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What Is an Infographic (Examples, Tips, and How to Make One) — Transcript

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0:00hi my name is Karen and today I'm going
0:02to guide you through everything you need
0:03to know about infographics if you are
0:05new to infographic Design This is the
0:08video for
0:11[Music]
0:18you so in this video I will explain what
0:22is an infographic what is an infographic
0:24used for what are the types and examples
0:27of infographics what makes an
0:29infographic good and finally how to make
0:32your own
0:34infographic I will show you some
0:36editable infographic templates that you
0:37can customize and download for work
0:40school or business ready let's Dive
0:43Right In if you flip through a magazine
0:46or browsed through social media lately
0:48chances are you've stumbled upon a slick
0:50looking infographic from Healthcare to
0:53marketing to education infographics are
0:56a popular storytelling medium across
0:58Industries and channels
1:00infographics use visuals and text to
1:03highlight key information and ideas
1:06according to the dictionary of media and
1:08communication an infographic is a
1:10graphical representation of Concepts or
1:13of patterns in data or
1:15information in the book infographics The
1:17Power of visual storytelling authors
1:20Lano Richie and krooks divine
1:23infographics as a medium that uses
1:25visual cues to communicate information
1:28the widespread use of infographics
1:30happened around the same time that
1:32internet gained popularity in the late
1:341980s and early
1:361990s however the history of
1:39infographics goes as far back as cave
1:41symbols from 37,000 Years BC to give you
1:46an example of an early use of
1:48infographics the founder of modern
1:50medicine Florence and Nightingale
1:52combined visuals and text in 1858 to
1:56convince the British government to
1:59improve Army hygiene in notes of matters
2:02of Health affecting the British army
2:04nigh Andale created a graph showing the
2:06real enemies of the British army during
2:09the creman were chera typhus and dentry
2:13more than a century later Healthcare
2:15infographics remain a practical and
2:18valuable tool to communicate and share
2:21medical information in a nutshell the
2:23overall goal of infographic creation is
2:26to convey complex
2:28information however the the purpose of
2:30designing an infographic can value from
2:32person to person whether you're about to
2:35make your first pitch deck or you're
2:37buding instruction designer let's dive
2:40in at the different ways you can use
2:42infographics the versatility of
2:44infographics is one key reason why
2:46they're commonly used to relay
2:48information you can upload a blog post
2:51with an infographic use an infographic
2:53snipp it on social media best of all the
2:57visual nature of Graphics makes them a
2:59great and entry point in capturing your
3:01target audien's
3:03interests here are six different ways to
3:05use infographics in work school or
3:09business number one is to keep your team
3:11on track by visualizing key metrics and
3:14data data heavy information can be
3:17difficult for some team members to grasp
3:19at work create and share easy to
3:21understand visuals with your team
3:23through infographics make those numbers
3:26and metrics stand out to the right
3:28colors icons and images two is to
3:32simplify communication and clarify
3:34messages explaining novel Concepts can
3:37be a challenge for instance before the
3:40covid-19 outbreak the idea of a pandemic
3:43was new to the public and seemed a
3:45little farfetched the good news is that
3:47infographics can help simplify and
3:49demystify complex ideas for this reason
3:52the World Health Organization used
3:55infographics to share accurate upto-date
3:58information about the corona virus
4:00pandemic thir is to get complex
4:02information across in the classroom from
4:05understanding the impact of climate
4:07change to learning new vocabulary enrich
4:10classroom lessons with visual aids in
4:13fact a small survey conducted on
4:15undergraduate students revealed that
4:17they did prefer infographics to text
4:19based
4:20materials fourth we have to spread
4:23awareness about an issues with 65% of
4:26the world's population as visual
4:28learners
4:30visual communication tools like
4:31infographics are ideal if you want to
4:34spread awareness about an issue whether
4:37you want to educate your co-workers on
4:39internet privacy or make people more
4:41aware of biodiversity losss a relevant
4:44infographic can have a wider reach fifth
4:47we have explain procedures explaining a
4:50process can be timec consuming and TDS
4:53especially if you're relying on blocks
4:54of text
4:55alone with infographics you can add
4:58images visuals and icons to make
5:01learning more memorable and fun for your
5:04audience sixth is to compare ideas or
5:08products help your audience make better
5:10decisions by using infographics that
5:13illustrate the similarities and
5:15differences of two opposing Concepts you
5:18can compare and contrast products people
5:22errors ideas pets and so on the
5:27possibilities are endless
5:30now that you already know how to use
5:31infographics let's break down each type
5:34of infographic you'll also discover when
5:36is the best time to use each type of
5:39infographic first off we have
5:41statistical infographics do you want to
5:44share the highlights of your startups
5:46monthly report or would you like to
5:48focus attention on specific data points
5:50in a survey statistical infographics
5:54highlight data this type of infographic
5:57features charts graphs and data
6:00visualization techniques to help the
6:03audience make sense of the data
6:05presented you can use statistical
6:08infographics too share interesting facts
6:11and figures condense lengthy
6:14information next we have process
