 5,263 words · 745 segments · language en · Watch on YouTube

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  1. 0:00welcome to the HR on the offensive
  2. 0:01podcast brought to you by lace
  3. 0:04[Music]
  4. 0:21parners good morning good afternoon and
  5. 0:23good evening and welcome to the latest
  6. 0:25HR on the offensive podcast it's me
  7. 0:28Chris Howard joining you as I like to do
  8. 0:30and always do every Thursday that we
  9. 0:33release our podcast today's podcast is
  10. 0:36an interesting one got a CPO from the
  11. 0:38creative industry in to talk to myself
  12. 0:40and my wonderful co-host which I will
  13. 0:43introduce I'll introduce our guests
  14. 0:44first but let's do the co-hosting first
  15. 0:46Debbie you all right hi Chris Howard I'm
  16. 0:49all right oh you went full names there I
  17. 0:51went full names I've gone a formal today
  18. 0:54all right okay well don't go too formal
  19. 0:55because you know we like to have a bit
  20. 0:56of fun on this podcast fun yeah a bit
  21. 0:59forc fun which I'm going to drop on you
  22. 1:01guys both in the fundamentally different
  23. 1:02question in a minute though but um just
  24. 1:04as a bit of a framing exercise we ran a
  25. 1:06campaign last year actually called the
  26. 1:07employee experience Revolution you can
  27. 1:09check it out on the lace partners
  28. 1:11website in the Insight section under the
  29. 1:13campaign if you want to but in it there
  30. 1:16was one podcast where we got a chief
  31. 1:18marketing officer along to talk a little
  32. 1:19bit around you know what are the types
  33. 1:21of traits or things that HR
  34. 1:24professionals can be learning from
  35. 1:26marketing people we've also done some
  36. 1:27stuff around finance and you know
  37. 1:29there's always ways in which you can
  38. 1:31take the best bits from certain
  39. 1:33functions and apply them to your own
  40. 1:34role and so today's guest we had a we
  41. 1:37had a pre-con conversation about this
  42. 1:39but I thought it was quite interesting
  43. 1:41to talk about the creative industry
  44. 1:42because it is a an interesting and a
  45. 1:44dynamic industry but we still wanted to
  46. 1:46get a HR person on and to do that I'm
  47. 1:48going to introduce her now after my
  48. 1:50Waffle it's uh elain Grill who is the
  49. 1:52chief people officer of Ogie Elaine how
  50. 1:54are you doing welcome to the Pod oh
  51. 1:56thank you very much doing really well
  52. 1:57thank you yeah it's lovely to have you
  53. 1:59on now I'm going to hit you both you and
  54. 2:01Debbie with the fundamentally different
  55. 2:02question but before we do that let's do
  56. 2:04some intros so can you tell our fabulous
  57. 2:06listeners just a little bit about
  58. 2:07yourself and then maybe a little bit
  59. 2:09about
  60. 2:10Ogie yeah sure so I'm as you said the
  61. 2:13chief people officer for Ogie for our
  62. 2:16imia region which is Europe Middle East
  63. 2:18and Africa I've actually spent most of
  64. 2:20my career in travel hospitality and
  65. 2:22Leisure I did a number of years at
  66. 2:24British Airways I then went to
  67. 2:26Intercontinental Hotel Group and then
  68. 2:28after working for two Global very mature
  69. 2:31businesses I went to lead the people
  70. 2:33function for a scaleup which was uh all
  71. 2:36things fun and Scrappy and um a real
  72. 2:39contrast to the type of career I'd had
  73. 2:42previously and then when it was time to
  74. 2:45move on from there I was really looking
  75. 2:47for something that would be a blend of
  76. 2:48the two and ogal V fits that it's a
  77. 2:51business that's very very people focused
  78. 2:54which coming from travel hospitality and
  79. 2:56Leisure is also about people and
  80. 2:58experiences so it is a nice transition
  81. 3:01into a new
  82. 3:02industry um ogl itself is a Founder Le
  83. 3:06agency it's a global agency and is LED
  84. 3:09or founded I should say by David Ogie 75
  85. 3:12years ago in Amia we operate over 25
  86. 3:17Consolidated markets we've got just
  87. 3:19under 5,000 employees in various
  88. 3:22locations and ogleby it's a marketing
  89. 3:26Communications business that has five
  90. 3:28businesses within it so we advertising
  91. 3:30PR and influence Consulting health and
  92. 3:34also our ogal V1 proposition which is
  93. 3:37all about technology and relationship
  94. 3:39building and our ambition it's a big
  95. 3:42ambition and it will be being a
  96. 3:43marketing agency is to impact our
