What is marketing orientation? — Transcript

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1. 0:05Hey, have you heard about marketing
2. 0:06orientation?
3. 0:08Yes, I have.
4. 0:10It's a business approach that focuses on
5. 0:12meeting customer needs and wants.
6. 0:15Exactly.
7. 0:17Did you know that companies that adopt
8. 0:19marketing orientation tend to be more
9. 0:20successful?
10. 0:22I didn't know that.
11. 0:24Can you give me some examples?
12. 0:26Sure.
13. 0:28Apple is a great example.
14. 0:30They focus on creating products that
15. 0:32meet the needs and wants of their
16. 0:34customers, and they have been very
17. 0:35successful because of it.
18. 0:38That makes sense.
19. 0:40What are some other companies that use
20. 0:41marketing orientation?
21. 0:44Another great example is Amazon.
22. 0:47They focus on providing a great customer
23. 0:49experience, and they use customer data
24. 0:51to improve their services continually.
25. 0:54Interesting.
26. 0:55What's the third company?
27. 0:58Coca-Cola is another example.
28. 1:00They continually conduct market research
29. 1:02to understand their customers' needs and
30. 1:04wants, and they use that information to
31. 1:06create successful marketing campaigns.
32. 1:09Well, those are great examples.
33. 1:12Marketing orientation seems like a smart
34. 1:15approach to business.
35. 1:17Definitely.
36. 1:19It's all about putting the customer
37. 1:20first and meeting their needs and wants.