6:17infographics choose process infographics
6:19if you want to show the different steps
6:21in a process from sharing family
6:24recipes to describing your company's
6:26recruitment process to candidates a
6:29process infographic helps your audience
6:31anticipate what is next and envision
6:34outcomes use process infographics to
6:38explain a complex process into simple
6:40easy to understand steps next we have
6:43informational infographics informational
6:46infographics highlights words and texts
6:49instead of figures and numbers it is
6:52more generalized and can contain
6:54information about any Topic in this type
6:57of infographic the text shines more than
7:00the visuals use informational Graphics
7:02to explain topics or concepts by pairing
7:06words with engaging visuals together
7:09next we have timeline infographics
7:12timeline infographics illustrate actions
7:14events or time related data in
7:17chronological order you can present
7:20information in horizontal vertical or
7:23winding formats for this type of
7:25information use timeline infographics 2
7:29visualize history or show how long
7:31something will take highlight how a
7:33place event or concept has changed over
7:36time next we have list
7:39infographics the internet loves
7:42listicles with list infographics your
7:44audience will love you more because the
7:47list format grabs their attention
7:49quickly and enables them to retain the
7:52information quickly icons and images can
7:55also replace bullet points and numbers
7:57to make each item or examp examples
7:59Stand Out use list infographics if you
8:02want to make a basic list pop out and
8:05grab your audience's attention next we
8:08have comparison infographics a
8:10comparison infographic contrasts or
8:13Compares two options ideas or concepts
8:18this infographic format helps the
8:20audiences see the similarities or
8:23differences between two or multiple
8:26choices it's also ideal in telling two
8:29SES of the story use comparison
8:31infographics if you want to show
8:33differences and similarities and
8:36highlight how one option is Superior or
8:38inferior to the other infographic
8:41resumes also known as a visual resume
8:44infographic resumés are visual CVS that
8:47help job Seekers stand out from the pack
8:50an infographic resume presents your
8:52impressive skills employment history and
8:55educational background through
8:57eye-catching colors graphs icons and
9:00illustrations the best part about the
9:02infographic resume is that you can
9:03highlight your work and skill without
9:06the information overload for graphics if
9:08you want to grab the attention of
9:10recruiters and hiring
9:12managers and get them to call you back
9:14for an interview so what makes a good
9:17infographic you know it's a good
9:19infographic when the reader glances and
9:21can quickly understand the main idea
9:24well-designed good infographics have the
9:26following characteristics one they offer
9:29Clarity two they tell a cohesive Story
9:33three are easy to scan and read four are
9:37well researched and accurate and five
9:39are visually appealing you can take the
9:42following steps towards making a good
9:44infographic choose images icons or
9:47illustrations that Aid audience
9:50comprehension while words and texts are
9:52important in communicating information
9:55make your infographics stand out to the
9:56right
9:57visuals choosing the the right visuals
10:00in your infographics can help you create
10:02accessible coherent and compelling
10:06content two have a clear
10:09hierarchy next to visuals you need to
10:11pay attention to the visual hierarchy in
10:13your infographics hierarchy is the way
10:16your text and visuals are structured and
10:19prioritized these include headers
10:22subheaders paragraphs text descriptions
10:26visuals and your call to action at the
10:29most basic level a clear hierarchy in
10:33your infographic guides your viewer as
10:35they scan the
10:37infographic third pick the right color
10:40combination make your infographics come
10:42to life by putting more thought into
10:44your colors the right color combination
10:47can either make or break your
10:49infographic aside from shapes and lines
10:52colors can set the mood of your
10:54infographic and dictate how it will
10:57impact your readers Plus research does
11:00reveal that the human brain uses colors
11:02and shapes to detect and discriminate
11:05objects a pro tip is to use the 60310 V
11:09when planning for your infographic
11:11colors a primary or root cover will
11:14cover 60% of your infographic a
11:17secondary color will cover 30% of your
11:19infographic and an accent color will
11:22cover the remaining 10% of your
11:24infographic fourth is to group related
11:26elements and information through l L
11:29colors borders and shapes like visual
11:33hierarchy grouping related elements can
11:36help you create a good
11:37infographic fifth is to use graphs and
11:39charts to communicate data another
11:42important step for creating a good
11:44infographic is to make good use of
11:46graphs and charts besides being easy on
11:50the eyes to read there's a shallow
11:52learning cup for the audience because
11:54they're quite common some quick tips to
11:56remember when using graphs and charts in
11:59your your infographics add short
12:01explanations or bullet points that
12:03explain your graph or chart it also
12:05makes sense to add additional data that
12:08you cannot include in the visual avoid
12:10multiple data points that would be
12:12difficult for your audience to interpret
12:14for example bar charts should have as
12:17few bars as possible and line graphs
12:19should not have more than four lines as
12:22much as possible do not choose cutter
12:24plots and stocked bar charts
12:26particularly if you have a
12:27non-scientific audience
12:29use pie charts sparingly because most
12:32people are not good at estimating volume