  97. 3:46clients and PE is to inspire Our Brands
  98. 3:49to impact our people and the world and
  99. 3:53the way we do that is through something
  100. 3:54called borderless creativity where we
  101. 3:56say doesn't matter where the talent is
  102. 3:59as long as the Talent meets the
  103. 4:00capability or the skill when the two of
  104. 4:03those things come together that's where
  105. 4:04the magic occurs and then that's where
  106. 4:06we can really create impact and value
  107. 4:08for our clients and we are a creative
  108. 4:11Network and we're very proud to be um
  109. 4:13named as can's Lions network of the year
  110. 4:16it's a huge Accolade for us really proud
  111. 4:18of that that's lovely and this is where
  112. 4:20I'm quite I'm really excited to get into
  113. 4:23the detail of this in working because
  114. 4:25you've just described working in very
  115. 4:27fast-paced Industries but whether it's
  116. 4:29the travel Leisure side but also I guess
  117. 4:30scale up as well very fast pace I love
  118. 4:33that borderless creativity piece we're
  119. 4:34going to get into that we're going to
  120. 4:36delve into kind of some of the
  121. 4:38flexibility and bits that it gets onto
  122. 4:39that I'll probably let Debbie go with
  123. 4:40the first question but I get to ask my
  124. 4:42fundamentally different one first so
  125. 4:45we're an article on the BBC website
  126. 4:46Debbie I we'll let Elaine give her a few
  127. 4:49seconds to think about this but um I'm
  128. 4:51going to hit you with it first so on the
  129. 4:52BBC website there is an article that
  130. 4:54talks about a man who poor man lost his
  131. 4:57emotional support alligator was stolen
  132. 5:00from him it was returned so the story
  133. 5:02was happily ever after but just to kick
  134. 5:04us off with our fundamentally different
  135. 5:05question if you could have an emotional
  136. 5:06support animal what would it be thanks
  137. 5:09for that that's a nice easy one to kick
  138. 5:12us off with I mean for those who have
  139. 5:13seen me before on video calls and on HR
  140. 5:16on the offensive live they'll know that
  141. 5:18in the corner of my office is a crow
  142. 5:21often mistaken as a tuen or some other
  143. 5:23kind of penguin item but it is a crow
  144. 5:26and uh obviously named Cheryl and I I
  145. 5:29always have Cheryl with me so she's
  146. 5:32always there in the background looking
  147. 5:33out for me she was originally bought by
  148. 5:35an ex-boyfriend a long time ago who
  149. 5:38thought that she was a tuken and bought
  150. 5:40her as a tuken of his affection for me
  151. 5:42so I think probably Cheryl my Crow is
  152. 5:44going to be my support animal just don't
  153. 5:46tell my husband I love that also I love
  154. 5:49the cheesy joke well I suspect that's
  155. 5:51probably why that boyfriend was no more
  156. 5:53quite quite soon afterwards but Elaine
  157. 5:56well go on what's your emotional support
  158. 5:57animal before we kick off to the serious
  159. 5:59stuff
  160. 6:01I think it would be an owl because
  161. 6:03they're very wise aren't they and you
  162. 6:06know quite often when things come to me
  163. 6:09it's because they're difficult or
  164. 6:10complex and it's something that needs
  165. 6:13escalating so it's often also things
  166. 6:16that are confidential so you can't just
  167. 6:18talk to any and anybody and there's just
  168. 6:20something about an owl that makes me
  169. 6:21feel that they might just keep all my
  170. 6:23secrets but they'll also have some very
  171. 6:25wise counsel for me which I can then
  172. 6:28pretend with my own wise Council and I
  173. 6:30then give it to someone else and as
  174. 6:32yours is Cheryl the crow maybe I'd call
  175. 6:33man oie the owl maybe that work I can as
  176. 6:38well I can stroke it FEA just yours is a
  177. 6:40much more sensible response than mine so
  178. 6:43very credible elain thank you for
  179. 6:44bringing some sense into the
  180. 6:46conversation so I just want to come back
  181. 6:48on some bits you said in your
  182. 6:50introduction Elaine because it was it
  183. 6:51kind of just Rings a lot of bells in my
  184. 6:53in my brain to find out more around this
  185. 6:55kind of borderless creativity so could
  186. 6:57you just talk to us a little bit more
  187. 6:58about what that means but also how does
  188. 7:01that present itself what would I what
  189. 7:03would I see an experience that would
  190. 7:04kind of play into that I think the main
