What is Digital Media? — Transcript

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1. 0:08The digital media field is huge.
2. 0:10Everything is becoming united.
3. 0:12We have all of these mediums, we have to use them all.
4. 0:14The have to communicate the message across
5. 0:16multiple channels.
6. 0:18Digital media has taken what was originally
7. 0:20a one-way conversation and has made it a two-way conversation.
8. 0:23Digital media is more than just digital
9. 0:26it's really interactive live with someone.
10. 0:38We're in the business of getting the right message to the right person
11. 0:40at the right time with the right media.
12. 0:42We're these communicators and what really matters
13. 0:44is that somebody have the intelligence
14. 0:46to come up with an idea,
15. 0:48and the courage to reproduce that idea.
16. 0:50Martin Luther,
17. 0:51Martin Luther had the intelligence to understand there
18. 0:53was something wrong with the church at that time.
19. 0:55He had the courage to write it down,
20. 0:58but he didn't have any way to get it out.
21. 0:59So he just hammered it on the door.
22. 1:01And, what happened is a printer stole that and reproduced it.
23. 1:04And it changed the world.
24. 1:05And the same thing happens over and over and over
25. 1:09in the history of communication.
26. 1:11And it doesn't matter if that thing was printed by letterpress.
27. 1:14It doesn't matter if it was done by digital.
28. 1:17What matters is that it was reproduced and got out there
29. 1:20and made a difference.
30. 1:30People learn differently and sometimes you want to
31. 1:32show the company or the client through different channels
32. 1:35of communication.
33. 1:36You're using all the different pieces to come up with one story,
34. 1:39and in this case it's looking at the strategy
35. 1:42and trying to establish it.
36. 1:43You'll be looking at other areas as well,
37. 1:46like print, and then integrating them all together
38. 1:48to make one cohesive, finished piece.
39. 1:55It's about the power and the ability to tell a story
40. 1:58in a way that was not possible just 10 years ago.
41. 2:03But because of digital media the ability of fans
42. 2:07to interact and contribute to the whole world was possible.
43. 2:12That's what I think is exciting about it
44. 2:15Not only that you can do that, but you can do it cheaply
45. 2:18and you can do it yourself if you want.
46. 2:25It's not digital when it's their interaction with it necessarily.
47. 2:28From a customer perspective, how they engage
48. 2:32with the different pieces that we create,
49. 2:34it seems to transcend the word digital
50. 2:36and I think when you say digital sometimes you miss that
51. 2:39personal interaction that the customer can have with it.
52. 2:42And that reaching out to them in a different way
53. 2:44and a unique way.
54. 2:45When it comes to telling a story to your customer
55. 2:47and you're really trying to engage with your brand,
56. 2:49you have to have consistency.
57. 2:51You have to repeat the message over and over again.
58. 2:53Because there is so many different places where they can see the message.
59. 2:56You know there's so many different pieces to it,
60. 2:58and being able to look at that full picture
61. 3:00is really what makes it so strong.
62. 3:10So what's exciting is knowing
63. 3:11how to get the right message to the right person.
64. 3:13And, to me, that's the whole point of digital media and these days.
65. 3:17You can take all disciplines and all these artistic endeavors
66. 3:21and put them all together into one cohesive package.
67. 3:24It really is touching all the different pieces,
68. 3:27and not just one siloed aspect.
69. 3:29Different forms have its purpose
70. 3:31and we cannot abandon one for the sake of the other one.
71. 3:34In reality, all the fields within digital media are intertwined,
72. 3:38like a fine tapestry.
73. 3:40One cannot effectively exist without the others.