12:36or area use a horizontal bodyy chart
12:39organized from greatest to least or vice
12:42versa instead of a pie chart how to
12:45create an
12:47infographic you've made it this far and
12:49we're now entering the final part of
12:51this video in this section you learn how
12:53to make an infographic even if you don't
12:55have design background number one
12:57identify your target audience like all
13:00types of content the first step in
13:02creating your infographic is to identify
13:05and familiarize yourself with your
13:06target audience if possible talk to at
13:10least five people who Feit the criteria
13:12of your target audience and Persona and
13:15explore their pain points needs and
13:18wants go beyond the usual demographic
13:20questions such as age occupation
13:24educational background and household
13:26income two Define your goal
13:29an infographic all by itself is just a
13:32piece of content infographic creation
13:35without a purpose is a meaningless
13:37exercise when you have a clear
13:39infographic purpose you'll be able to
13:41pick the right type of infographic for
13:43the job saving your time and effort here
13:47are some goals you can aim for the next
13:49time you're designing an infographic
13:51report on data raise awareness reveal
13:55patterns or Trends simplify complex
13:58information highlight a sequel of events
14:01compare two or more ideas or concepts
14:03explain a process and showcase a
14:05stepbystep guide encourage people to buy
14:08a product or Avail a service three we
14:11have gather your information the next
14:14step is to gather the info the
14:15information part of your infographic
14:18keep in mind that the data and
14:19information you share are the foundation
14:22of a compelling infographic follow these
14:25steps to collect relevant and reliable
14:27information for your infographic consult
14:30open-source databases go to a local
14:32library or browse sites of government
14:36agencies explore websites that end in
14:39edu.org
14:41and.go these are typically educational
14:45institutions nonprofit organizations and
14:48government agencies the data presented
14:50on these websites are generally credible
14:53and
14:54authoritative conduct in-person
14:56interviews or create a survey check for
14:59relevance and collect upto-date
15:02information understand the intent of
15:04your source and find out if it's an
15:06opinion or a fact four choose the type
15:09of
15:10infographic as mentioned earlier there
15:12are different types of infographics to
15:14choose from each type has its purpose
15:17format and way of displaying information
15:20for example timeline infographics can
15:22either be presented vertically or
15:25horizontally meanwhile comparison
15:27infographics are often presented in a
15:30vertical format knowing how your
15:32infographic would look will help you
15:34pick the right infographic template next
15:37create logical hierarchy create a
15:39logical hierarchy in your infographic by
15:42planning the structure writing for an
15:44infographic is not the same as writing
15:46for a blog post or an academic paper
15:49before you start making your infographic
15:51write your content either in word or in
15:54a Google doc this will give you an
15:56overview of your infographic content and
15:58you can can switch data around without
16:00editing your infographic your
16:02infographic should contain the following
16:04elements a title
16:06introduction body content conclusion or
16:09call to action and sources six is to
16:13pick and customize a
16:15template the best part about making
16:18infographics these days is you don't
16:19have to start from scratch for example
16:22you can bu through picture charts
16:24infographic template collection and pick
16:27the suitable template based on your
16:30infographic goals and the type of
16:32information you're about to present from
16:35timeline infographic templates to
16:38infographic resumés you can customize
16:41all it takes is a few clicks to tailor
16:43it to your preference you can also mix
16:46and match colors as needed before you
16:49know it you're all set an added
16:52advantage of infographic templates is
16:54you can reuse and repurpose your
16:56infographic templates this is for
16:58particularly useful when you create
17:00reports or Graphics that have to be
17:02updated regularly seven download your
17:06infographic after all your hard work
17:08you're ready to download embed and share
17:11your
17:12infographic before you download and say
17:15that's a app you have to one check the
17:18validity of the sources double check for
17:20typers and grammatical errors have
17:24someone go through your infographic and
17:25ask for feedback with pictor chart there
17:28are many download options to choose from
17:31whether you're planning to share your
17:32infographic online or offline for more
17:35infographic design tips and in-depth
17:37advice go to our how to make an
17:40infographic in 303 Minutes video now
17:43you're ready to go and make your best
17:45infographic ever when you put
17:47information and share data in front of
17:49your audience you're requiring them to
17:51process information infographics help
17:54your audience achieve this goal more
17:56effectively in summer you're not just
17:58sharing information with infographics a
18:00good infographic helps your audience
18:02make better decisions get insights and
18:05motivate them to act if you found this
18:08video useful do make sure to subscribe
18:10to this YouTube channel and if you're
18:12ready to get started with your first
18:14infographic today make sure you sign up
18:17for free pictor chart account you can
18:20find the sign up link in the description
18:22box of this video or by searching for
18:25pictor chart infographics on Google
18:28until next next time
18:31[Music]

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