  191. 7:08thing is it's not setting limits on your
  192. 7:10thoughts on any ideas that you may have
  193. 7:13how you may go about solving those ideas
  194. 7:17where you may be inspired or stimulated
  195. 7:20with your thinking it's not putting any
  196. 7:23constraints around you at all and it
  197. 7:26really delves into the power of working
  198. 7:29with other people so where can you
  199. 7:31really collaborate with each other to
  200. 7:33get the best of another person's
  201. 7:35thinking their ideas their challenge
  202. 7:38without feeling that you've got to think
  203. 7:40of it all on your own or it's just the
  204. 7:42team that you work within who else might
  205. 7:44there be in other teams other
  206. 7:46disciplines other markets that may be
  207. 7:48able to help you and solve the problem
  208. 7:50that you're working on or come up come
  209. 7:53up with a way to make your idea even
  210. 7:54better and even greater than what it was
  211. 7:57when you started I mean it's really
  212. 7:59interesting and it's I can see how that
  213. 8:01would really kind of foster that
  214. 8:02creativity I wonder what that means in
  215. 8:04terms of things like your policies your
  216. 8:06processes cuz those can sometimes be the
  217. 8:09things that constrain people right that
  218. 8:11we're you know we want to be creative
  219. 8:12but we got to get the sign off or we
  220. 8:14want to be creative or we want to do
  221. 8:15things differently but we've got to go
  222. 8:17through sort of different permissions or
  223. 8:19fill out the form and how does that kind
  224. 8:21of play out for
  225. 8:22you yeah and I have been in this
  226. 8:25industry now it's coming up to two and a
  227. 8:27half years so it's been a lot of
  228. 8:28learning for me and that there is a lot
  229. 8:30of flexibility within the business and
  230. 8:33you have to be very agile in the way in
  231. 8:34which you respond so as you know leading
  232. 8:37people processes and practices it's
  233. 8:40really thinking about where do you need
  234. 8:42to have things that are non-negotiables
  235. 8:44and have to be done in a certain way and
  236. 8:46where are the things where you can have
  237. 8:48more freedom and flexibility even if
  238. 8:50there's a framework where where do you
  239. 8:51give that freedom so some things like
  240. 8:54non-negotiables are the things that are
  241. 8:56really needed to engage your people
  242. 9:00retain them keep them connected to the
  243. 9:01business so we have a process called our
  244. 9:04careers conversations process so things
  245. 9:08like setting clear goals non-negotiable
  246. 9:11right we want everybody to do that it's
  247. 9:13important that people know what they're
  248. 9:14working on why they're working on it and
  249. 9:16feel like they're making a contribution
  250. 9:18regular check-ins non-negotiable talk to
  251. 9:21your people see how they're doing where
  252. 9:23do they need support what are they doing
  253. 9:25well where do they need
  254. 9:26celebrating and really trying to
  255. 9:29understand who you have in your team and
  256. 9:31with that structure in place then all
  257. 9:34the things around it can be much Freer
  258. 9:36with how you get things done yeah I
  259. 9:38really really love that funny enough
  260. 9:40Kathy acoplo our CEO and I were having a
  261. 9:43conversation we did a live stream at the
  262. 9:44time of recording we did a live stream
  263. 9:46this morning sort of our time all the
  264. 9:48listeners obviously will have to go back
  265. 9:49into the archives to see it and we we
  266. 9:51were talking about hush hybrid which is
  267. 9:53another buzzword which has come out and
  268. 9:55this idea that you've got managers that
  269. 9:56are kind of just doing hybrid but not NE
  270. 9:59necessarily always sticking to policies
  271. 10:01and and structure and there's a real
  272. 10:04balance that needs to be struck between
  273. 10:06this idea of kind of you've got to
  274. 10:08enforce the policies but you also you
  275. 10:10need to do that you need to have
  276. 10:11structure within that business but then
  277. 10:13still being able to get that creativity
  278. 10:14which I really love the question I
  279. 10:16wanted to ask you was more around types
  280. 10:18of individuals that are successful in
  281. 10:20the creative industry and is there any
  282. 10:22kind of if I was to ask you kind of
  283. 10:24about leadership styles and your
