"What If I Do Everything Right and Still Fail?" — Transcript

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1. 0:00Um
2. 0:01I'm going to give you my my honest
3. 0:03answer and then I will give you an
4. 0:05answer to your question.
5. 0:06The honest answer is that I have seen a
6. 0:08lot of SEO agencies over the years and I
7. 0:11can say almost to a man the ones that
8. 0:12make the most money actually can
9. 0:15guarantee those things. Now part of the
10. 0:17guarantee is is a math problem which is
11. 0:20let's say you get 80% of people to an
12. 0:23outcome not 100%. Well, we just have to
13. 0:25do the math. So, if you guarantee that
14. 0:27but you sell three times more people
15. 0:28because the guarantee
16. 0:30you'll make more money even if 20% of
17. 0:32people don't hit it. Now up to 20% of
18. 0:33people don't hit it if you move them up
19. 0:35in the rankings and they still get leads
20. 0:37they might not care. And so you can
21. 0:39either guarantee around ranking, you can
22. 0:41guarantee around traffic, you can
23. 0:43guarantee around leads, you can
24. 0:44guarantee around sales, you can
25. 0:45guarantee around ROI. So, there's a lot
26. 0:47of different guarantees that you could
27. 0:48do. You could just say listen by by
28. 0:50month six if you're not making enough
29. 0:51sales to cover our
30. 0:53you know the cost of us with SEO we will
31. 0:56keep working for another six months for
32. 0:57free. That is a great initial offer for
33. 0:59people. Um if you want to make it have
34. 1:01more teeth you could say we'll give you
35. 1:02the money back. Uh you could give it for
36. 1:04a longer period of time because the more
37. 1:06valuable it is like SEO takes longer if
38. 1:08you're actually good to make it work and
39. 1:09so you would just push it over a longer
40. 1:11period of time. And the contingency
41. 1:12around that is that they have to be on
42. 1:13time with each of the payments and so I
43. 1:15don't know what your churn is but let's
44. 1:16say it's a 12-month agreement. If they
45. 1:18pay all 12 of those months then they
46. 1:19would only then and only then would they
47. 1:21be qualified to
48. 1:23earn the guarantee. And if someone's
49. 1:25been with you for 12 months the likely
50. 1:26that they actually are getting a return
51. 1:28is really high. And so um it is a bit
52. 1:30riskier but that's the nature of a
53. 1:31guarantee is you're shifting risk from
54. 1:33the customer to yourself. And so thing
55. 1:35number one is you want to make sure
56. 1:36you're actually good at the thing and
57. 1:38I'd say like I said the biggest SEO
58. 1:39agencies that I've ever seen are all
59. 1:41really good at SEO. You got to be good
60. 1:42at making the food right? We can put all
61. 1:44the business stuff around it but the
62. 1:46food's got to be good it doesn't matter.
63. 1:47Underneath of that there's a lot of
64. 1:49other things you can ROI and you can
65. 1:50change the terms of the ROI you can make
66. 1:52it conditional. You can make it over
67. 1:53extended periods of time. All of those
68. 1:54things that can still make the the offer
69. 1:56very compelling.
70. 1:57Um without uh
71. 1:59and and do math around it so that it
72. 2:01actually is not going to be oh if I sell
73. 2:03100 people, I might have to give 20 of
74. 2:04them back. If you got even 50% of people
75. 2:06to a
76. 2:08an ROI, you would not refund 50%. I'm
77. 2:10just If you like this video and you're
78. 2:11business owner who wants to break
79. 2:12through your current revenue ceiling, I
80. 2:13distilled every lesson from scaling 10
81. 2:15businesses past 10 million and three
82. 2:17businesses past 100 million into a
83. 2:18completely free scaling road map that
84. 2:20I've used to go from zero to one, zero
85. 2:22to 10, and zero to 100 plus. And so you
86. 2:24can click here and you can check it out.
87. 2:26Again, absolutely free. And since you're
88. 2:27business owner, I appreciate you and
89. 2:29enjoy.