  284. 10:26experiences are there any types of
  285. 10:28individuals that tend to work really
  286. 10:30really well within the creative industry
  287. 10:32that you come across that you can just
  288. 10:33see yeah that person is perfect
  289. 10:36culturally for the way that we operate
  290. 10:38as a business but also the industry as
  291. 10:39well yeah I think what's really
  292. 10:41important to me is the diversity of the
  293. 10:43teams that you have and the diversity of
  294. 10:45the leadership that you have when I
  295. 10:47think about leaders and the role that
  296. 10:50they play which I think is fundamental
  297. 10:53to the success of any team the
  298. 10:56leadership style that works really well
  299. 10:58is one where leaders have a lot of
  300. 11:01curiosity about the people in their
  301. 11:03teams who they are what motivates them
  302. 11:06what drives them what are the things
  303. 11:09that may prove more difficult for them
  304. 11:11where do they need adjustments so that
  305. 11:13they can be their best just what's going
  306. 11:15on with them like what's going on with
  307. 11:16them at work what might be happening out
  308. 11:17of work just so you've got a better
  309. 11:19picture of the total human being of who
  310. 11:22you're working with and then that
  311. 11:24Curiosity as well is how does that play
  312. 11:26outside of the office environment so how
  313. 11:29are you really curious about what's
  314. 11:31going on in the world what's going on in
  315. 11:33culture how is society developing and as
  316. 11:36a marketing agency clients come to us
  317. 11:39because they expect us to be ahead of
  318. 11:40the curve with Trends and new ways of
  319. 11:43doing things you can't really do that
  320. 11:45unless you yourself are putting yourself
  321. 11:47out there and continuously learning and
  322. 11:49learning agility is super super
  323. 11:51important and then also from a leader
  324. 11:54empathy so these are really like
  325. 11:56inclusive leadership skills really that
  326. 11:58I think work really well here but being
  327. 12:01empathetic to the ways you know how
  328. 12:03people feel being more in tune with
  329. 12:06their behaviors their actions what that
  330. 12:08might mean for how productive and how
  331. 12:11happy and engaging they can be at work
  332. 12:13and how you can be empathetic to people
  333. 12:16with different viewpoints to you can you
  334. 12:20encourage really robust healthy debates
  335. 12:23and dialogues because that's how good
  336. 12:25ideas generate by really going there and
  337. 12:29Ching each other at unpicking things not
  338. 12:31taking things at face value how do you
  339. 12:33really encourage that debate and one of
  340. 12:36the things we've worked on a lot
  341. 12:38particularly across our imia region is
  342. 12:40something which we called our connected
  343. 12:41culture for creativity and we looked at
  344. 12:44what what makes culture what makes
  345. 12:46culture across our region what are the
  346. 12:47things that are most important and we
  347. 12:50were really Keen to recognize the role
  348. 12:52of the leader but also recognize the
  349. 12:54role that we all play because I'm a real
  350. 12:56believer that culture is built by
  351. 12:58everybody it's not a top down or a
  352. 13:00bottom up thing it's something that we
  353. 13:02all contribute to and build so we
  354. 13:05focused on what does it mean from a
  355. 13:06leadership perspective how we lead does
  356. 13:09it mean for the workplace environment
  357. 13:11how do we make sure it's fun it's
  358. 13:13engaging we looked at how we collaborate
  359. 13:15with each other how we can connect
  360. 13:17people from different communities where
  361. 13:19they may not normally have that natural
  362. 13:21connection made how we connect with
  363. 13:24society and then how do we make sure
  364. 13:26that we can really build diverse teams
  365. 13:28so so it's multifaceted I guess is what
  366. 13:31yeah it's interesting Asain because you
  367. 13:33there's a few things you allude to in
  368. 13:35that where the experience you want to
  369. 13:38create for your employees mirrors the
  370. 13:40experience you need to create for your
  371. 13:42clients so you know when you talk about
  372. 13:44curiosity when you talk about empathy
  373. 13:46when you talk about diversity so it's
  374. 13:48kind of that playback of what's
  375. 13:50Happening internally that can then
  376. 13:52reflect externally and we see that sort
  377. 13:54of as a bit of a rising Trend with some
  378. 13:55of our clients that we work with is kind
  379. 13:57of making sure that mirror
  380. 13:59is clear because if you are not curious
  381. 14:02at work to your point will you be
  382. 14:03curious to your with with your clients
  383. 14:05to your clients so I think that's an
  384. 14:07interesting kind of take on it and we
  385. 14:09sort of see that and exploring it but
  386. 14:10the other the other thing that we sort
  387. 14:12of are exploring at the moment is around
  388. 14:14people management people leadership kind
  389. 14:16of capability and and how to really
  390. 14:19bring the best people leaders into that
  391. 14:22kind of role so I'm a bit I'm quite
  392. 14:23interested in you talked about some of
  393. 14:25the qualities but how how do you find
  394. 14:27those people how do you access that and
  395. 14:29how do you sort of measure and and and
  396. 14:32assess that to bring the right people
  397. 14:34into those leadership roles internally
  398. 14:36or
  399. 14:37externally yeah I think it's spending
  400. 14:39enough time with them when you're
  401. 14:40looking for people whether it's through
  402. 14:42a formal interview process whether it's
  403. 14:44at a networking event it might be
  404. 14:46somebody you're talking to then you
  405. 14:47might not have an opportunity then but
  406. 14:48you'll remember them for something later
  407. 14:51it's recommendations from the people
  408. 14:53that you work with people you've worked
  409. 14:55with before and it's about talking about
  410. 14:57the things that are important to us and
  411. 14:59and seeing how it resonates with that
  412. 15:00other person do they contribute to that
  413. 15:02notion do they disagree with it which is
  414. 15:04fine too like just what is their point
  415. 15:07of view and what I've found probably
  416. 15:11most challenging in trying to find
  417. 15:13leaders of this type is where they're
  418. 15:15quite comfortable in operating in spaces
  419. 15:19that might feel uncomfortable because
  420. 15:22you know as lead does the more senior
  421. 15:24you get the more you're expected to know
  422. 15:26everything so you expect people to be
  423. 15:27able to come to you with an answer you
  424. 15:29can answer but we're increasingly in
  425. 15:32positions where we don't know the answer
  426. 15:34and we may have a point of view that
  427. 15:36actually differs to the point of view
  428. 15:37from the person that we're talking to or
  429. 15:39the people within our team we've been
  430. 15:41doing some work with our leaders to help
  431. 15:42them navigate some of that you know how
  432. 15:45do they Center themselves how do they
  433. 15:47really know who they are what they stand
  434. 15:49for what they're comfortable with how do
  435. 15:52they accept the areas where they're less
  436. 15:55comfortable and then how do they find
  437. 15:57strategies to help them navigate through
  438. 15:59that but I think it's a constant
  439. 16:00constant process and what's really
  440. 16:03interesting about that is what we're
  441. 16:04exploring is how TR you know the
  442. 16:07traditional leadership training I'm
  443. 16:08doing those annoying air quotes for for
  444. 16:10the listeners at home that that
  445. 16:12traditional kind of pump people through
  446. 16:13a a management training program and
  447. 16:15they'll come out the other side as
  448. 16:16brilliant leaders and actually what
  449. 16:18we're trying to understand a bit more is
  450. 16:21what actually are the kind of skills or
  451. 16:23capabilities or behaviors that they need
  452. 16:24so it's interesting to hear you talk
  453. 16:26about some really different things right
  454. 16:28it's not you know how to do a
  455. 16:30disciplinary process it's not it's not
  456. 16:31even having powerful conversations which
  457. 16:34is kind of the next level up but it's a
  458. 16:35level up from that around you know
  459. 16:37leading in ambiguity is kind of what I
  460. 16:40think you're describing and and
  461. 16:41understanding where you play in that I
  462. 16:43mean the world is a challenging place
  463. 16:46for us all you know we hear all the
  464. 16:48stats it's you know it's fast moving
  465. 16:50it's ever evolving it all sounds really
  466. 16:52you know sexy and you know the world
  467. 16:55it's so exciting but when you're in the
  468. 16:57middle of it and you feel it and then as
  469. 16:59a leader you've also got to be able to
  470. 17:02give direction and guidance and coaching
  471. 17:04to others it does put a lot of pressure
  472. 17:08on you because not only do you have to
  473. 17:09be technically competent in whatever
  474. 17:12field you lead in but you also have to
  475. 17:14be very emotionally competent as well
  476. 17:18and you may find that for many leaders
  477. 17:20that's not necessarily the area that
  478. 17:22they've proactively invested in
  479. 17:24themselves in the past few years and
  480. 17:26what about just sort of generationally
  481. 17:28what kind of differences do you see
  482. 17:30through your organization in terms of
  483. 17:31some of the different Generations I mean
  484. 17:33I hesitate to talk about them sometimes
  485. 17:35because they're such sweeping
  486. 17:36generalizations but equally there are
  487. 17:38there are some quite big differences
  488. 17:39across the board do you see that and
  489. 17:41does that play into how you sort of
  490. 17:43people plan or how you manage or engage
  491. 17:45your people yeah there are definitely
  492. 17:48differences there are also similarities
  493. 17:50across the generations so you're right
  494. 17:53we have to be wary of not generalizing
  495. 17:55whole Generations per se because at the
  496. 17:57root of it we are all individuals and
  497. 18:00what we are finding is that the younger
  498. 18:03Generations are more open generally in
  499. 18:07saying what they want what they need
  500. 18:10they are less tolerant of waiting for
  501. 18:13things to change if they don't see
  502. 18:15change quick enough and that can vary
  503. 18:17for each person then they will
  504. 18:20potentially walk and go somewhere else
  505. 18:23but when I look across imir and I was
  506. 18:25just looking at the sort of demographics
  507. 18:27across our region it was really
  508. 18:29fascinated to me to see how the
  509. 18:30generations are playing out in different
  510. 18:32markets so in the UK for example you
  511. 18:34know we've got a lot of Millennials but
  512. 18:36across other than that it's quite even
  513. 18:38numbers between younger people people at
  514. 18:41the more experienced end of their career
  515. 18:45versus some of our countries where like
  516. 18:48some of our African countries for
  517. 18:49example nearly 50% of the demographic in
  518. 18:53that country is younger than 25 and then
  519. 18:56you think wow that's a whole different
  520. 18:58way of looking at things so I love
  521. 19:01difference because to me that's what's
  522. 19:03exciting and makes keeps me energized
  523. 19:05with my role but I'm always conscious as
  524. 19:08well of thinking okay there's a lot of
  525. 19:10difference but also where are the
  526. 19:11commonalities and they're the things
  527. 19:13that we have to get right for everyone
  528. 19:14if you get it right for everyone or even
  529. 19:16if you just look at a core group of
  530. 19:18people if you get it right for them the
  531. 19:20halo effect is immense but likewise if
  532. 19:24you get it wrong the halo effect is very
  533. 19:26very detrimental from an impactful way
  534. 19:29as well a negative impact you were just
  535. 19:32talking there about those commonalities
  536. 19:34and Debbie obviously asked the questions
  537. 19:35about the generational stuff but I'm
  538. 19:37interested to get your view from an
  539. 19:39industry perspective what differences
  540. 19:41have you kind of noticed in terms of
  541. 19:43leadership styles in the creative
  542. 19:45industry perhaps compared to you
  543. 19:47mentioned travel Leisure scale up is
  544. 19:49there any kind of bits that you've been
  545. 19:50able to pluck out that you've been able
  546. 19:51to say yeah that is a commonality that
  547. 19:53seems to exist amongst creative people
  548. 19:55you know it's really interesting you
  549. 19:56think about the creative agency that we
  550. 19:59have here as I said we've got lots of
  551. 20:01different businesses and we've also got
  552. 20:03lots of disciplines within that so yes
  553. 20:06we've got creatives as you might think
  554. 20:08of a traditional creative but we've also
  555. 20:10got HL we've got Finance we've got
  556. 20:11account managers you know we've got
  557. 20:13production people so there's a whole set
  558. 20:15of different job roles within the agency
  559. 20:18but what you do find is that most people
  560. 20:20that work here have some kind of passion
  561. 20:22for creativity in some shape or form so
  562. 20:24even though their day job might not be
  563. 20:26as a creative in their spare time they
  564. 20:29may have some quite creative Hobbies or
  565. 20:31enjoy creative social outings activities
  566. 20:34and that sort of thing so they're the
  567. 20:36sorts of things that kind of pull you in
  568. 20:39I think one of the differences for the
  569. 20:41younger generation is they can see a
  570. 20:43vision and the creative output like all
  571. 20:46the creatives can but how they get there
  572. 20:48might be
  573. 20:50different so some of the traditional
  574. 20:53creative may have been trained and
  575. 20:55learned their discipline in a certain
  576. 20:56way by following a certain process for
  577. 20:58example example and that process has
  578. 21:00been super successful for them they've
  579. 21:03won awards clients are very comfortable
  580. 21:05with that because it's what they know
  581. 21:07but then you get not just younger people
  582. 21:09coming in but people coming in from
  583. 21:11different creative disciplines because
  584. 21:14we've been trying to find creative
  585. 21:15talent that may not just come through
  586. 21:17the traditional route that approach
  587. 21:19things differently so they may see the
  588. 21:22end result but how they get there may be
  589. 21:25different so they may want to just try
  590. 21:27and test and fail fast and try again in
  591. 21:31a different way to what maybe some of
  592. 21:33our traditional creatives may do because
  593. 21:35they know there's a client there as well
  594. 21:37that might not necessarily have the same
  595. 21:39sort of tolerance for that try test fail
  596. 21:42everybody wants the great creative
  597. 21:44output at the end but how we get there I
  598. 21:47think is a real interesting space for us
  599. 21:49to unpack a bit further and start to
  600. 21:51work out how do we really get the both
  601. 21:54of the traditional ways of doing things
  602. 21:56with this modern almost Fearless way of
  603. 22:00doing things and that trust must be
  604. 22:01critical Elaine right that I'm in an
  605. 22:03environment where it's okay to not get
  606. 22:05it right first time yes that's right and
  607. 22:08I think you know really talking to
  608. 22:11people building the teams showing people
  609. 22:14that their ideas are valid giving
  610. 22:17regular feedback constructive feedback
  611. 22:20really recognizing ideas coming from
  612. 22:22anywhere is really important to that
  613. 22:24trust and because creativity is such a
  614. 22:29passion for many people here is how do
  615. 22:31you help them to really use their
  616. 22:33creativity in ways that sometimes may
  617. 22:35not be the traditional way for the job
  618. 22:38that they're doing but there may be
  619. 22:40other projects that are happening across
  620. 22:41the agency that they can get involved in
  621. 22:44I've got a horrible feeling Chris is
  622. 22:45going to tell us to be quiet in a minute
  623. 22:47and try and close up so I want to get
  624. 22:48this question in as soon as I can before
  625. 22:50he does that I'm really interested to
  626. 22:52know we work with lots of clients our
  627. 22:54listeners represent a huge range of um
  628. 22:57hopefully a huge anyway range of
  629. 22:59different types of industry and I'm just
  630. 23:00wondering what do you think of the I
  631. 23:03don't know one or two little nuggets
  632. 23:05that that we should all take away from
  633. 23:07how the creative industry is operating
  634. 23:10what do you think is is really key for
  635. 23:12us to to think about doing differently
  636. 23:14in perhaps more traditional
  637. 23:17businesses I think be brave just because
  638. 23:19somebody has a different way of doing
  639. 23:22things or they come from a background
  640. 23:25that might be a little bit different to
  641. 23:27the way in which you're used to if that
  642. 23:30individual gets your business is
  643. 23:32interested in what you're doing wants to
  644. 23:34make an impact wants to make you bigger
  645. 23:37and greater and has really good learning
  646. 23:40agility open he's curious go for it
  647. 23:42what's the worst that can happen and
  648. 23:45then I think the second thing which
  649. 23:46we're which we're learning a lot here
  650. 23:48too is when you bring those people in
  651. 23:50that might be a bit different how do you
  652. 23:52nurture them so that when they come in
  653. 23:54they don't get organ rejection by the
  654. 23:56rest of the traditional business as they
  655. 23:58they come in because you you you've
  656. 24:00spotted something in them you want to do
  657. 24:02something that nurtures that and
  658. 24:04encourages it and helps it to bloom so
  659. 24:06that you can get more people who are
  660. 24:08also different into your team so be
  661. 24:10braver and then when you're brave really
  662. 24:12think about how you can nurture that
  663. 24:13talent I really really love that and we
  664. 24:15do have I've got another I'm going to
  665. 24:17extend it in my a couple of minutes just
  666. 24:18so I can ask my question because Ela
  667. 24:20when we were speaking previously and
  668. 24:21this links actually to what you were
  669. 24:23just talking about like people are
  670. 24:24different but actually embracing that
  671. 24:26difference embracing diversity is quite
  672. 24:29an important bit and we had a
  673. 24:30conversation when we were uh prepping
  674. 24:32for this podcast just about passions to
  675. 24:34you and you obviously talked about the
  676. 24:35diversity side to just to close us out
  677. 24:37some thoughts around how you drive
  678. 24:39greater diversity in the creative
  679. 24:40industry because as we spoke about I
  680. 24:43know this is a passion of
  681. 24:44yours yeah it's very much of kind of
  682. 24:47what I was saying is is looking to
  683. 24:48different disciplines and and being
  684. 24:51braver about it you have to look harder
  685. 24:54you know some of the people that may
  686. 24:56have found it difficult to flourish in a
  687. 24:59corporate environment previously may be
  688. 25:01doing really well on their own so you've
  689. 25:04got to think about well what are you
  690. 25:05offering them too you know you can see
  691. 25:08why they'd be great to come and work
  692. 25:09with you and your teams and help kind of
  693. 25:12bring us into the future or or keep up
  694. 25:15to date with modern Trends but also
  695. 25:17think about what you can offer them and
  696. 25:19sometimes some of that more formal
  697. 25:21structure and discipline and learning
  698. 25:25can also be really helpful for them even
  699. 25:27if they decide that maybe their career
  700. 25:29with you is three four years you know
  701. 25:31rather than a lifetime you can actually
  702. 25:33do something to contribute to helping
  703. 25:35them grow as an individual which will
  704. 25:38then help them to really unleash their
  705. 25:40creativity whether it's with you or
  706. 25:42somebody else in the future always do
  707. 25:45what you can small acts make big impacts
  708. 25:48you might not receive all the big
  709. 25:50impacts but you'll will receive
  710. 25:52something yeah absolutely love that and
  711. 25:54what a wonderful way for us to uh just
  712. 25:56come to the end of today's podcast elae
  713. 25:59this has been amazing I've really really
  714. 26:00enjoyed the conversation around kind of
  715. 26:03those differences around the creative
  716. 26:05industry but also commonalities
  717. 26:07similarities um just getting a bit of
  718. 26:08your experience from your previous roles
  719. 26:11as well and kind of this idea of like
  720. 26:13how do you drive leadership within your
  721. 26:15industry really really fascinating thank
  722. 26:17you very much for coming on thank you
  723. 26:19thanks for having me that's been great
  724. 26:20to have you Debbie thank you very much
  725. 26:22as always my co-host in crime thank you
  726. 26:24very much thank you very much thank you
  727. 26:25Al it's been great of course you can get
  728. 26:27this podcast wherever you get this
  729. 26:28podcast we are on all the major channels
  730. 26:30you can also find out our back catalog
  731. 26:32if you go to lace partners. co.uk
  732. 26:35podcast you can find out all of that or
  733. 26:36if you go to our Insight section we
  734. 26:38write blogs white papers and a whole
  735. 26:40variety of different HR topics if this
  736. 26:42is not the first time that you've heard
  737. 26:44this though you will have already know
  738. 26:46that because I say this at the end of
  739. 26:47every podcast but from myself from
  740. 26:51Elaine and from Debbie thank you very
  741. 26:53much for listening and hopefully we'll
  742. 26:54catch you next time on the HR on the
  743. 26:57offensive podcast
  744. 26:58bye-bye
  745. 27:00[Music]

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